Airbnb Market Analytics, Statistics and Data in Cumbria, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Cumbria? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Cumbria:
How much do Airbnb hosts make on average per month in Cumbria?
The short-term rental market in Cumbria shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,440 per month
- Strong performing properties (top 25%) make $4,245 or more
- Best-in-class properties (top 10%) achieve $7,013+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,204
Revenue Variations by Month
Occupancy Rates Throughout the Year in Cumbria
The market in Cumbria shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Cumbria
Daily rates in Cumbria vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $168 per night
- Strong performing properties (top 25%) secure $266 or more
- Best-in-class properties (top 10%) pull in $420+ per night
- Entry-level properties (bottom 25%) earn around $123
Daily Rate Variations by Month
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Seasonality patterns in Cumbria
Peak Season (May, June, August)
- Revenue peaks at $4599.89 per month
- Occupancy rates reach 59.57%
- Daily rates average $257.25
Shoulder Season
- Revenue averages $3603.32 per month
- Occupancy maintains 44.72%
- Daily rates hold at $240.61
Low Season (November, December, January)
- Revenue drops to $2193.20 per month
- Occupancy decreases to 28.19%
- Daily rates adjust to $218.52
Is it still profitable to do Airbnb in Cumbria in 2025?
Yes! Cumbria demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 45% and strong monthly revenue averaging $3603 and The market's 120 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Cumbria
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Keswick | A popular tourist destination known for its stunning landscapes and access to Lake District activities. Ideal for vacation rentals appealing to nature lovers and adventure seekers. | Derwentwater, Catbells, Keswick Museum and Art Gallery, Theatre by the Lake, Latrigg, Castlerigg Stone Circle |
| Windermere | Home to the largest lake in England, this area attracts visitors year-round for its beautiful scenery and outdoor activities. Perfect for family vacations and romantic getaways. | Lake Windermere, The World of Beatrix Potter, Bowness-on-Windermere, Ambleside, Orrest Head, Windermere Jetty Museum |
| Carlisle | An ancient city with a rich history and great transport links. Offers potential for both short-term and longer-term rentals, appealing to tourists and business travelers alike. | Carlisle Castle, Tullie House Museum and Art Gallery, Hadrian's Wall, Carlisle Cathedral, Green Market, Cumbria's Museum of Military Life |
| Bowness-on-Windermere | A bustling town surrounded by stunning landscapes and close proximity to Lake Windermere. Attracts a diverse range of tourists year-round. | Bowness Bay, Windermere Steamboat Museum, Blackwell Arts and Crafts House, The Old Laundry Theatre, Lake Windermere Cruises, The Bluebird Bistro |
| Ambleside | A picturesque village in the heart of the Lake District, known for its stunning scenery and outdoor activities. Great for attracting hikers and holidaymakers. | Stock Ghyll Force, Armitt Museum, Lake Grasmere, Wordsworth's Dove Cottage, Loughrigg Fell, Ambleside Roman Fort |
| Grasmere | Famous for its associations with poet William Wordsworth, this charming village offers scenic beauty and local culture, appealing to literary lovers and nature enthusiasts. | Dove Cottage, Grasmere Lake, Wordsworth Museum, The Heaton Cooper Studio, Allan Bank, Rydal Mount |
| Penrith | A market town with a range of amenities and access to both the Lake District and the Pennines. Good for families and those looking for a home base for exploring Cumbria. | Penrith Castle, Long Meg and Her Daughters, Brougham Castle, Penrith Museum, Whinfell Forest, Cumbrian Coaster bus tours |
| Ulverston | A vibrant market town known for its festivals and cultural events. Offers a unique coastal experience with good connections to the Lake District. | Laurel and Hardy Museum, Ulverston Canal, Manjushri Kadampa Meditation Centre, Ford Park, Ulverston Leisure Centre, The Hoad Monument |
Do you need a license for Airbnb in Cumbria?
We recommend checking directly with Cumbria's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Cumbria
The Old Vicarage
Entire Place • 7 bedrooms
Cosy Cottage • Nature Retreat • Hot Tub
Entire Place • 4 bedrooms
Finest Retreats | Quarry Lodge
Entire Place • 3 bedrooms
Farmhouse with views, hot tub, sauna & games room.
