Airbnb Market Analytics, Statistics and Data in Borough of Swale, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Borough of Swale? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Borough of Swale:
How much do Airbnb hosts make on average per month in Borough of Swale?
The short-term rental market in Borough of Swale shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,811 per month
- Strong performing properties (top 25%) make $3,389 or more
- Best-in-class properties (top 10%) achieve $6,212+ monthly
- Entry-level properties (bottom 25%) typically earn around $804
Revenue Variations by Month
Occupancy Rates Throughout the Year in Borough of Swale
The market in Borough of Swale shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 58% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Borough of Swale
Daily rates in Borough of Swale vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $129 per night
- Strong performing properties (top 25%) secure $207 or more
- Best-in-class properties (top 10%) pull in $397+ per night
- Entry-level properties (bottom 25%) earn around $95
Daily Rate Variations by Month
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Seasonality patterns in Borough of Swale
Peak Season (August, May, July)
- Revenue peaks at $3878.44 per month
- Occupancy rates reach 52.41%
- Daily rates average $259.90
Shoulder Season
- Revenue averages $2999.47 per month
- Occupancy maintains 38.82%
- Daily rates hold at $231.22
Low Season (November, September, February)
- Revenue drops to $2263.84 per month
- Occupancy decreases to 30.46%
- Daily rates adjust to $208.18
Is it still profitable to do Airbnb in Borough of Swale in 2025?
Yes! Borough of Swale demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 39% and strong monthly revenue averaging $2999 and With 297 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Borough of Swale
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Faversham | Historic market town known for its charming architecture and proximity to scenic countryside. Great for visitors interested in culture and heritage, with local attractions, festivals, and events. | Faversham Market, Shepherd Neame Brewery, The Abbey Farm, The Maison Dieu, Faversham Recreation Ground |
| Sittingbourne | A growing town with excellent transport links and amenities. Popular with families and business travelers looking for convenience and accessibility. | Sittingbourne High Street, The Swale Railway, Milton Regis, Brenchley Gardens, Sittingbourne Golf Centre |
| Queenborough | Coastal town with a rich maritime history. Attracts visitors interested in marine activities and enjoying the seaside. | Queenborough Harbour, The Historic Dockyard, Sheerness Beach, Marine Parade, Queenborough Castle |
| Sheerness | A seaside town that offers beach access and a variety of local attractions. Ideal for tourists seeking a coastal getaway. | Sheerness Beach, Minster Leas Beach, Sheerness Heritage Centre, Blue Town, Sheerness Clock Tower |
| Minster-on-Sea | A village close to the coast with beautiful views and a relaxed atmosphere. Perfect for families and those escaping city life. | Minster Beach, Minster Abbey, The Village Green, Coastal Path, Sheerness Dockyard |
| Bobbing | A quiet village with close access to the larger towns and transport links. Attractive for those wishing for a peaceful stay while being near urban amenities. | Bobbing Parish Church, Bobbing Village Hall, Nearby attractions in Sittingbourne, Local parks |
| Tunstall | Rural village offering a serene environment and beautiful countryside. Great for nature lovers and those looking for a quiet retreat. | Tunstall Forest, Local Walking Trails, The Tunstall Beacon |
| Hartlip | Charming village with a strong community spirit. Suitable for visitors wanting a peaceful countryside experience while being a short drive from larger towns. | St. Michael's Church, Local farms, Countryside walks |
Do you need a license for Airbnb in Borough of Swale?
We recommend checking directly with Borough of Swale's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Borough of Swale
Beautiful farmhouse on our farm in Kent sleeps 21
Entire Place • 8 bedrooms
Large country barn cottage, lovely interior & view
Entire Place • 6 bedrooms
Kent - The Malt House
Entire Place • 5 bedrooms
Beautifully restored, luxury farmhouse, in nature
Entire Place • 6 bedrooms
Customs House - sleeps 20 Standard Quay Faversham
Entire Place • 10 bedrooms
Cosy getaway Home with entertainment and Hot tub
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Borough of Swale
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Victoria | 5 | $868,890 | 92 | 4.85/5.0 |
| Gareth & Georgina | 6 | $395,554 | 39 | 4.10/5.0 |
| Cottages | 7 | $319,053 | 44 | 2.03/5.0 |
| Cherie | 4 | $225,282 | 11 | 2.42/5.0 |
| Bloom Stays | 10 | $214,578 | 258 | 4.86/5.0 |
| Faye | 4 | $201,718 | 107 | 4.95/5.0 |
| Lucy | 5 | $187,534 | 137 | 4.97/5.0 |
| Kasar | 4 | $182,135 | 46 | 4.51/5.0 |
| Nicola | 1 | $171,737 | 18 | 4.94/5.0 |
| Jacqueline | 3 | $164,701 | 25 | 4.45/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Borough of Swale
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82.5%), with house and outdoor & mobile properties comprising 67.7% of inventory
- Strong specialty sector (28.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (4.0% combined)
Room Capacity Distribution
Analysis of 297 properties in Borough of Swale shows that 1 bedroom properties are most prevalent, making up 35.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.7% of all listings.
Key Insights
- Most common: 1 bedroom (35.7%)
- Least common: 4 bedrooms (4.7%)
- Market concentration: 67.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 297 properties in Borough of Swale reveals that 4 guests properties dominate the market, representing 26.6% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 50.2% of the market.
Key Insights
- Most common capacity: 4 guests (26.6% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 50.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 297 properties in Borough of Swale, the most common availability pattern is 271-366 days (48.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32% of properties).
Key Insights
- Most common availability window: 271-366 days (48.8%)
- Most common booking duration: 91-180 days (32%)
- Properties with high availability (180+ days): 79.1%
- Properties with long-term bookings (180+ days): 23.2%
Minimum Stay Distributions
1 Night
107 listings
41.6% of total
2 Nights
96 listings
37.4% of total
3 Nights
26 listings
10.1% of total
4-6 Nights
9 listings
3.5% of total
7-29 Nights
4 listings
1.6% of total
30+ Nights
15 listings
5.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 79.0%
- Mid-length stays (4-6 nights) represent 3.5% of listings
- Monthly+ stays (5.8%) suggest a stable extended-stay market
- High market flexibility with 89.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
4 listings
1.6% of total
Non-refundable
1 listings
0.4% of total
Super Strict 60 Days
10 listings
4% of total
Flexible
64 listings
25.9% of total
Moderate
82 listings
33.2% of total
Firm
34 listings
13.8% of total
Strict
52 listings
21.1% of total
Key Insights
- Moderate is the preferred policy at 33.2% of listings
- The market shows a balanced distribution between guest-friendly (59.1%) and strict (34.9%) policies
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Apr, averaging 81 days
- Shortest booking windows are in Feb, Mar, Nov, averaging 50 days
- Summer shows the longest average booking window at 72 days, while Fall has the shortest at 53 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 72 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Nov when lead times are shortest
Popular Airbnb Amenities in Borough of Swale
Below is the distribution of amenities across listings in Borough of Swale:
Traveler Demographics
Key Insights
- Domestic travelers make up 86.3% of total guests, indicating a dominant local market share.
- Primary international markets: Netherlands (2.8%) and United States (2.6%)
- English is the top language at 73.2%, followed by French (10.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.2%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for Netherlands and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Borough of Swale. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
| Eton | 27 | $3,838 | $269.13 | 49% |
| Bray | 36 | $3,632 | $386.32 | 45% |
| Roedean | 48 | $3,581 | $262.92 | 47% |
| City of London | 289 | $3,457 | $315.42 | 47% |
| Cliffe | 12 | $3,397 | $219.54 | 48% |
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