Östersund Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Jämtland County, Sweden
Is Airbnb profitable in Östersund in 2025? Explore comprehensive Airbnb analytics for Östersund, Jämtland County, Sweden to uncover income potential. This 2025 STR market report for Östersund, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 187 active listings.
Whether you're considering an Airbnb investment in Östersund, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Östersund Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Östersund Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Östersund (2025)
Understanding the monthly revenue variations for Airbnb listings in Östersund is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Östersund is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Östersund across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,852+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,065 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,670 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $800, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Östersund
Östersund Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Östersund STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Östersund:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Östersund
Average Daily Rate (ADR) Airbnb Trends in Östersund (2025)
Effective short term rental pricing strategy in Östersund involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Östersund typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $333+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $264 or more.
- Typical properties (Median) charge around $174 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Östersund
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Airbnb Seasonality Analysis & Trends in Östersund (2025)
Peak Season (June, July, May)
- Revenue averages $3,000 per month
- Occupancy rates average 42.6%
- Daily rates average $182
Shoulder Season
- Revenue averages $2,117 per month
- Occupancy maintains around 36.8%
- Daily rates hold near $191
Low Season (January, March, September)
- Revenue drops to average $1,794 per month
- Occupancy decreases to average 33.1%
- Daily rates adjust to average $191
Seasonality Insights for Östersund
- The Airbnb seasonality in Östersund shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Östersund's highest earning potential, with monthly revenues capable of climbing to $3,431, occupancy reaching a high of 52.3%, and ADRs peaking at $203.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,755, occupancy could drop to 28.5%, and ADRs may adjust down to $181.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Östersund.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Östersund seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Östersund (2025)
Exploring the top neighborhoods for short-term rentals in Östersund? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Storsjöstrand | A beautiful lakeside area popular for its scenic views and relaxation opportunities. Great for nature lovers and those who enjoy outdoor activities such as fishing, swimming, and hiking. | Storsjö Lake, Storsjöstrand Beach, Nature trails, Fishing spots, Campgrounds |
| Östersund City Center | The heart of Östersund, featuring shops, restaurants, and cultural sites. Ideal for visitors wanting to experience local culture and conveniences. | Jämtli Museum, Östersund Town Hall, Shopping streets, Restaurants, Cafés |
| Frösön | A picturesque island offering beautiful landscapes and a thriving community. Known for its hiking trails and historical sites, perfect for families and outdoor enthusiasts. | Frösö Church, Skidbacken skiing area, Östersund Frösö Golf Club, Nature reserves, Hiking trails |
| Kramforsberget | A rising star in Östersund with stunning views and proximity to nature. Great for guests looking for tranquility and outdoor activities. | Kramforsberget mountain, Skiing in winter, Hiking trails, Scenic overlooks, Wildlife watching |
| Vattentorget | A lively market square in the city center that attracts locals and visitors alike. Known for its events and community activities, ideal for those who enjoy a vibrant atmosphere. | Market events, Art installations, Food stalls, Community gatherings, Local artisan shops |
| Sydöstra Östersund | A growing neighborhood with a mix of residential and commercial spaces. Known for its parks and local amenities, suitable for relaxing stays. | Parks, Local cafes, Walkable neighborhoods, Sports facilities, Community events |
| Östersund Ski Resort | A popular destination for winter sports enthusiasts looking to ski and snowboard. Attractive for those seeking adventure and winter tourism. | Ski slopes, Snowboarding facilities, Winter events, Ski schools, Cozy lodges |
| Badhusparken | A lovely park area adjacent to the water, perfect for leisure and recreation. Attracts families, picnickers, and individuals looking to unwind. | Beach areas, Picnic spots, Playgrounds, Walking paths, Water activities |
Understanding Airbnb License Requirements & STR Laws in Östersund (2025)
While Östersund, Jämtland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Östersund to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Östersund (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Östersundbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Newly renovated house near lake, forest & city, curling hall
Entire Place • 4 bedrooms
Modern villa with a view, lake plot
Entire Place • 4 bedrooms
Entire house
Entire Place • 5 bedrooms
Chain house 10 min walk from town & arenas
Entire Place • 4 bedrooms
Spacious house in quiet area. Walking distance Storsjöcupen
Entire Place • 7 bedrooms
Modern house close to sports arenas
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Östersund (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Östersund based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alexandra | 1 | $82,256 | 4 | 5.00/5.0 |
| Erik | 1 | $74,365 | 3 | 5.00/5.0 |
| Erik | 1 | $61,504 | 4 | 5.00/5.0 |
| Gunilla | 2 | $58,534 | 109 | 4.99/5.0 |
| Martin | 1 | $58,321 | 32 | 4.91/5.0 |
| Federica | 1 | $54,647 | 15 | 5.00/5.0 |
| Ola | 1 | $51,699 | 4 | 5.00/5.0 |
| Rebecca | 1 | $51,680 | 17 | 4.88/5.0 |
| Anders | 1 | $51,672 | 5 | 5.00/5.0 |
| Olof | 1 | $47,494 | 6 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Östersund.
