Tūrangi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Waikato, New Zealand
Is Airbnb profitable in Tūrangi in 2025? Explore comprehensive Airbnb analytics for Tūrangi, Waikato, New Zealand to uncover income potential. This 2025 STR market report for Tūrangi, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 107 active listings.
Whether you're considering an Airbnb investment in Tūrangi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tūrangi Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tūrangi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tūrangi (2025)
Understanding the monthly revenue variations for Airbnb listings in Tūrangi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tūrangi is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tūrangi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,530+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,120 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,198 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $572, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tūrangi
Tūrangi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tūrangi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tūrangi:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tūrangi
Average Daily Rate (ADR) Airbnb Trends in Tūrangi (2025)
Effective short term rental pricing strategy in Tūrangi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tūrangi typically peaks in November and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $308+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $167 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Tūrangi
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Airbnb Seasonality Analysis & Trends in Tūrangi (2025)
Peak Season (December, January, July)
- Revenue averages $2,307 per month
- Occupancy rates average 47.5%
- Daily rates average $198
Shoulder Season
- Revenue averages $1,640 per month
- Occupancy maintains around 36.3%
- Daily rates hold near $181
Low Season (June, September, November)
- Revenue drops to average $1,369 per month
- Occupancy decreases to average 28.3%
- Daily rates adjust to average $183
Seasonality Insights for Tūrangi
- The Airbnb seasonality in Tūrangi shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tūrangi's highest earning potential, with monthly revenues capable of climbing to $2,417, occupancy reaching a high of 54.0%, and ADRs peaking at $213.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,276, occupancy could drop to 25.8%, and ADRs may adjust down to $167.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tūrangi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tūrangi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tūrangi (2025)
Exploring the top neighborhoods for short-term rentals in Tūrangi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
---|---|---|
Tūrangi Town Centre | The heart of Tūrangi offers easy access to shops, restaurants, and services. It’s a convenient base for visitors looking to explore the surrounding natural beauty and engage in outdoor activities. | Tongariro National Park, Tongariro River, Tūrangi i-SITE, local cafes and shops |
Lake Taupo | Close to Tūrangi, Lake Taupo is a popular destination for fishing, boating, and water sports. The area attracts tourists year-round, making it a lucrative spot for Airbnb hosting. | Lake Taupo, Tongariro River rafting, Great Lake Walkway, Huka Falls |
Tongariro Alpine Crossing | World-renowned hiking destination, attracting adventurers and nature lovers. Hosts can cater to those looking for accommodation before or after their trek. | Tongariro Alpine Crossing, Mount Ngauruhoe, Mount Tongariro, scenic viewpoints |
Turangi Holiday Park | This area offers camping and holiday park amenities. Ideal for families and groups looking for a budget-friendly outdoor experience. | holiday park activities, nature walks, scenic views of the mountains |
Omori and Waihaha | Scenic lakeside areas that are tranquil and great for relaxation. Attracts those looking for a peaceful getaway near nature. | Lake Taupo beaches, fishing spots, walking trails, kayaking opportunities |
Tokaanu Thermal Pools | Known for its natural hot springs and thermal waters, this area attracts tourists looking for relaxation and wellness options. | Tokaanu Thermal Pools, geothermal activities, spa services |
National Park Village | Close to the mountains and offering various outdoor activities, this village is ideal for those visiting Tongariro National Park and its surroundings. | Tongariro National Park, outdoor sports, local dining options |
Waitahanui | This quiet area near Lake Taupo is popular with anglers and those looking for a serene retreat. It's close enough to Tūrangi for easy access to amenities. | Lake fishing, peaceful waterfront, nature walks |
Understanding Airbnb License Requirements & STR Laws in Tūrangi (2025)
While Tūrangi, Waikato, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tūrangi to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tūrangi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tūrangibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Exclusive Use of River Birches
Entire Place • 4 bedrooms

