Airbnb Market Analytics, Statistics and Data in Åre, Jämtland County, Sweden
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Åre? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Åre:
How much do Airbnb hosts make on average per month in Åre?
The short-term rental market in Åre shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,597 per month
- Strong performing properties (top 25%) make $2,567 or more
- Best-in-class properties (top 10%) achieve $3,851+ monthly
- Entry-level properties (bottom 25%) typically earn around $903
Revenue Variations by Month
Occupancy Rates Throughout the Year in Åre
The market in Åre shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 54% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Åre
Daily rates in Åre vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $127 per night
- Strong performing properties (top 25%) secure $212 or more
- Best-in-class properties (top 10%) pull in $353+ per night
- Entry-level properties (bottom 25%) earn around $89
Daily Rate Variations by Month
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Seasonality patterns in Åre
Peak Season (March, February, December)
- Revenue peaks at $3502.19 per month
- Occupancy rates reach 67.98%
- Daily rates average $223.60
Shoulder Season
- Revenue averages $1982.66 per month
- Occupancy maintains 38.98%
- Daily rates hold at $183.49
Low Season (October, August, September)
- Revenue drops to $809.58 per month
- Occupancy decreases to 21.93%
- Daily rates adjust to $158.76
Is it still profitable to do Airbnb in Åre in 2025?
Yes! Åre demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and solid monthly revenue averaging $1983 and With 240 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Åre
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Åre Village | The heart of Åre ski area, offering a mix of skiing, dining, and shopping. Ideal for tourists looking for convenience and a vibrant atmosphere. | Åre Ski Resort, Åre Torg, Åre Chokladfabrik, Åre Bergbana, Åre Östersund Ski Area, Restaurants and bars in Åre |
| Duved | A charming village close to Åre, known for its peaceful surroundings and access to skiing and hiking trails. Attracts families and nature lovers. | Duved Ski Resort, Åre Golf Club, The scenic railway, Nearby hiking trails, Local cafes and shops |
| Björnen | A popular area within Åre, offering family-friendly ski slopes and a range of accommodations. Great for families and beginners. | Björnen Ski Area, Kids park for skiing, Restaurants and family-friendly activities, Close to Åre village |
| Kallsedet | Beautifully situated with access to both skiing and rowing in the summer, appealing to outdoor enthusiasts year-round. | Kallsedet Ski Resort, Lake Kallsjön, Hiking in summer, Fishing opportunities, Nature reserves |
| Undersåker | A historic area with a variety of cottages and potential for more affordable stays while still being close to Åre. Appeals to budget travelers and longer stays. | Ski and outdoor activities, Historic buildings, Cafes and local experiences, Proximity to Åre |
| Åre Björnen | Great for winter sports and summer hikes, this family-oriented area offers convenient access to Åre Village while being less crowded. | Björnen ski slopes, Cycle trails in summer, Outdoor family activities, Restaurants suitable for families, Near Åre village |
| Storlien | A bit further from Åre, this area offers stunning nature and is great for those seeking peace and tranquility alongside winter sports opportunities. | Storlien Ski Area, Nature walks, Cross-country skiing, Local wildlife, Quiet retreats |
| Åre Skutan | Directly located at the mountain, offering premium access for skiing and hiking, ideal for serious outdoor enthusiasts and ski lovers. | Åre Skutan Ski Resort, Stunning mountain views, Hiking trails, Luxury accommodations, Restaurants at the peak |
Do you need a license for Airbnb in Åre?
We recommend checking directly with Åre's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Åre
Luxury large mountain house near village and slopes
Entire Place • 4 bedrooms
Loft with miles of views!
