Ashington Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Ashington in 2025? Explore comprehensive Airbnb analytics for Ashington, England, United Kingdom to uncover income potential. This 2025 STR market report for Ashington, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Ashington, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ashington Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ashington Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ashington (2025)
Understanding the monthly revenue variations for Airbnb listings in Ashington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ashington is typically August, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ashington across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,995+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,140 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,131 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $460, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ashington
Ashington Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ashington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ashington:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ashington
Average Daily Rate (ADR) Airbnb Trends in Ashington (2025)
Effective short term rental pricing strategy in Ashington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ashington typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $177+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $150 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Ashington
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Airbnb Seasonality Analysis & Trends in Ashington (2025)
Peak Season (August, April, July)
- Revenue averages $1,942 per month
- Occupancy rates average 45.8%
- Daily rates average $118
Shoulder Season
- Revenue averages $1,386 per month
- Occupancy maintains around 34.8%
- Daily rates hold near $116
Low Season (June, September, November)
- Revenue drops to average $1,109 per month
- Occupancy decreases to average 30.8%
- Daily rates adjust to average $116
Seasonality Insights for Ashington
- The Airbnb seasonality in Ashington shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ashington's highest earning potential, with monthly revenues capable of climbing to $2,320, occupancy reaching a high of 51.8%, and ADRs peaking at $126.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,105, occupancy could drop to 24.9%, and ADRs may adjust down to $111.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ashington.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ashington seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ashington (2025)
Exploring the top neighborhoods for short-term rentals in Ashington? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Ashington | Heart of Ashington with easy access to shops, restaurants, and local amenities. Attracts visitors looking for convenience and local culture. | Ashington Shopping Centre, Wansbeck General Hospital, Queen Elizabeth II Country Park, Ashington Community Football Club, The Northumberland College |
| Newbiggin-by-the-Sea | Coastal village known for its scenic beachfront and family-friendly atmosphere. Popular with families and beachgoers seeking a relaxing getaway. | Newbiggin Bay, The Couple Sculpture, The Newbiggin Maritime Centre, St. Andrew's Church, Newbiggin Beach |
| Northumberland National Park | Stunning natural scenery and outdoor recreational opportunities. Attracts nature lovers and adventure seekers looking for hiking and tranquility. | Hadrian's Wall, Kielder Water & Forest Park, Sycamore Gap, Cheviot Hills, Crag Lough |
| Woodhorn | Home to the Woodhorn Museum and Northumberland Archives. Offers a unique cultural experience, attracting history enthusiasts and families. | Woodhorn Museum, Northumberland Archives, The Ashington Colliery, Local nature walks, Historical exhibitions |
| Cramlington | A neighboring town with good transport links and various parks. Suitable for business travelers and those visiting nearby industries. | Cramlington Village, Bide-a-Wee Park, The Northumberlandia, Cramlington Shopping Centre, Dudley Park |
| Hepscott | A picturesque village with a mix of countryside charm and proximity to larger towns. Ideal for those looking for a quieter retreat. | Hepscott Park, St. John's Church, Local hiking trails, Hepscott Golf Club, Cultural events |
| Blyth | Coastal town with a strong maritime heritage and beaches. Attractive to visitors interested in history and leisure activities. | Blyth Battery, Blyth Beach, The Blyth Tall Ship, Seaton Delaval Hall, Local markets |
| Morpeth | Historic market town with a picturesque center and river walks. Popular for tourists who enjoy culture, shopping, and history. | Morpeth Castle, Morpeth Chantry Bagpipe Museum, The Northumbrian Arts Centre, Carlisle Park, Local shops and cafes |
Understanding Airbnb License Requirements & STR Laws in Ashington (2025)
While Ashington, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ashington to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Ashington (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ashingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Sheepwash Shepherds Hut Morpeth
Entire Place • 1 bedroom
The Drift. 3 bedroom near to Ashington Train Stn
Entire Place • 3 bedrooms
Ashington farm lodge
Entire Place • 1 bedroom
High Market Place by Blue Skies Stays
Entire Place • 4 bedrooms
The Sycamore 2 bed house 10mins drive to beach
Entire Place • 2 bedrooms
Perfect for Small Groups Sleeps 3 / Wifi & Parking
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ashington (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ashington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tracy | 2 | $47,433 | 89 | 4.97/5.0 |
| Anne | 2 | $45,322 | 463 | 4.86/5.0 |
| Joanne | 1 | $25,277 | 139 | 4.93/5.0 |
| Blue Skies Stays | 1 | $21,481 | 16 | 4.38/5.0 |
| Sinclair Serviced Accommodatio | 2 | $20,803 | 35 | 4.12/5.0 |
| Stay With Us | 1 | $20,074 | 15 | 4.33/5.0 |
| Nicola | 1 | $19,386 | 5 | 4.80/5.0 |
| Martin | 2 | $18,314 | 37 | 4.95/5.0 |
| Natali | 2 | $17,478 | 4 | 5.00/5.0 |
| Sean | 1 | $15,972 | 5 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ashington.
