Airbnb Market Analytics, Statistics and Data in Chelmsford, England, United Kingdom

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Chelmsford? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Chelmsford:

Average Daily Rate

$168

Occupancy Rate

47.38%

Annual Revenue

$22,356

Revenue Growth YoY

0.36%

Best Month

May

Worst Month

January

Regulation

Low

Active Listings

171

How much do Airbnb hosts make on average per month in Chelmsford?

The short-term rental market in Chelmsford shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,056 per month
Strong performing properties (top 25%) make $3,441 or more
Best-in-class properties (top 10%) achieve $5,361+ monthly
Entry-level properties (bottom 25%) typically earn around $1,055

Revenue Variations by Month

Occupancy Rates Throughout the Year in Chelmsford

The market in Chelmsford shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 48% occupancy rates
Strong performing properties (top 25%) achieve 70% or higher
Best-in-class properties (top 10%) reach 85%+occupancy
Entry-level properties (bottom 25%) average around 25%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Chelmsford

Daily rates in Chelmsford vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $132 per night
Strong performing properties (top 25%) secure $195 or more
Best-in-class properties (top 10%) pull in $260+ per night
Entry-level properties (bottom 25%) earn around $87

Daily Rate Variations by Month

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Seasonality patterns in Chelmsford

Peak Season (May, April, November)

Revenue peaks at $3017.45 per month
Occupancy rates reach 58.80%
Daily rates average $176.71

Shoulder Season

Revenue averages $2637.41 per month
Occupancy maintains 47.65%
Daily rates hold at $170.83

Low Season (February, December, January)

Revenue drops to $1786.12 per month
Occupancy decreases to 36.00%
Daily rates adjust to $163.03

Is it still profitable to do Airbnb in Chelmsford in 2025?

Yes! Chelmsford demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $2637 and The market's 171 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Chelmsford

Area	Why Choose This Area	Key Attractions
Central Chelmsford	The heart of Chelmsford with great shopping, dining, and entertainment options. A hub for business travelers and tourists alike, offering easy access to local amenities and public transport.	Chelmsford Cathedral, High Street, Bond Street, Central Park, Chelmer and Blackwater Navigation
Hylands Park	A picturesque and historic park that attracts visitors for its natural beauty and events. Perfect for those looking to enjoy a tranquil environment while being close to the city.	Hylands House, Hylands Park, Music Festivals, Outdoor Events, Beautiful Gardens
Moulsham	A vibrant residential area with a mix of independent shops and cafes. Offers a local feel while being just a short walk from the city center, appealing to those who appreciate local culture.	Moulsham Mill, Independent Shops, Local Cafes, Green Spaces, Community Events
Chelsmford Business District	Great for corporate lodging due to proximity to offices and business centers. Ideal for business travelers looking for convenient accommodation during work trips.	Business Parks, Restaurants, Public Transport Access, Networking Events
Boreham	A quieter suburb with an inviting community atmosphere. Appeals to travelers wanting a peaceful stay while still being close to Chelmsford city.	Boreham Village, Local Pubs, Nature Trails, Village Hall Events
Great Baddow	This charming village near Chelmsford offers a unique blend of local history and modern amenities, attracting families and travelers looking for a quieter retreat.	Great Baddow Church, Local Parks, Historical Walks, Community Markets
Writtle	A picturesque village with a charming rural setting, perfect for those seeking a scenic escape close to Chelmsford while still being easily accessible to the city.	Writtle College, Historic Buildings, Nature Reserves, Village Events
Springfield	A suburban area with a family-friendly vibe and good schools. This location is ideal for travelers with children or those looking for a neighborhood feel.	Springfield Park, Local Sports Facilities, Community Events, Family-friendly atmosphere

Do you need a license for Airbnb in Chelmsford?

