Ōakura Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northland, New Zealand
Is Airbnb profitable in Ōakura in 2025? Explore comprehensive Airbnb analytics for Ōakura, Northland, New Zealand to uncover income potential. This 2025 STR market report for Ōakura, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Ōakura, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ōakura Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ōakura Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ōakura (2025)
Understanding the monthly revenue variations for Airbnb listings in Ōakura is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ōakura is typically April, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ōakura across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,096+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,076 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,626 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $465, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ōakura
Ōakura Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ōakura STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ōakura:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ōakura
Average Daily Rate (ADR) Airbnb Trends in Ōakura (2025)
Effective short term rental pricing strategy in Ōakura involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ōakura typically peaks in January and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $260+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $212 or more.
- Typical properties (Median) charge around $162 per night.
- Entry-level properties (Bottom 25%) earn around $58 per night.
Average Daily Rate (ADR) Trend by Month in Ōakura
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Airbnb Seasonality Analysis & Trends in Ōakura (2025)
Peak Season (April, May, January)
- Revenue averages $3,113 per month
- Occupancy rates average 37.0%
- Daily rates average $150
Shoulder Season
- Revenue averages $1,800 per month
- Occupancy maintains around 26.2%
- Daily rates hold near $149
Low Season (March, August, November)
- Revenue drops to average $995 per month
- Occupancy decreases to average 17.4%
- Daily rates adjust to average $148
Seasonality Insights for Ōakura
- The Airbnb seasonality in Ōakura shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ōakura's highest earning potential, with monthly revenues capable of climbing to $3,326, occupancy reaching a high of 48.4%, and ADRs peaking at $157.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $857, occupancy could drop to 14.8%, and ADRs may adjust down to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ōakura.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ōakura seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ōakura (2025)
Exploring the top neighborhoods for short-term rentals in Ōakura? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ōakura Beach | Popular for its stunning beach and surfing spots, Ōakura Beach attracts both locals and tourists looking for a laid-back coastal experience. | Ōakura Beach, Surfing spots, Local cafes, Oakura Scenic Reserve, Whakakī Beach |
| Omaha Beach | Known for its pristine beach, Omaha is ideal for families and beach lovers. Its proximity to wineries and outdoor activities attracts a diverse crowd. | Omaha Beach, Local vineyards, Golf courses, Hiking trails, Surfing spots |
| Ninety Mile Beach | Famous for its extensive stretch of sand, it offers unique experiences for beachgoers and adventure enthusiasts. | Ninety Mile Beach, Sand dunes, Fishing spots, Scenic views, Wildlife watching |
| Kaitaia | The gateway to the far north and a hub for visitors exploring Northland's natural wonders and cultural heritage. | Kaitaia Museum, Nearby hiking trails, Cultural experiences, Local markets, Wildlife tours |
| Ahipara | A tranquil seaside village that's a favorite for surfers and nature lovers, providing access to both beach activities and scenic landscapes. | Ahipara Beach, Surfing, Hiking in the surrounding areas, Local cafés, Scenic viewpoints |
| Bay of Islands | A renowned destination known for its stunning landscapes, history, and marine activities, appealing to a wide range of visitors. | Cruises, Dolphin watching, Historic sites, Scenic bays, Local markets |
| Russell | Historical significance and beautiful beaches make Russell an attractive location for tourists seeking culture and relaxation. | Pahia-Russell ferry, Historical buildings, Local beaches, Dining options, Scenic walks |
| Whangarei Heads | A stunning coastal area known for its natural beauty, hiking trails and marine activities, perfect for nature enthusiasts. | Whangarei Heads beach, Hiking trails, Scenic viewpoints, Fishing spots, Local art galleries |
Understanding Airbnb License Requirements & STR Laws in Ōakura (2025)
While Ōakura, Northland, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ōakura to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ōakura (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ōakurabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern 5 bedroom beachfront holiday home
Entire Place • 5 bedrooms
Double Story Delight - Sun, BBQ and huge Deck
Entire Place • 3 bedrooms
The Lookout Beach House
Entire Place • 3 bedrooms
Spacious Beach House
Entire Place • 5 bedrooms
Oakura Bay Beach Bliss -Real Kiwi Bach Experience
Entire Place • 3 bedrooms
Stunning Waterfront Paradise
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ōakura (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ōakura based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Katie | 1 | $39,907 | 73 | 4.92/5.0 |
| April | 1 | $39,489 | 12 | 4.92/5.0 |
| Christine | 1 | $30,322 | 4 | 5.00/5.0 |
| Lauren | 1 | $25,107 | 5 | 4.80/5.0 |
| Toni | 1 | $24,271 | 28 | 4.89/5.0 |
| Xingshu | 1 | $22,012 | 17 | 4.88/5.0 |
| Doug | 1 | $15,677 | 32 | 4.81/5.0 |
| Host #31459461 | 1 | $14,634 | 1 | 0.00/5.0 |
| Host #224249701 | 1 | $13,562 | 13 | 5.00/5.0 |
| Philip | 1 | $8,399 | 41 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ōakura.
