Tomar Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santarém, Portugal
Is Airbnb profitable in Tomar in 2025? Explore comprehensive Airbnb analytics for Tomar, Santarém, Portugal to uncover income potential. This 2025 STR market report for Tomar, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 180 active listings.
Whether you're considering an Airbnb investment in Tomar, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tomar Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tomar Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tomar (2025)
Understanding the monthly revenue variations for Airbnb listings in Tomar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tomar is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tomar across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,924+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,819 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,040 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $475, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tomar
Tomar Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tomar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tomar:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tomar
Average Daily Rate (ADR) Airbnb Trends in Tomar (2025)
Effective short term rental pricing strategy in Tomar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tomar typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $246+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $139 or more.
- Typical properties (Median) charge around $93 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Tomar
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Airbnb Seasonality Analysis & Trends in Tomar (2025)
Peak Season (August, July, May)
- Revenue averages $2,116 per month
- Occupancy rates average 43.0%
- Daily rates average $123
Shoulder Season
- Revenue averages $1,399 per month
- Occupancy maintains around 32.9%
- Daily rates hold near $126
Low Season (January, February, March)
- Revenue drops to average $874 per month
- Occupancy decreases to average 25.0%
- Daily rates adjust to average $134
Seasonality Insights for Tomar
- The Airbnb seasonality in Tomar shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tomar's highest earning potential, with monthly revenues capable of climbing to $2,505, occupancy reaching a high of 54.5%, and ADRs peaking at $140.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $828, occupancy could drop to 22.5%, and ADRs may adjust down to $117.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tomar.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tomar seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tomar (2025)
Exploring the top neighborhoods for short-term rentals in Tomar? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tomar City Center | Historical heart of Tomar, known for its well-preserved medieval architecture and the UNESCO World Heritage Site of Convento de Christo. Attracts tourists interested in history and culture. | Convent of Christ, Tomar Castle, Synagogue of Tomar, Aqueduct of Pegões, Templar Knights, Historic Town Center |
| Nazaré Beach | Popular beach destination located a short drive from Tomar, famous for its big waves and surf culture. Ideal for attracting tourists looking for beach activities and relaxation. | Nazaré Beach, Fort of São Miguel Arcanjo, Nazaré Waves, Promenade, Local seafood restaurants |
| Fátima | Nearby religious pilgrimage site known for the Sanctuary of Fátima. Attracts many visitors year-round for spiritual retreats and events. | Sanctuary of Fátima, Basilica of Our Lady of the Rosary, The Apparitions' Chapel, Museum of the Sanctuary |
| Batalha Monastery | Home to another UNESCO World Heritage site, the Batalha Monastery is a significant Gothic monument that draws history enthusiasts and tourists. | Batalha Monastery, The Founder's Chapel, A Batalha Visitors Center, Local Artisan Shops |
| Almourol Castle | An iconic castle located on an island in the Tagus River, perfect for historical tourism and photography, appealing to those who enjoy unique landscapes and history. | Almourol Castle, River boat tours, Scenic views of the Tagus River |
| Castelo de Ourém | An ancient castle offering stunning views and rich history. A favorite among history lovers visiting the surrounding area. | Ourém Castle, Historical Old Town, Viewpoint of Ourém |
| Cascais | While a bit further out, Cascais is known for its beautiful coast and chic lifestyle. It is a popular tourist destination that could complement stays in Tomar. | Cascais Marina, Boca do Inferno, Guincho Beach, Museu Condes de Castro Guimarães |
| Sintra | Another UNESCO World Heritage site, Sintra is famed for its romantic 19th-century architecture and stunning landscapes. A must-visit for those traveling in the region, ideal for day trips. | Pena Palace, Quinta da Regaleira, Moorish Castle, Sintra National Palace |
Understanding Airbnb License Requirements & STR Laws in Tomar (2025)
Yes, Tomar, Santarém, Portugal enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tomar to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 74% licensed listings)
Top Performing Airbnb Properties in Tomar (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tomarbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Espinheiro Valley
Entire Place • 2 bedrooms
Casa do Trovador paradise is here
Entire Place • 7 bedrooms
Cantinho dos Rizos
Entire Place • 4 bedrooms
Peaceful River-Side Villa-Casa Nabao
Entire Place • 4 bedrooms
Bode Castle - Lake House - A Casa do Avô
Entire Place • 3 bedrooms
Casa do Rancho - Casarão do Largo da Eira
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tomar (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tomar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luis | 10 | $134,987 | 119 | 2.98/5.0 |
| Elif | 3 | $101,654 | 25 | 4.96/5.0 |
| Holidu | 1 | $92,141 | 15 | 4.93/5.0 |
| Antonio | 1 | $87,774 | 44 | 4.91/5.0 |
| Helena Rita | 6 | $71,134 | 67 | 4.92/5.0 |
| Helen | 5 | $67,470 | 152 | 4.95/5.0 |
| Rita | 4 | $66,760 | 156 | 3.70/5.0 |
| Filipa | 4 | $62,259 | 163 | 4.78/5.0 |
| Ana | 1 | $52,857 | 27 | 5.00/5.0 |
| Helen | 2 | $52,074 | 5 | 2.40/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tomar.
