Toruń Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kuyavian-Pomeranian Voivodeship, Poland
Is Airbnb profitable in Toruń in 2025? Explore comprehensive Airbnb analytics for Toruń, Kuyavian-Pomeranian Voivodeship, Poland to uncover income potential. This 2025 STR market report for Toruń, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 443 active listings.
Whether you're considering an Airbnb investment in Toruń, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Toruń Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Toruń Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Toruń (2025)
Understanding the monthly revenue variations for Airbnb listings in Toruń is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Toruń is typically November, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Toruń across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,567+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $994 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $582 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $308, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Toruń
Toruń Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Toruń STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Toruń:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Toruń
Average Daily Rate (ADR) Airbnb Trends in Toruń (2025)
Effective short term rental pricing strategy in Toruń involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Toruń typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $122+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $93 or more.
- Typical properties (Median) charge around $72 per night.
- Entry-level properties (Bottom 25%) earn around $57 per night.
Average Daily Rate (ADR) Trend by Month in Toruń
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Airbnb Seasonality Analysis & Trends in Toruń (2025)
Peak Season (November, May, April)
- Revenue averages $991 per month
- Occupancy rates average 31.1%
- Daily rates average $91
Shoulder Season
- Revenue averages $763 per month
- Occupancy maintains around 28.4%
- Daily rates hold near $90
Low Season (January, February, March)
- Revenue drops to average $545 per month
- Occupancy decreases to average 23.3%
- Daily rates adjust to average $97
Seasonality Insights for Toruń
- The Airbnb seasonality in Toruń shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Toruń's highest earning potential, with monthly revenues capable of climbing to $1,037, occupancy reaching a high of 33.9%, and ADRs peaking at $102.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $463, occupancy could drop to 18.4%, and ADRs may adjust down to $86.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Toruń.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Toruń seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Toruń (2025)
Exploring the top neighborhoods for short-term rentals in Toruń? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | Toruń's historic center, a UNESCO World Heritage Site, famous for its medieval architecture, cobblestone streets, and cultural heritage. It's a prime location for tourists exploring the city's history and charm. | Toruń Castle, nicolaus Copernicus Monument, Toruń Cathedral, Old Town Market Square, Gingerbread Museum |
| Toruń Vistula Boulevards | A picturesque area along the Vistula River, popular for leisurely strolls, cycling, and outdoor activities. Attracts families and couples looking for a scenic getaway. | Vistula Boulevards, Planetarium, Toruń Marina, Bławatne Lake, Toruń's parks |
| Bielawy | A residential neighborhood close to the city center, known for its parks and family-friendly atmosphere. Attractive for longer stays and family visitors. | Toruń Fortress, City Park, local cafes, nearby schools, playgrounds |
| Rubinkowo | A newer district with modern apartment buildings and amenities. Ideal for younger travelers seeking affordable lodging close to city attractions. | Shopping centers, Cafes, Local parks, Cultural events, Proximity to public transport |
| Stare Miasto (Old Town) Market Square | The bustling heart of Toruń, filled with restaurants, shops, and historical sites. Perfect for guests who want to be in the midst of the city's vibrant social life. | Restaurants and bars, Historic buildings, Markets, Events and festivals, Experience local cuisine |
| Podgórz | An up-and-coming area known for its vibrant community and accessibility to city amenities. Attractive for guests looking for a local experience. | Cultural venues, Local markets, Parks, Art spaces, Community events |
| Czerniewice | A suburban area that offers a quiet retreat from the city hustle while being close enough to enjoy all that Toruń has to offer. | Natural parks, Rural charm, Biking trails, Peaceful surroundings, Local agriculture |
| Torun's Mills | Located near the river, this area is ideal for those who enjoy water activities and nature. Appeals to adventure seekers and those looking for outdoor activities. | Kayaking spots, Fishing areas, Nature trails, Picnic sites, Scenic views |
Understanding Airbnb License Requirements & STR Laws in Toruń (2025)
While Toruń, Kuyavian-Pomeranian Voivodeship, Poland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Toruń to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Toruń (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Toruńbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Gothic Ghost - Old Town Center
Entire Place • N/A
Miodowy Apartment with free parking
Entire Place • 2 bedrooms
1555 Apartments IV
Entire Place • 2 bedrooms
Willa 1936 | No. 5 z parkingiem
Entire Place • 2 bedrooms
Old Town Mostowa - Room with private bathroom
Entire Place • 1 bedroom
LOFT Szewska 6 - No. 1 | Old Town | Parking free
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Toruń (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Toruń based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bartosz | 82 | $488,798 | 599 | 3.01/5.0 |
| Rentoom | 65 | $277,411 | 393 | 2.49/5.0 |
| Remigiusz | 10 | $128,392 | 799 | 4.40/5.0 |
| Zbigniew | 6 | $114,141 | 160 | 4.70/5.0 |
| 2HomeRent | 10 | $84,327 | 150 | 4.33/5.0 |
| Adam | 6 | $80,919 | 103 | 4.88/5.0 |
| Fu Home Katarzyna | 14 | $76,653 | 328 | 4.81/5.0 |
| Francesco | 11 | $69,693 | 204 | 4.73/5.0 |
| Weronika | 12 | $66,274 | 8 | 0.40/5.0 |
| Ewa | 5 | $65,880 | 315 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Toruń.
