Puketāpapa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auckland, New Zealand

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Puketāpapa in 2025? Explore comprehensive Airbnb analytics for Puketāpapa, Auckland, New Zealand to uncover income potential. This 2025 STR market report for Puketāpapa, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 123 active listings.

Whether you're considering an Airbnb investment in Puketāpapa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Puketāpapa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Puketāpapa Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$117
The average rental revenue earned for an occupied room per day in Puketāpapa.
Occupancy Rate(?)
43.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$13,813
Typical annual income for an Airbnb listing in Puketāpapa. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-32.9%
Significant decrease (-32.9%) vs. last year.
Peak Revenue Month(?)
November
The month with the highest average earnings, indicating peak season in Puketāpapa.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Puketāpapa.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
123
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Puketāpapa (2025)

Understanding the monthly revenue variations for Airbnb listings in Puketāpapa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Puketāpapa is typically November, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Puketāpapa across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,865+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,105 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,163 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $598, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Puketāpapa

Puketāpapa Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Puketāpapa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Puketāpapa:

  • Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 45%.
  • Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Puketāpapa

Average Daily Rate (ADR) Airbnb Trends in Puketāpapa (2025)

Effective short term rental pricing strategy in Puketāpapa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Puketāpapa typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $246+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $134 or more.
  • Typical properties (Median) charge around $68 per night.
  • Entry-level properties (Bottom 25%) earn around $42 per night.

Average Daily Rate (ADR) Trend by Month in Puketāpapa

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Airbnb Seasonality Analysis & Trends in Puketāpapa (2025)

Peak Season (November, May, June)
  • Revenue averages $2,135 per month
  • Occupancy rates average 46.9%
  • Daily rates average $114
Shoulder Season
  • Revenue averages $1,732 per month
  • Occupancy maintains around 47.4%
  • Daily rates hold near $119
Low Season (February, September, October)
  • Revenue drops to average $1,259 per month
  • Occupancy decreases to average 41.4%
  • Daily rates adjust to average $115

Seasonality Insights for Puketāpapa

  • The Airbnb seasonality in Puketāpapa shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Puketāpapa's highest earning potential, with monthly revenues capable of climbing to $2,157, occupancy reaching a high of 54.1%, and ADRs peaking at $131.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,048, occupancy could drop to 37.3%, and ADRs may adjust down to $108.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Puketāpapa.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Puketāpapa seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Puketāpapa (2025)

Exploring the top neighborhoods for short-term rentals in Puketāpapa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Mount Roskill
A family-friendly suburb known for its diverse community and proximity to parks. Great for guests looking for a quiet yet accessible Auckland experience, with good transport links to the city.
Mt. Roskill War Memorial Park, Rocket Park, Lynfield Lagoon, Westfield Mt Roskill, Dominion Road dining
Three Kings
An established suburb with a mix of residential and commercial areas, popular for its parks and community atmosphere. Perfect for families and those seeking a relaxed stay close to the city center.
Three Kings Reserve, Wattle Downs Golf Club, Blockhouse Bay Beach, Local cafes and restaurants
Māngere Bridge
A picturesque suburb located near the water with great views and parks. Attractive for nature enthusiasts and those seeking a peaceful retreat close to the airport.
Māngere Mountain, Ambury Regional Park, Otuataua Stonefields, Māngere Bridge Village, Local cultural experiences
Sandringham
A vibrant suburb known for its dining scene and multicultural environment. Ideal for food lovers and those seeking a dynamic atmosphere close to the city.
Sandringham Village, Bamboo Tiger, Potter Park, Local markets
Lynfield
A quiet residential suburb with access to great schools and parks. Appeals to families and those looking for a suburban feel while still being close to the city.
Lynfield Reserve, Fitzpatrick Park, Local shops and cafes
Owairaka
Home to the historic Owairaka/Mt Albert, this suburb is ideal for outdoor enthusiasts and offers a great local community feel. Attracts guests interested in nature and local culture.
Owairaka / Mt Albert, Blockhouse Bay, Nearby cafes and parks
Kingsland
A trendy neighborhood characterized by its vibrant nightlife and proximity to Eden Park. Perfect for younger travelers and sports fans visiting for events.
Eden Park, Kingsland Village, Local pubs and restaurants, Art galleries
Westfield St Lukes
The area around Westfield St Lukes is bustling with shopping and entertainment options. Ideal for shoppers and those looking to enjoy a lively atmosphere in Auckland.
Westfield St Lukes Shopping Centre, Food court, Nearby parks and cafes

Understanding Airbnb License Requirements & STR Laws in Puketāpapa (2025)

While Puketāpapa, Auckland, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Puketāpapa to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Puketāpapa (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Puketāpapabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Family & Group Friendly 5BR w/Parking-Wifi-Netflix

Family & Group Friendly 5BR w/Parking-Wifi-Netflix

Entire Place • 5 bedrooms

$107,859
Revenue
59.2%
Occupancy
$484.01
Daily Rate
Luxury Family Escape - No Cleaning Fee

Luxury Family Escape - No Cleaning Fee

Entire Place • 4 bedrooms

$79,502
Revenue
53.8%
Occupancy
$408.33
Daily Rate
R&L Luxe (8) Cornwall Park Side-Central-Modern

R&L Luxe (8) Cornwall Park Side-Central-Modern

Entire Place • 4 bedrooms

$52,290
Revenue
50.9%
Occupancy
$508.58
Daily Rate
R&L Luxe (10) Cornwall Park Side-Central-Modern

