Airbnb Market Analytics, Statistics and Data in Åre Björnen, Jämtland County, Sweden
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Åre Björnen? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Åre Björnen:
How much do Airbnb hosts make on average per month in Åre Björnen?
The short-term rental market in Åre Björnen shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,633 per month
- Strong performing properties (top 25%) make $2,793 or more
- Best-in-class properties (top 10%) achieve $4,260+ monthly
- Entry-level properties (bottom 25%) typically earn around $893
Revenue Variations by Month
Occupancy Rates Throughout the Year in Åre Björnen
The market in Åre Björnen shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 26% occupancy rates
- Strong performing properties (top 25%) achieve 43% or higher
- Best-in-class properties (top 10%) reach 62%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Åre Björnen
Daily rates in Åre Björnen vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $188 per night
- Strong performing properties (top 25%) secure $270 or more
- Best-in-class properties (top 10%) pull in $355+ per night
- Entry-level properties (bottom 25%) earn around $122
Daily Rate Variations by Month
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Seasonality patterns in Åre Björnen
Peak Season (March, February, December)
- Revenue peaks at $4346.89 per month
- Occupancy rates reach 56.50%
- Daily rates average $230.05
Shoulder Season
- Revenue averages $2065.45 per month
- Occupancy maintains 30.96%
- Daily rates hold at $212.91
Low Season (August, September, October)
- Revenue drops to $837.11 per month
- Occupancy decreases to 17.28%
- Daily rates adjust to $194.55
Is it still profitable to do Airbnb in Åre Björnen in 2025?
Yes! Åre Björnen demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 31% and solid monthly revenue averaging $2065 and The market's 185 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Åre Björnen
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Åre Björnen | A popular ski destination in Sweden offering a range of winter sports and outdoor activities. Ideal for tourists seeking adventure and relaxation in a picturesque alpine setting. | Åre Ski Resort, Åre Björnen Ski Area, Kabinbanan Gondola, Åre Lake, Åre Chocolate Factory, Tännforsen Waterfall |
| Åre Village | The charming village of Åre with its vibrant après-ski scene, shops, and restaurants. Attracts tourists looking for a cozy and lively atmosphere right at the heart of the skiing action. | Åre Old Church, Åre Square, Myskbäck Ski Slope, Åre Bike Park, Local boutiques and cafes |
| Duved | A small village near Åre known for its family-friendly skiing options and the beautiful surrounding nature. Perfect for families and those seeking a quieter getaway. | Duved Ski Resort, Björnenis Ski Trail, Skyttis Ski Area, Local nature trails, Cafés |
| Tegefjäll | A scenic area with access to ski slopes and stunning views. Ideal for those looking for a peaceful retreat close to the slopes. | Tegefjäll Ski Area, Ski trails, Birdwatching opportunities, Hiking paths, Apex Lookout |
| Åre Lit | An emerging area for skiing and winter activities, known for its stunning landscapes and less crowded slopes. Great for those looking for a more intimate ski experience. | Lit Ski Area, Winter hiking paths, Secluded spas and wellness centers, Beautiful cabins |
| Storlien | A border town in Sweden known for its skiing and proximity to Norway. Attractive for cross-border tourists and those looking for varied recreational options. | Storlien Ski Resort, Nordic skiing trails, Shopping in Norway, Hiking in the summer, Local restaurants |
| Oviksfjällen | A picturesque mountain region perfect for both winter sports and summer hikes. Ideal for outdoor enthusiasts and nature lovers alike. | Svartberget Ski Area, Summer hiking paths, Scenic viewpoints, Wildlife watching, Traditional Swedish cabins |
| Hallstahammar | A charming town suitable for a quieter stay while still being close to Åre's skiing attractions. Offers a more local experience. | Hallstahammar Cultural Center, Local parks, Swedish cuisine at local restaurants, Accessibility to Åre |
Do you need a license for Airbnb in Åre Björnen?
We recommend checking directly with Åre Björnen's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Åre Björnen
Stay great in Åre - Cycling Downhill & other adventures
Entire Place • 3 bedrooms
Spapool. Ski in/out. 10 beds. Unbeatable view!
