San Luis Río Colorado Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sonora, Mexico
Is Airbnb profitable in San Luis Río Colorado in 2025? Explore comprehensive Airbnb analytics for San Luis Río Colorado, Sonora, Mexico to uncover income potential. This 2025 STR market report for San Luis Río Colorado, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 65 active listings.
Whether you're considering an Airbnb investment in San Luis Río Colorado, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Luis Río Colorado Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Luis Río Colorado Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Luis Río Colorado (2025)
Understanding the monthly revenue variations for Airbnb listings in San Luis Río Colorado is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Luis Río Colorado is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Luis Río Colorado across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,245+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,615 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $915 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $481, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Luis Río Colorado
San Luis Río Colorado Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Luis Río Colorado STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Luis Río Colorado:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Luis Río Colorado
Average Daily Rate (ADR) Airbnb Trends in San Luis Río Colorado (2025)
Effective short term rental pricing strategy in San Luis Río Colorado involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Luis Río Colorado typically peaks in June and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $154+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $110 or more.
- Typical properties (Median) charge around $72 per night.
- Entry-level properties (Bottom 25%) earn around $56 per night.
Average Daily Rate (ADR) Trend by Month in San Luis Río Colorado
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Airbnb Seasonality Analysis & Trends in San Luis Río Colorado (2025)
Peak Season (May, June, April)
- Revenue averages $2,114 per month
- Occupancy rates average 36.3%
- Daily rates average $94
Shoulder Season
- Revenue averages $974 per month
- Occupancy maintains around 31.8%
- Daily rates hold near $92
Low Season (February, March, September)
- Revenue drops to average $697 per month
- Occupancy decreases to average 27.7%
- Daily rates adjust to average $90
Seasonality Insights for San Luis Río Colorado
- The Airbnb seasonality in San Luis Río Colorado shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Luis Río Colorado's highest earning potential, with monthly revenues capable of climbing to $2,276, occupancy reaching a high of 41.8%, and ADRs peaking at $95.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $648, occupancy could drop to 25.3%, and ADRs may adjust down to $89.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Luis Río Colorado.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Luis Río Colorado seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Luis Río Colorado (2025)
Exploring the top neighborhoods for short-term rentals in San Luis Río Colorado? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown San Luis Río Colorado | The heart of the city with commercial and cultural significance. A hub for tourists due to its accessibility and variety of services, including restaurants, shops, and entertainment. | Plaza de la Cultura, San Luis Río Colorado Museum, City Hall, Local food markets, Cafes and restaurants |
| Las Torres | A popular residential area known for its family-friendly environment. It attracts visitors looking for a quieter, more suburban experience while still being close to the city. | Las Torres Park, Local eateries, Shopping plazas, Residential areas |
| El Chaparral | Located near the US-Mexico border, this area attracts cross-border travelers and is convenient for those visiting the nearby cities in Arizona. | Border Wall, Cultural exchange markets, Restaurants with cross-border cuisine |
| Golf Course Area | Home to a local golf course and upscale residences. This area is perfect for tourists seeking relaxation and recreation in a scenic setting. | San Luis Golf Course, Parks and green spaces, Upscale dining options |
| Rio Colorado | A scenic area near the river, appealing to nature lovers and those looking for outdoor activities. A refreshing getaway from urban noise. | Rio Colorado, Fishing spots, Nature trails, Picnic areas |
| Colonia Hidalgo | A bustling neighborhood with a strong local charm. It offers visitors a taste of everyday life in San Luis Río Colorado. | Local markets, Street food, Cultural events |
| San Luis Pueblo | A historic area showcasing the cultural roots of the region. It's perfect for tourists interested in history and local traditions. | Old architecture, Cultural heritage sites, Local artisan shops |
| Sector 7 | A newer residential area with modern amenities and facilities. It appeals to families and long-term guests due to its safe, community vibe. | Parks, Modern conveniences, Shopping areas |
Understanding Airbnb License Requirements & STR Laws in San Luis Río Colorado (2025)
While San Luis Río Colorado, Sonora, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Luis Río Colorado to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in San Luis Río Colorado (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Luis Río Coloradobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Mezquite 2802 WE bill
Entire Place • 5 bedrooms
Casa Bonita
Entire Place • 3 bedrooms
Casa Vita
Entire Place • 4 bedrooms
A heated pool in luxurious residence
Entire Place • 4 bedrooms
Casa Victoria: Modern luxury apartment
Entire Place • 3 bedrooms
Bonita Casa Centric safe area. We billed
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Luis Río Colorado (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Luis Río Colorado based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brenda Rocio | 7 | $121,925 | 334 | 4.91/5.0 |
| Marlon | 2 | $54,817 | 38 | 4.89/5.0 |
| Sergio | 2 | $47,432 | 46 | 4.96/5.0 |
| Gabriel Omar | 2 | $34,628 | 28 | 4.67/5.0 |
| Erika | 1 | $34,519 | 22 | 4.86/5.0 |
| Yary | 3 | $31,468 | 72 | 4.83/5.0 |
| Gerardo | 3 | $28,743 | 209 | 4.88/5.0 |
| Genaro | 2 | $27,284 | 83 | 4.92/5.0 |
| Everardo | 2 | $26,745 | 137 | 4.90/5.0 |
| Ricardo | 4 | $26,678 | 578 | 4.52/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Luis Río Colorado.
