Malmo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Skåne County, Sweden
Is Airbnb profitable in Malmo in 2025? Explore comprehensive Airbnb analytics for Malmo, Skåne County, Sweden to uncover income potential. This 2025 STR market report for Malmo, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 819 active listings.
Whether you're considering an Airbnb investment in Malmo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Malmo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Malmo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Malmo (2025)
Understanding the monthly revenue variations for Airbnb listings in Malmo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Malmo is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Malmo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,810+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,243 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,237 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $604, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Malmo
Malmo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Malmo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Malmo:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Malmo
Average Daily Rate (ADR) Airbnb Trends in Malmo (2025)
Effective short term rental pricing strategy in Malmo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Malmo typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $272+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $156 or more.
- Typical properties (Median) charge around $86 per night.
- Entry-level properties (Bottom 25%) earn around $54 per night.
Average Daily Rate (ADR) Trend by Month in Malmo
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Airbnb Seasonality Analysis & Trends in Malmo (2025)
Peak Season (May, April, June)
- Revenue averages $2,466 per month
- Occupancy rates average 46.3%
- Daily rates average $121
Shoulder Season
- Revenue averages $1,681 per month
- Occupancy maintains around 46.4%
- Daily rates hold near $127
Low Season (January, February, March)
- Revenue drops to average $1,267 per month
- Occupancy decreases to average 35.9%
- Daily rates adjust to average $142
Seasonality Insights for Malmo
- The Airbnb seasonality in Malmo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Malmo's highest earning potential, with monthly revenues capable of climbing to $2,638, occupancy reaching a high of 54.7%, and ADRs peaking at $146.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,237, occupancy could drop to 33.7%, and ADRs may adjust down to $116.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Malmo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Malmo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Malmo (2025)
Exploring the top neighborhoods for short-term rentals in Malmo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lågagatan | Central area known for its vibrant culture and historical sites. Ideal for tourists who want to explore Malmo's charm and enjoy local cafes and restaurants. | Malmö Castle, St. Peter's Church, Lilla Torg, Malmö Museum, Kungsparken |
| Västra Hamnen | Modern waterfront neighborhood that is famous for its sustainable architecture and stunning views of the Öresund Strait. Ideal for eco-conscious travelers and those seeking a serene atmosphere. | Turning Torso, Malmö Live, Sydsvenskan Arena, Folkets Park, Beach promenade |
| Malmö City Center | The heart of Malmö featuring shopping, dining, and entertainment. Great for those looking to be in the center of activity with easy access to public transport. | Triangeln Shopping Center, Sergels Torg, Malmö Opera, Stortorget, Rådhuset |
| Malmö South | Residential district offering easy access to both the city center and nearby nature. Attracts families and longer-stay visitors looking for comfort and accessibility. | Ekohallen, Bulltofta Park, Malmö Arena, Hyllie Water Park |
| Slottsstaden | A picturesque neighborhood close to the beach and parks, perfect for those who wish to relax and enjoy outdoor activities. | Slottsträdgården, Chiesa di San Giovanni, Beach parks, Malmö Central Park |
| Limhamn | Quaint and peaceful area known for its charming local life and seaside views. Popular among visitors looking for a tranquil escape close to the city. | Limhamn Beach, The Limhamn Quarry, Local seafood restaurants, Coastal walking paths |
| Bunkeflostrand | A suburban area that boasts beautiful beaches and nature, appealing to families and those who prefer a quieter environment away from the hustle of the city. | Bunkeflo Beach, Bunkeflostrand Coastal Path, Local parks and recreation areas |
| Hyllie | An emerging area known for its shopping and leisure activities, offering modern amenities and easy access to transport, making it a favorite for young professionals and tourists alike. | Hyllie Shopping Center, Malmö Arena, Malmömässan, Hyllie Water Park |
Understanding Airbnb License Requirements & STR Laws in Malmo (2025)
While Malmo, Skåne County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Malmo to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Malmo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Malmobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful home in Vintrie with WiFi
Entire Place • 3 bedrooms
Lovely 5 bedroom home with a pool
Entire Place • 5 bedrooms
Charming house in downtown Malmö
Entire Place • 4 bedrooms
Elegant 104m2 apartment in central Malmö
Entire Place • 2 bedrooms
Large cozy home with pool in sunny location
Entire Place • 4 bedrooms
In the middle of Möllevångstorget in Malmö
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Malmo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Malmo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| HOMEstate | 34 | $161,484 | 182 | 4.14/5.0 |
| Novasol | 1 | $94,478 | 6 | 4.67/5.0 |
| Joe | 1 | $81,731 | 7 | 5.00/5.0 |
| Kicki | 4 | $77,193 | 245 | 4.95/5.0 |
| Forenom | 5 | $76,580 | 35 | 2.69/5.0 |
| Sissela | 1 | $71,320 | 25 | 4.92/5.0 |
| Morten | 1 | $67,334 | 17 | 5.00/5.0 |
| Kristofer | 1 | $65,770 | 5 | 5.00/5.0 |
| Pär | 1 | $65,406 | 32 | 4.75/5.0 |
| Fatin | 3 | $64,175 | 152 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Malmo.
