Airbnb Market Analytics, Statistics and Data in Puerto Peñasco, Sonora, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Puerto Peñasco? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Puerto Peñasco:
How much do Airbnb hosts make on average per month in Puerto Peñasco?
The short-term rental market in Puerto Peñasco shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,833 per month
- Strong performing properties (top 25%) make $3,286 or more
- Best-in-class properties (top 10%) achieve $5,407+ monthly
- Entry-level properties (bottom 25%) typically earn around $973
Revenue Variations by Month
Occupancy Rates Throughout the Year in Puerto Peñasco
The market in Puerto Peñasco shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 21% occupancy rates
- Strong performing properties (top 25%) achieve 36% or higher
- Best-in-class properties (top 10%) reach 54%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Puerto Peñasco
Daily rates in Puerto Peñasco vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $282 per night
- Strong performing properties (top 25%) secure $375 or more
- Best-in-class properties (top 10%) pull in $540+ per night
- Entry-level properties (bottom 25%) earn around $209
Daily Rate Variations by Month
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Seasonality patterns in Puerto Peñasco
Peak Season (May, June, March)
- Revenue peaks at $3478.12 per month
- Occupancy rates reach 33.35%
- Daily rates average $352.84
Shoulder Season
- Revenue averages $2503.95 per month
- Occupancy maintains 26.09%
- Daily rates hold at $319.16
Low Season (February, December, January)
- Revenue drops to $1455.78 per month
- Occupancy decreases to 15.46%
- Daily rates adjust to $278.12
Is it still profitable to do Airbnb in Puerto Peñasco in 2025?
Yes! Puerto Peñasco demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 26% and strong monthly revenue averaging $2504 and With 97 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Puerto Peñasco
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Las Conchas | A luxury beachfront neighborhood that attracts visitors looking for a relaxing getaway with stunning ocean views and private beach access. | Las Conchas Beach, El Malecon, Desert Hills, Cholla Bay, La Choya Beach |
| Gregorio beltrás | A vibrant area known for its local culture, shops, and restaurants. It's great for visitors wanting a more authentic experience of Puerto Peñasco. | Local markets, Street food, Lobster ceviche, Traditional music venues, Artisan shops |
| Sandy Beach | This area is known for its resorts and vacation homes, ideal for families and groups seeking fun in the sun and water activities. | Sandy Beach, Resorts and spas, Novotel beach, Water sports rental, Nearby restaurants |
| Old Port | Historical area filled with charm, featuring a mix of fishing culture and local shops. Ideal for tourists who want to experience the traditional side of Puerto Peñasco. | Fishermen's Wharf, Local seafood restaurants, Art galleries, Fishing tours, Outdoor markets |
| Punta Pimientito | A secluded area perfect for those looking for tranquility away from the crowds with access to pristine beaches and nature. | Secluded beaches, Nature trails, Bird watching, Kayaking, Snorkeling spots |
| La Choya | A peaceful neighborhood with lovely beaches and a relaxed atmosphere, perfect for families and those seeking a laid-back vacation. | La Choya Beach, Cultural museums, Local restaurants, Water sports, Fishing spots |
| Rocky Point | A touristic hub known for its beautiful beaches and vibrant nightlife, appealing to a diverse range of tourists including party-goers and families. | Malecón, Nightclubs, Beachside bars, Water activities, Artisan markets |
| Cholla Bay | A unique bay area that offers great opportunities for water sports and fishing, appealing to adventure seekers. | Cholla Bay Beach, Scuba diving, Fishing charters, Kayak rentals, Campground nearby |
Do you need a license for Airbnb in Puerto Peñasco?
We recommend checking directly with Puerto Peñasco's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Puerto Peñasco
Brand New Beautiful House La Brisas
Entire Place • 3 bedrooms
The Perfect Spot! House Sea Esta Villa
Entire Place • 4 bedrooms
Pink Paradise 6 Bed 6 Bath By FMI Rentals
Entire Place • 6 bedrooms
Water Slide Family friendly Condo
Entire Place • 3 bedrooms
Casa Semana- Beachfront home (up to 19 guests!)
