Chelmsford Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Chelmsford in 2025? Explore comprehensive Airbnb analytics for Chelmsford, England, United Kingdom to uncover income potential. This 2025 STR market report for Chelmsford, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 200 active listings.
Whether you're considering an Airbnb investment in Chelmsford, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Chelmsford Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Chelmsford Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Chelmsford (2025)
Understanding the monthly revenue variations for Airbnb listings in Chelmsford is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Chelmsford is typically March, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Chelmsford across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,731+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,927 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,709 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $865, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Chelmsford
Chelmsford Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Chelmsford STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Chelmsford:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Chelmsford
Average Daily Rate (ADR) Airbnb Trends in Chelmsford (2025)
Effective short term rental pricing strategy in Chelmsford involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Chelmsford typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $264+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $203 or more.
- Typical properties (Median) charge around $139 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Chelmsford
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Airbnb Seasonality Analysis & Trends in Chelmsford (2025)
Peak Season (March, August, April)
- Revenue averages $2,646 per month
- Occupancy rates average 49.5%
- Daily rates average $188
Shoulder Season
- Revenue averages $2,362 per month
- Occupancy maintains around 46.3%
- Daily rates hold near $184
Low Season (June, November, December)
- Revenue drops to average $1,946 per month
- Occupancy decreases to average 41.3%
- Daily rates adjust to average $171
Seasonality Insights for Chelmsford
- The Airbnb seasonality in Chelmsford shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Chelmsford's highest earning potential, with monthly revenues capable of climbing to $2,772, occupancy reaching a high of 56.9%, and ADRs peaking at $205.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,771, occupancy could drop to 39.2%, and ADRs may adjust down to $169.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Chelmsford.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Chelmsford seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Chelmsford (2025)
Exploring the top neighborhoods for short-term rentals in Chelmsford? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Chelmer Village | A suburban area known for its family-friendly atmosphere and proximity to nature, making it ideal for families looking for a quiet getaway. | Chelmer and Blackwater Navigation, Central Park, Hylands Park, Moulsham Mill, Chelmsford Museum and Essex Regiment Museum |
| City Centre | The heart of Chelmsford, bustling with shops, cafes, and restaurants. A prime location for tourists who want to be close to the action and amenities. | High Street, Gentleman's Walk, Civic Centre, Central Library, Essex Police Museum |
| Moulsham | A charming neighborhood known for its lovely Victorian houses and proximity to the city centre, popular with both tourists and locals. | Moulsham Mill, The Moulsham Inn, The Breechwood, Central Park, Essex Police Museum |
| Great Baddow | A picturesque village with a rich history and easy access to the city, offering a blend of rural tranquility and urban convenience for visitors. | Great Baddow Mill, Battlesbridge Antiques Centre, The Chelmer Canal, St Mary the Virgin Church |
| Springfield | A modern residential area that appeals to both families and visitors due to its good schools and parks, making it ideal for longer stays. | Springfield Park, Vicarage Park, Chelmsford Golf Club, Apex Park |
| Broomfield | Close to the city and home to Broomfield Hospital, it is ideal for medical tourism and visitors needing hospital access. | Broomfield Hospital, Broomfield Park, Broomfield Village |
| Writtle | A small, historic village with beautiful countryside, perfect for guests seeking peace and charm away from the city's hustle. | Writtle Village Green, Writtle College, St. Mary's Church |
| Little Baddow | A serene village offering beautiful landscapes, it attracts nature lovers and those looking for a relaxing retreat. | Danbury Common, Little Baddow Mill, The River Chelmer |
Understanding Airbnb License Requirements & STR Laws in Chelmsford (2025)
While Chelmsford, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Chelmsford to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Chelmsford (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Chelmsfordbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rose Cottage
Entire Place • 4 bedrooms
The Cottage
Entire Place • 3 bedrooms
Beaulieu Park - Sleeps 10 - Great Location
Entire Place • 4 bedrooms
Special Offer Price - Massive Duplex Property
Entire Place • 2 bedrooms
Weekly + Monthly Discounts! Huge D/way For 4 Vans!