Entire Place • 4 bedrooms
Luxury 2BD Retreat Near Lake Windermere
Entire Place • 2 bedrooms
Causey Pike Cottage, nr keswick
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Cumbria
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| LuxuryCottages.Com | 1 | $382,302 | 16 | 5.00/5.0 |
| Na'Ím Anis | 13 | $303,411 | 207 | 2.54/5.0 |
| Julie | 7 | $215,750 | 393 | 4.82/5.0 |
| Cottages | 8 | $201,467 | 13 | 0.58/5.0 |
| Jade | 3 | $169,185 | 497 | 4.96/5.0 |
| Aria | 2 | $163,639 | 242 | 4.91/5.0 |
| Mark | 2 | $163,350 | 91 | 4.95/5.0 |
| Sarah | 4 | $156,022 | 148 | 3.71/5.0 |
| Catherine | 3 | $148,760 | 78 | 4.98/5.0 |
| Finest Retreats | 1 | $120,701 | 24 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Cumbria
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85%), with house and outdoor & mobile properties comprising 68.3% of inventory
- Strong specialty sector (35.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (4.2% combined)
Room Capacity Distribution
Analysis of 120 properties in Cumbria shows that 1 bedroom properties are most prevalent, making up 35% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.0% of all listings.
Key Insights
- Most common: 1 bedroom (35%)
- Least common: 5+ bedrooms (5%)
- Market concentration: 60.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 120 properties in Cumbria reveals that 4 guests properties dominate the market, representing 29.2% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 55.0% of the market.
Key Insights
- Most common capacity: 4 guests (29.2% of market)
- Least common capacity: 7 guests (0.8% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 55.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 120 properties in Cumbria, the most common availability pattern is 271-366 days (40.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (27.5% of properties).
Key Insights
- Most common availability window: 271-366 days (40.8%)
- Most common booking duration: 31-90 days (27.5%)
- Properties with high availability (180+ days): 65.8%
- Properties with long-term bookings (180+ days): 35.8%
Minimum Stay Distributions
1 Night
45 listings
40.9% of total
2 Nights
40 listings
36.4% of total
3 Nights
11 listings
10% of total
4-6 Nights
2 listings
1.8% of total
7-29 Nights
1 listings
0.9% of total
30+ Nights
11 listings
10% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.3%
- Mid-length stays (4-6 nights) represent 1.8% of listings
- Monthly+ stays (10%) suggest a stable extended-stay market
- High market flexibility with 87.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
1% of total
Refundable
2 listings
2% of total
Non-refundable
2 listings
2% of total
Super Strict 60 Days
10 listings
10% of total
Flexible
14 listings
14% of total
Moderate
27 listings
27% of total
Firm
20 listings
20% of total
Strict
24 listings
24% of total
Key Insights
- Moderate is the preferred policy at 27.0% of listings
- The market shows a balanced distribution between guest-friendly (41.0%) and strict (44.0%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 1.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, May, Jul, averaging 74 days
- Shortest booking windows are in Sep, Feb, Jan, averaging 48 days
- Spring shows the longest average booking window at 70 days, while Winter has the shortest at 53 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 70 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jan when lead times are shortest
Popular Airbnb Amenities in Cumbria
Below is the distribution of amenities across listings in Cumbria:
Traveler Demographics
Key Insights
- Domestic travelers make up 91.8% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.8%) and Australia (1.6%)
- English is the top language at 83.5%, followed by French (5.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.6%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Cumbria. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Gorebridge | 12 | $6,432 | $542.36 | 55% |
| Grinton | 15 | $5,757 | $335.88 | 50% |
| Casterton | 11 | $5,229 | $303.41 | 51% |
| Midlothian | 12 | $4,761 | $300.69 | 50% |
| City of Edinburgh | 4,340 | $4,750 | $280.52 | 62% |
| Holy Island | 10 | $4,743 | $277.73 | 59% |
| Pooley Bridge | 11 | $4,687 | $321.71 | 53% |
| Hayton | 13 | $4,560 | $245.93 | 62% |
| Kielder | 13 | $4,502 | $336.90 | 51% |
| Seascale | 11 | $4,489 | $357.98 | 45% |
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