Aylesbury Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom

Source: AirROI
Last updated: 2025-11-01

Is Airbnb profitable in Aylesbury in 2025? Explore comprehensive Airbnb analytics for Aylesbury, England, United Kingdom to uncover income potential. This 2025 STR market report for Aylesbury, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 96 active listings.

Whether you're considering an Airbnb investment in Aylesbury, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Aylesbury Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Aylesbury Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$146
The average rental revenue earned for an occupied room per day in Aylesbury.
Occupancy Rate(?)
32.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$10,791
Typical annual income for an Airbnb listing in Aylesbury. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
44.6%
Strong growth (44.6%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Aylesbury.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Aylesbury.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
96
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Aylesbury (2025)

Understanding the monthly revenue variations for Airbnb listings in Aylesbury is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Aylesbury is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Aylesbury across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,253+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,027 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,100 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $491, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Aylesbury

Aylesbury Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Aylesbury STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Aylesbury:

  • Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 29%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Aylesbury

Average Daily Rate (ADR) Airbnb Trends in Aylesbury (2025)

Effective short term rental pricing strategy in Aylesbury involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Aylesbury typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $291+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $188 or more.
  • Typical properties (Median) charge around $131 per night.
  • Entry-level properties (Bottom 25%) earn around $72 per night.

Average Daily Rate (ADR) Trend by Month in Aylesbury

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Airbnb Seasonality Analysis & Trends in Aylesbury (2025)

Peak Season (July, May, September)
  • Revenue averages $1,726 per month
  • Occupancy rates average 36.4%
  • Daily rates average $154
Shoulder Season
  • Revenue averages $1,460 per month
  • Occupancy maintains around 35.6%
  • Daily rates hold near $150
Low Season (January, October, November)
  • Revenue drops to average $1,256 per month
  • Occupancy decreases to average 31.8%
  • Daily rates adjust to average $147

Seasonality Insights for Aylesbury

  • The Airbnb seasonality in Aylesbury shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Aylesbury's highest earning potential, with monthly revenues capable of climbing to $1,955, occupancy reaching a high of 40.7%, and ADRs peaking at $160.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,194, occupancy could drop to 29.3%, and ADRs may adjust down to $142.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Aylesbury.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Aylesbury seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Aylesbury (2025)

Exploring the top neighborhoods for short-term rentals in Aylesbury? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Aylesbury Town Centre
The heart of Aylesbury, bustling with shops, restaurants, and entertainment attractions. It is a desirable location for visitors seeking convenience and access to various amenities.
Aylesbury Waterside Theatre, The Friars Square Shopping Centre, Aylesbury Market, Church of St. Mary, The King's Head, Cobbler's Cove
Vale Park
A residential area that offers a peaceful environment with proximity to local parks and amenities. Attractive to families and visitors looking for a quiet retreat.
Vale Park, Aylesbury Golf Club, Green Park, Aylesbury Rugby Club, Local cafes and shops
Broughton
A picturesque village just outside Aylesbury, known for its scenic views and tranquil lifestyle. Ideal for guests seeking a countryside experience close to the town.
Broughton Castle, Local walking trails, Countryside views, Historic buildings, Quiet villages nearby
Horsenden
A small village that offers a quaint experience for those interested in rural living. It's perfect for guests wanting to escape the hustle and bustle of city life.
Horsenden Church, Local farms, Countryside walks, Nearby nature reserves
Elmhurst
A suburban area of Aylesbury with good transport links and local amenities. Popular with families and those looking for a longer stay.
Elmhurst Park, Local shops and schools, Transport links to Aylesbury town, Community events
Watermead
A scenic residential area built around a series of lakes, providing a beautiful and relaxing environment for visitors.
Watermead Park, Lakeside walks, Local cafes and restaurants, Fishing spots, Family-friendly parks
Quarrendon
A neighborhood that combines historic charm with modern conveniences. Close to the town center and cultural venues.
Quarrendon Ruins, Local parks, Historic sites, Proximity to town center amenities
Stoke Mandeville
A nearby village known for its history and the Stoke Mandeville Hospital. Attracts visitors involved in medical tourism and those exploring the area.
Stoke Mandeville Stadium, Local history museum, Rural walks, Proximity to Aylesbury

Understanding Airbnb License Requirements & STR Laws in Aylesbury (2025)

While Aylesbury, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Aylesbury to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 1% licensed listings)

Top Performing Airbnb Properties in Aylesbury (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Aylesburybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

2 Bed Town Cntre Nr Theatre Free Park Wi Fi & Grdn

2 Bed Town Cntre Nr Theatre Free Park Wi Fi & Grdn

Entire Place • 2 bedrooms

$50,316
Revenue
56.8%
Occupancy
$241.91
Daily Rate
Spacious 4-Bedroom House in Aylesbury

Spacious 4-Bedroom House in Aylesbury

Entire Place • 4 bedrooms

$49,187
Revenue
56.3%
Occupancy
$237.79
Daily Rate
Modern 5 Bedroom 3 Bathroom Svc House with parking