Entire Place • 5 bedrooms
Two Bedroom Apartment
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Chelmsford (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Chelmsford based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lisa | 4 | $221,429 | 28 | 4.83/5.0 |
| Bella | 3 | $162,320 | 32 | 5.00/5.0 |
| Cottages | 2 | $131,288 | 20 | 4.78/5.0 |
| Martyn | 9 | $123,440 | 120 | 4.69/5.0 |
| Ryan | 5 | $101,678 | 70 | 4.77/5.0 |
| Laura | 2 | $85,877 | 167 | 4.87/5.0 |
| Simon | 2 | $85,672 | 27 | 4.83/5.0 |
| Tailored Stay | 5 | $73,162 | 36 | 4.71/5.0 |
| Sarah | 1 | $70,441 | 27 | 4.96/5.0 |
| Philippa | 2 | $68,261 | 582 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Chelmsford.
Dive Deeper: Advanced Chelmsford STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Chelmsford. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsChelmsford Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Chelmsford
- The Chelmsford Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78% of the 200 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Chelmsford, House properties are the most common (44%), reflecting the local real estate landscape.
- Houses represent a significant 44% portion, catering likely to families or larger groups.
- The presence of 12% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 8.5%) offer potential for unique stay experiences.
Chelmsford Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Chelmsford
- The dominant room capacity in Chelmsford is 1 bedroom listings, making up 35% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.0% of the active Airbnb listings in Chelmsford, indicating a high concentration in these sizes.
- A significant 21.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Chelmsford.
Chelmsford Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Chelmsford
- The most common guest capacity trend in Chelmsford vacation rentals is listings accommodating 2 guests (25%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Chelmsford STR market, accounting for 47.5% of listings.
- 21.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Chelmsford.
- On average, properties in Chelmsford are equipped to host 3.5 guests.
Chelmsford Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Chelmsford
- The most common availability pattern in Chelmsford falls within the 271-366 days range, representing 43.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Chelmsford (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Chelmsford Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
67 listings
36.2% of total
2 Nights
36 listings
19.5% of total
3 Nights
13 listings
7% of total
4-6 Nights
16 listings
8.6% of total
7-29 Nights
21 listings
11.4% of total
30+ Nights
32 listings
17.3% of total
Key Insights
- The most prevalent minimum stay requirement in Chelmsford is 1 Night, adopted by 36.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.3%) caters to monthly stays (30+ nights) in Chelmsford, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.2% of Chelmsford hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Chelmsford.
Chelmsford Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
1.2% of total
Non-refundable
3 listings
1.7% of total
Super Strict 30 Days
3 listings
1.7% of total
Refundable
4 listings
2.3% of total
Flexible
49 listings
28.3% of total
Moderate
45 listings
26% of total
Firm
37 listings
21.4% of total
Strict
30 listings
17.3% of total
Cancellation Policy Insights for Chelmsford
- The prevailing Airbnb cancellation policy trend in Chelmsford is Flexible, used by 28.3% of listings.
- There's a relatively balanced mix between guest-friendly (54.3%) and stricter (38.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 28.3% market standard in Chelmsford.
- Regularly review your cancellation policy against competitors and market demand shifts in Chelmsford.
Chelmsford STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Chelmsford
- The overall average booking lead time for vacation rentals in Chelmsford is 36 days.
- Guests book furthest in advance for stays during June (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (46 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Chelmsford.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Chelmsford averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Chelmsford (2025)
Amenity Prevalence
Amenity Insights for Chelmsford
- Essential amenities in Chelmsford that guests expect include: Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Chelmsford: Smoke alarm, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Wifi.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Chelmsford to stay competitive.
Chelmsford Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Chelmsford
- The typical guest profile for Airbnb in Chelmsford consists of primarily domestic travelers (87%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 87.3% of guests.
- Key international markets include United Kingdom (87.3%) and United States (3.3%).
- Top languages spoken are English (68.2%) followed by Spanish (5.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Chelmsford Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $7,086 | $633.88 | 42% |
| City of Westminster | 1,603 | $5,234 | $500.33 | 50% |
| Old Windsor | 25 | $3,953 | $351.54 | 50% |
| Wraysbury | 18 | $3,843 | $397.16 | 43% |
| Bourne End | 10 | $3,812 | $456.11 | 40% |
| Bray | 37 | $3,012 | $408.05 | 44% |
| Aix-en-Issart | 10 | $3,009 | $272.14 | 40% |
| Eton | 31 | $2,953 | $278.17 | 47% |
| Roedean | 54 | $2,883 | $247.59 | 45% |
| Cliffe | 12 | $2,882 | $219.23 | 52% |