Dive Deeper: Advanced Tomar STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tomar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTomar Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tomar
- The Tomar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.9% of the 180 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tomar, House properties are the most common (52.2%), reflecting the local real estate landscape.
- Houses represent a significant 52.2% portion, catering likely to families or larger groups.
- The presence of 13.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 5.6%) offer potential for unique stay experiences.
Tomar Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tomar
- The dominant room capacity in Tomar is 1 bedroom listings, making up 36.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.1% of the active Airbnb listings in Tomar, indicating a high concentration in these sizes.
- A significant 27.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tomar.
Tomar Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tomar
- The most common guest capacity trend in Tomar vacation rentals is listings accommodating 4 guests (28.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Tomar STR market, accounting for 45.5% of listings.
- 31.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tomar.
- On average, properties in Tomar are equipped to host 4.2 guests.
Tomar Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tomar
- The most common availability pattern in Tomar falls within the 271-366 days range, representing 52.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tomar (34.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tomar Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
61 listings
36.5% of total
2 Nights
64 listings
38.3% of total
3 Nights
13 listings
7.8% of total
4-6 Nights
15 listings
9% of total
7-29 Nights
4 listings
2.4% of total
30+ Nights
10 listings
6% of total
Key Insights
- The most prevalent minimum stay requirement in Tomar is 2 Nights, adopted by 38.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.8%) of the Tomar Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.3% of Tomar hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tomar.
Tomar Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
40 listings
26.5% of total
Moderate
43 listings
28.5% of total
Firm
31 listings
20.5% of total
Strict
37 listings
24.5% of total
Cancellation Policy Insights for Tomar
- The prevailing Airbnb cancellation policy trend in Tomar is Moderate, used by 28.5% of listings.
- There's a relatively balanced mix between guest-friendly (55.0%) and stricter (45.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28.5% market standard in Tomar.
- Regularly review your cancellation policy against competitors and market demand shifts in Tomar.
Tomar STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tomar
- The overall average booking lead time for vacation rentals in Tomar is 52 days.
- Guests book furthest in advance for stays during June (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Tomar.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Tomar averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tomar (2025)
Amenity Prevalence
Amenity Insights for Tomar
- Popular amenities like Wifi, Essentials, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tomar to stay competitive.
Tomar Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tomar
- The typical guest profile for Airbnb in Tomar consists of predominantly international visitors (70%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Portuguese.
- Domestic travelers account for 29.9% of guests.
- Key international markets include Portugal (29.9%) and United States (14.4%).
- Top languages spoken are English (39%) followed by Portuguese (17.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tomar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Comporta | 120 | $3,474 | $451.79 | 41% |
| Reguengo Grande | 13 | $2,935 | $257.38 | 41% |
| Lisbon | 11,974 | $2,544 | $157.58 | 57% |
| Grândola | 337 | $2,504 | $358.76 | 36% |
| Santa Bárbara | 24 | $2,389 | $252.65 | 38% |
| Seixal | 193 | $2,312 | $202.13 | 47% |
| Ribamar | 22 | $2,309 | $262.60 | 47% |
| Cascais | 1,597 | $2,299 | $196.00 | 49% |
| Ferreira do Alentejo | 15 | $2,227 | $226.53 | 36% |
| Azambuja | 10 | $2,100 | $337.35 | 35% |