Waipū Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northland, New Zealand
Is Airbnb profitable in Waipū in 2025? Explore comprehensive Airbnb analytics for Waipū, Northland, New Zealand to uncover income potential. This 2025 STR market report for Waipū, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 46 active listings.
Whether you're considering an Airbnb investment in Waipū, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Waipū Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Waipū Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Waipū (2025)
Understanding the monthly revenue variations for Airbnb listings in Waipū is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Waipū is typically December, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Waipū across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,972+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,104 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,222 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $662, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Waipū
Waipū Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Waipū STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Waipū:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Waipū
Average Daily Rate (ADR) Airbnb Trends in Waipū (2025)
Effective short term rental pricing strategy in Waipū involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Waipū typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $265+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $182 or more.
- Typical properties (Median) charge around $109 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Waipū
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Airbnb Seasonality Analysis & Trends in Waipū (2025)
Peak Season (December, January, April)
- Revenue averages $2,240 per month
- Occupancy rates average 44.6%
- Daily rates average $160
Shoulder Season
- Revenue averages $1,557 per month
- Occupancy maintains around 35.6%
- Daily rates hold near $146
Low Season (July, August, September)
- Revenue drops to average $780 per month
- Occupancy decreases to average 24.1%
- Daily rates adjust to average $138
Seasonality Insights for Waipū
- The Airbnb seasonality in Waipū shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Waipū's highest earning potential, with monthly revenues capable of climbing to $2,312, occupancy reaching a high of 49.0%, and ADRs peaking at $173.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $593, occupancy could drop to 20.3%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Waipū.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Waipū seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Waipū (2025)
Exploring the top neighborhoods for short-term rentals in Waipū? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Waipū Cove | A stunning beach location with beautiful scenery that attracts tourists for swimming, surfing, and relaxation. Ideal for holidaymakers looking to enjoy the beach and local cafes. | Waipū Cove Beach, Waipū Coastal Walkway, Local cafes and shops, Fishing and scuba diving, Surf tours |
| Waipū Village | A charming rural village known for its local community and heritage, ideal for tourists interested in New Zealand culture and history. Friendly atmosphere with local events throughout the year. | Waipū Museum, Local shops, Heritage walks, Community events, Historic buildings |
| Langs Beach | A tranquil beachside destination perfect for families and couples looking for a relaxing getaway. Offers stunning views and outdoor activities such as walks and water sports. | Langs Beach, Beachfront walking trails, Surfing and kayaking, Local restaurants, Coastal views |
| Uretiti Beach | A beautiful and unspoiled beach area that attracts nature lovers and those seeking a quieter escape. Great for swimming, picnicking, and enjoying nature. | Uretiti Beach, Picnic spots, Walking tracks, Wildlife watching, Nearby nature reserves |
| Ocean Beach | A popular surfing and holiday destination known for its excellent surf breaks and beautiful scenery. Attracts surfers and beachgoers looking for adventure and relaxation. | Ocean Beach, Surfing, Beachfront cafes, Coastal trails, Fishing spots |
| Rugby Park | A local sports hub that offers a unique experience for visitors interested in New Zealand's rugby culture, plus access to local events and gatherings. | Rugby games, Local sports events, Community gatherings, Nearby parks, Cultural festivals |
| Sandy Bay | An idyllic, family-friendly beach that is especially popular during the summer months, known for its safe swimming conditions and friendly atmosphere. | Sandy Bay, Safe swimming areas, Beach BBQ spots, Walking and biking paths, Local market in summer |
| Bream Tail | A scenic area known for its vibrant landscapes and proximity to nature, offering a peaceful retreat with plenty of outdoor activities such as hiking and birdwatching. | Bream Tail Scenic Reserve, Hiking trails, Birdwatching spots, Breathtaking views, Photography opportunities |
Understanding Airbnb License Requirements & STR Laws in Waipū (2025)
While Waipū, Northland, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Waipū to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Waipū (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Waipūbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Walk into Waipu - 2 baths - 2 beds
Entire Place • 2 bedrooms
Waipu Coastal Oasis
Entire Place • 3 bedrooms
Luxury retreat with big sea views - The Black Shed
Entire Place • 1 bedroom
2 houses, sleeps 14 - magical waterfront getaway
Entire Place • 6 bedrooms
Simply Unique
Entire Place • 2 bedrooms
Waipu Blue View
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Waipū (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Waipū based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emma | 3 | $47,299 | 133 | 4.84/5.0 |
| Cathy | 1 | $40,740 | 13 | 5.00/5.0 |
| Joanne | 1 | $38,169 | 48 | 4.81/5.0 |
| Emma | 1 | $33,195 | 85 | 4.98/5.0 |
| Raewyn | 1 | $30,365 | 6 | 5.00/5.0 |
| Terri | 1 | $28,814 | 92 | 4.97/5.0 |
| Alison | 1 | $25,066 | 35 | 4.97/5.0 |
| Dana | 1 | $23,288 | 143 | 4.87/5.0 |
| Margaret | 1 | $22,702 | 362 | 4.91/5.0 |
| Lucy | 1 | $22,570 | 73 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Waipū.
