Airbnb Market Analytics, Statistics and Data in Tūrangi, Waikato, New Zealand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tūrangi? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tūrangi:
How much do Airbnb hosts make on average per month in Tūrangi?
The short-term rental market in Tūrangi shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,227 per month
- Strong performing properties (top 25%) make $2,130 or more
- Best-in-class properties (top 10%) achieve $3,422+ monthly
- Entry-level properties (bottom 25%) typically earn around $539
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tūrangi
The market in Tūrangi shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tūrangi
Daily rates in Tūrangi vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $107 per night
- Strong performing properties (top 25%) secure $166 or more
- Best-in-class properties (top 10%) pull in $300+ per night
- Entry-level properties (bottom 25%) earn around $77
Daily Rate Variations by Month
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Seasonality patterns in Tūrangi
Peak Season (December, January, July)
- Revenue peaks at $2230.87 per month
- Occupancy rates reach 51.81%
- Daily rates average $212.39
Shoulder Season
- Revenue averages $1746.35 per month
- Occupancy maintains 37.07%
- Daily rates hold at $182.33
Low Season (September, May, June)
- Revenue drops to $1242.07 per month
- Occupancy decreases to 25.33%
- Daily rates adjust to $162.54
Is it still profitable to do Airbnb in Tūrangi in 2025?
Yes! Tūrangi demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 37% and solid monthly revenue averaging $1746 and The market's 113 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tūrangi
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Tūrangi Township | A charming town located near Lake Taupo, ideal for those seeking a peaceful escape and outdoor activities like fishing and hiking. It's a great base for Taupo and Tongariro National Park. | Lake Taupo, Tongariro National Park, Tongariro Alpine Crossing, Huka Falls, Lake Taupo Cycleway |
| Turangi River | The area along the Tongariro River is known for its beautiful scenery and is popular with anglers and nature lovers. It attracts visitors looking for scenic retreats and river activities. | Tongariro River, Fishing spots, River Walkways, Scenic lookouts, Nearby hot springs |
| Lake Rotopounamu | A serene lake surrounded by lush forests, perfect for hiking, picnicking, and enjoying nature. Attracts families and nature enthusiasts. | Lake Rotopounamu, Walking Trails, Scenic picnic spots, Native bush, Bird watching |
| Tongariro National Park | A UNESCO World Heritage site, famous for its volcanic landscapes and hiking opportunities. It attracts adventure-seekers and outdoor enthusiasts year-round. | Mount Tongariro, Mount Ngauruhoe, Tongariro Alpine Crossing, Emerald Lakes, Whakapapa Ski Area |
| Owhango | A small town situated near Tongariro National Park, great for visitors looking for a quiet retreat. Offers access to outdoor adventures away from the more crowded areas. | National Park access, Local camping spots, Fishing areas, Tranquil forest walks |
| Waitahanui | Located near the northern end of Lake Taupo, a popular location for fishing and water activities, attracting tourists looking for lake access. | Lake Taupo, Fishing Spots, Local beaches, Scenic views, Walkways along the lake |
| Whakapapa Village | Nestled in Tongariro National Park, it serves as a base for skiing and hiking enthusiasts. Its proximity to ski areas makes it attractive in winter. | Whakapapa Ski Area, Hiking trails, Mountain scenery, Visitor Centre, Alpine plants |
| Turangi Hot Springs | A relaxing spot known for its natural hot springs, popular with tourists seeking wellness and natural relaxation after outdoor adventures. | Natural Hot Springs, Relaxation spots, Spa facilities, Nearby hiking trails, Natural landscapes |
Do you need a license for Airbnb in Tūrangi?
We recommend checking directly with Tūrangi's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Tūrangi
Exclusive Use of River Birches
Entire Place • 4 bedrooms
Tongariro Lodge 4 Bedroom Executive Villa
Entire Place • 4 bedrooms
The Fishing Lodge - luxury lodge in Turangi
Entire Place • 3 bedrooms
Tongariro Riverside Luxury Villa, Cedar Hot Tub
Entire Place • 4 bedrooms
Very modern,new,3Bed,2 bth,outdoor kitchen,pergola
Entire Place • 3 bedrooms
New White Water Lodge 二 The adventure starts here!
