Åre Björnen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Jämtland County, Sweden
Is Airbnb profitable in Åre Björnen in 2025? Explore comprehensive Airbnb analytics for Åre Björnen, Jämtland County, Sweden to uncover income potential. This 2025 STR market report for Åre Björnen, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 179 active listings.
Whether you're considering an Airbnb investment in Åre Björnen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Åre Björnen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Åre Björnen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Åre Björnen (2025)
Understanding the monthly revenue variations for Airbnb listings in Åre Björnen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Åre Björnen is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Åre Björnen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,572+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,011 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,742 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $982, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Åre Björnen
Åre Björnen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Åre Björnen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Åre Björnen:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Åre Björnen
Average Daily Rate (ADR) Airbnb Trends in Åre Björnen (2025)
Effective short term rental pricing strategy in Åre Björnen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Åre Björnen typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $372+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $279 or more.
- Typical properties (Median) charge around $195 per night.
- Entry-level properties (Bottom 25%) earn around $128 per night.
Average Daily Rate (ADR) Trend by Month in Åre Björnen
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Airbnb Seasonality Analysis & Trends in Åre Björnen (2025)
Peak Season (February, March, January)
- Revenue averages $4,134 per month
- Occupancy rates average 53.0%
- Daily rates average $245
Shoulder Season
- Revenue averages $1,965 per month
- Occupancy maintains around 28.5%
- Daily rates hold near $216
Low Season (August, September, October)
- Revenue drops to average $882 per month
- Occupancy decreases to average 19.5%
- Daily rates adjust to average $204
Seasonality Insights for Åre Björnen
- The Airbnb seasonality in Åre Björnen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Åre Björnen's highest earning potential, with monthly revenues capable of climbing to $4,839, occupancy reaching a high of 64.5%, and ADRs peaking at $251.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $819, occupancy could drop to 17.9%, and ADRs may adjust down to $203.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Åre Björnen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Åre Björnen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Åre Björnen (2025)
Exploring the top neighborhoods for short-term rentals in Åre Björnen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Åre Björnen | A popular area in Åre known for its proximity to skiing and outdoor activities. Ideal for tourists looking to enjoy winter sports and the beautiful nature of Jämtland. | Åre Ski Resort, Åre Mountain, Björnen Ski Area, Åre Bike Park, Åre Chocolate Factory |
| Åre Torg | The main square of Åre featuring restaurants, shops, and entertainment. A vibrant area that attracts visitors year-round for its lively atmosphere and access to various amenities. | Hembygdsgården, Åre Church, The Gondola Lift, Restaurants and Cafes, Nordic Skiing Trails |
| Edsåsdalen | A picturesque valley with great skiing and hiking opportunities. This area attracts nature lovers and those seeking a quieter, more scenic spot. | Edsåsdalen Ski Area, Hiking Trails, Fishing Spots, Wildlife Watching, Breathtaking Mountain Views |
| Duved | A charming village just a short distance from Åre, known for its relaxed atmosphere and family-friendly skiing. Perfect for those looking for a more tranquil getaway. | Duved Ski Resort, Duved Church, Nature Trails, Local Cafés, River Activities |
| Järpen | A small town with rich culture and access to beautiful landscapes, Järpen is ideal for visitors looking for a local experience while still being close to Åre. | Järpen Church, Culture Center, Local Markets, Hiking Trails, River Banks |
| Undersåker | Famous for its beautiful surroundings and as a gateway to several outdoor activities, Undersåker is perfect for those who enjoy nature and adventure. | Fjällgården Ski Resort, Hiking Routes, Fishing Areas, Lakes, Scenic Panoramas |
| Kungsåsen | A lesser-known ski area that offers excellent slopes and a more laid-back vibe. Ideal for those looking to escape the crowds while still enjoying skiing. | Kungsåsen Ski Area, Hiking Trails, Nature Reserves, Peaceful Views, Fishing Spots |
| Storlien | Located near the border with Norway, Storlien is perfect for those who enjoy adventure sports and beautiful mountain scenery. Attracts a unique mix of tourists. | Storlien Ski Resort, Mountain Hiking, Cross-Country Skiing, Natural Hot Springs, Borderland Nature |
Understanding Airbnb License Requirements & STR Laws in Åre Björnen (2025)
While Åre Björnen, Jämtland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Åre Björnen to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Åre Björnen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Åre Björnenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stay great in Åre - Cycling Downhill & other adventures
Entire Place • 3 bedrooms
Copper Cave
Entire Place • 5 bedrooms
House Ski in/ski out Åre, Sadeln, 8 pers
Entire Place • 4 bedrooms
Extra equipped Åre house (WOW-views/outdoor sauna)
Entire Place • 4 bedrooms
Spapool. Ski in/out. 10 beds. Unbeatable view!