Dive Deeper: Advanced Ōakura STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ōakura. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsŌakura Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ōakura
- The Ōakura Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ōakura, House properties are the most common (72.2%), reflecting the local real estate landscape.
- Houses represent a significant 72.2% portion, catering likely to families or larger groups.
Ōakura Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ōakura
- The dominant room capacity in Ōakura is 3 bedrooms listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 61.1% of the active Airbnb listings in Ōakura, indicating a high concentration in these sizes.
- A significant 61.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ōakura.
Ōakura Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ōakura
- The most common guest capacity trend in Ōakura vacation rentals is listings accommodating 8+ guests (38.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Ōakura STR market, accounting for 61.1% of listings.
- 72.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ōakura.
- On average, properties in Ōakura are equipped to host 6.3 guests.
Ōakura Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ōakura
- The most common availability pattern in Ōakura falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ōakura (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ōakura Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
33.3% of total
2 Nights
7 listings
38.9% of total
3 Nights
2 listings
11.1% of total
30+ Nights
3 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Ōakura is 2 Nights, adopted by 38.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.2%) of the Ōakura Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in Ōakura, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.9% of Ōakura hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ōakura.
Ōakura Airbnb Cancellation Policy Trends Analysis (2025)
Moderate
5 listings
31.3% of total
Firm
3 listings
18.8% of total
Strict
8 listings
50% of total
Cancellation Policy Insights for Ōakura
- The prevailing Airbnb cancellation policy trend in Ōakura is Strict, used by 50% of listings.
- A majority (68.8%) of hosts in Ōakura utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 50% market standard in Ōakura.
- With 50% using Strict terms, this is a viable option in Ōakura, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ōakura.
Ōakura STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ōakura
- The overall average booking lead time for vacation rentals in Ōakura is 68 days.
- Guests book furthest in advance for stays during January (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (69 days avg.) sees the longest lead times, while Summer (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Ōakura.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Ōakura averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ōakura (2025)
Amenity Prevalence
Amenity Insights for Ōakura
- Essential amenities in Ōakura that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Washer, Kitchen, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ōakura: Free parking on premises.
- Consider adding popular differentiators like Washer or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ōakura to stay competitive.
Ōakura Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ōakura
- The typical guest profile for Airbnb in Ōakura consists of primarily domestic travelers (84%), often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 83.9% of guests.
- Key international markets include New Zealand (83.9%) and Australia (7.1%).
- Top languages spoken are English (75%) followed by French (6.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Auckland and Whangārei.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ōakura Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 24 | $3,278 | $253.38 | 55% |
| Waiheke | 576 | $2,602 | $339.37 | 34% |
| Langs Beach | 22 | $2,377 | $425.95 | 32% |
| Hahei | 96 | $2,176 | $246.79 | 40% |
| Whananaki | 19 | $1,987 | $272.19 | 33% |
| Baylys Beach | 13 | $1,850 | $137.32 | 48% |
| Waipū Cove | 18 | $1,816 | $208.14 | 32% |
| Mangawhai Heads | 187 | $1,814 | $219.32 | 36% |
| Opito Bay | 13 | $1,798 | $368.21 | 27% |
| Mangawhai | 105 | $1,791 | $241.92 | 35% |