Dive Deeper: Advanced San Luis Río Colorado STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Luis Río Colorado. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Luis Río Colorado Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Luis Río Colorado
- The San Luis Río Colorado Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.4% of the 65 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in San Luis Río Colorado, House properties are the most common (58.5%), reflecting the local real estate landscape.
- Houses represent a significant 58.5% portion, catering likely to families or larger groups.
- The presence of 6.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.6%) offer potential for unique stay experiences.
San Luis Río Colorado Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Luis Río Colorado
- The dominant room capacity in San Luis Río Colorado is 2 bedrooms listings, making up 50.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 72.3% of the active Airbnb listings in San Luis Río Colorado, indicating a high concentration in these sizes.
- A significant 26.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in San Luis Río Colorado.
San Luis Río Colorado Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Luis Río Colorado
- The most common guest capacity trend in San Luis Río Colorado vacation rentals is listings accommodating 8+ guests (23.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 3 guests dominate the San Luis Río Colorado STR market, accounting for 40.0% of listings.
- 46.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Luis Río Colorado.
- On average, properties in San Luis Río Colorado are equipped to host 5.2 guests.
San Luis Río Colorado Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Luis Río Colorado
- The most common availability pattern in San Luis Río Colorado falls within the 181-270 days range, representing 53.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in San Luis Río Colorado (50.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San Luis Río Colorado Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
45 listings
71.4% of total
2 Nights
12 listings
19% of total
3 Nights
1 listings
1.6% of total
30+ Nights
5 listings
7.9% of total
Key Insights
- The most prevalent minimum stay requirement in San Luis Río Colorado is 1 Night, adopted by 71.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.4%) of the San Luis Río Colorado Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 71.4% of San Luis Río Colorado hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Luis Río Colorado.
San Luis Río Colorado Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
25 listings
42.4% of total
Moderate
19 listings
32.2% of total
Firm
8 listings
13.6% of total
Strict
7 listings
11.9% of total
Cancellation Policy Insights for San Luis Río Colorado
- The prevailing Airbnb cancellation policy trend in San Luis Río Colorado is Flexible, used by 42.4% of listings.
- The market strongly favors guest-friendly terms, with 74.6% of listings offering Flexible or Moderate policies. This suggests guests in San Luis Río Colorado may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.4% market standard in San Luis Río Colorado.
- Using a Strict policy might deter some guests, as only 11.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in San Luis Río Colorado.
San Luis Río Colorado STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Luis Río Colorado
- The overall average booking lead time for vacation rentals in San Luis Río Colorado is 17 days.
- Guests book furthest in advance for stays during January (average 30 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (22 days avg.) sees the longest lead times, while Summer (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (17 days) as a baseline for your pricing and availability strategy in San Luis Río Colorado.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 30 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 22 days) to capture early planners.
- Monitor your own booking lead times against these San Luis Río Colorado averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Luis Río Colorado (2025)
Amenity Prevalence
Amenity Insights for San Luis Río Colorado
- Essential amenities in San Luis Río Colorado that guests expect include: Wifi, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Iron, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Luis Río Colorado: Wifi, TV, Air conditioning.
- Prioritize adding missing essentials: TV, Air conditioning.
- Consider adding popular differentiators like Hot water or Iron to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Luis Río Colorado to stay competitive.
San Luis Río Colorado Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Luis Río Colorado
- The typical guest profile for Airbnb in San Luis Río Colorado consists of a mix of domestic (40%) and international guests, with top international origins including Mexico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 39.7% of guests.
- Key international markets include United States (59.5%) and Mexico (39.7%).
- Top languages spoken are Spanish (52.5%) followed by English (44.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Mexico.
- Offer listing details and communication support in Spanish.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Luis Río Colorado Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Playa Encanto | 60 | $2,762 | $291.19 | 34% |
| Ehrenberg | 10 | $2,225 | $191.87 | 39% |
| Las Conchas | 143 | $2,054 | $265.24 | 28% |
| Imperial | 17 | $2,043 | $166.36 | 45% |
| Blythe | 13 | $1,978 | $158.48 | 43% |
| Rocky Point | 1,795 | $1,632 | $215.93 | 28% |
| Puerto Peñasco | 96 | $1,616 | $296.50 | 27% |
| Yuma | 307 | $1,592 | $130.22 | 46% |
| San Luis | 12 | $1,552 | $141.34 | 41% |
| El Centro | 41 | $1,412 | $111.07 | 50% |