Airbnb Market Analytics, Statistics and Data in Tomar, Santarém, Portugal
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tomar? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tomar:
How much do Airbnb hosts make on average per month in Tomar?
The short-term rental market in Tomar shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,056 per month
- Strong performing properties (top 25%) make $1,917 or more
- Best-in-class properties (top 10%) achieve $3,219+ monthly
- Entry-level properties (bottom 25%) typically earn around $486
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tomar
The market in Tomar shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 49% or higher
- Best-in-class properties (top 10%) reach 67%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tomar
Daily rates in Tomar vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $92 per night
- Strong performing properties (top 25%) secure $137 or more
- Best-in-class properties (top 10%) pull in $253+ per night
- Entry-level properties (bottom 25%) earn around $68
Daily Rate Variations by Month
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Seasonality patterns in Tomar
Peak Season (August, July, June)
- Revenue peaks at $2500.45 per month
- Occupancy rates reach 54.31%
- Daily rates average $148.20
Shoulder Season
- Revenue averages $1581.41 per month
- Occupancy maintains 33.92%
- Daily rates hold at $127.98
Low Season (February, December, January)
- Revenue drops to $931.25 per month
- Occupancy decreases to 23.27%
- Daily rates adjust to $112.36
Is it still profitable to do Airbnb in Tomar in 2025?
Yes! Tomar demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and monthly revenue averaging $1581 and The market's 182 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tomar
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Tomar Historic Center | Rich in history, with beautiful medieval architecture and the UNESCO World Heritage site of the Convent of Christ. Attracts tourists interested in culture, history, and religious heritage. | Convent of Christ, Tomar Castle, Church of Santa Maria do Olival, Mata Nacional dos Sete Montes, Oliveira de Tomar |
| Castelo de Bode Reservoir | A stunning natural area with opportunities for water sports and outdoor activities. Ideal for those seeking a nature retreat and relaxation by the water. | Castelo de Bode Dam, water sports such as kayaking and sailing, hiking trails, picnic areas, scenic viewpoints |
| Praça da República | The main square of Tomar, perfect for guests to enjoy local cafes and events. A lively area that serves as a hub for local activities and festivals. | Tomar's weekly market, local restaurants, surrounding historic buildings, cultural events, street performances |
| Nazaré | Famous for its surfing culture and dramatic cliffs. A short drive from Tomar, it attracts tourists looking for beach and adventure activities. | Praia do Norte, Nazaré Canyon, São Miguel Arcanjo Fort, the local fish market, Mira-Spot Viewpoint |
| Fátima | One of the main pilgrimage sites in the world. Attracts millions of visitors seeking spiritual experiences and religious tourism. | Sanctuary of Fátima, Basilica of the Holy Trinity, the original Little Chapel of the Apparitions, various religious shops and accommodations |
| Almeirim | Known for its gastronomy, particularly the famous 'sopa da pedra' and a relaxed environment, appealing to food enthusiasts and those seeking a quiet stay. | Gastronomic events, local wineries, beautiful parks, tranquil ambiance |
| Batalha | Famous for the Batalha Monastery, a UNESCO World Heritage Site, attracting history and architecture lovers. | Batalha Monastery, the Royal Cloister, the tomb of Portugal's first king, local artisan shops |
| Castelo de Almourol | A picturesque castle on an island in the Tagus River, perfect for those interested in medieval architecture and stunning landscapes. | Visit to the Castle, boat rides on the Tagus River, nature trails, sunset views, photographic opportunities |
Do you need a license for Airbnb in Tomar?