Entire Place • 4 bedrooms
Extra equipped Åre house (WOW-views/outdoor sauna)
Entire Place • 4 bedrooms
Ski-in Ski-out with seating for 10
Entire Place • 4 bedrooms
House Ski in/ski out Åre, Sadeln, 8 pers
Entire Place • 4 bedrooms
Åre Björnen sportlov Charming chalet style by the slopes
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Åre Björnen
Additional analytics on vacation rental, real estate, short term rental data in Åre Björnen
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (99.5%), with apartment & condo and house properties comprising 86.0% of inventory
- Untapped potential in boutique & hotels segments (1.1% combined)
Room Capacity Distribution
Analysis of 185 properties in Åre Björnen shows that 3 bedrooms properties are most prevalent, making up 49.2% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 74.6% of all listings.
Key Insights
- Most common: 3 bedrooms (49.2%)
- Least common: 5+ bedrooms (5.9%)
- Market concentration: 74.6% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 185 properties in Åre Björnen reveals that 8+ guests properties dominate the market, representing 46.5% of all listings. The average property accommodates 6.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 74.6% of the market.
Key Insights
- Most common capacity: 8+ guests (46.5% of market)
- Least common capacity: 3 guests (1.6% of market)
- Average guest capacity: 6.7 guests per property
- Market concentration: 74.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 185 properties in Åre Björnen, the most common availability pattern is 271-366 days (69.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (44.3% of properties).
Key Insights
- Most common availability window: 271-366 days (69.2%)
- Most common booking duration: 31-90 days (44.3%)
- Properties with high availability (180+ days): 95.7%
- Properties with long-term bookings (180+ days): 4.3%
Minimum Stay Distributions
1 Night
10 listings
5.6% of total
2 Nights
15 listings
8.4% of total
3 Nights
49 listings
27.4% of total
4-6 Nights
65 listings
36.3% of total
7-29 Nights
24 listings
13.4% of total
30+ Nights
16 listings
8.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 14.0%
- Mid-length stays (4-6 nights) represent 36.3% of listings
- Monthly+ stays (8.9%) suggest a stable extended-stay market
- High market flexibility with 41.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
23 listings
14.2% of total
Moderate
9 listings
5.6% of total
Firm
54 listings
33.3% of total
Strict
76 listings
46.9% of total
Key Insights
- Strict is the preferred policy at 46.9% of listings
- Stricter policies (Firm & Strict) dominate at 80.2% of the market
- Strong market consensus around Strict policies
- Moderate policies are least common at 5.6% of listings
Recommendations
- The market supports stricter policies, with 80.2% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Dec, Apr, averaging 101 days
- Shortest booking windows are in Aug, Sep, Jun, averaging 47 days
- Winter shows the longest average booking window at 90 days, while Summer has the shortest at 49 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 90 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jun when lead times are shortest
Popular Airbnb Amenities in Åre Björnen
Every property in Åre Björnen comes standard with Kitchen. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 49% of total guests, indicating a significant local market share.
- Primary international markets: Norway (22.9%) and Finland (9.5%)
- English is the top language at 48.5%, followed by Swedish (27.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.3%
Recommendations
- Target marketing campaigns for Stockholm and Trondheim markets
- Develop localized content for Norway and Finland
- Prioritize English and Swedish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Åre Björnen. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Åre | 240 | $1,349 | $168.46 | 42% |
| Östersund | 175 | $1,273 | $188.25 | 38% |
| Bruksvallarna | 19 | $1,233 | $160.84 | 35% |
| Ottsjö | 22 | $1,229 | $140.43 | 37% |
| Bjørgan | 28 | $1,213 | $178.16 | 31% |
| Teveldalen | 12 | $1,093 | $228.00 | 25% |
| Härjedalens kommun | 252 | $1,078 | $126.35 | 38% |
| Funäsdalen | 54 | $1,074 | $121.21 | 39% |
| Ramundberget | 14 | $994 | $137.31 | 41% |
| Tänndalen | 16 | $986 | $115.56 | 37% |
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