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Tūrangi
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jason | 6 | $266,498 | 4 | 0.83/5.0 |
| Tony | 5 | $126,014 | 197 | 4.72/5.0 |
| Lewis | 16 | $111,186 | 405 | 4.30/5.0 |
| Great Lake Stays | 2 | $77,057 | 11 | 4.86/5.0 |
| Rachele | 3 | $71,812 | 111 | 4.52/5.0 |
| Honor | 1 | $55,170 | 28 | 4.96/5.0 |
| Clara | 3 | $44,766 | 710 | 4.84/5.0 |
| Rob | 1 | $43,740 | 147 | 4.86/5.0 |
| Bachcare | 7 | $43,160 | 11 | 1.29/5.0 |
| Ruby | 1 | $41,088 | 39 | 4.49/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Tūrangi
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (67.3%), with house and boutique & hotels properties comprising 88.5% of inventory
- Strong specialty sector (29.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Room Capacity Distribution
Analysis of 113 properties in Tūrangi shows that 3 bedrooms properties are most prevalent, making up 26.5% of the market. The market tends to favor smaller properties, with 3 bedrooms and 2 bedrooms together representing 51.3% of all listings.
Key Insights
- Most common: 3 bedrooms (26.5%)
- Least common: 5+ bedrooms (3.5%)
- Market concentration: 51.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 113 properties in Tūrangi reveals that 8+ guests properties dominate the market, representing 24.8% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 42.5% of the market.
Key Insights
- Most common capacity: 8+ guests (24.8% of market)
- Least common capacity: 3 guests (3.5% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 42.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 113 properties in Tūrangi, the most common availability pattern is 271-366 days (52.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (34.5% of properties).
Key Insights
- Most common availability window: 271-366 days (52.2%)
- Most common booking duration: 31-90 days (34.5%)
- Properties with high availability (180+ days): 81.4%
- Properties with long-term bookings (180+ days): 18.6%
Minimum Stay Distributions
1 Night
43 listings
47.3% of total
2 Nights
25 listings
27.5% of total
3 Nights
8 listings
8.8% of total
4-6 Nights
4 listings
4.4% of total
30+ Nights
11 listings
12.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 74.8%
- Mid-length stays (4-6 nights) represent 4.4% of listings
- Monthly+ stays (12.1%) suggest a stable extended-stay market
- High market flexibility with 83.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
1.1% of total
Flexible
27 listings
30.7% of total
Moderate
30 listings
34.1% of total
Firm
16 listings
18.2% of total
Strict
14 listings
15.9% of total
Key Insights
- Moderate is the preferred policy at 34.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 64.8% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 1.1% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Apr, Jan, averaging 99 days
- Shortest booking windows are in Jul, Sep, Aug, averaging 41 days
- Winter shows the longest average booking window at 89 days, while Summer has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 89 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Aug when lead times are shortest
Popular Airbnb Amenities in Tūrangi
Below is the distribution of amenities across listings in Tūrangi:
Traveler Demographics
Key Insights
- Domestic travelers make up 48.4% of total guests, indicating a significant local market share.
- Primary international markets: United States (18.4%) and United Kingdom (10.4%)
- English is the top language at 72.3%, followed by German (8.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%
Recommendations
- Target marketing campaigns for Auckland and Wellington markets
- Develop localized content for United States and United Kingdom
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tūrangi. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Tikitere | 15 | $3,220 | $241.95 | 50% |
| Te Kūiti | 10 | $3,174 | $135.78 | 59% |
| Lake Tarawera | 38 | $3,122 | $326.23 | 41% |
| Hamurana | 28 | $2,572 | $159.69 | 47% |
| Ngongotahā | 81 | $2,554 | $186.13 | 50% |
| Okere Falls | 28 | $2,399 | $237.50 | 43% |
| Taupō | 903 | $2,375 | $196.76 | 46% |
| Pios Beach | 17 | $2,354 | $236.19 | 45% |
| Kinloch | 80 | $2,241 | $256.93 | 41% |
| Rotorua | 647 | $2,157 | $154.29 | 50% |
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