Ngunguru Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northland, New Zealand
Is Airbnb profitable in Ngunguru in 2025? Explore comprehensive Airbnb analytics for Ngunguru, Northland, New Zealand to uncover income potential. This 2025 STR market report for Ngunguru, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 45 active listings.
Whether you're considering an Airbnb investment in Ngunguru, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ngunguru Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ngunguru Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ngunguru (2025)
Understanding the monthly revenue variations for Airbnb listings in Ngunguru is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ngunguru is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ngunguru across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,378+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,670 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,483 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $792, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ngunguru
Ngunguru Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ngunguru STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ngunguru:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ngunguru
Average Daily Rate (ADR) Airbnb Trends in Ngunguru (2025)
Effective short term rental pricing strategy in Ngunguru involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ngunguru typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $363+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $231 or more.
- Typical properties (Median) charge around $132 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Ngunguru
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Airbnb Seasonality Analysis & Trends in Ngunguru (2025)
Peak Season (January, February, December)
- Revenue averages $3,266 per month
- Occupancy rates average 51.5%
- Daily rates average $210
Shoulder Season
- Revenue averages $1,894 per month
- Occupancy maintains around 36.8%
- Daily rates hold near $177
Low Season (June, July, August)
- Revenue drops to average $1,120 per month
- Occupancy decreases to average 26.4%
- Daily rates adjust to average $157
Seasonality Insights for Ngunguru
- The Airbnb seasonality in Ngunguru shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ngunguru's highest earning potential, with monthly revenues capable of climbing to $4,318, occupancy reaching a high of 61.3%, and ADRs peaking at $243.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,036, occupancy could drop to 25.6%, and ADRs may adjust down to $154.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ngunguru.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ngunguru seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ngunguru (2025)
Exploring the top neighborhoods for short-term rentals in Ngunguru? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ngunguru Beach | Ngunguru Beach offers stunning coastal views and is popular for swimming, surfing, and fishing. Its relaxed atmosphere attracts both families and adventure seekers, making it an appealing destination for short-term rentals. | Ngunguru Sandspit, Whangaumu Bay, Ngunguru Estuary, Local cafes and restaurants, Kayaking and paddleboarding opportunities |
| Tutukaka Coast | The Tutukaka Coast is known for its breathtaking scenery and access to diving sites like the Poor Knights Islands. This area attracts both nature lovers and water sports enthusiasts, creating a demand for unique lodging options. | Poor Knights Islands, Tutukaka Marina, Dive Tutukaka, Scenic coastal walks, Whangaumu Bay |
| Ngunguru Estuary | The estuary is perfect for those looking for a tranquil getaway with amazing birdwatching opportunities. It's a favorite spot for families seeking a peaceful environment near the water, enhancing its appeal for vacation rentals. | Birdwatching at Ngunguru Estuary, Paddleboard and kayak rentals, Walking trails along the estuary, Fishing spots, Picnic areas |
| Whangaumu Bay | A picturesque bay that features silky sands and clear waters. It's a hot spot for both locals and tourists who enjoy swimming, sunbathing, and relaxing on the beach, providing a great opportunity for Airbnb hosts. | Whangaumu Beach, Snorkeling spots, Beachside picnic areas, Local fish and chip shops, Coastal walking tracks |
| Tikipunga | Tikipunga is a suburban area with close proximity to Ngunguru and offers more affordable accommodation options. It’s ideal for those who want to be near the beach without breaking the bank, appealing to budget travelers. | Ruakaka Beach, Whangarei Falls, Local shops and markets, Access to walking trails, Cultural attractions nearby |
| Tutukaka Village | The village is charming and provides easy access to boat trips to the Poor Knights Islands. It attracts tourists looking for unique experiences and is well-suited for hosting Airbnbs due to its laid-back vibe. | Tutukaka Coast Dive Centre, Local eateries, Scenic views, Harbor tours, Cultural experiences |
| Matapouri | A small beach town known for its beautiful Matapouri Bay. It’s suited for those seeking a more secluded beach experience, which is appealing to families and couples looking for a romantic getaway. | Matapouri Beach, Mermaid Pool, Local cafes, Scenic walking trails, Surfing spots |
| Langs Beach | Langs Beach is known for its serene environment and is popular among those wanting to escape the hustle and bustle. Its appealing landscape is a draw for vacationers seeking relaxation, enhancing the potential for short-term rentals. | Langs Beach, Beachfront activities, Scenic coastal walks, Wildlife watching, Nearby vineyards |
Understanding Airbnb License Requirements & STR Laws in Ngunguru (2025)
While Ngunguru, Northland, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ngunguru to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Ngunguru (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ngungurubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Silver Tide - Stunning Home, Panoramic Ocean Views
Entire Place • 5 bedrooms
Whangaumu beachfront bach
Entire Place • 3 bedrooms
Absolute Waterfront in Ngunguru
Entire Place • 4 bedrooms
Peacock Lodge in Ngunguru
Entire Place • 3 bedrooms
On The Beach Whangaumu Bay
Entire Place • 3 bedrooms
A Slice of Kiwi Paradise!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ngunguru (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ngunguru based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sharron & Phillip | 1 | $59,260 | 101 | 4.97/5.0 |
| Holiday | 5 | $55,359 | 35 | 4.64/5.0 |
| Claire | 1 | $52,034 | 52 | 4.92/5.0 |
| Mark | 1 | $50,478 | 65 | 4.86/5.0 |
| Natalie | 1 | $46,360 | 75 | 4.99/5.0 |
| Erika | 2 | $37,145 | 111 | 4.92/5.0 |
| Carolyn | 1 | $36,089 | 32 | 4.94/5.0 |
| Phil | 1 | $33,705 | 36 | 4.92/5.0 |
| Tonia Frances | 1 | $25,617 | 80 | 4.80/5.0 |
| Helen | 1 | $23,726 | 51 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ngunguru.