Modern 5 Bedroom 3 Bathroom Svc House with parking

Entire Place • 5 bedrooms

$39,450
Revenue
35.3%
Occupancy
$344.29
Daily Rate
Haydon Hill House

Haydon Hill House

Entire Place • 2 bedrooms

$35,106
Revenue
39.5%
Occupancy
$245.20
Daily Rate
5 Bedroom House for Contractors, Workers,Business

5 Bedroom House for Contractors, Workers,Business

Entire Place • 5 bedrooms

$35,009
Revenue
31.8%
Occupancy
$360.33
Daily Rate
2 Bed Flat with roof garden, central Aylesbury

2 Bed Flat with roof garden, central Aylesbury

Entire Place • 2 bedrooms

$34,650
Revenue
81.2%
Occupancy
$117.04
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Aylesbury (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Aylesbury based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Suhanur11$122,1691544.64/5.0
Anwar5$81,886604.67/5.0
Dori3$63,9352494.72/5.0
Francisca5$56,526354.84/5.0
Katarzyna1$49,187864.78/5.0
⁨360stays⁩1$39,450104.50/5.0
Lukasz1$35,106454.98/5.0
Julian1$34,6502314.87/5.0
JF Property Group1$33,488184.89/5.0
Flipside2$31,924164.25/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Aylesbury.

Dive Deeper: Advanced Aylesbury STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Aylesbury. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Aylesbury Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Aylesbury

  • The Aylesbury Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.6% of the 96 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 34.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Aylesbury, House properties are the most common (56.3%), reflecting the local real estate landscape.
  • Houses represent a significant 56.3% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 2.1%) offer potential for unique stay experiences.

Aylesbury Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Aylesbury

  • The dominant room capacity in Aylesbury is 1 bedroom listings, making up 31.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 55.3% of the active Airbnb listings in Aylesbury, indicating a high concentration in these sizes.

Aylesbury Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Aylesbury

  • The most common guest capacity trend in Aylesbury vacation rentals is listings accommodating 2 guests (18.8%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Aylesbury STR market, accounting for 35.5% of listings.
  • 20.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Aylesbury.
  • On average, properties in Aylesbury are equipped to host 2.9 guests.

Aylesbury Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Aylesbury

  • The most common availability pattern in Aylesbury falls within the 271-366 days range, representing 67.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 87.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Aylesbury (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 13.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Aylesbury Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (28.4%)

1 Night

27 listings

28.4% of total

2 Nights (22.1%)

2 Nights

21 listings

22.1% of total

3 Nights (3.2%)

3 Nights

3 listings

3.2% of total

4-6 Nights (10.5%)

4-6 Nights

10 listings

10.5% of total

7-29 Nights (8.4%)

7-29 Nights

8 listings

8.4% of total

30+ Nights (27.4%)

30+ Nights

26 listings

27.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Aylesbury is 1 Night, adopted by 28.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (27.4%) caters to monthly stays (30+ nights) in Aylesbury, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 28.4% of Aylesbury hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.4% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 27.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Aylesbury.

Aylesbury Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (46.2%)

Flexible

43 listings

46.2% of total

Moderate (31.2%)

Moderate

29 listings

31.2% of total

Firm (15.1%)

Firm

14 listings

15.1% of total

Strict (7.5%)

Strict

7 listings

7.5% of total

Cancellation Policy Insights for Aylesbury

  • The prevailing Airbnb cancellation policy trend in Aylesbury is Flexible, used by 46.2% of listings.
  • The market strongly favors guest-friendly terms, with 77.4% of listings offering Flexible or Moderate policies. This suggests guests in Aylesbury may expect booking flexibility.
  • Strict cancellation policies are quite rare (7.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 46.2% market standard in Aylesbury.
  • Using a Strict policy might deter some guests, as only 7.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Aylesbury.

Aylesbury STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Aylesbury

  • The overall average booking lead time for vacation rentals in Aylesbury is 28 days.
  • Guests book furthest in advance for stays during July (average 51 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 14 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (43 days avg.) sees the longest lead times, while Winter (17 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Aylesbury.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
  • During November, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 43 days) to capture early planners.
  • Monitor your own booking lead times against these Aylesbury averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Aylesbury (2025)

Amenity Prevalence

Amenity Insights for Aylesbury

  • Popular amenities like Wifi, Heating, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Wifi or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Aylesbury to stay competitive.

Aylesbury Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Aylesbury

  • The typical guest profile for Airbnb in Aylesbury consists of primarily domestic travelers (86%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 85.5% of guests.
  • Key international markets include United Kingdom (85.5%) and Italy (1.8%).
  • Top languages spoken are English (71%) followed by French (7.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from England and London.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Aylesbury Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Dorney12$7,727$699.6440%
Lambourn12$6,309$684.9931%
City of Westminster1,526$6,295$531.4949%
Wraysbury15$6,117$503.7548%
Dinton11$5,179$295.9553%
Shrewton14$4,877$525.5946%
Alderbury21$4,619$366.3547%
Kintbury11$4,616$250.9852%
Furzehill10$4,593$290.9548%
Bourne End10$4,530$503.7549%

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