Dive Deeper: Advanced Ashington STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ashington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAshington Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ashington
- The Ashington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 67.9% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 32.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Ashington, House properties are the most common (67.9%), reflecting the local real estate landscape.
- Houses represent a significant 67.9% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 7.2%) offer potential for unique stay experiences.
Ashington Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ashington
- The dominant room capacity in Ashington is 2 bedrooms listings, making up 39.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 57.2% of the active Airbnb listings in Ashington, indicating a high concentration in these sizes.
- A significant 21.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ashington.
Ashington Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ashington
- The most common guest capacity trend in Ashington vacation rentals is listings accommodating 4 guests (32.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Ashington STR market, accounting for 46.4% of listings.
- On average, properties in Ashington are equipped to host 2.9 guests.
Ashington Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ashington
- The most common availability pattern in Ashington falls within the 271-366 days range, representing 60.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ashington (39.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ashington Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
32.1% of total
2 Nights
7 listings
25% of total
3 Nights
2 listings
7.1% of total
4-6 Nights
2 listings
7.1% of total
7-29 Nights
3 listings
10.7% of total
30+ Nights
5 listings
17.9% of total
Key Insights
- The most prevalent minimum stay requirement in Ashington is 1 Night, adopted by 32.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.9%) caters to monthly stays (30+ nights) in Ashington, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 32.1% of Ashington hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ashington.
Ashington Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
7.1% of total
Flexible
8 listings
28.6% of total
Moderate
7 listings
25% of total
Firm
8 listings
28.6% of total
Strict
3 listings
10.7% of total
Cancellation Policy Insights for Ashington
- The prevailing Airbnb cancellation policy trend in Ashington is Flexible, used by 28.6% of listings.
- There's a relatively balanced mix between guest-friendly (53.6%) and stricter (39.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 28.6% market standard in Ashington.
- Using a Strict policy might deter some guests, as only 10.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ashington.
Ashington STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ashington
- The overall average booking lead time for vacation rentals in Ashington is 27 days.
- Guests book furthest in advance for stays during August (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (33 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Ashington.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Ashington averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ashington (2025)
Amenity Prevalence
Amenity Insights for Ashington
- Popular amenities like Wifi, Kitchen, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ashington to stay competitive.
Ashington Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ashington
- The typical guest profile for Airbnb in Ashington consists of primarily domestic travelers (93%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Arabic.
- Domestic travelers account for 92.5% of guests.
- Key international markets include United Kingdom (92.5%) and United States (3.7%).
- Top languages spoken are English (70.8%) followed by Arabic (4.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ashington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ellingham | 11 | $5,019 | $329.06 | 55% |
| Appleby | 10 | $4,920 | $365.30 | 44% |
| Bishop Monkton | 12 | $4,886 | $362.42 | 48% |
| Lindale | 10 | $4,723 | $287.95 | 50% |
| Stamford Bridge | 12 | $4,641 | $413.69 | 39% |
| Kettlewell | 17 | $4,619 | $440.44 | 43% |
| Grinton | 13 | $4,574 | $353.69 | 48% |
| High Newton by the Sea | 20 | $4,352 | $520.70 | 35% |
| Blubberhouses | 10 | $4,278 | $441.38 | 42% |
| Bowness-on-Windermere | 351 | $4,253 | $366.76 | 45% |