Dive Deeper: Advanced Ngunguru STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ngunguru. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNgunguru Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ngunguru
- The Ngunguru Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.8% of the 45 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ngunguru, House properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 60% portion, catering likely to families or larger groups.
- The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Ngunguru Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ngunguru
- The dominant room capacity in Ngunguru is 2 bedrooms listings, making up 24.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 46.6% of the active Airbnb listings in Ngunguru, indicating a high concentration in these sizes.
- A significant 44.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ngunguru.
Ngunguru Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ngunguru
- The most common guest capacity trend in Ngunguru vacation rentals is listings accommodating 8+ guests (26.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Ngunguru STR market, accounting for 51.1% of listings.
- 46.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ngunguru.
- On average, properties in Ngunguru are equipped to host 4.9 guests.
Ngunguru Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ngunguru
- The most common availability pattern in Ngunguru falls within the 271-366 days range, representing 53.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ngunguru (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ngunguru Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
13.3% of total
2 Nights
18 listings
40% of total
3 Nights
3 listings
6.7% of total
4-6 Nights
3 listings
6.7% of total
30+ Nights
15 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Ngunguru is 2 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in Ngunguru, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40% of Ngunguru hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.3% currently do.
- A 2-night minimum appears standard (40%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ngunguru.
Ngunguru Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
24.4% of total
Moderate
14 listings
34.1% of total
Firm
7 listings
17.1% of total
Strict
10 listings
24.4% of total
Cancellation Policy Insights for Ngunguru
- The prevailing Airbnb cancellation policy trend in Ngunguru is Moderate, used by 34.1% of listings.
- There's a relatively balanced mix between guest-friendly (58.5%) and stricter (41.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.1% market standard in Ngunguru.
- Regularly review your cancellation policy against competitors and market demand shifts in Ngunguru.
Ngunguru STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ngunguru
- The overall average booking lead time for vacation rentals in Ngunguru is 53 days.
- Guests book furthest in advance for stays during January (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (85 days avg.) sees the longest lead times, while Summer (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Ngunguru.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Ngunguru averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ngunguru (2025)
Amenity Prevalence
Amenity Insights for Ngunguru
- Essential amenities in Ngunguru that guests expect include: Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Essentials, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ngunguru: Kitchen, Hot water.
- Prioritize adding missing essentials: Kitchen, Hot water.
- Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ngunguru to stay competitive.
Ngunguru Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ngunguru
- The typical guest profile for Airbnb in Ngunguru consists of a mix of domestic (64%) and international guests, often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 64.4% of guests.
- Key international markets include New Zealand (64.4%) and United States (10.2%).
- Top languages spoken are English (64.6%) followed by German (7.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Auckland and England.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ngunguru Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 25 | $3,168 | $272.22 | 54% |
| Waiheke | 595 | $2,553 | $355.20 | 35% |
| Langs Beach | 20 | $2,503 | $477.70 | 33% |
| Whananaki | 19 | $2,384 | $280.59 | 33% |
| Hahei | 102 | $2,260 | $267.63 | 39% |
| Opito Bay | 11 | $1,961 | $276.58 | 32% |
| Tutukaka | 42 | $1,766 | $219.70 | 37% |
| Waipū Cove | 18 | $1,739 | $214.89 | 32% |
| Mangawhai | 105 | $1,727 | $249.44 | 34% |
| Mangawhai Heads | 185 | $1,673 | $223.62 | 36% |