Airbnb Market Analytics, Statistics and Data in Malmo, Skåne County, Sweden
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Malmo? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Malmo:
How much do Airbnb hosts make on average per month in Malmo?
The short-term rental market in Malmo shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,254 per month
- Strong performing properties (top 25%) make $2,201 or more
- Best-in-class properties (top 10%) achieve $3,826+ monthly
- Entry-level properties (bottom 25%) typically earn around $618
Revenue Variations by Month
Occupancy Rates Throughout the Year in Malmo
The market in Malmo shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Malmo
Daily rates in Malmo vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $83 per night
- Strong performing properties (top 25%) secure $150 or more
- Best-in-class properties (top 10%) pull in $267+ per night
- Entry-level properties (bottom 25%) earn around $53
Daily Rate Variations by Month
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Seasonality patterns in Malmo
Peak Season (May, June, April)
- Revenue peaks at $2481.67 per month
- Occupancy rates reach 53.99%
- Daily rates average $145.02
Shoulder Season
- Revenue averages $1797.34 per month
- Occupancy maintains 43.47%
- Daily rates hold at $128.07
Low Season (January, March, February)
- Revenue drops to $1171.84 per month
- Occupancy decreases to 31.95%
- Daily rates adjust to $108.74
Is it still profitable to do Airbnb in Malmo in 2025?
Yes! Malmo demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and solid monthly revenue averaging $1797 and As a mature market with 775 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Malmo
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Västra Hamnen | A modern waterfront district with a sustainable focus, known for its stunning views and proximity to the beach. It's a popular spot for both tourists and locals looking for leisure activities and dining options. | Turning Torso, Kastellet, Sibbarps Saltsjöbad, Malmö Beach, Ribersborgsstranden, Pildammsparken |
| Gamla Staden | Malmö's historic city center filled with charming cobblestone streets, shops, and restaurants. This area attracts visitors interested in history and culture, making it ideal for Airbnb hosting. | Malmö Castle, St. Peter's Church, Lilla Torg, Malmö Art Museum, Renaissance Garden |
| Malmö Centralstation | The city's main transportation hub, making it very convenient for travelers arriving by train. This area has hotels, restaurants, and connections to other major cities. | Malmö Central Station, Kungsparken, Rondo, Buffé, Scandic Malmö City |
| Södervärn | A vibrant and diverse neighborhood known for its local markets and cultural events. Attracts both tourists and locals, offering a more authentic Malmö experience. | Moriska Paviljongen, Pildammsparken, Södervärn markets, Restaurang Kappo |
| Hyllie | This area is known for its modern architecture and shopping, with amenities that attract both business travelers and tourists. The nearby Emporia shopping center is a major draw. | Emporia Malmö, Malmö Arena, Hyllie Water Tower, Malmö Exhibition and Convention Center |
| Limhamn | A charming coastal neighborhood known for its harbor and restaurants. A great escape from the city with beautiful sea views, attracting families and nature lovers. | Limhamn Harbor, Ribersborgsstranden, Bunkeflostrand, Kämpinge Beach |
| Slottsstaden | A residential area with beautiful parks and gardens, close to the city center. It's attractive for families and longer-term visitors looking for tranquility. | Slottsparken, Malmöhus Castle, Kungsparken |
| Norr | An emerging area in Malmö with a mix of residential and commercial spaces, offering a vibrant community atmosphere with a growing number of amenities. It attracts young professionals and creatives. | Malmö Live, Malmö Konsthall, Pildammsparken, Sibbarps Saltsjöbad |
Do you need a license for Airbnb in Malmo?
We recommend checking directly with Malmo's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Malmo
Beautiful home in Vintrie with WiFi
Entire Place • 3 bedrooms
Elegant 104m2 apartment in central Malmö
Entire Place • 2 bedrooms
In the middle of Möllevångstorget in Malmö
Entire Place • 4 bedrooms
Charming house in downtown Malmö
Entire Place • 4 bedrooms
Seaside modern villa garden and terrass!
