Airbnb Market Analytics, Statistics and Data in Bolton, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bolton? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bolton:
How much do Airbnb hosts make on average per month in Bolton?
The short-term rental market in Bolton shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,405 per month
- Strong performing properties (top 25%) make $2,453 or more
- Best-in-class properties (top 10%) achieve $3,878+ monthly
- Entry-level properties (bottom 25%) typically earn around $659
Revenue Variations by Month
Occupancy Rates Throughout the Year in Bolton
The market in Bolton shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Bolton
Daily rates in Bolton vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $95 per night
- Strong performing properties (top 25%) secure $158 or more
- Best-in-class properties (top 10%) pull in $229+ per night
- Entry-level properties (bottom 25%) earn around $54
Daily Rate Variations by Month
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Seasonality patterns in Bolton
Peak Season (June, May, August)
- Revenue peaks at $2658.82 per month
- Occupancy rates reach 55.50%
- Daily rates average $132.80
Shoulder Season
- Revenue averages $1913.08 per month
- Occupancy maintains 44.90%
- Daily rates hold at $125.96
Low Season (December, September, January)
- Revenue drops to $1015.73 per month
- Occupancy decreases to 32.93%
- Daily rates adjust to $114.40
Is it still profitable to do Airbnb in Bolton in 2025?
Yes! Bolton demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 45% and solid monthly revenue averaging $1913 and The market's 131 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Bolton
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Bolton Town Centre | The bustling heart of Bolton with a mix of shopping, dining, and entertainment. Great for visitors interested in exploring local culture and nightlife. | The Market Place, Bolton Museum and Archive Service, Octagon Theatre, Cannon Slade School, Bolton Football Club |
| Heaton | A vibrant residential area with parks and local amenities, attracting families and business professionals. Offers a suburban feel close to the city. | Heaton Park, Cannon Slade School, St. Andrew's Church, Heaton Fold, Heaton Wood |
| Bradshaw | A picturesque village known for its scenic countryside and relaxed atmosphere, appealing to those looking for a peaceful retreat close to urban amenities. | Bradshaw Hall, The Brinscall Theatre, Iron Horse Canal, Bradshaw Golf Club, Local walking trails |
| Little Lever | A charming village located near the River Irwell, perfect for visitors who enjoy outdoor activities and a tight-knit community vibe. | Little Lever Cricket Club, The Village Green, Local parks, Historical buildings, Rivington Pike |
| Farnworth | A growing area with a strong sense of community, making it appealing to families and those seeking affordable accommodation options. | Farnworth Park, Holy Trinity Church, Local markets, Community centres, Moses Gate Country Park |
| Lostock | An affluent suburb with spacious homes, ideal for business travelers and families, located near major transport links and business districts. | Lostock Park, St. Joseph's Church, Local golf courses, Nearby leisure facilities, Transport links |
| Kearsley | A residential area offering proximity to Bolton and Manchester for a suburban experience with easy access to urban perks. | Cornfield Park, Local shops, Kearsley Athletic FC, Historical sites, Walking paths by the river |
| Westhoughton | A developing area with new amenities, popular among families and commuters due to its good transport connections, attracting a steady flow of visitors. | Westhoughton Town Hall, Local parks, Cineworld, Restaurants and cafes, Transport connections to Manchester |
Do you need a license for Airbnb in Bolton?
