Airbnb Market Analytics, Statistics and Data in Dacorum, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Dacorum? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Dacorum:
How much do Airbnb hosts make on average per month in Dacorum?
The short-term rental market in Dacorum shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,760 per month
- Strong performing properties (top 25%) make $3,152 or more
- Best-in-class properties (top 10%) achieve $4,827+ monthly
- Entry-level properties (bottom 25%) typically earn around $845
Revenue Variations by Month
Occupancy Rates Throughout the Year in Dacorum
The market in Dacorum shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Dacorum
Daily rates in Dacorum vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $125 per night
- Strong performing properties (top 25%) secure $183 or more
- Best-in-class properties (top 10%) pull in $248+ per night
- Entry-level properties (bottom 25%) earn around $76
Daily Rate Variations by Month
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Seasonality patterns in Dacorum
Peak Season (May, June, October)
- Revenue peaks at $2628.86 per month
- Occupancy rates reach 54.50%
- Daily rates average $160.64
Shoulder Season
- Revenue averages $2311.79 per month
- Occupancy maintains 45.68%
- Daily rates hold at $149.33
Low Season (February, December, January)
- Revenue drops to $1783.80 per month
- Occupancy decreases to 37.95%
- Daily rates adjust to $140.36
Is it still profitable to do Airbnb in Dacorum in 2025?
Yes! Dacorum demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and solid monthly revenue averaging $2312 and With 203 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Dacorum
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Hemel Hempstead | The main town in Dacorum, Hemel Hempstead offers easy access to London and a range of amenities. Its historical Old Town and strategic location make it appealing for both tourists and business travelers. | Old Town High Street, Gadebridge Park, The Snow Centre, Aquadrome, The Forum, The Boxmoor Trust |
| Berkhamsted | A picturesque market town with a charming high street and historic castles, Berkhamsted attracts visitors interested in culture and history, making it a popular Airbnb choice. | Berkhamsted Castle, Grand Union Canal, Berkhamsted Museum, The Rex Cinema, Ashridge Estate |
| Kings Langley | This quaint village is close to London and rich in history, making it an attractive option for those seeking a more relaxed stay while still being near the city. | Kings Langley Church, The Watermill, The Old Mill, Nearby countryside walks |
| Tring | Known for its beautiful countryside and the Natural History Museum, Tring is a great location for nature lovers and those looking to escape the hustle of urban life. | Tring Natural History Museum, Tring Reservoirs, Ashridge Estate, Chesham Common |
| Markyate | A small village in Dacorum, Markyate offers a peaceful environment and access to local walking trails. It is attractive for tourists seeking tranquility away from larger towns. | Markyate Church, Local pubs, Countryside walks |
| Hemel Hempstead Old Town | With its historic charm, the Old Town of Hemel Hempstead provides a unique experience for visitors, combining history with modern amenities. | St Mary's Church, Old High Street, Local shops and cafes, The Old Town Hall |
| Sarratt | A village that offers scenic beauty and a peaceful retreat, Sarratt attracts those looking to enjoy a rural lifestyle while being close to Dacorum's attractions. | Sarratt Village Hall, Countryside walks, Local pubs |
| Great Gaddesden | A small village with an idyllic countryside setting, Great Gaddesden is perfect for those looking to explore nature while still being within reach of Dacorum's amenities. | Great Gaddesden Church, Countryside trails, Nearby parks |
Do you need a license for Airbnb in Dacorum?
We recommend checking directly with Dacorum's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Dacorum
Quintessential Farm House 25 mins from London
Entire Place • 3 bedrooms
Penthouse above G Grace & Son
Entire Place • 3 bedrooms
The Stables at The Croft
Private Room • 3 bedrooms
The Brackens by Ritual Stays
Entire Place • 1 bedroom
Victorian Townhouse in Tring
Entire Place • 4 bedrooms
Romantic Oak Cabin Berkhamsted
Entire Place • 1 bedroom
Top Performing Professional Hosts in Dacorum
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joshua | 5 | $225,290 | 185 | 4.70/5.0 |
| Jordan | 4 | $170,318 | 136 | 4.84/5.0 |
| The Croft | 3 | $132,994 | 60 | 3.14/5.0 |
| Sam | 1 | $123,343 | 6 | 5.00/5.0 |
| Nick | 5 | $120,516 | 235 | 3.80/5.0 |
| 27519086 | 6 | $99,299 | 46 | 3.91/5.0 |
| Martin | 18 | $86,092 | 153 | 4.79/5.0 |
| Massih | 2 | $82,034 | 26 | 4.89/5.0 |
| Rachel | 3 | $70,233 | 35 | 3.10/5.0 |
| 3270412 | 2 | $65,073 | 45 | 4.71/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Dacorum
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (71.9%), with apartment & condo and house properties comprising 79.3% of inventory
- Untapped potential in unique stays, outdoor & mobile segments (6.4% combined)
Room Capacity Distribution
Analysis of 203 properties in Dacorum shows that 1 bedroom properties are most prevalent, making up 41.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.5% of all listings.
Key Insights
- Most common: 1 bedroom (41.9%)
- Least common: 5+ bedrooms (0.5%)
- Market concentration: 68.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 203 properties in Dacorum reveals that 2 guests properties dominate the market, representing 28.6% of all listings. The average property accommodates 3.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 46.8% of the market.
Key Insights
- Most common capacity: 2 guests (28.6% of market)
- Least common capacity: 7 guests (2.5% of market)
- Average guest capacity: 3.1 guests per property
- Market concentration: 46.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 203 properties in Dacorum, the most common availability pattern is 271-366 days (36% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.5% of properties).
Key Insights
- Most common availability window: 271-366 days (36%)
- Most common booking duration: 91-180 days (32.5%)
- Properties with high availability (180+ days): 68.5%
- Properties with long-term bookings (180+ days): 32.5%
Minimum Stay Distributions
1 Night
57 listings
31.7% of total
2 Nights
71 listings
39.4% of total
3 Nights
16 listings
8.9% of total
4-6 Nights
18 listings
10% of total
7-29 Nights
9 listings
5% of total
30+ Nights
9 listings
5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 71.1%
- Mid-length stays (4-6 nights) represent 10% of listings
- Monthly+ stays (5%) suggest a stable extended-stay market
- High market flexibility with 80.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
2 listings
1.2% of total
Non-refundable
3 listings
1.8% of total
Flexible
47 listings
28% of total
Moderate
49 listings
29.2% of total
Firm
49 listings
29.2% of total
Strict
18 listings
10.7% of total
Key Insights
- Moderate is the preferred policy at 29.2% of listings
- The market shows a balanced distribution between guest-friendly (57.2%) and strict (39.9%) policies
- Strong market consensus around Moderate policies
- Refundable policies are least common at 1.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 57 days
- Shortest booking windows are in Jan, Mar, Feb, averaging 41 days
- Summer shows the longest average booking window at 56 days, while Winter has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 56 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Dacorum
Below is the distribution of amenities across listings in Dacorum:
Traveler Demographics
Key Insights
- Domestic travelers make up 82% of total guests, indicating a dominant local market share.
- Primary international markets: United States (5.1%) and Australia (3%)
- English is the top language at 79.8%, followed by French (8.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.1%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Dacorum. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Dinton | 11 | $4,526 | $232.69 | 58% |
| Kintbury | 12 | $4,268 | $247.81 | 56% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
| Nettlestone | 27 | $4,070 | $394.28 | 43% |
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