Yes, Tomar requires a license for operating an Airbnb. Current market data shows 74% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Tomar
Espinheiro Valley
Entire Place • 2 bedrooms
Casa do Trovador paradise is here
Entire Place • 7 bedrooms
Cantinho dos Rizos
Entire Place • 4 bedrooms
Casa do Rancho - Casarão do Largo da Eira
Entire Place • 2 bedrooms
Peaceful River-Side Villa-Casa Nabao
Entire Place • 4 bedrooms
Bode Castle - Lake House - A Casa do Avô
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Tomar
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Holidu | 1 | $175,251 | 15 | 4.93/5.0 |
| Luis | 7 | $137,125 | 107 | 3.54/5.0 |
| Elif | 3 | $106,132 | 25 | 4.96/5.0 |
| Antonio | 1 | $88,650 | 44 | 4.91/5.0 |
| Filipa | 4 | $79,529 | 163 | 4.78/5.0 |
| Rita | 4 | $70,534 | 156 | 3.70/5.0 |
| Helena Rita | 6 | $69,505 | 67 | 4.92/5.0 |
| Helen | 5 | $63,238 | 152 | 4.95/5.0 |
| Ana | 1 | $62,741 | 27 | 5.00/5.0 |
| Silvia | 2 | $49,453 | 18 | 2.44/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Tomar
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (78%), with house and apartment & condo properties comprising 73.0% of inventory
- Strong specialty sector (23.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (5.4% combined)
Room Capacity Distribution
Analysis of 182 properties in Tomar shows that 1 bedroom properties are most prevalent, making up 36.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.4% of all listings.
Key Insights
- Most common: 1 bedroom (36.3%)
- Least common: 5+ bedrooms (2.7%)
- Market concentration: 60.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 182 properties in Tomar reveals that 4 guests properties dominate the market, representing 28.6% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 45.1% of the market.
Key Insights
- Most common capacity: 4 guests (28.6% of market)
- Least common capacity: 7 guests (3.8% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 45.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 182 properties in Tomar, the most common availability pattern is 271-366 days (52.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (34.1% of properties).
Key Insights
- Most common availability window: 271-366 days (52.7%)
- Most common booking duration: 31-90 days (34.1%)
- Properties with high availability (180+ days): 83.5%
- Properties with long-term bookings (180+ days): 17.0%
Minimum Stay Distributions
1 Night
62 listings
37.6% of total
2 Nights
65 listings
39.4% of total
3 Nights
13 listings
7.9% of total
4-6 Nights
16 listings
9.7% of total
7-29 Nights
4 listings
2.4% of total
30+ Nights
5 listings
3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.0%
- Mid-length stays (4-6 nights) represent 9.7% of listings
- Monthly+ stays (3%) suggest a stable extended-stay market
- High market flexibility with 84.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
41 listings
26.6% of total
Moderate
43 listings
27.9% of total
Firm
32 listings
20.8% of total
Strict
38 listings
24.7% of total
Key Insights
- Moderate is the preferred policy at 27.9% of listings
- The market shows a balanced distribution between guest-friendly (54.5%) and strict (45.5%) policies
- Policy distribution is relatively even, suggesting no strong market preference
- Firm policies are least common at 20.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Aug, Jul, averaging 73 days
- Shortest booking windows are in Dec, Jan, Feb, averaging 33 days
- Summer shows the longest average booking window at 73 days, while Winter has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 73 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Tomar
Below is the distribution of amenities across listings in Tomar:
Traveler Demographics
Key Insights
- Domestic travelers make up 30.3% of total guests, indicating a moderate local market presence.
- Primary international markets: United States (20.2%) and France (16.2%)
- English is the top language at 44.9%, followed by Portuguese (20.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for Lisbon and Porto markets
- Develop localized content for United States and France
- Prioritize English and Portuguese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tomar. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Comporta | 124 | $3,769 | $482.75 | 41% |
| Reguengo Grande | 14 | $2,814 | $267.01 | 40% |
| Lisbon | 11,949 | $2,612 | $158.75 | 58% |
| Grândola | 364 | $2,562 | $385.01 | 35% |
| Cascais | 1,613 | $2,421 | $203.30 | 49% |
| Santa Bárbara | 25 | $2,414 | $258.62 | 38% |
| Ribamar | 23 | $2,404 | $275.69 | 46% |
| Seixal | 195 | $2,378 | $206.44 | 47% |
| Chamusca | 10 | $2,205 | $303.67 | 24% |
| Alpalhão | 10 | $2,073 | $223.89 | 27% |
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