Airbnb Market Analytics, Statistics and Data in Braintree, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Braintree? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Braintree:
How much do Airbnb hosts make on average per month in Braintree?
The short-term rental market in Braintree shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,013 per month
- Strong performing properties (top 25%) make $3,807 or more
- Best-in-class properties (top 10%) achieve $6,885+ monthly
- Entry-level properties (bottom 25%) typically earn around $850
Revenue Variations by Month
Occupancy Rates Throughout the Year in Braintree
The market in Braintree shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Braintree
Daily rates in Braintree vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $152 per night
- Strong performing properties (top 25%) secure $274 or more
- Best-in-class properties (top 10%) pull in $481+ per night
- Entry-level properties (bottom 25%) earn around $97
Daily Rate Variations by Month
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Seasonality patterns in Braintree
Peak Season (August, June, October)
- Revenue peaks at $4482.53 per month
- Occupancy rates reach 51.41%
- Daily rates average $252.68
Shoulder Season
- Revenue averages $3470.47 per month
- Occupancy maintains 40.33%
- Daily rates hold at $242.32
Low Season (December, April, January)
- Revenue drops to $2607.79 per month
- Occupancy decreases to 32.82%
- Daily rates adjust to $230.94
Is it still profitable to do Airbnb in Braintree in 2025?
Yes! Braintree demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 40% and strong monthly revenue averaging $3470 and The market's 177 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Braintree
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Braintree Town Centre | The heart of Braintree with shops, restaurants, and easy access to transport links, making it ideal for both business and leisure travelers. | Cineworld Cinema, Braintree Village Outlet, Braintree Museum, Great Notley Country Park, The Flitch Way |
| Braintree Village | A popular shopping outlet with over 100 stores, attracting shoppers and tourists looking for good deals and a pleasant shopping environment. | Braintree Village Outlet, Restaurants, Cafes, Entertainment facilities |
| Great Notley | This suburban area offers a family-friendly environment with beautiful parks and nature trails, appealing to families and outdoor enthusiasts. | Great Notley Country Park, Local parks, Trails for walking and cycling |
| Bocking | Nearby Bocking is known for its quiet residential streets and proximity to Braintree, making it a great option for those wanting a peaceful stay close to amenities. | Bocking Windmill, Local pubs and restaurants, Nature walks |
| Halstead | A short distance from Braintree, Halstead features historic architecture and a charming town center, attracting visitors interested in history and local culture. | Halstead Museum, Local shops, Parks, Historic buildings |
| Silver End | A unique village known for its architecture and community spirit, providing a cozy stay for guests looking for an authentic village experience. | The Silver End Heritage Centre, Local pubs, Community events |
| Grove Green | An emerging residential area with good access to Braintree town and local amenities, suitable for families and longer stays. | Local parks and playgrounds, Easy access to transport links |
| Rayne | A small village with lovely countryside views, offering a peaceful retreat yet close to Braintree's attractions, ideal for a quieter experience. | Rayne Hall, Local walks and nature, Rayne Village Community |
Do you need a license for Airbnb in Braintree?
We recommend checking directly with Braintree's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Braintree
Luxury Georgian Mansion in Essex
Entire Place • 7 bedrooms
Spacious 5-Bed Barn in Essex Countryside
Entire Place • 5 bedrooms
Georgian Farmhouse in Serene Countryside
Entire Place • 7 bedrooms
Maysent House Large period property Grade 11*
Entire Place • 7 bedrooms
Old Cottage - English Countryside Retreat
Entire Place • 4 bedrooms
Pattiswick Hall
Entire Place • 8 bedrooms
Top Performing Professional Hosts in Braintree
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Antoine | 1 | $634,407 | 18 | 4.94/5.0 |
| Cottages | 6 | $338,217 | 87 | 4.15/5.0 |
| Ian | 1 | $174,445 | 33 | 5.00/5.0 |
| Martyn | 6 | $170,226 | 28 | 3.99/5.0 |
| Amanda | 4 | $163,409 | 108 | 4.94/5.0 |
| Katie | 1 | $157,306 | 25 | 5.00/5.0 |
| Harry | 1 | $151,459 | 190 | 4.87/5.0 |
| David Burr | 4 | $149,115 | 59 | 2.44/5.0 |
| Russell | 1 | $144,573 | 85 | 4.71/5.0 |
| Hoseasons | 4 | $142,168 | 36 | 3.66/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Braintree
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (76.3%), with house and boutique & hotels properties comprising 59.9% of inventory
- Strong specialty sector (38.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (4.5% combined)
Room Capacity Distribution
Analysis of 177 properties in Braintree shows that 1 bedroom properties are most prevalent, making up 40.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 61.0% of all listings.
Key Insights
- Most common: 1 bedroom (40.7%)
- Least common: 4 bedrooms (4%)
- Market concentration: 61.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 177 properties in Braintree reveals that 2 guests properties dominate the market, representing 33.9% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 53.7% of the market.
Key Insights
- Most common capacity: 2 guests (33.9% of market)
- Least common capacity: 7 guests (0.6% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 53.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 177 properties in Braintree, the most common availability pattern is 271-366 days (40.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.2% of properties).
Key Insights
- Most common availability window: 271-366 days (40.7%)
- Most common booking duration: 91-180 days (28.2%)
- Properties with high availability (180+ days): 71.8%
- Properties with long-term bookings (180+ days): 31.1%
Minimum Stay Distributions
1 Night
76 listings
47.2% of total
2 Nights
46 listings
28.6% of total
3 Nights
13 listings
8.1% of total
4-6 Nights
8 listings
5% of total
7-29 Nights
2 listings
1.2% of total
30+ Nights
16 listings
9.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 75.8%
- Mid-length stays (4-6 nights) represent 5% of listings
- Monthly+ stays (9.9%) suggest a stable extended-stay market
- High market flexibility with 83.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
11 listings
7.4% of total
Non-refundable
5 listings
3.4% of total
Refundable
8 listings
5.4% of total
Flexible
34 listings
22.8% of total
Moderate
46 listings
30.9% of total
Firm
22 listings
14.8% of total
Strict
23 listings
15.4% of total
Key Insights
- Moderate is the preferred policy at 30.9% of listings
- The market shows a balanced distribution between guest-friendly (53.7%) and strict (30.2%) policies
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 3.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 76 days
- Shortest booking windows are in Feb, Nov, Jan, averaging 43 days
- Summer shows the longest average booking window at 70 days, while Winter has the shortest at 47 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 70 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Braintree
Below is the distribution of amenities across listings in Braintree:
Traveler Demographics
Key Insights
- Domestic travelers make up 91.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.6%) and Australia (1.3%)
- English is the top language at 81.6%, followed by French (7.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Braintree. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
| Eton | 27 | $3,838 | $269.13 | 49% |
| Bray | 36 | $3,632 | $386.32 | 45% |
| Roedean | 48 | $3,581 | $262.92 | 47% |
| City of London | 289 | $3,457 | $315.42 | 47% |
| Cliffe | 12 | $3,397 | $219.54 | 48% |
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