Cloughton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Cloughton in 2025? Explore comprehensive Airbnb analytics for Cloughton, England, United Kingdom to uncover income potential. This 2025 STR market report for Cloughton, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Cloughton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cloughton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cloughton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cloughton (2025)
Understanding the monthly revenue variations for Airbnb listings in Cloughton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cloughton is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cloughton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,201+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,525 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,376 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,440, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cloughton
Cloughton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cloughton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cloughton:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cloughton
Average Daily Rate (ADR) Airbnb Trends in Cloughton (2025)
Effective short term rental pricing strategy in Cloughton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cloughton typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $408+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $262 or more.
- Typical properties (Median) charge around $185 per night.
- Entry-level properties (Bottom 25%) earn around $125 per night.
Average Daily Rate (ADR) Trend by Month in Cloughton
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Airbnb Seasonality Analysis & Trends in Cloughton (2025)
Peak Season (August, July, October)
- Revenue averages $3,758 per month
- Occupancy rates average 57.4%
- Daily rates average $233
Shoulder Season
- Revenue averages $2,859 per month
- Occupancy maintains around 48.8%
- Daily rates hold near $223
Low Season (January, February, May)
- Revenue drops to average $1,779 per month
- Occupancy decreases to average 33.3%
- Daily rates adjust to average $226
Seasonality Insights for Cloughton
- The Airbnb seasonality in Cloughton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cloughton's highest earning potential, with monthly revenues capable of climbing to $4,381, occupancy reaching a high of 63.6%, and ADRs peaking at $239.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,501, occupancy could drop to 28.0%, and ADRs may adjust down to $216.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cloughton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cloughton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cloughton (2025)
Exploring the top neighborhoods for short-term rentals in Cloughton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cloughton Village | A quaint village atmosphere with beautiful countryside surroundings. Ideal for guests looking for a peaceful retreat close to nature and walking trails. | North York Moors National Park, Cloughton Common, Scarborough Castle, Scarborough Beach, Alpamare Scarborough Water Park |
| Ravenscar | A charming coastal village with stunning cliff-top views. Great for families seeking a holiday with scenic walks and beach access. | Ravenscar Coastal Centre, Old Raven Hall, Robin Hood's Bay, Ravenscar Beach, Moorland walks |
| Filey | A classic British seaside town with a beautiful beach and family-friendly amenities. Attracts families on holiday with activities for all ages. | Filey Brigg, Filey Beach, Filey Bird Garden and Animal Park, The Crescent, Filey Museum |
| Scarborough | One of the UK's most popular seaside resorts, offering vibrant entertainment and historical attractions. Perfect for visitors looking for a lively atmosphere. | Scarborough Promenade, Scarborough Castle, Sea Life Scarborough, Peasholm Park, Scarborough Spa |
| Whitby | A picturesque coastal town with rich history and Gothic charm. Popular for weekend getaways and tourists interested in history and culture. | Whitby Abbey, Whitby Harbour, Captain Cook Museum, Whitby Beach, 199 Steps to St. Mary's Church |
| Hunmanby | A lovely village that provides a more tranquil setting close to the beach. Great for those who want a relaxing stay away from the busier tourist spots. | Hunmanby Gap Beach, Hunmanby Hall, The Village Green, egress Parks, Ellingham Hall |
| Snainton | Ideal for outdoor enthusiasts, situated near the North York Moors. Appeals to guests who enjoy exploring nature and rural settings. | The Wolds Way, Snainton Golf Centre, Rural walks, Fishing spots, Snainton village |
| Eastfield | A suburb of Scarborough offering affordable accommodations. Attracts budget-conscious travelers while being close to the main attractions of Scarborough. | Scarborough Town Centre, Local parks, Easy access to public transport, Nearby shops and restaurants, Dinosaur Coast |
Understanding Airbnb License Requirements & STR Laws in Cloughton (2025)
While Cloughton, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cloughton to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Cloughton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cloughtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Old Barn
Entire Place • 3 bedrooms
Stylish spacious country cottage
Entire Place • 2 bedrooms
Farm View - uk43708
Entire Place • 1 bedroom
Wood View - uk43707
Entire Place • 1 bedroom
Scarborough only 4 miles! Country Sea Views! Spa!