Dive Deeper: Advanced Toruń STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Toruń. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsToruń Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Toruń
- The Toruń Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.8% of the 443 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Toruń, Apartment/Condo properties are the most common (97.3%), reflecting the local real estate landscape.
- Smaller segments like others, house, hotel/boutique (combined 2.7%) offer potential for unique stay experiences.
Toruń Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Toruń
- The dominant room capacity in Toruń is 1 bedroom listings, making up 67% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.8% of the active Airbnb listings in Toruń, indicating a high concentration in these sizes.
- With over half the market (67%) consisting of studios or 1-bedroom units, Toruń is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (2.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Toruń.
Toruń Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Toruń
- The most common guest capacity trend in Toruń vacation rentals is listings accommodating 4 guests (59.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Toruń STR market, accounting for 76.1% of listings.
- 12.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Toruń.
- On average, properties in Toruń are equipped to host 3.9 guests.
Toruń Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Toruń
- The most common availability pattern in Toruń falls within the 271-366 days range, representing 71.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Toruń (46.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Toruń Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
295 listings
71.3% of total
2 Nights
71 listings
17.1% of total
3 Nights
5 listings
1.2% of total
4-6 Nights
5 listings
1.2% of total
7-29 Nights
7 listings
1.7% of total
30+ Nights
31 listings
7.5% of total
Key Insights
- The most prevalent minimum stay requirement in Toruń is 1 Night, adopted by 71.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.4%) of the Toruń Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 71.3% of Toruń hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Toruń.
Toruń Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.3% of total
Non-refundable
7 listings
2.2% of total
Refundable
7 listings
2.2% of total
Flexible
108 listings
33.4% of total
Moderate
156 listings
48.3% of total
Firm
16 listings
5% of total
Strict
28 listings
8.7% of total
Cancellation Policy Insights for Toruń
- The prevailing Airbnb cancellation policy trend in Toruń is Moderate, used by 48.3% of listings.
- The market strongly favors guest-friendly terms, with 81.7% of listings offering Flexible or Moderate policies. This suggests guests in Toruń may expect booking flexibility.
- Strict cancellation policies are quite rare (8.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 48.3% market standard in Toruń.
- Using a Strict policy might deter some guests, as only 8.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Toruń.
Toruń STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Toruń
- The overall average booking lead time for vacation rentals in Toruń is 33 days.
- Guests book furthest in advance for stays during September (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (44 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Toruń.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Toruń averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Toruń (2025)
Amenity Prevalence
Amenity Insights for Toruń
- Essential amenities in Toruń that guests expect include: Wifi, TV, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hair dryer, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Toruń: Wifi, TV, Essentials.
- Prioritize adding missing essentials: Wifi, TV, Essentials.
- Consider adding popular differentiators like Heating or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Toruń to stay competitive.
Toruń Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Toruń
- The typical guest profile for Airbnb in Toruń consists of a mix of domestic (45%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Polish.
- Domestic travelers account for 44.5% of guests.
- Key international markets include Poland (44.5%) and United States (11.3%).
- Top languages spoken are English (42%) followed by Polish (23.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Toruń Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wiślinka | 18 | $1,299 | $131.37 | 38% |
| Sopot | 1,008 | $1,173 | $284.38 | 32% |
| Gdańsk | 4,253 | $998 | $140.85 | 38% |
| Rzeczna | 29 | $965 | $309.27 | 24% |
| Rozewie | 10 | $914 | $198.10 | 28% |
| Siemiany | 14 | $874 | $226.68 | 23% |
| Gdynia | 767 | $821 | $134.27 | 35% |
| Sztutowo | 90 | $797 | $578.48 | 24% |
| Kłączno | 10 | $797 | $157.68 | 35% |
| Lubiatowo | 12 | $788 | $136.31 | 23% |