$286.02

Daily Rate

Top Performing Professional Hosts in Chelmsford

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Martyn	7	$155,810	100	4.71/5.0
Laura	2	$130,719	160	4.86/5.0
Cottages	2	$127,311	20	4.78/5.0
Alex	1	$120,039	14	5.00/5.0
Ryan	5	$106,540	67	4.80/5.0
Simon	2	$98,323	27	4.83/5.0
294932182	3	$95,706	143	4.97/5.0
Simon	2	$90,772	92	4.95/5.0
Tailored Stay	4	$80,101	34	4.71/5.0
Neville	1	$66,465	21	4.86/5.0

Additional analytics on vacation rental, real estate, short term rental data in Chelmsford

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (76%), with house and apartment & condo properties comprising 77.2% of inventory
Strong specialty sector (19.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Untapped potential in outdoor & mobile, others, unique stays segments (8.2% combined)

Room Capacity Distribution

Analysis of 171 properties in Chelmsford shows that 1 bedroom properties are most prevalent, making up 39.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 69.0% of all listings.

Key Insights

Most common: 1 bedroom (39.2%)
Least common: 5+ bedrooms (2.3%)
Market concentration: 69.0% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 171 properties in Chelmsford reveals that 2 guests properties dominate the market, representing 27.5% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 50.3% of the market.

Key Insights

Most common capacity: 2 guests (27.5% of market)
Least common capacity: 7 guests (2.3% of market)
Average guest capacity: 3.4 guests per property
Market concentration: 50.3% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 171 properties in Chelmsford, the most common availability pattern is 271-366 days (34.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.8% of properties).

Key Insights

Most common availability window: 271-366 days (34.5%)
Most common booking duration: 91-180 days (29.8%)
Properties with high availability (180+ days): 62.6%
Properties with long-term bookings (180+ days): 39.2%

Minimum Stay Distributions

1 Night (41.7%)

1 Night

63 listings

41.7% of total

2 Nights (23.2%)

2 Nights

35 listings

23.2% of total

3 Nights (8.6%)

3 Nights

13 listings

8.6% of total

4-6 Nights (12.6%)

4-6 Nights

19 listings

12.6% of total

7-29 Nights (9.9%)

7-29 Nights

15 listings

9.9% of total

30+ Nights (4%)

30+ Nights

6 listings

4% of total

Key Insights

Short stays (1-2 nights) dominate the market at 64.9%
Mid-length stays (4-6 nights) represent 12.6% of listings
Monthly+ stays (4%) suggest a stable extended-stay market
High market flexibility with 73.5% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 60 Days (1.5%)

Super Strict 60 Days

2 listings

1.5% of total

Non-refundable (2.2%)

Non-refundable

3 listings

2.2% of total

Refundable (2.9%)

Refundable

4 listings

2.9% of total

Super Strict 30 Days (2.2%)

Super Strict 30 Days

3 listings

2.2% of total

Flexible (27%)

Flexible

37 listings

27% of total

Moderate (27%)

Moderate

37 listings

27% of total

Firm (21.9%)

Firm

30 listings

21.9% of total

Strict (15.3%)

Strict

21 listings

15.3% of total

Key Insights

Flexible is the preferred policy at 27.0% of listings
The market shows a balanced distribution between guest-friendly (54.0%) and strict (37.2%) policies
Strong market consensus around Flexible policies
Super Strict 60 Days policies are least common at 1.5% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Flexible policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jun, May, Jul, averaging 59 days
Shortest booking windows are in Nov, Sep, Jan, averaging 33 days
Summer shows the longest average booking window at 58 days, while Fall has the shortest at 36 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 58 days in advance
Consider early bird discounts during Fall to encourage longer lead times
Focus on last-minute booking promotions during Nov-Jan when lead times are shortest

Popular Airbnb Amenities in Chelmsford

Below is the distribution of amenities across listings in Chelmsford:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 85.9% of total guests, indicating a dominant local market share.
Primary international markets: United States (4%) and Australia (2%)
English is the top language at 79.7%, followed by Spanish (6.9%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%

Recommendations

Target marketing campaigns for England and London markets
Develop localized content for United States and Australia
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Chelmsford. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Dorney	12	$8,798	$645.14	45%
City of Westminster	1,350	$6,261	$490.13	52%
Old Windsor	22	$5,182	$339.50	56%
Wraysbury	14	$4,915	$395.34	46%
Hambleden	24	$4,154	$397.83	42%
Eton	27	$3,838	$269.13	49%
Bray	36	$3,632	$386.32	45%
Roedean	48	$3,581	$262.92	47%
City of London	289	$3,457	$315.42	47%
Cliffe	12	$3,397	$219.54	48%

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