São Vicente Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Madeira, Portugal
Is Airbnb profitable in São Vicente in 2025? Explore comprehensive Airbnb analytics for São Vicente, Madeira, Portugal to uncover income potential. This 2025 STR market report for São Vicente, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 253 active listings.
Whether you're considering an Airbnb investment in São Vicente, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the São Vicente Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key São Vicente Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in São Vicente (2025)
Understanding the monthly revenue variations for Airbnb listings in São Vicente is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in São Vicente is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in São Vicente across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,184+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,834 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,028 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,205, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in São Vicente
São Vicente Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the São Vicente STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in São Vicente:
- Best-in-class properties (Top 10%) achieve 93%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 86% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 72%.
- Entry-level properties (Bottom 25%) average 52% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in São Vicente
Average Daily Rate (ADR) Airbnb Trends in São Vicente (2025)
Effective short term rental pricing strategy in São Vicente involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in São Vicente typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $179+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $125 or more.
- Typical properties (Median) charge around $93 per night.
- Entry-level properties (Bottom 25%) earn around $68 per night.
Average Daily Rate (ADR) Trend by Month in São Vicente
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Airbnb Seasonality Analysis & Trends in São Vicente (2025)
Peak Season (August, July, June)
- Revenue averages $3,688 per month
- Occupancy rates average 80.6%
- Daily rates average $133
Shoulder Season
- Revenue averages $2,869 per month
- Occupancy maintains around 68.0%
- Daily rates hold near $125
Low Season (January, February, March)
- Revenue drops to average $2,041 per month
- Occupancy decreases to average 49.7%
- Daily rates adjust to average $123
Seasonality Insights for São Vicente
- The Airbnb seasonality in São Vicente shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases São Vicente's highest earning potential, with monthly revenues capable of climbing to $3,895, occupancy reaching a high of 82.4%, and ADRs peaking at $136.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,989, occupancy could drop to 47.3%, and ADRs may adjust down to $116.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in São Vicente.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these São Vicente seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in São Vicente (2025)
Exploring the top neighborhoods for short-term rentals in São Vicente? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ponta de São Lourenço | Stunning natural reserve with breathtaking views and hiking trails. A favorite for nature lovers and outdoor enthusiasts. | Ponta de São Lourenço Hiking Trail, Scenic viewpoints, Floral biodiversity, Beach access, Wildlife viewing |
| Centro de São Vicente | The charming town center with local shops, cafes, and authentic Madeiran culture. Ideal for those wanting a taste of local life. | São Vicente Caves, Museum of Madeira's Wine, Local restaurants and bars, Artisan shops, Town square |
| Porto Moniz Natural Swimming Pools | Unique volcanic swimming pools that attract tourists seeking a one-of-a-kind swimming experience. Great for families and beachgoers. | Natural swimming pools, Beautiful coastline, Restaurants with local seafood, Scenic views, Hiking routes |
| Rabacal | Famous for its levadas and waterfall trails, this area is perfect for hiking and outdoor activities. | 25 Fontes Waterfall, Levada do Rabaçal, Hiking trails, Unique flora and fauna, Breathtaking landscapes |
| São Vicente Monastery | Historical and cultural significance, attracting tourists interested in the rich history of Madeira. | São Vicente Monastery, Historical architecture, Cultural events, Local galleries, Traditional Madeiran cuisine |
| Ilheu de São Vicente | The small islet offers beautiful natural scenery and serves as a peaceful retreat for visitors looking to escape the busy tourist areas. | Natural beauty, Seabird watching, Photography spots, Quiet beaches, Scenic hiking routes |
| Santana | Known for its traditional A-framed houses, this area attracts visitors interested in Madeiran culture and rural charm. | Traditional houses, Local markets, Madeira theme park, Scenic hiking trails, Cultural experiences |
| Calheta | Popular coastal area with lovely beaches and a marina. Great for tourists looking for sun, sea, and relaxation. | Calheta Beach, Marina with water sports activities, Art gallery, Local restaurants, Hiking trails nearby |
Understanding Airbnb License Requirements & STR Laws in São Vicente (2025)
Yes, São Vicente, Madeira, Portugal enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for São Vicente to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 88% licensed listings)
Top Performing Airbnb Properties in São Vicente (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in São Vicentebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Del Mar- Wonderfull Sea Views & Swimming Pool
Entire Place • 3 bedrooms
Casa do Rosário by An Island Apart
Entire Place • 3 bedrooms
Book House - Tinta Negra by An Island Apart
Entire Place • 1 bedroom
Casa do Terreiro by An Island Apart
Entire Place • 4 bedrooms
Casa do Lança - Verdelho by An Island Apart
Entire Place • 1 bedroom
Casa do Lanço - Bastardo by An Island Apart
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in São Vicente (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in São Vicente based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| An Island | 7 | $1,665,928 | 208 | 4.65/5.0 |
| Atlantic Holiday | 14 | $463,675 | 402 | 4.27/5.0 |
| GuestReady | 1 | $381,044 | 52 | 4.79/5.0 |
| Madeira | 8 | $212,557 | 187 | 4.48/5.0 |
| Ruben | 7 | $201,693 | 581 | 4.82/5.0 |
| Jose | 5 | $160,472 | 317 | 4.86/5.0 |
| Nasrin | 4 | $150,713 | 161 | 4.86/5.0 |
| Francisco | 10 | $138,163 | 799 | 4.92/5.0 |
| Francisco | 10 | $127,506 | 260 | 4.67/5.0 |
| Casa Da Capelinha | 6 | $118,030 | 173 | 3.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in São Vicente.
