Parua Bay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northland, New Zealand
Is Airbnb profitable in Parua Bay in 2025? Explore comprehensive Airbnb analytics for Parua Bay, Northland, New Zealand to uncover income potential. This 2025 STR market report for Parua Bay, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in Parua Bay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Parua Bay Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Parua Bay Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Parua Bay (2025)
Understanding the monthly revenue variations for Airbnb listings in Parua Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Parua Bay is typically January, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Parua Bay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,852+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,277 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,345 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $532, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Parua Bay
Parua Bay Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Parua Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Parua Bay:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Parua Bay
Average Daily Rate (ADR) Airbnb Trends in Parua Bay (2025)
Effective short term rental pricing strategy in Parua Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Parua Bay typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $296+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $151 or more.
- Typical properties (Median) charge around $100 per night.
- Entry-level properties (Bottom 25%) earn around $68 per night.
Average Daily Rate (ADR) Trend by Month in Parua Bay
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Airbnb Seasonality Analysis & Trends in Parua Bay (2025)
Peak Season (January, December, June)
- Revenue averages $2,528 per month
- Occupancy rates average 39.2%
- Daily rates average $177
Shoulder Season
- Revenue averages $1,870 per month
- Occupancy maintains around 36.2%
- Daily rates hold near $165
Low Season (July, September, October)
- Revenue drops to average $1,356 per month
- Occupancy decreases to average 28.5%
- Daily rates adjust to average $151
Seasonality Insights for Parua Bay
- The Airbnb seasonality in Parua Bay shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Parua Bay's highest earning potential, with monthly revenues capable of climbing to $2,728, occupancy reaching a high of 46.6%, and ADRs peaking at $190.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,294, occupancy could drop to 24.7%, and ADRs may adjust down to $149.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Parua Bay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Parua Bay seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Parua Bay (2025)
Exploring the top neighborhoods for short-term rentals in Parua Bay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Parua Bay Beach | A stunning beach area known for its calm waters and scenic views. Ideal for families and beach lovers seeking a peaceful retreat near the water. | Parua Bay Beach, Whangarei Heads, Ocean Beach, Mount Manaia, Haruru Falls |
| Whangarei Heads | A popular holiday destination known for its beautiful landscapes and recreational activities. Great for outdoor enthusiasts and those looking for a getaway. | Whangarei Heads Walks, Martins Bay, Bream Head, Cape Rodney-Okakari Point Marine Reserve, Parua Bay Walking Tracks |
| Maunu | A suburban area with a close-knit community feel, offering a mix of family-friendly activities and nature experiences. Attractive for visitors seeking local culture and amenities. | Whangarei Art Museum, Maunu Park, Hatea River Walkway, Kamo Village, Quarry Arts Centre |
| Onerahi | A seaside suburb known for its beautiful waterfront and relaxed atmosphere. Ideal for visitors looking for a quiet and picturesque place to stay while being close to the city. | Onerahi Beach, Whangarei Harbour, Onerahi Yacht Club, Onerahi Golf Club, The Old Packhouse Market |
| Te Whara | An area known for its stunning hiking trails and natural beauty, perfect for tourists seeking adventure and outdoor experiences. | Te Whara Track, Whangarei Heads, Bream Head Scenic Reserve, Mangawhai Heads, Tutukaka Coast |
| Kamo | A family-friendly suburb with local amenities and parks, making it a practical choice for families visiting the area. | Kamo Village, Kamo Park, The Kamo Club, Whangarei Golf Club, Hatea Loop |
| Riverside | A unique area that combines residential living with great riverside views, attractive to visitors looking for tranquility and scenic landscapes. | Hatea River, Riverside Park, Whangarei Town Basin, Claphams National Clock Museum, Whangarei Botanical Gardens |
| Hikurangi | A small town with a rich history and a rural charm, ideal for guests looking for an authentic New Zealand experience away from the hustle. | Hikurangi Heritage Centre, Mt. Hikurangi, Local Markets, Morrison's Bush, Lakes in Hikurangi |
Understanding Airbnb License Requirements & STR Laws in Parua Bay (2025)
While Parua Bay, Northland, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Parua Bay to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Parua Bay (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Parua Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tui’s Song Bach on the Bay
Entire Place • 4 bedrooms
Parua Bay home with everything you'll need
Entire Place • 3 bedrooms
Seaside Serenity in Parua Bay
Entire Place • 3 bedrooms
The Blue House in Parua Bay
Entire Place • 4 bedrooms
Replenish Yoga Balinese Inspired "Anahata" Room
Private Room • N/A
Nook Bay House in Northland
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Parua Bay (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Parua Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gillian | 1 | $64,591 | 18 | 4.94/5.0 |
| Nigel | 1 | $63,187 | 40 | 4.95/5.0 |
| Anne | 1 | $55,170 | 33 | 4.79/5.0 |
| Olly | 1 | $48,233 | 37 | 4.95/5.0 |
| Jodie | 2 | $47,304 | 149 | 4.97/5.0 |
| Host #1357276 | 1 | $24,617 | 0 | 0.00/5.0 |
| Marg And Jan | 2 | $22,233 | 486 | 4.84/5.0 |
| Natasha | 1 | $20,656 | 111 | 4.94/5.0 |
| Ali | 1 | $20,648 | 82 | 4.94/5.0 |
| Lucy | 2 | $17,290 | 257 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Parua Bay.