Dive Deeper: Advanced Waipū STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Waipū. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWaipū Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Waipū
- The Waipū Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.5% of the 46 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Waipū, House properties are the most common (56.5%), reflecting the local real estate landscape.
- Houses represent a significant 56.5% portion, catering likely to families or larger groups.
- The presence of 17.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, unique stays (combined 4.4%) offer potential for unique stay experiences.
Waipū Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Waipū
- The dominant room capacity in Waipū is 1 bedroom listings, making up 43.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.9% of the active Airbnb listings in Waipū, indicating a high concentration in these sizes.
- A significant 23.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Waipū.
Waipū Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Waipū
- The most common guest capacity trend in Waipū vacation rentals is listings accommodating 4 guests (28.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Waipū STR market, accounting for 52.2% of listings.
- 28.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Waipū.
- On average, properties in Waipū are equipped to host 4.1 guests.
Waipū Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Waipū
- The most common availability pattern in Waipū falls within the 271-366 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Waipū (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Waipū Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
40.9% of total
2 Nights
18 listings
40.9% of total
3 Nights
1 listings
2.3% of total
30+ Nights
7 listings
15.9% of total
Key Insights
- The most prevalent minimum stay requirement in Waipū is 1 Night, adopted by 40.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.8%) of the Waipū Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.9%) caters to monthly stays (30+ nights) in Waipū, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.9% of Waipū hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Waipū.
Waipū Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
43.6% of total
Moderate
12 listings
30.8% of total
Firm
7 listings
17.9% of total
Strict
3 listings
7.7% of total
Cancellation Policy Insights for Waipū
- The prevailing Airbnb cancellation policy trend in Waipū is Flexible, used by 43.6% of listings.
- The market strongly favors guest-friendly terms, with 74.4% of listings offering Flexible or Moderate policies. This suggests guests in Waipū may expect booking flexibility.
- Strict cancellation policies are quite rare (7.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43.6% market standard in Waipū.
- Using a Strict policy might deter some guests, as only 7.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Waipū.
Waipū STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Waipū
- The overall average booking lead time for vacation rentals in Waipū is 45 days.
- Guests book furthest in advance for stays during January (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (69 days avg.) sees the longest lead times, while Summer (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Waipū.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Waipū averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Waipū (2025)
Amenity Prevalence
Amenity Insights for Waipū
- Essential amenities in Waipū that guests expect include: Free parking on premises, Hot water, Essentials, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Dishes and silverware, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Waipū: Free parking on premises, Hot water, Essentials, Smoke alarm.
- Prioritize adding missing essentials: Hot water, Essentials, Smoke alarm.
- Consider adding popular differentiators like Refrigerator or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Waipū to stay competitive.
Waipū Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Waipū
- The typical guest profile for Airbnb in Waipū consists of primarily domestic travelers (75%), often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 74.6% of guests.
- Key international markets include New Zealand (74.6%) and Australia (7.6%).
- Top languages spoken are English (71.8%) followed by German (5.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Auckland and Wellington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Waipū Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 24 | $3,278 | $253.38 | 55% |
| Waiheke | 576 | $2,602 | $339.37 | 34% |
| Langs Beach | 22 | $2,377 | $425.95 | 32% |
| Hahei | 96 | $2,176 | $246.79 | 40% |
| Whananaki | 19 | $1,987 | $272.19 | 33% |
| Baylys Beach | 13 | $1,850 | $137.32 | 48% |
| Waipū Cove | 18 | $1,816 | $208.14 | 32% |
| Mangawhai Heads | 187 | $1,814 | $219.32 | 36% |
| Opito Bay | 13 | $1,798 | $368.21 | 27% |
| Mangawhai | 105 | $1,791 | $241.92 | 35% |