Airbnb Market Analytics, Statistics and Data in Palmela, Setúbal, Portugal
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Palmela? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Palmela:
How much do Airbnb hosts make on average per month in Palmela?
The short-term rental market in Palmela shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,461 per month
- Strong performing properties (top 25%) make $3,152 or more
- Best-in-class properties (top 10%) achieve $6,259+ monthly
- Entry-level properties (bottom 25%) typically earn around $699
Revenue Variations by Month
Occupancy Rates Throughout the Year in Palmela
The market in Palmela shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Palmela
Daily rates in Palmela vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $119 per night
- Strong performing properties (top 25%) secure $248 or more
- Best-in-class properties (top 10%) pull in $461+ per night
- Entry-level properties (bottom 25%) earn around $82
Daily Rate Variations by Month
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Seasonality patterns in Palmela
Peak Season (August, July, June)
- Revenue peaks at $5232.22 per month
- Occupancy rates reach 64.08%
- Daily rates average $240.17
Shoulder Season
- Revenue averages $2575.47 per month
- Occupancy maintains 37.90%
- Daily rates hold at $210.49
Low Season (November, February, January)
- Revenue drops to $1098.94 per month
- Occupancy decreases to 22.03%
- Daily rates adjust to $186.12
Is it still profitable to do Airbnb in Palmela in 2025?
Yes! Palmela demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and strong monthly revenue averaging $2575 and The market's 197 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Palmela
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Palmela Castle Area | Historic area surrounding the beautiful Palmela Castle, offering stunning views and rich cultural heritage. Attracts tourists interested in history and architecture. | Palmela Castle, Igreja da Nossa Senhora da Graça, Cultural Center of Palmela, Palmela Wine Region, Viewpoints of Serra da Arrábida |
| Setúbal City Center | Vibrant urban area with shops, restaurants, and local culture. Ideal for travelers wanting to explore the city's amenities and gastronomy. | Livramento Market, Setúbal Marina, Igreja de Jesus, Cacilhas Beach, Museu de Setúbal |
| Arrábida Natural Park | Stunning natural park renowned for its beaches and hiking trails, attracting nature lovers and adventure seekers. | Praia da Figueirinha, Praia dos Galápos, Tróia Peninsula, Hiking trails, Wildlife viewing |
| Troia Peninsula | Beautiful resort area with beaches, golf courses, and a relaxed atmosphere. Popular with families and beach lovers. | Troia Beach, Troia Golf Course, Roman Ruins of Troia, Marina de Troia, Troia Resort |
| Sesimbra | Picturesque coastal town known for its beach and seafood. Attracts visitors looking for a charming seaside experience. | Sesimbra Beach, Sesimbra Castle, Cabo Espichel, Restaurants along the waterfront, Diving and snorkeling |
| Quinta do Anjo | Rural area known for its wine production and agricultural landscape. Appeals to visitors looking for a tranquil escape from urban life. | Local vineyards, Wine tasting tours, Bicycle and walking paths, Traditional farmhouses, Rural tourism |
| Azeitão | Villages near Palmela famous for their wines and beautiful landscapes. A popular spot for wine lovers and those seeking local delicacies. | Quinta da Bacalhôa, Palácio da Bacalhôa, Arrábida Natural Park access, Local cheese shops, Wineries |
| Palmela Wine Region | Renowned for its wine production, offering unique experiences for wine enthusiasts. Ideal for those seeking cultural and gastronomic exploration. | Wine tours and tastings, Rural landscapes, Vineyards, Gastronomic events, Cultural activities related to winemaking |
Do you need a license for Airbnb in Palmela?