R&L Luxe (10) Cornwall Park Side-Central-Modern

Entire Place • 4 bedrooms

$46,989
Revenue
28.8%
Occupancy
$504.22
Daily Rate
R&L Luxe (19) Cornwall Park Side-Central-Aircon

R&L Luxe (19) Cornwall Park Side-Central-Aircon

Entire Place • 4 bedrooms

$42,803
Revenue
48.0%
Occupancy
$223.82
Daily Rate
Spacious Sunlit Residence

Spacious Sunlit Residence

Entire Place • 5 bedrooms

$40,265
Revenue
43.4%
Occupancy
$213.16
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Puketāpapa (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Puketāpapa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Team EJ6$204,0062284.65/5.0
Eric5$191,0815274.93/5.0
Amy2$80,274294.92/5.0
Host #4321098901$79,502814.91/5.0
Lisa2$48,9222894.83/5.0
Leo-Letstay Holiday Home2$47,214304.69/5.0
Eva2$46,0191324.74/5.0
WorX Holidays2$45,17862.08/5.0
One Night Property1$38,48684.50/5.0
Puneeta1$36,846504.78/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Puketāpapa.

Dive Deeper: Advanced Puketāpapa STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Puketāpapa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Puketāpapa Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Puketāpapa

  • The Puketāpapa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 54.5% of the 123 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 44.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Puketāpapa, House properties are the most common (69.9%), reflecting the local real estate landscape.
  • Houses represent a significant 69.9% portion, catering likely to families or larger groups.
  • The presence of 11.4% Hotel/Boutique listings indicates integration with traditional hospitality.

Puketāpapa Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Puketāpapa

  • The dominant room capacity in Puketāpapa is 1 bedroom listings, making up 35.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 4 bedrooms properties represent 49.6% of the active Airbnb listings in Puketāpapa, indicating a high concentration in these sizes.
  • A significant 25.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Puketāpapa.

Puketāpapa Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Puketāpapa

  • The most common guest capacity trend in Puketāpapa vacation rentals is listings accommodating 2 guests (26.8%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 8+ guests dominate the Puketāpapa STR market, accounting for 41.4% of listings.
  • 22.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Puketāpapa.
  • On average, properties in Puketāpapa are equipped to host 2.9 guests.

Puketāpapa Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Puketāpapa

  • The most common availability pattern in Puketāpapa falls within the 271-366 days range, representing 37.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Puketāpapa (31.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Puketāpapa Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (43.6%)

1 Night

48 listings

43.6% of total

2 Nights (39.1%)

2 Nights

43 listings

39.1% of total

3 Nights (3.6%)

3 Nights

4 listings

3.6% of total

4-6 Nights (6.4%)

4-6 Nights

7 listings

6.4% of total

7-29 Nights (2.7%)

7-29 Nights

3 listings

2.7% of total

30+ Nights (4.5%)

30+ Nights

5 listings

4.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Puketāpapa is 1 Night, adopted by 43.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (82.7%) of the Puketāpapa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 43.6% of Puketāpapa hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Puketāpapa.

Puketāpapa Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

2 listings

2% of total

Flexible (27.6%)

Flexible

27 listings

27.6% of total

Moderate (37.8%)

Moderate

37 listings

37.8% of total

Firm (11.2%)

Firm

11 listings

11.2% of total

Strict (21.4%)

Strict

21 listings

21.4% of total

Cancellation Policy Insights for Puketāpapa

  • The prevailing Airbnb cancellation policy trend in Puketāpapa is Moderate, used by 37.8% of listings.
  • There's a relatively balanced mix between guest-friendly (65.4%) and stricter (32.6%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 37.8% market standard in Puketāpapa.
  • Regularly review your cancellation policy against competitors and market demand shifts in Puketāpapa.

Puketāpapa STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Puketāpapa

  • The overall average booking lead time for vacation rentals in Puketāpapa is 45 days.
  • Guests book furthest in advance for stays during November (average 60 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 30 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (49 days avg.) sees the longest lead times, while Summer (39 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Puketāpapa.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 49 days) to capture early planners.
  • Monitor your own booking lead times against these Puketāpapa averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Puketāpapa (2025)

Amenity Prevalence

Amenity Insights for Puketāpapa

  • Essential amenities in Puketāpapa that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Essentials, Heating are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Puketāpapa: Wifi, Smoke alarm.
  • Prioritize adding missing essentials: Smoke alarm.
  • Consider adding popular differentiators like Hot water or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Puketāpapa to stay competitive.

Puketāpapa Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Puketāpapa

  • The typical guest profile for Airbnb in Puketāpapa consists of a mix of domestic (52%) and international guests, often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 51.9% of guests.
  • Key international markets include New Zealand (51.9%) and Australia (10.4%).
  • Top languages spoken are English (61.7%) followed by German (6.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Puketāpapa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Hot Water Beach24$3,278$253.3855%
Waiheke576$2,602$339.3734%
Langs Beach22$2,377$425.9532%
Island View29$2,247$201.7041%
Hahei96$2,176$246.7940%
Karapiro38$2,157$194.6040%
Pios Beach18$2,086$233.9340%
Whananaki19$1,987$272.1933%
Newstead15$1,933$142.0245%
Waihi Beach125$1,875$220.3638%

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