Matapouri Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northland, New Zealand
Is Airbnb profitable in Matapouri in 2025? Explore comprehensive Airbnb analytics for Matapouri, Northland, New Zealand to uncover income potential. This 2025 STR market report for Matapouri, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 43 active listings.
Whether you're considering an Airbnb investment in Matapouri, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Matapouri Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Matapouri Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Matapouri (2025)
Understanding the monthly revenue variations for Airbnb listings in Matapouri is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Matapouri is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Matapouri across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,017+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,997 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,520 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $796, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Matapouri
Matapouri Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Matapouri STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Matapouri:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Matapouri
Average Daily Rate (ADR) Airbnb Trends in Matapouri (2025)
Effective short term rental pricing strategy in Matapouri involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Matapouri typically peaks in January and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $485+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $361 or more.
- Typical properties (Median) charge around $203 per night.
- Entry-level properties (Bottom 25%) earn around $114 per night.
Average Daily Rate (ADR) Trend by Month in Matapouri
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Airbnb Seasonality Analysis & Trends in Matapouri (2025)
Peak Season (January, April, December)
- Revenue averages $3,791 per month
- Occupancy rates average 47.1%
- Daily rates average $263
Shoulder Season
- Revenue averages $1,945 per month
- Occupancy maintains around 31.6%
- Daily rates hold near $250
Low Season (July, August, September)
- Revenue drops to average $1,094 per month
- Occupancy decreases to average 20.2%
- Daily rates adjust to average $248
Seasonality Insights for Matapouri
- The Airbnb seasonality in Matapouri shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Matapouri's highest earning potential, with monthly revenues capable of climbing to $4,633, occupancy reaching a high of 66.3%, and ADRs peaking at $276.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $997, occupancy could drop to 15.5%, and ADRs may adjust down to $244.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Matapouri.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Matapouri seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Matapouri (2025)
Exploring the top neighborhoods for short-term rentals in Matapouri? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Matapouri Bay | A picturesque beach community known for its stunning coastal scenery and tranquil atmosphere. Matapouri Bay is perfect for families and couples looking for a relaxing beach getaway. | Matapouri Beach, Mermaid Pool, Tutukaka Coast, Whangaumu Bay, Pacific Adventures |
| Tutukaka | A nearby town popular for its proximity to the Poor Knights Islands, making it a prime location for divers and nature lovers. Offers charming accommodations and various water activities. | Poor Knights Islands, Tutukaka Marina, Dive Tutukaka, Ngunguru Sand Spit, Whangaumu Beach |
| Ngunguru | A small coastal village offering a laid-back environment and access to beautiful estuaries. Ideal for guests seeking a quiet retreat in nature. | Ngunguru Estuary, Ngunguru Beach, Ducks and Drakes, Camping Grounds at Ngunguru |
| Whananaki | A scenic coastal area known for its beautiful landscapes and welcoming community. Whananaki attracts visitors who appreciate outdoor adventures and nature. | Whananaki Beach, Whananaki North, Walking Trails, Fishing Spots, Local Art |
| Wellington's Track | A popular walking trail offering breathtaking views of the coastline and natural landscapes. Great for outdoor enthusiasts and those who love trekking. | Wellington's Coastal Walkway, Scenic Lookouts, Wildlife Viewing, Nature Photography |
| Oceanside | An emerging area that offers amazing ocean views and a variety of outdoor activities. Attractive for tourists who love the beach and fishing. | Oceanside Beach, Fishing Spots, Kayaking, Local Cafes |
| Rugged Coast | Known for its dramatic cliffs and untouched beauty, this area is appealing to nature lovers and adventurers looking for stunning backdrops for hiking and exploration. | Rugged Coast Walks, Scenic Lookouts, Wildlife Reserves, Photography Spots |
| Pacific Coast Highway | A scenic route that offers access to multiple beach areas and picturesque landscapes. Ideal for travelers looking to explore the coastline and its attractions. | Stunning Coastal Drives, Beach Picnic Areas, Surfing Spots, Local Markets |
Understanding Airbnb License Requirements & STR Laws in Matapouri (2025)
While Matapouri, Northland, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Matapouri to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Matapouri (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Matapouribased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Elevated Beach Front, Stylish Kiwi Bach
Entire Place • 4 bedrooms
Matapouri Dunes
Entire Place • 4 bedrooms
Absolute Waterfront - Mata on the Beach
Entire Place • 2 bedrooms
Matapouri Memories - 2 Houses!
