Åre Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Jämtland County, Sweden
Is Airbnb profitable in Åre in 2025? Explore comprehensive Airbnb analytics for Åre, Jämtland County, Sweden to uncover income potential. This 2025 STR market report for Åre, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 242 active listings.
Whether you're considering an Airbnb investment in Åre, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Åre Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Åre Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Åre (2025)
Understanding the monthly revenue variations for Airbnb listings in Åre is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Åre is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Åre across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,130+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,784 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,641 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $929, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Åre
Åre Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Åre STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Åre:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Åre
Average Daily Rate (ADR) Airbnb Trends in Åre (2025)
Effective short term rental pricing strategy in Åre involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Åre typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $367+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $222 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Åre
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Airbnb Seasonality Analysis & Trends in Åre (2025)
Peak Season (February, March, December)
- Revenue averages $3,474 per month
- Occupancy rates average 53.1%
- Daily rates average $228
Shoulder Season
- Revenue averages $2,027 per month
- Occupancy maintains around 37.8%
- Daily rates hold near $184
Low Season (August, September, October)
- Revenue drops to average $808 per month
- Occupancy decreases to average 24.2%
- Daily rates adjust to average $167
Seasonality Insights for Åre
- The Airbnb seasonality in Åre shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Åre's highest earning potential, with monthly revenues capable of climbing to $4,011, occupancy reaching a high of 63.7%, and ADRs peaking at $242.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $658, occupancy could drop to 22.0%, and ADRs may adjust down to $162.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Åre.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Åre seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Åre (2025)
Exploring the top neighborhoods for short-term rentals in Åre? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Åre Village | The heart of Åre, offering easy access to ski lifts, restaurants, and shops. This area is popular year-round for skiing in winter and mountain biking in summer, attracting both locals and tourists. | Åre Ski Resort, Åre Old Church, Åregården, SkiStar Åre, Ängesåns Bike Park |
| Björnen | A family-friendly area with a variety of accommodation options and ski slopes suitable for all levels. This location is great for families and those looking for a peaceful retreat with easy access to nature. | Björnen Ski Slopes, Fjällsätra, Björnen Lodge, Åre Mountain Experiences |
| Duved | A charming village close to Åre offering a quieter atmosphere. Ideal for those seeking a more relaxed stay while still having access to skiing and outdoor activities. | Duved Ski Resort, Duved Church, Fishing in the Indalsälven River |
| Östersund | Located nearby, Östersund is great for those wanting a mix of city life and nature. Offers cultural attractions, shopping, and dining, as well as access to stunning landscapes. | Jämtland County Museum, Frösön Island, Storsjöbadet, Östersund Ski Stadium |
| Storlien | A small village perfect for ski enthusiasts looking for a less commercialized experience. Offers access to pristine natural scenery and cross-country skiing trails. | Storlien Ski Resort, Bralandsberget, Mount Gåsen |
| Kåbdalis | Known for its ski slopes and beautiful scenery, Kåbdalis is ideal for nature lovers and those looking for adventure sports. Its location offers a range of outdoor activities year-round. | Kåbdalis Ski Resort, Hiking Trails, Fishing Spots |
| Hamra | A small, scenic area with access to pristine forests and lakes. Great for nature lovers and those seeking tranquility away from crowded tourist spots. | Hamra National Park, Fishing on Lake Storsjö, Hiking in the surrounding forests |
| Sundsvall | While slightly further away, Sundsvall offers urban amenities and attractions while being close to nature. It's a hub for travel and ideal for those looking to mix city life with outdoor activities. | Sundsvall Museum, Norra Berget, Shopping in Sundsvall city center |
Understanding Airbnb License Requirements & STR Laws in Åre (2025)
While Åre, Jämtland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Åre to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Åre (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Årebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury large mountain house near village and slopes
Entire Place • 4 bedrooms
Åre Travel - Holiday Village Suite Renfjället 10p
Entire Place • 5 bedrooms
Åre Travel In the middle of Åre 2 -panorama Åre Torg ski in
Entire Place • 3 bedrooms
Super nice apartment/house in central Åre
Entire Place • 4 bedrooms
Ski Lodge Bliss: 10-Guest Retreat in Åre
Entire Place • 4 bedrooms
4BR Apt w. Sauna for 10 guest in Central Åre!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Åre (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Åre based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pontus | 91 | $1,337,804 | 4109 | 4.61/5.0 |
| Kim | 34 | $580,979 | 1075 | 4.44/5.0 |
| Åre Travel | 18 | $442,835 | 222 | 2.59/5.0 |
| Carl | 1 | $69,329 | 3 | 5.00/5.0 |
| Ann-Christin | 2 | $61,332 | 175 | 4.71/5.0 |
| Alida | 1 | $58,468 | 6 | 4.67/5.0 |
| Rasmus | 2 | $57,177 | 22 | 4.96/5.0 |
| Martin | 2 | $56,260 | 60 | 4.78/5.0 |
| Stefan | 1 | $43,500 | 45 | 4.82/5.0 |
| Christian | 1 | $42,127 | 16 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Åre.