Entire Place • 6 bedrooms
Costal village cottage dog friendly Yorkshire
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cloughton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cloughton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 9 | $212,198 | 52 | 4.62/5.0 |
| Angela | 2 | $69,575 | 109 | 5.00/5.0 |
| Victoria | 1 | $31,804 | 18 | 4.94/5.0 |
| Lauren | 1 | $30,576 | 105 | 4.89/5.0 |
| John | 1 | $28,253 | 136 | 4.98/5.0 |
| Cober | 1 | $23,593 | 25 | 4.68/5.0 |
| Joanna | 1 | $20,838 | 385 | 4.90/5.0 |
| Sophie | 1 | $18,997 | 20 | 4.90/5.0 |
| Stuart | 1 | $6,340 | 94 | 4.87/5.0 |
| Host #234993103 | 1 | $809 | 1 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cloughton.
Dive Deeper: Advanced Cloughton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cloughton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCloughton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cloughton
- The Cloughton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cloughton, House properties are the most common (89.5%), reflecting the local real estate landscape.
- Houses represent a significant 89.5% portion, catering likely to families or larger groups.
Cloughton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cloughton
- The dominant room capacity in Cloughton is 1 bedroom listings, making up 47.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.0% of the active Airbnb listings in Cloughton, indicating a high concentration in these sizes.
- A significant 21.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cloughton.
Cloughton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cloughton
- The most common guest capacity trend in Cloughton vacation rentals is listings accommodating 2 guests (47.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Cloughton STR market, accounting for 73.7% of listings.
- A significant 47.4% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Cloughton.
- 10.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cloughton.
- On average, properties in Cloughton are equipped to host 3.4 guests.
Cloughton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cloughton
- The most common availability pattern in Cloughton falls within the 271-366 days range, representing 42.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Cloughton (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Cloughton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
42.1% of total
2 Nights
3 listings
15.8% of total
3 Nights
4 listings
21.1% of total
30+ Nights
4 listings
21.1% of total
Key Insights
- The most prevalent minimum stay requirement in Cloughton is 1 Night, adopted by 42.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.1%) caters to monthly stays (30+ nights) in Cloughton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.1% of Cloughton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cloughton.
Cloughton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
6 listings
40% of total
Flexible
1 listings
6.7% of total
Moderate
4 listings
26.7% of total
Firm
2 listings
13.3% of total
Strict
2 listings
13.3% of total
Cancellation Policy Insights for Cloughton
- The prevailing Airbnb cancellation policy trend in Cloughton is Super Strict 60 Days, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (33.4%) and stricter (26.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 40% market standard in Cloughton.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Cloughton.
Cloughton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cloughton
- The overall average booking lead time for vacation rentals in Cloughton is 58 days.
- Guests book furthest in advance for stays during June (average 114 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (82 days avg.) sees the longest lead times, while Winter (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Cloughton.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these Cloughton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cloughton (2025)
Amenity Prevalence
Amenity Insights for Cloughton
- Essential amenities in Cloughton that guests expect include: Kitchen, TV, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Bed linens, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cloughton: Kitchen, TV, Smoke alarm, Wifi.
- Consider adding popular differentiators like Free parking on premises or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cloughton to stay competitive.
Cloughton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cloughton
- The typical guest profile for Airbnb in Cloughton consists of primarily domestic travelers (90%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 90.4% of guests.
- Key international markets include United Kingdom (90.4%) and Australia (2.2%).
- Top languages spoken are English (72.5%) followed by German (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Sheffield.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cloughton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grinton | 13 | $5,067 | $361.00 | 51% |
| Appleby | 10 | $5,005 | $366.90 | 45% |
| Bishop Monkton | 12 | $4,137 | $340.57 | 48% |
| Stamford Bridge | 13 | $4,069 | $404.46 | 34% |
| Escrick | 10 | $3,981 | $333.82 | 45% |
| Southburn | 18 | $3,739 | $232.51 | 43% |
| Catterick | 10 | $3,409 | $524.38 | 33% |
| Ravensworth | 10 | $3,291 | $204.78 | 52% |
| Ellingham | 15 | $3,264 | $296.59 | 50% |
| Lythe | 37 | $3,229 | $324.59 | 43% |