We recommend checking directly with Bolton's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Bolton
Smithills lodge with Hot Tub in Bolton - Sleeps 18
Entire Place • 5 bedrooms
Luxury hot tub Family/dog Friendly bungalow-garden
Entire Place • 3 bedrooms
New Stunning 2-Bedroom Apartment - Sleeps 4
Entire Place • 2 bedrooms
Spacious 2 Bedroom House (Bolton)
Entire Place • 2 bedrooms
Stylish 4-BR House & Central w/ Parking, Sleeps 11
Entire Place • 4 bedrooms
NEW Luxury family/dog friendly countryside retreat
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Bolton
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Helen & Ally | 11 | $196,538 | 315 | 4.49/5.0 |
| Adam | 1 | $121,006 | 19 | 4.79/5.0 |
| Amanda | 1 | $93,066 | 69 | 4.91/5.0 |
| Natalie | 8 | $84,072 | 89 | 3.77/5.0 |
| 499453694 | 1 | $65,341 | 3 | 4.67/5.0 |
| Pass The Property | 2 | $57,892 | 8 | 2.25/5.0 |
| The Welcome Team | 1 | $54,927 | 6 | 5.00/5.0 |
| Kate | 1 | $54,760 | 8 | 4.50/5.0 |
| Yasmin | 5 | $48,943 | 27 | 3.85/5.0 |
| Elvin | 1 | $47,496 | 31 | 4.74/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Bolton
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (68.7%), with house and apartment & condo properties comprising 93.9% of inventory
- Untapped potential in unique stays segments (0.8% combined)
Room Capacity Distribution
Analysis of 131 properties in Bolton shows that 1 bedroom properties are most prevalent, making up 39.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 61.8% of all listings.
Key Insights
- Most common: 1 bedroom (39.7%)
- Least common: 5+ bedrooms (1.5%)
- Market concentration: 61.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 131 properties in Bolton reveals that 2 guests properties dominate the market, representing 26% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 44.3% of the market.
Key Insights
- Most common capacity: 2 guests (26% of market)
- Least common capacity: 3 guests (2.3% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 44.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 131 properties in Bolton, the most common availability pattern is 271-366 days (41.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (26.7% of properties).
Key Insights
- Most common availability window: 271-366 days (41.2%)
- Most common booking duration: 181-270 days (26.7%)
- Properties with high availability (180+ days): 66.4%
- Properties with long-term bookings (180+ days): 34.4%
Minimum Stay Distributions
1 Night
40 listings
34.8% of total
2 Nights
45 listings
39.1% of total
3 Nights
11 listings
9.6% of total
4-6 Nights
6 listings
5.2% of total
7-29 Nights
5 listings
4.3% of total
30+ Nights
8 listings
7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 73.9%
- Mid-length stays (4-6 nights) represent 5.2% of listings
- Monthly+ stays (7%) suggest a stable extended-stay market
- High market flexibility with 83.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
1 listings
1% of total
Super Strict 60 Days
1 listings
1% of total
Flexible
37 listings
35.6% of total
Moderate
27 listings
26% of total
Firm
15 listings
14.4% of total
Strict
23 listings
22.1% of total
Key Insights
- Flexible is the preferred policy at 35.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 61.6% of the market
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 1.0% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Aug, averaging 55 days
- Shortest booking windows are in Oct, Nov, Feb, averaging 33 days
- Summer shows the longest average booking window at 51 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 51 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Feb when lead times are shortest
Popular Airbnb Amenities in Bolton
Below is the distribution of amenities across listings in Bolton:
Traveler Demographics
Key Insights
- Domestic travelers make up 82.8% of total guests, indicating a dominant local market share.
- Primary international markets: United States (3.6%) and Australia (2.4%)
- English is the top language at 81.8%, followed by Spanish (7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.3%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Bolton. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Grinton | 15 | $5,757 | $335.88 | 50% |
| Casterton | 11 | $5,229 | $303.41 | 51% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Pooley Bridge | 11 | $4,687 | $321.71 | 53% |
| Craven Arms | 10 | $4,621 | $287.53 | 50% |
| Hayton | 13 | $4,560 | $245.93 | 62% |
| Abbeycwmhir | 10 | $4,525 | $259.34 | 51% |
| Seascale | 11 | $4,489 | $357.98 | 45% |
| Waverton | 18 | $4,473 | $491.43 | 32% |
| Pickmere | 12 | $4,433 | $396.92 | 31% |
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