Dive Deeper: Advanced Parua Bay STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Parua Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsParua Bay Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Parua Bay
- The Parua Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.4% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Parua Bay, House properties are the most common (45.2%), reflecting the local real estate landscape.
- Houses represent a significant 45.2% portion, catering likely to families or larger groups.
- The presence of 19.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Parua Bay Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Parua Bay
- The dominant room capacity in Parua Bay is 1 bedroom listings, making up 29% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 41.9% of the active Airbnb listings in Parua Bay, indicating a high concentration in these sizes.
- A significant 25.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Parua Bay.
Parua Bay Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Parua Bay
- The most common guest capacity trend in Parua Bay vacation rentals is listings accommodating 2 guests (35.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Parua Bay STR market, accounting for 54.9% of listings.
- 22.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Parua Bay.
- On average, properties in Parua Bay are equipped to host 3.1 guests.
Parua Bay Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Parua Bay
- The most common availability pattern in Parua Bay falls within the 271-366 days range, representing 51.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Parua Bay (29%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Parua Bay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
36.7% of total
2 Nights
11 listings
36.7% of total
4-6 Nights
2 listings
6.7% of total
30+ Nights
6 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Parua Bay is 1 Night, adopted by 36.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.4%) of the Parua Bay Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20%) caters to monthly stays (30+ nights) in Parua Bay, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.7% of Parua Bay hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Parua Bay.
Parua Bay Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
21.4% of total
Moderate
13 listings
46.4% of total
Firm
9 listings
32.1% of total
Cancellation Policy Insights for Parua Bay
- The prevailing Airbnb cancellation policy trend in Parua Bay is Moderate, used by 46.4% of listings.
- There's a relatively balanced mix between guest-friendly (67.8%) and stricter (32.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 46.4% market standard in Parua Bay.
- Regularly review your cancellation policy against competitors and market demand shifts in Parua Bay.
Parua Bay STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Parua Bay
- The overall average booking lead time for vacation rentals in Parua Bay is 47 days.
- Guests book furthest in advance for stays during October (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (56 days avg.) sees the longest lead times, while Spring (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Parua Bay.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Parua Bay averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Parua Bay (2025)
Amenity Prevalence
Amenity Insights for Parua Bay
- Essential amenities in Parua Bay that guests expect include: Free parking on premises, Hot water, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Smoke alarm, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Parua Bay: Free parking on premises, Hot water, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Parua Bay to stay competitive.
Parua Bay Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Parua Bay
- The typical guest profile for Airbnb in Parua Bay consists of primarily domestic travelers (72%), often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 71.5% of guests.
- Key international markets include New Zealand (71.5%) and United States (8.8%).
- Top languages spoken are English (60.5%) followed by French (8.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Auckland and Wellington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Parua Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 24 | $3,278 | $253.38 | 55% |
| Waiheke | 576 | $2,602 | $339.37 | 34% |
| Langs Beach | 22 | $2,377 | $425.95 | 32% |
| Hahei | 96 | $2,176 | $246.79 | 40% |
| Whananaki | 19 | $1,987 | $272.19 | 33% |
| Baylys Beach | 13 | $1,850 | $137.32 | 48% |
| Waipū Cove | 18 | $1,816 | $208.14 | 32% |
| Mangawhai Heads | 187 | $1,814 | $219.32 | 36% |
| Opito Bay | 13 | $1,798 | $368.21 | 27% |
| Mangawhai | 105 | $1,791 | $241.92 | 35% |