Entire Place • 4 bedrooms
Apartment and Cabin w Jacuzzi
Entire Place • 4 bedrooms
ÅRE BY Spacious,high standard. Book Sports & Easter holidays
Entire Place • 5 bedrooms
Mountain Magic: 4-BR Åre Apartment Getaway
Entire Place • 4 bedrooms
Super nice apartment/house in central Åre
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Åre
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pontus | 88 | $1,161,463 | 3947 | 4.60/5.0 |
| Kim | 34 | $540,240 | 1116 | 4.43/5.0 |
| Åre Travel | 19 | $318,476 | 225 | 2.71/5.0 |
| Ann-Christin | 3 | $71,124 | 293 | 4.69/5.0 |
| Carl | 1 | $62,788 | 3 | 5.00/5.0 |
| Martin | 2 | $56,698 | 60 | 4.78/5.0 |
| Mattias | 1 | $51,484 | 14 | 5.00/5.0 |
| Stefan | 1 | $46,404 | 45 | 4.82/5.0 |
| Rasmus | 2 | $45,082 | 22 | 4.96/5.0 |
| Alida | 1 | $43,035 | 6 | 4.67/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Åre
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (99.6%), with apartment & condo and house properties comprising 96.3% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels segments (3.8% combined)
Room Capacity Distribution
Analysis of 240 properties in Åre shows that 2 bedrooms properties are most prevalent, making up 38.8% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 57.5% of all listings.
Key Insights
- Most common: 2 bedrooms (38.8%)
- Least common: 5+ bedrooms (2.1%)
- Market concentration: 57.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 240 properties in Åre reveals that 6 guests properties dominate the market, representing 34.2% of all listings. The average property accommodates 5.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 67.9% of the market.
Key Insights
- Most common capacity: 6 guests (34.2% of market)
- Least common capacity: 3 guests (1.7% of market)
- Average guest capacity: 5.2 guests per property
- Market concentration: 67.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 240 properties in Åre, the most common availability pattern is 271-366 days (46.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (45% of properties).
Key Insights
- Most common availability window: 271-366 days (46.3%)
- Most common booking duration: 91-180 days (45%)
- Properties with high availability (180+ days): 86.7%
- Properties with long-term bookings (180+ days): 14.2%
Minimum Stay Distributions
1 Night
9 listings
4.1% of total
2 Nights
35 listings
16.1% of total
3 Nights
92 listings
42.2% of total
4-6 Nights
43 listings
19.7% of total
7-29 Nights
5 listings
2.3% of total
30+ Nights
34 listings
15.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 20.2%
- Mid-length stays (4-6 nights) represent 19.7% of listings
- Monthly+ stays (15.6%) suggest a stable extended-stay market
- High market flexibility with 62.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
8 listings
3.7% of total
Moderate
9 listings
4.2% of total
Firm
35 listings
16.3% of total
Strict
163 listings
75.8% of total
Key Insights
- Strict is the preferred policy at 75.8% of listings
- Stricter policies (Firm & Strict) dominate at 92.1% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 3.7% of listings
Recommendations
- The market supports stricter policies, with 92.1% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Mar, Dec, averaging 82 days
- Shortest booking windows are in Aug, Sep, Oct, averaging 44 days
- Spring shows the longest average booking window at 82 days, while Fall has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 82 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Oct when lead times are shortest
Popular Airbnb Amenities in Åre
Below is the distribution of amenities across listings in Åre:
Traveler Demographics
Key Insights
- Domestic travelers make up 60.4% of total guests, indicating a significant local market share.
- Primary international markets: Norway (15.4%) and Finland (7%)
- English is the top language at 46.9%, followed by Swedish (31.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for Stockholm and Trondheim markets
- Develop localized content for Norway and Finland
- Prioritize English and Swedish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Åre. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Östersund | 175 | $1,273 | $188.25 | 38% |
| Åre Björnen | 185 | $1,245 | $207.02 | 36% |
| Bruksvallarna | 19 | $1,233 | $160.84 | 35% |
| Ottsjö | 22 | $1,229 | $140.43 | 37% |
| Bjørgan | 28 | $1,213 | $178.16 | 31% |
| Teveldalen | 12 | $1,093 | $228.00 | 25% |
| Härjedalens kommun | 252 | $1,078 | $126.35 | 38% |
| Funäsdalen | 54 | $1,074 | $121.21 | 39% |
| Ramundberget | 14 | $994 | $137.31 | 41% |
| Tänndalen | 16 | $986 | $115.56 | 37% |
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