The Fishing Lodge - luxury lodge in Turangi
Entire Place • 3 bedrooms

Tongariro Lodge 4 Bedroom Executive Villa
Entire Place • 4 bedrooms

Tongariro Riverside Luxury Villa, Cedar Hot Tub
Entire Place • 4 bedrooms

River Retreat, spa, pets, Wi-Fi
Entire Place • 4 bedrooms

New White Water Lodge 二 The adventure starts here!
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tūrangi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tūrangi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
---|---|---|---|---|
Jason | 6 | $247,811 | 4 | 0.83/5.0 |
Tony | 5 | $131,046 | 197 | 4.72/5.0 |
Lewis | 15 | $93,780 | 375 | 4.28/5.0 |
Rachele | 3 | $80,124 | 111 | 4.52/5.0 |
Great Lake Stays | 2 | $79,893 | 11 | 4.86/5.0 |
Honor | 1 | $62,935 | 28 | 4.96/5.0 |
Bachcare | 5 | $43,067 | 6 | 0.80/5.0 |
Richard | 4 | $42,607 | 1233 | 4.96/5.0 |
Clara | 3 | $42,090 | 710 | 4.84/5.0 |
Bronwyn | 2 | $36,970 | 205 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tūrangi.
Dive Deeper: Advanced Tūrangi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tūrangi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTūrangi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tūrangi
- The Tūrangi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.4% of the 107 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 29.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Tūrangi, House properties are the most common (64.5%), reflecting the local real estate landscape.
- Houses represent a significant 64.5% portion, catering likely to families or larger groups.
- The presence of 23.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Tūrangi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tūrangi
- The dominant room capacity in Tūrangi is 3 bedrooms listings, making up 26.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 51.4% of the active Airbnb listings in Tūrangi, indicating a high concentration in these sizes.
- A significant 44.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tūrangi.
Tūrangi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tūrangi
- The most common guest capacity trend in Tūrangi vacation rentals is listings accommodating 8+ guests (25.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Tūrangi STR market, accounting for 43.0% of listings.
- 50.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tūrangi.
- On average, properties in Tūrangi are equipped to host 5.0 guests.
Tūrangi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tūrangi
- The most common availability pattern in Tūrangi falls within the 271-366 days range, representing 50.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tūrangi (32.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tūrangi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
37 listings
41.1% of total
2 Nights
20 listings
22.2% of total
3 Nights
4 listings
4.4% of total
4-6 Nights
3 listings
3.3% of total
30+ Nights
26 listings
28.9% of total
Key Insights
- The most prevalent minimum stay requirement in Tūrangi is 1 Night, adopted by 41.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.3%) of the Tūrangi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (28.9%) caters to monthly stays (30+ nights) in Tūrangi, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.1% of Tūrangi hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 28.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tūrangi.
Tūrangi Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.2% of total
Flexible
25 listings
29.4% of total
Moderate
30 listings
35.3% of total
Firm
15 listings
17.6% of total
Strict
14 listings
16.5% of total
Cancellation Policy Insights for Tūrangi
- The prevailing Airbnb cancellation policy trend in Tūrangi is Moderate, used by 35.3% of listings.
- There's a relatively balanced mix between guest-friendly (64.7%) and stricter (34.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.3% market standard in Tūrangi.
- Regularly review your cancellation policy against competitors and market demand shifts in Tūrangi.
Tūrangi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tūrangi
- The overall average booking lead time for vacation rentals in Tūrangi is 69 days.
- Guests book furthest in advance for stays during December (average 114 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (93 days avg.) sees the longest lead times, while Summer (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Tūrangi.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 93 days) to capture early planners.
- Monitor your own booking lead times against these Tūrangi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tūrangi (2025)
Amenity Prevalence
Amenity Insights for Tūrangi
- Essential amenities in Tūrangi that guests expect include: Free parking on premises, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tūrangi: Free parking on premises, Wifi, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Wifi, Smoke alarm.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tūrangi to stay competitive.
Tūrangi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tūrangi
- The typical guest profile for Airbnb in Tūrangi consists of a mix of domestic (50%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 50.0% of guests.
- Key international markets include New Zealand (50%) and United States (15.8%).
- Top languages spoken are English (60.7%) followed by German (6.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tūrangi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
---|---|---|---|---|
Te Kūiti | 10 | $3,112 | $134.14 | 62% |
Tikitere | 15 | $2,995 | $246.10 | 48% |
Lake Tarawera | 41 | $2,911 | $329.08 | 40% |
Hamurana | 27 | $2,536 | $166.46 | 45% |
Ngongotahā | 80 | $2,450 | $189.56 | 49% |
Okere Falls | 28 | $2,401 | $230.01 | 43% |
Taupō | 906 | $2,338 | $202.55 | 45% |
Island View | 29 | $2,247 | $201.70 | 41% |
Karapiro | 38 | $2,157 | $194.60 | 40% |
Mourea | 12 | $2,135 | $187.92 | 44% |