Dive Deeper: Advanced Östersund STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Östersund. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsÖstersund Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Östersund
- The Östersund Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.3% of the 187 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Östersund, House properties are the most common (58.8%), reflecting the local real estate landscape.
- Houses represent a significant 58.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.8%) offer potential for unique stay experiences.
Östersund Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Östersund
- The dominant room capacity in Östersund is 3 bedrooms listings, making up 25.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 49.2% of the active Airbnb listings in Östersund, indicating a high concentration in these sizes.
- A significant 57.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Östersund.
Östersund Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Östersund
- The most common guest capacity trend in Östersund vacation rentals is listings accommodating 8+ guests (23%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Östersund STR market, accounting for 45.5% of listings.
- 52.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Östersund.
- On average, properties in Östersund are equipped to host 5.4 guests.
Östersund Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Östersund
- The most common availability pattern in Östersund falls within the 271-366 days range, representing 60.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Östersund (36.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Östersund Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
41 listings
23.7% of total
2 Nights
61 listings
35.3% of total
3 Nights
28 listings
16.2% of total
4-6 Nights
26 listings
15% of total
7-29 Nights
5 listings
2.9% of total
30+ Nights
12 listings
6.9% of total
Key Insights
- The most prevalent minimum stay requirement in Östersund is 2 Nights, adopted by 35.3% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.3% of Östersund hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 6.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Östersund.
Östersund Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
55 listings
42.6% of total
Moderate
40 listings
31% of total
Firm
19 listings
14.7% of total
Strict
15 listings
11.6% of total
Cancellation Policy Insights for Östersund
- The prevailing Airbnb cancellation policy trend in Östersund is Flexible, used by 42.6% of listings.
- The market strongly favors guest-friendly terms, with 73.6% of listings offering Flexible or Moderate policies. This suggests guests in Östersund may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.6% market standard in Östersund.
- Using a Strict policy might deter some guests, as only 11.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Östersund.
Östersund STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Östersund
- The overall average booking lead time for vacation rentals in Östersund is 55 days.
- Guests book furthest in advance for stays during May (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (73 days avg.) sees the longest lead times, while Fall (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Östersund.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Östersund averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Östersund (2025)
Amenity Prevalence
Amenity Insights for Östersund
- Essential amenities in Östersund that guests expect include: Wifi, Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Heating, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Östersund: Wifi, Kitchen, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Kitchen, Smoke alarm.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Östersund to stay competitive.
Östersund Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Östersund
- The typical guest profile for Airbnb in Östersund consists of predominantly international visitors (69%), with top international origins including Norway, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 31.1% of guests.
- Key international markets include Sweden (31.1%) and Norway (30%).
- Top languages spoken are English (39.3%) followed by Swedish (15.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Norway.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Östersund Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Åre | 242 | $1,493 | $174.31 | 42% |
| Åre Björnen | 179 | $1,391 | $209.17 | 37% |
| Sand | 12 | $1,347 | $155.57 | 34% |
| Borgafjäll | 19 | $1,199 | $123.66 | 43% |
| Undersåker | 12 | $1,192 | $120.09 | 45% |
| Ottsjö | 22 | $1,168 | $144.67 | 36% |
| Härjedalens kommun | 244 | $1,105 | $132.84 | 38% |
| Ås | 14 | $1,050 | $125.55 | 33% |
| Åre kommun | 291 | $991 | $145.95 | 35% |
| Östersunds kommun | 12 | $973 | $101.85 | 45% |