Airbnb Market Analytics, Statistics and Data in Toruń, Kuyavian-Pomeranian Voivodeship, Poland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Toruń? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Toruń:
How much do Airbnb hosts make on average per month in Toruń?
The short-term rental market in Toruń shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $602 per month
- Strong performing properties (top 25%) make $1,048 or more
- Best-in-class properties (top 10%) achieve $1,694+ monthly
- Entry-level properties (bottom 25%) typically earn around $325
Revenue Variations by Month
Occupancy Rates Throughout the Year in Toruń
The market in Toruń shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 24% occupancy rates
- Strong performing properties (top 25%) achieve 39% or higher
- Best-in-class properties (top 10%) reach 57%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Toruń
Daily rates in Toruń vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $71 per night
- Strong performing properties (top 25%) secure $91 or more
- Best-in-class properties (top 10%) pull in $125+ per night
- Entry-level properties (bottom 25%) earn around $57
Daily Rate Variations by Month
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Seasonality patterns in Toruń
Peak Season (November, May, August)
- Revenue peaks at $1068.16 per month
- Occupancy rates reach 36.02%
- Daily rates average $105.46
Shoulder Season
- Revenue averages $810.88 per month
- Occupancy maintains 28.70%
- Daily rates hold at $90.26
Low Season (September, June, January)
- Revenue drops to $493.12 per month
- Occupancy decreases to 19.45%
- Daily rates adjust to $82.87
Is it still profitable to do Airbnb in Toruń in 2025?
Yes! Toruń demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 29% and monthly revenue averaging $811 and With 450 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Toruń
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town | Toruń's historic center, known for its medieval architecture and UNESCO World Heritage status. Perfect for tourists interested in history and culture, with charming streets and plenty of cafés and restaurants. | Toruń's Gothic Cathedral, Nicolaus Copernicus Museum, The Leaning Tower of Toruń, Old Town Market Square, Toruń Fortress |
| Bydgoskie Przedmieście | A beautiful district featuring historic villas and proximity to the Vistula Boulevards, making it popular with tourists who enjoy nature and scenic walks. | Vistula Boulevards, Toruń Botanical Garden, Toruń Marina, Parks in Bydgoskie Przedmieście |
| Rudak | Known for its parks and green spaces, Rudak is ideal for families and tourists looking for a relaxing stay close to nature and outdoor activities. | Rudak Park, Vistula Boulevards, Canoeing on the Vistula River, Biking trails |
| Stare Miasto | Vibrant area filled with shops, restaurants, and nightlife, appealing to younger travelers looking for a lively atmosphere. | Toruń Planetarium, Teutonic Castle, Local Markets, Nightlife venues |
| Zegrze Pomorskie | A quieter area on the outskirts of Toruń that offers a more rural experience, perfect for those looking to escape the city's hustle and bustle. | Beautiful countryside, Local farms, Hiking trails |
| Grudziądzka | A developing area that is slowly gaining popularity, offering unique local experiences and attractions that reflect the culture of Toruń. | Local eateries, Art spaces, Community events |
| Toruń City Center | The bustling heart of the city, ideal for tourists who wish to experience the local culture, cuisine, and history directly. | Shopping centers, Art galleries, Cultural institutions, Restaurants |
| Golub-Dobrzyń | A charming town near Toruń that is great for exploring the region's castles and historical sites, appealing to history buffs. | Golub Castle, Historical festivals, Nature walks |
Do you need a license for Airbnb in Toruń?