Entire Place • 4 bedrooms
Åre Björnen sportlov Charming chalet style by the slopes
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Åre Björnen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Åre Björnen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kim | 10 | $178,867 | 252 | 4.28/5.0 |
| Reneé | 4 | $159,895 | 163 | 4.88/5.0 |
| Anki | 2 | $78,894 | 31 | 4.76/5.0 |
| Lena | 1 | $63,093 | 11 | 5.00/5.0 |
| Host #34666624 | 1 | $55,364 | 0 | 0.00/5.0 |
| Helena | 1 | $49,460 | 23 | 4.96/5.0 |
| Ronny | 1 | $49,229 | 98 | 4.96/5.0 |
| Simon | 2 | $48,672 | 40 | 4.88/5.0 |
| Malin | 1 | $47,989 | 12 | 5.00/5.0 |
| Ulrika | 1 | $44,283 | 25 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Åre Björnen.
Dive Deeper: Advanced Åre Björnen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Åre Björnen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsÅre Björnen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Åre Björnen
- The Åre Björnen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.4% of the 179 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Åre Björnen, Apartment/Condo properties are the most common (72.1%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 1.1%) offer potential for unique stay experiences.
Åre Björnen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Åre Björnen
- The dominant room capacity in Åre Björnen is 3 bedrooms listings, making up 49.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 74.3% of the active Airbnb listings in Åre Björnen, indicating a high concentration in these sizes.
- A significant 81.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Åre Björnen.
Åre Björnen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Åre Björnen
- The most common guest capacity trend in Åre Björnen vacation rentals is listings accommodating 8+ guests (46.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Åre Björnen STR market, accounting for 74.9% of listings.
- 85.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Åre Björnen.
- On average, properties in Åre Björnen are equipped to host 6.7 guests.
Åre Björnen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Åre Björnen
- The most common availability pattern in Åre Björnen falls within the 271-366 days range, representing 63.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Åre Björnen (36.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Åre Björnen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
3.9% of total
2 Nights
12 listings
6.7% of total
3 Nights
33 listings
18.5% of total
4-6 Nights
60 listings
33.7% of total
7-29 Nights
19 listings
10.7% of total
30+ Nights
47 listings
26.4% of total
Key Insights
- The most prevalent minimum stay requirement in Åre Björnen is 4-6 Nights, adopted by 33.7% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (10.6%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (26.4%) caters to monthly stays (30+ nights) in Åre Björnen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 33.7% of Åre Björnen hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Åre Björnen.
Åre Björnen Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
19 listings
12.2% of total
Moderate
8 listings
5.1% of total
Firm
56 listings
35.9% of total
Strict
73 listings
46.8% of total
Cancellation Policy Insights for Åre Björnen
- The prevailing Airbnb cancellation policy trend in Åre Björnen is Strict, used by 46.8% of listings.
- A majority (82.7%) of hosts in Åre Björnen utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 46.8% market standard in Åre Björnen.
- With 46.8% using Strict terms, this is a viable option in Åre Björnen, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Åre Björnen.
Åre Björnen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Åre Björnen
- The overall average booking lead time for vacation rentals in Åre Björnen is 89 days.
- Guests book furthest in advance for stays during December (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (97 days avg.) sees the longest lead times, while Summer (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (89 days) as a baseline for your pricing and availability strategy in Åre Björnen.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 97 days) to capture early planners.
- Monitor your own booking lead times against these Åre Björnen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Åre Björnen (2025)
Amenity Prevalence
Amenity Insights for Åre Björnen
- Essential amenities in Åre Björnen that guests expect include: Kitchen, Free parking on premises, Smoke alarm, TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Refrigerator, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Åre Björnen: Kitchen, Free parking on premises, Smoke alarm, TV, Wifi.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, TV, Wifi.
- Consider adding popular differentiators like Heating or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Åre Björnen to stay competitive.
Åre Björnen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Åre Björnen
- The typical guest profile for Airbnb in Åre Björnen consists of a mix of domestic (51%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 51.4% of guests.
- Key international markets include Sweden (51.4%) and Norway (17.1%).
- Top languages spoken are English (40.7%) followed by Swedish (25.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Åre Björnen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Åre | 242 | $1,493 | $174.31 | 42% |
| Sand | 12 | $1,347 | $155.57 | 34% |
| Östersund | 187 | $1,305 | $193.85 | 38% |
| Ramundberget | 14 | $1,301 | $146.45 | 43% |
| Teveldalen | 11 | $1,222 | $249.32 | 26% |
| Undersåker | 12 | $1,192 | $120.09 | 45% |
| Ottsjö | 22 | $1,168 | $144.67 | 36% |
| Bruksvallarna | 19 | $1,137 | $163.56 | 35% |
| Härjedalens kommun | 244 | $1,105 | $132.84 | 38% |
| Ås | 14 | $1,050 | $125.55 | 33% |