Dive Deeper: Advanced São Vicente STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for São Vicente. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSão Vicente Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for São Vicente
- The São Vicente Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.6% of the 253 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in São Vicente, House properties are the most common (57.3%), reflecting the local real estate landscape.
- Houses represent a significant 57.3% portion, catering likely to families or larger groups.
- The presence of 9.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 4.0%) offer potential for unique stay experiences.
São Vicente Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for São Vicente
- The dominant room capacity in São Vicente is 1 bedroom listings, making up 42.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.4% of the active Airbnb listings in São Vicente, indicating a high concentration in these sizes.
- A significant 20.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in São Vicente.
São Vicente Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for São Vicente
- The most common guest capacity trend in São Vicente vacation rentals is listings accommodating 2 guests (30.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the São Vicente STR market, accounting for 57.7% of listings.
- 19.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in São Vicente.
- On average, properties in São Vicente are equipped to host 3.5 guests.
São Vicente Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for São Vicente
- The most common availability pattern in São Vicente falls within the 91-180 days range, representing 39.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 30.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in São Vicente (37.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 70.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
São Vicente Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
9.5% of total
2 Nights
44 listings
18.1% of total
3 Nights
46 listings
18.9% of total
4-6 Nights
85 listings
35% of total
7-29 Nights
3 listings
1.2% of total
30+ Nights
42 listings
17.3% of total
Key Insights
- The most prevalent minimum stay requirement in São Vicente is 4-6 Nights, adopted by 35% of listings. This highlights the market's preference for longer commitments.
- A significant segment (17.3%) caters to monthly stays (30+ nights) in São Vicente, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 35% of São Vicente hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in São Vicente.
São Vicente Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
15 listings
6.4% of total
Flexible
33 listings
14.1% of total
Moderate
63 listings
26.9% of total
Firm
49 listings
20.9% of total
Strict
74 listings
31.6% of total
Cancellation Policy Insights for São Vicente
- The prevailing Airbnb cancellation policy trend in São Vicente is Strict, used by 31.6% of listings.
- A majority (52.5%) of hosts in São Vicente utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.6% market standard in São Vicente.
- With 31.6% using Strict terms, this is a viable option in São Vicente, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in São Vicente.
São Vicente STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for São Vicente
- The overall average booking lead time for vacation rentals in São Vicente is 73 days.
- Guests book furthest in advance for stays during July (average 136 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 50 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (117 days avg.) sees the longest lead times, while Winter (58 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in São Vicente.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 136 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 117 days) to capture early planners.
- Monitor your own booking lead times against these São Vicente averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in São Vicente (2025)
Amenity Prevalence
Amenity Insights for São Vicente
- Essential amenities in São Vicente that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, First aid kit are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for São Vicente: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in São Vicente to stay competitive.
São Vicente Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for São Vicente
- The typical guest profile for Airbnb in São Vicente consists of predominantly international visitors (98%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 1.9% of guests.
- Key international markets include Germany (21%) and France (19.1%).
- Top languages spoken are English (42%) followed by German (15.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the São Vicente Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ribeira Brava | 181 | $3,764 | $195.86 | 65% |
| Funchal | 2,048 | $3,748 | $219.02 | 60% |
| Câmara de Lobos | 120 | $3,297 | $194.04 | 57% |
| Ponta do Sol | 287 | $3,171 | $170.72 | 65% |
| Santa Cruz | 472 | $3,009 | $184.52 | 58% |
| Calheta | 917 | $2,970 | $189.98 | 60% |
| Santana | 146 | $2,300 | $155.86 | 57% |
| Porto Moniz | 137 | $2,037 | $122.74 | 60% |
| Machico | 215 | $1,796 | $113.96 | 60% |
| Porto Santo | 143 | $1,744 | $177.79 | 47% |