Entire Place • 3 bedrooms
Apartment in Malmö
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Malmo
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| HOMEstate | 31 | $135,721 | 169 | 4.24/5.0 |
| Novasol | 1 | $100,927 | 6 | 4.67/5.0 |
| Forenom | 5 | $95,023 | 35 | 2.69/5.0 |
| Morten | 1 | $87,930 | 17 | 5.00/5.0 |
| Pär | 1 | $81,175 | 32 | 4.75/5.0 |
| Sissela | 1 | $77,356 | 25 | 4.92/5.0 |
| Kicki | 4 | $75,422 | 245 | 4.95/5.0 |
| 67021227 | 1 | $70,716 | 11 | 4.91/5.0 |
| Fatin | 3 | $65,463 | 152 | 4.86/5.0 |
| Tess | 1 | $63,906 | 6 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Malmo
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (69.2%), with apartment & condo and house properties comprising 91.7% of inventory
- Untapped potential in outdoor & mobile, others segments (2.7% combined)
Room Capacity Distribution
Analysis of 775 properties in Malmo shows that 1 bedroom properties are most prevalent, making up 46.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.1% of all listings.
Key Insights
- Most common: 1 bedroom (46.8%)
- Least common: 5+ bedrooms (1.7%)
- Market concentration: 64.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 775 properties in Malmo reveals that 2 guests properties dominate the market, representing 26.6% of all listings. The average property accommodates 2.9 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 44.4% of the market.
Key Insights
- Most common capacity: 2 guests (26.6% of market)
- Least common capacity: 7 guests (1.3% of market)
- Average guest capacity: 2.9 guests per property
- Market concentration: 44.4% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 775 properties in Malmo, the most common availability pattern is 271-366 days (54.6% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (31.2% of properties).
Key Insights
- Most common availability window: 271-366 days (54.6%)
- Most common booking duration: 31-90 days (31.2%)
- Properties with high availability (180+ days): 80.5%
- Properties with long-term bookings (180+ days): 20.5%
Minimum Stay Distributions
1 Night
218 listings
36.2% of total
2 Nights
142 listings
23.6% of total
3 Nights
90 listings
15% of total
4-6 Nights
59 listings
9.8% of total
7-29 Nights
66 listings
11% of total
30+ Nights
27 listings
4.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 59.8%
- Mid-length stays (4-6 nights) represent 9.8% of listings
- Monthly+ stays (4.5%) suggest a stable extended-stay market
- High market flexibility with 74.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.2% of total
Flexible
167 listings
36.6% of total
Moderate
121 listings
26.5% of total
Firm
90 listings
19.7% of total
Strict
77 listings
16.9% of total
Key Insights
- Flexible is the preferred policy at 36.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 63.1% of the market
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 0.2% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Apr, Mar, averaging 86 days
- Shortest booking windows are in Aug, Oct, Jan, averaging 41 days
- Spring shows the longest average booking window at 86 days, while Fall has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 86 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jan when lead times are shortest
Popular Airbnb Amenities in Malmo
Below is the distribution of amenities across listings in Malmo:
Traveler Demographics
Key Insights
- Domestic travelers make up 15% of total guests, indicating a mostly international-driven market.
- Primary international markets: Sweden (26%) and United States (13.6%)
- English is the top language at 52.8%, followed by German (18.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.7%
Recommendations
- Target marketing campaigns for Stockholm and Berlin markets
- Develop localized content for Sweden and United States
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Malmo. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Skovshoved | 40 | $2,272 | $293.37 | 43% |
| Copenhagen | 7,573 | $2,254 | $198.43 | 51% |
| Perstorps kommun | 10 | $2,092 | $131.19 | 58% |
| Malmö kommun | 10 | $2,091 | $148.48 | 52% |
| Frederiksberg | 826 | $2,072 | $195.34 | 50% |
| Taarbæk | 17 | $1,944 | $342.85 | 39% |
| Solrød Strand | 32 | $1,924 | $206.72 | 47% |
| Råbylille Strand | 35 | $1,896 | $210.87 | 44% |
| Hörvik | 22 | $1,848 | $213.64 | 47% |
| Vellinge | 20 | $1,821 | $166.29 | 50% |
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