Dive Deeper: Advanced Åre STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Åre. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsÅre Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Åre
- The Åre Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.6% of the 242 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Åre, Apartment/Condo properties are the most common (88%), reflecting the local real estate landscape.
- Smaller segments like outdoor/unique, hotel/boutique (combined 3.3%) offer potential for unique stay experiences.
Åre Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Åre
- The dominant room capacity in Åre is 2 bedrooms listings, making up 38.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 57.0% of the active Airbnb listings in Åre, indicating a high concentration in these sizes.
- A significant 28.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Åre.
Åre Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Åre
- The most common guest capacity trend in Åre vacation rentals is listings accommodating 6 guests (33.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Åre STR market, accounting for 66.1% of listings.
- 51.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Åre.
- On average, properties in Åre are equipped to host 5.2 guests.
Åre Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Åre
- The most common availability pattern in Åre falls within the 271-366 days range, representing 44.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Åre (44.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Åre Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
3.1% of total
2 Nights
21 listings
9.4% of total
3 Nights
64 listings
28.6% of total
4-6 Nights
34 listings
15.2% of total
7-29 Nights
1 listings
0.4% of total
30+ Nights
97 listings
43.3% of total
Key Insights
- The most prevalent minimum stay requirement in Åre is 30+ Nights, adopted by 43.3% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (12.5%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (43.3%) caters to monthly stays (30+ nights) in Åre, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 43.3% of Åre hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 43.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Åre.
Åre Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
4.2% of total
Moderate
9 listings
4.2% of total
Firm
35 listings
16.2% of total
Strict
163 listings
75.5% of total
Cancellation Policy Insights for Åre
- The prevailing Airbnb cancellation policy trend in Åre is Strict, used by 75.5% of listings.
- A majority (91.7%) of hosts in Åre utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 75.5% market standard in Åre.
- With 75.5% using Strict terms, this is a viable option in Åre, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Åre.
Åre STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Åre
- The overall average booking lead time for vacation rentals in Åre is 67 days.
- Guests book furthest in advance for stays during May (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (78 days avg.) sees the longest lead times, while Fall (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Åre.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Åre averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Åre (2025)
Amenity Prevalence
Amenity Insights for Åre
- Essential amenities in Åre that guests expect include: Smoke alarm, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Åre: Smoke alarm, Kitchen, Heating.
- Prioritize adding missing essentials: Smoke alarm, Kitchen, Heating.
- Consider adding popular differentiators like Wifi or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Åre to stay competitive.
Åre Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Åre
- The typical guest profile for Airbnb in Åre consists of a mix of domestic (60%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 59.7% of guests.
- Key international markets include Sweden (59.7%) and Norway (14%).
- Top languages spoken are English (40%) followed by Swedish (26.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Åre Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Åre Björnen | 179 | $1,391 | $209.17 | 37% |
| Sand | 12 | $1,347 | $155.57 | 34% |
| Östersund | 187 | $1,305 | $193.85 | 38% |
| Ramundberget | 14 | $1,301 | $146.45 | 43% |
| Teveldalen | 11 | $1,222 | $249.32 | 26% |
| Undersåker | 12 | $1,192 | $120.09 | 45% |
| Ottsjö | 22 | $1,168 | $144.67 | 36% |
| Bruksvallarna | 19 | $1,137 | $163.56 | 35% |
| Härjedalens kommun | 244 | $1,105 | $132.84 | 38% |
| Ås | 14 | $1,050 | $125.55 | 33% |