Entire Place • 4 bedrooms
5 bed/5 bath total-2 adjacent condos-ocean views
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Puerto Peñasco
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kivoya | 22 | $360,908 | 168 | 3.83/5.0 |
| Premium Vacations | 13 | $299,961 | 256 | 4.74/5.0 |
| Debra | 3 | $110,812 | 43 | 4.94/5.0 |
| Fmi | 5 | $75,676 | 14 | 1.40/5.0 |
| Kelly | 2 | $48,419 | 80 | 4.84/5.0 |
| Danny | 1 | $48,228 | 38 | 4.89/5.0 |
| Douglas | 1 | $47,747 | 19 | 4.79/5.0 |
| Ross | 2 | $44,952 | 15 | 5.00/5.0 |
| Joe | 1 | $44,817 | 20 | 5.00/5.0 |
| Tommy Bahama S. De R.L. De C.V | 1 | $44,166 | 15 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Puerto Peñasco
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.8%), with apartment & condo and house properties comprising 93.8% of inventory
- Untapped potential in others segments (1.0% combined)
Room Capacity Distribution
Analysis of 97 properties in Puerto Peñasco shows that 2 bedrooms properties are most prevalent, making up 36.1% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 62.9% of all listings.
Key Insights
- Most common: 2 bedrooms (36.1%)
- Least common: 4 bedrooms (8.2%)
- Market concentration: 62.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 97 properties in Puerto Peñasco reveals that 8+ guests properties dominate the market, representing 40.2% of all listings. The average property accommodates 6.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 78.4% of the market.
Key Insights
- Most common capacity: 8+ guests (40.2% of market)
- Least common capacity: 5 guests (1% of market)
- Average guest capacity: 6.4 guests per property
- Market concentration: 78.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 97 properties in Puerto Peñasco, the most common availability pattern is 271-366 days (67% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (35.1% of properties).
Key Insights
- Most common availability window: 271-366 days (67%)
- Most common booking duration: 31-90 days (35.1%)
- Properties with high availability (180+ days): 92.8%
- Properties with long-term bookings (180+ days): 8.2%
Minimum Stay Distributions
1 Night
10 listings
11.2% of total
2 Nights
61 listings
68.5% of total
3 Nights
14 listings
15.7% of total
4-6 Nights
1 listings
1.1% of total
7-29 Nights
2 listings
2.2% of total
30+ Nights
1 listings
1.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 79.7%
- Mid-length stays (4-6 nights) represent 1.1% of listings
- Monthly+ stays (1.1%) suggest a stable extended-stay market
- High market flexibility with 95.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
9 listings
10.8% of total
Moderate
16 listings
19.3% of total
Firm
10 listings
12% of total
Strict
48 listings
57.8% of total
Key Insights
- Strict is the preferred policy at 57.8% of listings
- Stricter policies (Firm & Strict) dominate at 69.8% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 10.8% of listings
Recommendations
- The market supports stricter policies, with 69.8% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Oct, Nov, averaging 74 days
- Shortest booking windows are in Apr, Aug, Sep, averaging 41 days
- Fall shows the longest average booking window at 60 days, while Summer has the shortest at 49 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 60 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Sep when lead times are shortest
Popular Airbnb Amenities in Puerto Peñasco
Below is the distribution of amenities across listings in Puerto Peñasco:
Traveler Demographics
Key Insights
- Domestic travelers make up 15.5% of total guests, indicating a mostly international-driven market.
- Primary international markets: Mexico (15.5%) and Colombia (0.6%)
- English is the top language at 54.9%, followed by Spanish (42.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 1.7%
Recommendations
- Target marketing campaigns for Phoenix and Tucson markets
- Develop localized content for Mexico and Colombia
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Puerto Peñasco. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Playa Encanto | 60 | $2,988 | $291.22 | 35% |
| Las Conchas | 147 | $2,079 | $262.94 | 29% |
| Rocky Point | 1,815 | $1,739 | $214.04 | 29% |
| San Luis | 12 | $1,667 | $141.27 | 41% |
| Yuma | 304 | $1,593 | $127.31 | 45% |
| Fortuna Foothills | 139 | $1,334 | $113.05 | 45% |
| Somerton | 10 | $1,152 | $101.12 | 44% |
| Ajo | 14 | $1,149 | $92.41 | 44% |
| Bahía La Choya | 50 | $1,115 | $182.47 | 27% |
| San Luis Río Colorado | 67 | $1,097 | $98.45 | 31% |
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