Dive Deeper: Advanced Malmo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Malmo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMalmo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Malmo
- The Malmo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.3% of the 819 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Malmo, Apartment/Condo properties are the most common (67.2%), reflecting the local real estate landscape.
- Houses represent a significant 25.4% portion, catering likely to families or larger groups.
- The presence of 5.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 2.3%) offer potential for unique stay experiences.
Malmo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Malmo
- The dominant room capacity in Malmo is 1 bedroom listings, making up 45.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.2% of the active Airbnb listings in Malmo, indicating a high concentration in these sizes.
Malmo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Malmo
- The most common guest capacity trend in Malmo vacation rentals is listings accommodating 2 guests (26.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Malmo STR market, accounting for 45.6% of listings.
- 15.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Malmo.
- On average, properties in Malmo are equipped to host 3.0 guests.
Malmo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Malmo
- The most common availability pattern in Malmo falls within the 271-366 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Malmo (30.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Malmo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
225 listings
33.6% of total
2 Nights
143 listings
21.3% of total
3 Nights
100 listings
14.9% of total
4-6 Nights
69 listings
10.3% of total
7-29 Nights
73 listings
10.9% of total
30+ Nights
60 listings
9% of total
Key Insights
- The most prevalent minimum stay requirement in Malmo is 1 Night, adopted by 33.6% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.6% of Malmo hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Malmo.
Malmo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.2% of total
Flexible
175 listings
36.4% of total
Moderate
126 listings
26.2% of total
Firm
96 listings
20% of total
Strict
83 listings
17.3% of total
Cancellation Policy Insights for Malmo
- The prevailing Airbnb cancellation policy trend in Malmo is Flexible, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (62.6%) and stricter (37.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.4% market standard in Malmo.
- Regularly review your cancellation policy against competitors and market demand shifts in Malmo.
Malmo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Malmo
- The overall average booking lead time for vacation rentals in Malmo is 47 days.
- Guests book furthest in advance for stays during May (average 112 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (73 days avg.) sees the longest lead times, while Fall (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Malmo.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Malmo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Malmo (2025)
Amenity Prevalence
Amenity Insights for Malmo
- Essential amenities in Malmo that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Malmo: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like Smoke alarm or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Malmo to stay competitive.
Malmo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Malmo
- The typical guest profile for Airbnb in Malmo consists of predominantly international visitors (85%), with top international origins including Sweden, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 15.1% of guests.
- Key international markets include Germany (21.4%) and Sweden (15.1%).
- Top languages spoken are English (40%) followed by German (14.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Sweden.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Malmo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Skovshoved | 42 | $2,190 | $296.85 | 45% |
| Copenhagen | 8,717 | $2,154 | $197.45 | 52% |
| Perstorps kommun | 10 | $2,109 | $135.10 | 56% |
| Bjärred | 11 | $2,078 | $235.56 | 53% |
| Hörvik | 22 | $2,054 | $209.33 | 47% |
| Solrød Strand | 39 | $2,048 | $207.20 | 54% |
| Klagshamn | 18 | $2,048 | $246.78 | 47% |
| Frederiksberg | 981 | $2,021 | $195.85 | 51% |
| Vedbæk | 19 | $1,894 | $225.57 | 45% |
| Råbylille Strand | 33 | $1,851 | $190.51 | 42% |