Entire Place • 5 bedrooms
Matapouri magic
Entire Place • 1 bedroom
Home in Matapouri Bay
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Matapouri (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Matapouri based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Holiday | 4 | $91,209 | 51 | 3.49/5.0 |
| Marco | 1 | $70,445 | 10 | 5.00/5.0 |
| Bachcare | 7 | $65,273 | 31 | 4.47/5.0 |
| Chris | 1 | $64,515 | 11 | 5.00/5.0 |
| Linda | 1 | $47,707 | 16 | 4.56/5.0 |
| Leah | 1 | $39,529 | 25 | 4.92/5.0 |
| Debra Jane | 1 | $36,869 | 9 | 5.00/5.0 |
| Staffa | 1 | $35,944 | 105 | 4.88/5.0 |
| Jan | 1 | $31,436 | 110 | 4.93/5.0 |
| Nicholas Brent | 1 | $28,369 | 15 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Matapouri.
Dive Deeper: Advanced Matapouri STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Matapouri. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMatapouri Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Matapouri
- The Matapouri Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93% of the 43 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Matapouri, House properties are the most common (72.1%), reflecting the local real estate landscape.
- Houses represent a significant 72.1% portion, catering likely to families or larger groups.
- The presence of 7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 4.6%) offer potential for unique stay experiences.
Matapouri Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Matapouri
- The dominant room capacity in Matapouri is 4 bedrooms listings, making up 34.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 2 bedrooms properties represent 53.5% of the active Airbnb listings in Matapouri, indicating a high concentration in these sizes.
- A significant 58.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Matapouri.
Matapouri Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Matapouri
- The most common guest capacity trend in Matapouri vacation rentals is listings accommodating 8+ guests (41.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Matapouri STR market, accounting for 65.2% of listings.
- 58.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Matapouri.
- On average, properties in Matapouri are equipped to host 5.6 guests.
Matapouri Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Matapouri
- The most common availability pattern in Matapouri falls within the 271-366 days range, representing 60.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Matapouri (37.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Matapouri Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
20.9% of total
2 Nights
19 listings
44.2% of total
3 Nights
2 listings
4.7% of total
4-6 Nights
1 listings
2.3% of total
30+ Nights
12 listings
27.9% of total
Key Insights
- The most prevalent minimum stay requirement in Matapouri is 2 Nights, adopted by 44.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.1%) of the Matapouri Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (27.9%) caters to monthly stays (30+ nights) in Matapouri, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44.2% of Matapouri hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Matapouri.
Matapouri Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
14.6% of total
Moderate
7 listings
17.1% of total
Firm
19 listings
46.3% of total
Strict
9 listings
22% of total
Cancellation Policy Insights for Matapouri
- The prevailing Airbnb cancellation policy trend in Matapouri is Firm, used by 46.3% of listings.
- A majority (68.3%) of hosts in Matapouri utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 46.3% market standard in Matapouri.
- Regularly review your cancellation policy against competitors and market demand shifts in Matapouri.
Matapouri STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Matapouri
- The overall average booking lead time for vacation rentals in Matapouri is 76 days.
- Guests book furthest in advance for stays during January (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (95 days avg.) sees the longest lead times, while Summer (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (76 days) as a baseline for your pricing and availability strategy in Matapouri.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Matapouri averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Matapouri (2025)
Amenity Prevalence
Amenity Insights for Matapouri
- Essential amenities in Matapouri that guests expect include: Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Dishes and silverware, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Matapouri: Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Refrigerator or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Matapouri to stay competitive.
Matapouri Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Matapouri
- The typical guest profile for Airbnb in Matapouri consists of primarily domestic travelers (75%), often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 74.6% of guests.
- Key international markets include New Zealand (74.6%) and United States (7.3%).
- Top languages spoken are English (58.7%) followed by French (13.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Auckland and Christchurch.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Matapouri Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 24 | $3,278 | $253.38 | 55% |
| Waiheke | 576 | $2,602 | $339.37 | 34% |
| Langs Beach | 22 | $2,377 | $425.95 | 32% |
| Hahei | 96 | $2,176 | $246.79 | 40% |
| Whananaki | 19 | $1,987 | $272.19 | 33% |
| Baylys Beach | 13 | $1,850 | $137.32 | 48% |
| Waipū Cove | 18 | $1,816 | $208.14 | 32% |
| Mangawhai Heads | 187 | $1,814 | $219.32 | 36% |
| Opito Bay | 13 | $1,798 | $368.21 | 27% |
| Mangawhai | 105 | $1,791 | $241.92 | 35% |