Yes, Palmela requires a license for operating an Airbnb. Current market data shows 66% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Palmela
Charming Villa w/pool & Soccer field @30min Lisbon
Entire Place • 10 bedrooms
Stay in Golf do Montado
Entire Place • 5 bedrooms
Lovely Farm with Pool @30min Lisbon and beaches
Entire Place • 9 bedrooms
Casa Arinto
Entire Place • 1 bedroom
Villa Portugal
Entire Place • 8 bedrooms
Vacation House with Pool , 50 min from Lisbon
Entire Place • 9 bedrooms
Top Performing Professional Hosts in Palmela
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carlos & Vânia | 2 | $308,209 | 193 | 4.91/5.0 |
| Holidu | 4 | $232,436 | 23 | 4.77/5.0 |
| Susana | 2 | $166,616 | 45 | 4.65/5.0 |
| BnBird Homes Lda | 15 | $163,252 | 30 | 1.96/5.0 |
| Home Match | 1 | $154,590 | 17 | 4.65/5.0 |
| 257577187 | 1 | $91,251 | 0 | 0.00/5.0 |
| Filipe | 9 | $91,172 | 308 | 4.16/5.0 |
| Kévin | 1 | $67,366 | 8 | 4.00/5.0 |
| Julieta | 1 | $62,795 | 32 | 4.78/5.0 |
| Dora | 1 | $61,562 | 86 | 4.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Palmela
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (76.6%), with house and boutique & hotels properties comprising 74.6% of inventory
- Strong specialty sector (23.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (4.0% combined)
Room Capacity Distribution
Analysis of 197 properties in Palmela shows that 1 bedroom properties are most prevalent, making up 36% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 57.9% of all listings.
Key Insights
- Most common: 1 bedroom (36%)
- Least common: 4 bedrooms (9.1%)
- Market concentration: 57.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 197 properties in Palmela reveals that 4 guests properties dominate the market, representing 23.4% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 44.7% of the market.
Key Insights
- Most common capacity: 4 guests (23.4% of market)
- Least common capacity: 1 guest (2.5% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 44.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 197 properties in Palmela, the most common availability pattern is 271-366 days (59.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (39.6% of properties).
Key Insights
- Most common availability window: 271-366 days (59.4%)
- Most common booking duration: 31-90 days (39.6%)
- Properties with high availability (180+ days): 88.3%
- Properties with long-term bookings (180+ days): 13.7%
Minimum Stay Distributions
1 Night
33 listings
19.6% of total
2 Nights
48 listings
28.6% of total
3 Nights
25 listings
14.9% of total
4-6 Nights
35 listings
20.8% of total
7-29 Nights
7 listings
4.2% of total
30+ Nights
20 listings
11.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 48.2%
- Mid-length stays (4-6 nights) represent 20.8% of listings
- Monthly+ stays (11.9%) suggest a stable extended-stay market
- High market flexibility with 63.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.7% of total
Flexible
31 listings
20.4% of total
Moderate
46 listings
30.3% of total
Firm
26 listings
17.1% of total
Strict
48 listings
31.6% of total
Key Insights
- Strict is the preferred policy at 31.6% of listings
- The market shows a balanced distribution between guest-friendly (50.7%) and strict (48.7%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Jun, averaging 92 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 44 days
- Summer shows the longest average booking window at 88 days, while Winter has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 88 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Palmela
Below is the distribution of amenities across listings in Palmela:
Traveler Demographics
Key Insights
- Domestic travelers make up 20.8% of total guests, indicating a moderate local market presence.
- Primary international markets: France (24.6%) and United Kingdom (17.1%)
- English is the top language at 41.5%, followed by Portuguese (18%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.2%
Recommendations
- Target marketing campaigns for Lisbon and London markets
- Develop localized content for France and United Kingdom
- Prioritize English and Portuguese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Palmela. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Comporta | 124 | $3,769 | $482.75 | 41% |
| Albufeira | 4,942 | $2,886 | $309.49 | 46% |
| Reguengo Grande | 14 | $2,814 | $267.01 | 40% |
| Lisbon | 11,949 | $2,612 | $158.75 | 58% |
| Grândola | 364 | $2,562 | $385.01 | 35% |
| Ferragudo | 194 | $2,544 | $270.54 | 47% |
| Lagoa e Carvoeiro | 1,045 | $2,476 | $252.37 | 49% |
| Cascais | 1,613 | $2,421 | $203.30 | 49% |
| Santa Bárbara | 25 | $2,414 | $258.62 | 38% |
| Ribamar | 23 | $2,404 | $275.69 | 46% |
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