Airbnb Market Analytics, Statistics and Data in Östersund, Jämtland County, Sweden
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Östersund? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Östersund:
How much do Airbnb hosts make on average per month in Östersund?
The short-term rental market in Östersund shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,658 per month
- Strong performing properties (top 25%) make $2,947 or more
- Best-in-class properties (top 10%) achieve $4,771+ monthly
- Entry-level properties (bottom 25%) typically earn around $836
Revenue Variations by Month
Occupancy Rates Throughout the Year in Östersund
The market in Östersund shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 54% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Östersund
Daily rates in Östersund vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $166 per night
- Strong performing properties (top 25%) secure $258 or more
- Best-in-class properties (top 10%) pull in $322+ per night
- Entry-level properties (bottom 25%) earn around $88
Daily Rate Variations by Month
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Seasonality patterns in Östersund
Peak Season (June, July, November)
- Revenue peaks at $3477.00 per month
- Occupancy rates reach 50.94%
- Daily rates average $196.29
Shoulder Season
- Revenue averages $2253.51 per month
- Occupancy maintains 37.68%
- Daily rates hold at $182.32
Low Season (February, September, January)
- Revenue drops to $1740.19 per month
- Occupancy decreases to 28.47%
- Daily rates adjust to $170.32
Is it still profitable to do Airbnb in Östersund in 2025?
Yes! Östersund demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and solid monthly revenue averaging $2254 and The market's 175 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Östersund
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Östersund City Center | The vibrant heart of Östersund, offering easy access to shops, restaurants, and cultural attractions. Ideal for tourists looking to explore the city and enjoy local amenities. | Storsjöbadet, Jämtlands Museum, Östersund's Town Hall, Storsjö Strand, Badhusparken |
| Frösön | A picturesque island known for its natural beauty and outdoor activities. Great for nature lovers and those looking to explore hiking trails and lakes. | Frösötornet, Camping at Frösön, Hiking trails, Lakeside beaches, Storsjöen views |
| Lugnvik | A peaceful lakeside neighborhood that attracts visitors seeking a quieter retreat. Close to nature yet within reach of the city. | Lugnvik beach, Fishing spots, Walking trails, Scenic views of the mountains, Local markets |
| Kungsbacken | A family-friendly residential area with access to parks and recreational activities. Suitable for families visiting Östersund. | Kungsbacken Nature Reserve, Playgrounds, Parks, Trails for walking and biking, Community events |
| Rödön | A charming rural area providing a quiet escape with stunning views of the surrounding countryside, popular with families and nature enthusiasts. | Rödön Church, Scenic hiking paths, Farm tours, Local produce markets, Fishing spots |
| Badhusparken | A popular park area in Östersund that attracts both locals and tourists, perfect for relaxing days by the water and hosting events. | Badhusparken pools, Picnic areas, Playgrounds, Events and concerts, Walking paths |
| Vollsjö | A tranquil suburb slightly outside the city center, offering a retreat with easy access to Östersund's offerings; appealing for those seeking a balance of city and nature. | Vollsjö Nature Reserve, Local festivals, Quiet living spaces, Hiking trails, Community gatherings |
| Brunflo | A quaint village close to Östersund, known for its charming atmosphere and outdoor activities. Suitable for visitors looking for a rural experience with access to urban amenities. | Brunflo Village, Historic sites, Nature parks, Canoeing on the river, Cultural events |
Do you need a license for Airbnb in Östersund?
We recommend checking directly with Östersund's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Östersund
Nice villa in Östersund
Entire Place • 3 bedrooms
Newly renovated house near lake, forest & city, curling hall
Entire Place • 4 bedrooms
Entire house
Entire Place • 5 bedrooms
Chain house 10 min walk from town & arenas
Entire Place • 4 bedrooms
Large villa in Östersund
Entire Place • 5 bedrooms
Rosengömman Frösön
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Östersund
Additional analytics on vacation rental, real estate, short term rental data in Östersund
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.1%), with house and apartment & condo properties comprising 89.1% of inventory
- Untapped potential in boutique & hotels segments (4.6% combined)
Room Capacity Distribution
Analysis of 175 properties in Östersund shows that 1 bedroom properties are most prevalent, making up 26.3% of the market. The market tends to favor larger properties, with 1 bedroom and 3 bedrooms together representing 50.9% of all listings.
Key Insights
- Most common: 1 bedroom (26.3%)
- Least common: 5+ bedrooms (10.3%)
- Market concentration: 50.9% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 175 properties in Östersund reveals that 6 guests properties dominate the market, representing 22.3% of all listings. The average property accommodates 5.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 44.0% of the market.
Key Insights
- Most common capacity: 6 guests (22.3% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 5.3 guests per property
- Market concentration: 44.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 175 properties in Östersund, the most common availability pattern is 271-366 days (63.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (40.6% of properties).
Key Insights
- Most common availability window: 271-366 days (63.4%)
- Most common booking duration: 31-90 days (40.6%)
- Properties with high availability (180+ days): 85.7%
- Properties with long-term bookings (180+ days): 14.3%
Minimum Stay Distributions
1 Night
41 listings
25.9% of total
2 Nights
58 listings
36.7% of total
3 Nights
30 listings
19% of total
4-6 Nights
22 listings
13.9% of total
7-29 Nights
5 listings
3.2% of total
30+ Nights
2 listings
1.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 62.6%
- Mid-length stays (4-6 nights) represent 13.9% of listings
- Monthly+ stays (1.3%) suggest a stable extended-stay market
- High market flexibility with 81.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
54 listings
43.2% of total
Moderate
39 listings
31.2% of total
Firm
17 listings
13.6% of total
Strict
15 listings
12% of total
Key Insights
- Flexible is the preferred policy at 43.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 74.4% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 12.0% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Jun, averaging 87 days
- Shortest booking windows are in Oct, Aug, Sep, averaging 41 days
- Spring shows the longest average booking window at 70 days, while Fall has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 70 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Östersund
Below is the distribution of amenities across listings in Östersund:
Traveler Demographics
Key Insights
- Domestic travelers make up 32.9% of total guests, indicating a moderate local market presence.
- Primary international markets: Norway (37.4%) and Germany (14%)
- English is the top language at 47.7%, followed by Swedish (19.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for Trondheim and Stockholm markets
- Develop localized content for Norway and Germany
- Prioritize English and Swedish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Östersund. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Åre | 240 | $1,349 | $168.46 | 42% |
| Åre Björnen | 185 | $1,245 | $207.02 | 36% |
| Ottsjö | 22 | $1,229 | $140.43 | 37% |
| Borgafjäll | 20 | $1,132 | $122.22 | 38% |
| Härjedalens kommun | 252 | $1,078 | $126.35 | 38% |
| Ås | 15 | $954 | $126.07 | 32% |
| Åre kommun | 297 | $950 | $140.59 | 34% |
| Östersunds kommun | 12 | $918 | $106.43 | 42% |
| Lofsdalen | 37 | $908 | $106.90 | 39% |
| Hålland | 12 | $871 | $121.50 | 31% |
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