We recommend checking directly with Toruń's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Toruń
Gothic Ghost - Old Town Center
Entire Place • N/A
Miodowy Apartment with free parking
Entire Place • 2 bedrooms
Malarskie Atelier
Entire Place • 2 bedrooms
LOFT Szewska 6 - No. 1 | Old Town | Parking free
Entire Place • 1 bedroom
Between the Walls 1
Entire Place • 2 bedrooms
Apartment "Kinga" Old Town Toruń
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Toruń
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bartosz | 85 | $514,102 | 607 | 2.97/5.0 |
| Rentoom | 63 | $276,173 | 403 | 2.64/5.0 |
| Remigiusz | 10 | $124,018 | 799 | 4.40/5.0 |
| Zbigniew | 6 | $113,380 | 160 | 4.70/5.0 |
| Małgorzata | 9 | $80,558 | 50 | 2.06/5.0 |
| 2HomeRent | 10 | $80,229 | 150 | 4.33/5.0 |
| Francesco | 12 | $77,216 | 213 | 4.73/5.0 |
| Adam | 6 | $72,462 | 103 | 4.88/5.0 |
| Ewa | 5 | $70,313 | 315 | 4.86/5.0 |
| Weronika | 12 | $68,137 | 8 | 0.40/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Toruń
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.2%), with apartment & condo and others properties comprising 98.4% of inventory
- Untapped potential in others, house, boutique & hotels segments (2.7% combined)
Room Capacity Distribution
Analysis of 450 properties in Toruń shows that 1 bedroom properties are most prevalent, making up 66.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 82.4% of all listings.
Key Insights
- Most common: 1 bedroom (66.9%)
- Least common: 4 bedrooms (0.7%)
- Market concentration: 82.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 450 properties in Toruń reveals that 4 guests properties dominate the market, representing 59.3% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 75.8% of the market.
Key Insights
- Most common capacity: 4 guests (59.3% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 75.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 450 properties in Toruń, the most common availability pattern is 271-366 days (72.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (48.2% of properties).
Key Insights
- Most common availability window: 271-366 days (72.7%)
- Most common booking duration: 31-90 days (48.2%)
- Properties with high availability (180+ days): 93.6%
- Properties with long-term bookings (180+ days): 6.9%
Minimum Stay Distributions
1 Night
306 listings
73.2% of total
2 Nights
79 listings
18.9% of total
3 Nights
7 listings
1.7% of total
4-6 Nights
4 listings
1% of total
7-29 Nights
6 listings
1.4% of total
30+ Nights
16 listings
3.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 92.1%
- Mid-length stays (4-6 nights) represent 1% of listings
- Monthly+ stays (3.8%) suggest a stable extended-stay market
- High market flexibility with 93.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
7 listings
2.1% of total
Refundable
7 listings
2.1% of total
Super Strict 60 Days
1 listings
0.3% of total
Flexible
111 listings
33.6% of total
Moderate
159 listings
48.2% of total
Firm
17 listings
5.2% of total
Strict
28 listings
8.5% of total
Key Insights
- Moderate is the preferred policy at 48.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 81.8% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.3% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Nov, May, averaging 58 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 25 days
- Spring shows the longest average booking window at 53 days, while Winter has the shortest at 25 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 53 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Toruń
Below is the distribution of amenities across listings in Toruń:
Traveler Demographics
Key Insights
- Domestic travelers make up 42.9% of total guests, indicating a significant local market share.
- Primary international markets: United States (14.7%) and United Kingdom (14.1%)
- English is the top language at 50.3%, followed by Polish (26.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.9%
Recommendations
- Target marketing campaigns for Warsaw and Gdańsk markets
- Develop localized content for United States and United Kingdom
- Prioritize English and Polish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Toruń. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Wiślinka | 18 | $1,543 | $157.51 | 38% |
| Odargowo | 10 | $1,432 | $195.93 | 40% |
| Sopot | 1,128 | $1,126 | $271.59 | 32% |
| Gdańsk | 4,507 | $1,023 | $137.07 | 38% |
| Lubiatowo | 14 | $1,017 | $159.95 | 22% |
| Rzeczna | 29 | $964 | $326.26 | 26% |
| Rozewie | 11 | $905 | $188.62 | 26% |
| Siemiany | 12 | $850 | $226.28 | 21% |
| Jastarnia | 180 | $763 | $144.23 | 32% |
| Gdynia | 826 | $754 | $121.54 | 35% |
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