Ciudad Obregón Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sonora, Mexico
Is Airbnb profitable in Ciudad Obregón in 2025? Explore comprehensive Airbnb analytics for Ciudad Obregón, Sonora, Mexico to uncover income potential. This 2025 STR market report for Ciudad Obregón, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 209 active listings.
Whether you're considering an Airbnb investment in Ciudad Obregón, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ciudad Obregón Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ciudad Obregón Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ciudad Obregón (2025)
Understanding the monthly revenue variations for Airbnb listings in Ciudad Obregón is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ciudad Obregón is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ciudad Obregón across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,075+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $669 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $377 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $164, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ciudad Obregón
Ciudad Obregón Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ciudad Obregón STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ciudad Obregón:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ciudad Obregón
Average Daily Rate (ADR) Airbnb Trends in Ciudad Obregón (2025)
Effective short term rental pricing strategy in Ciudad Obregón involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ciudad Obregón typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $66+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $47 or more.
- Typical properties (Median) charge around $32 per night.
- Entry-level properties (Bottom 25%) earn around $23 per night.
Average Daily Rate (ADR) Trend by Month in Ciudad Obregón
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Airbnb Seasonality Analysis & Trends in Ciudad Obregón (2025)
Peak Season (May, April, June)
- Revenue averages $772 per month
- Occupancy rates average 36.2%
- Daily rates average $40
Shoulder Season
- Revenue averages $466 per month
- Occupancy maintains around 37.4%
- Daily rates hold near $39
Low Season (February, March, September)
- Revenue drops to average $345 per month
- Occupancy decreases to average 32.3%
- Daily rates adjust to average $38
Seasonality Insights for Ciudad Obregón
- The Airbnb seasonality in Ciudad Obregón shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ciudad Obregón's highest earning potential, with monthly revenues capable of climbing to $807, occupancy reaching a high of 42.8%, and ADRs peaking at $41.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $337, occupancy could drop to 30.5%, and ADRs may adjust down to $37.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ciudad Obregón.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ciudad Obregón seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ciudad Obregón (2025)
Exploring the top neighborhoods for short-term rentals in Ciudad Obregón? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of Ciudad Obregón, Centro is bustling with shops, restaurants, and cultural attractions. Perfect for those wanting to experience local life and nightlife. | Plaza Álvaro Obregón, House of Culture, Catedral de la Inmaculada Concepción, Teatro Óscar Ruiz Suárez, Museo de los Yaquis, Central Market |
| Villa Bonita | A residential area known for its quiet atmosphere and proximity to parks and local amenities, ideal for families and longer stays. | Parque 300, Parque Infantil, Cafes and local eateries, Supermarkets nearby, Local artisanal shops |
| Nainari Lake | A scenic area perfect for outdoor enthusiasts, featuring the beautiful Nainari Lake, great for relaxation and recreational activities. | Nainari Lake, Walkways around the lake, Bird watching, Picnic areas, Fishing spots |
| Las Quintas | An upscale neighborhood offering more spacious accommodations and a relaxing environment, favored by visitors seeking comfort and tranquility. | Golf courses, Parks, High-end restaurants, Exclusive local shops, Close to major roads |
| Lázaro Cárdenas | A growing area with a mix of both residential and commercial spaces, becoming increasingly popular for visitors looking for local experiences and convenience. | Local markets, Clinics and medical facilities, Accessible public transport, Casual dining options |
| Camarón Cijata | Known for its vibrant nightlife and proximity to popular bars and clubs, ideal for younger travelers and nightlife enthusiasts. | Nightclubs, Bars, Live music venues, Street food, Cafés |
| Missing | An emerging area with new developments, appealing to tourists seeking modern accommodations and close proximity to key attractions and services. | New shopping centers, Entertainment venues, Parks, Dining options |
| Morelos | A historic area with colonial architecture and cultural significance, appealing to visitors interested in history and local culture. | Museo Sonora en la Revolución, Historic buildings, Local arts and crafts, Traditional markets, Festivals and events |
Understanding Airbnb License Requirements & STR Laws in Ciudad Obregón (2025)
While Ciudad Obregón, Sonora, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ciudad Obregón to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ciudad Obregón (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ciudad Obregónbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Eleganza Obregon Residence
Entire Place • 5 bedrooms
House in Villa Itson, 6 Cameras con Alberca
Entire Place • 6 bedrooms
Casa California Norte Great Location
Entire Place • 3 bedrooms
"Casa ROMA"
Entire Place • 7 bedrooms
Private Suite with Independent Entrance Pool
Entire Place • 1 bedroom
Large residence with garage in Ciudad Obregón
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ciudad Obregón (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ciudad Obregón based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Israel | 1 | $41,206 | 29 | 4.90/5.0 |
| Lucia | 8 | $32,134 | 148 | 4.78/5.0 |
| Juan | 8 | $29,304 | 644 | 4.30/5.0 |
| Ivan | 5 | $29,000 | 210 | 4.77/5.0 |
| Claudia | 3 | $27,272 | 74 | 4.75/5.0 |
| Armando | 1 | $26,820 | 50 | 4.46/5.0 |
| Omar Ivan | 6 | $26,504 | 397 | 4.72/5.0 |
| Larissa | 3 | $26,040 | 90 | 5.00/5.0 |
| Castulo | 4 | $25,479 | 400 | 4.76/5.0 |
| José Cruz | 2 | $24,556 | 22 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ciudad Obregón.
Dive Deeper: Advanced Ciudad Obregón STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ciudad Obregón. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCiudad Obregón Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ciudad Obregón
- The Ciudad Obregón Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.2% of the 209 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ciudad Obregón, Apartment/Condo properties are the most common (59.8%), reflecting the local real estate landscape.
- Houses represent a significant 37.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 2.9%) offer potential for unique stay experiences.
Ciudad Obregón Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ciudad Obregón
- The dominant room capacity in Ciudad Obregón is 1 bedroom listings, making up 45% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.5% of the active Airbnb listings in Ciudad Obregón, indicating a high concentration in these sizes.
Ciudad Obregón Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ciudad Obregón
- The most common guest capacity trend in Ciudad Obregón vacation rentals is listings accommodating 2 guests (31.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Ciudad Obregón STR market, accounting for 52.7% of listings.
- 21.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ciudad Obregón.
- On average, properties in Ciudad Obregón are equipped to host 3.4 guests.
Ciudad Obregón Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ciudad Obregón
- The most common availability pattern in Ciudad Obregón falls within the 271-366 days range, representing 45% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ciudad Obregón (32.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ciudad Obregón Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
99 listings
50.8% of total
2 Nights
67 listings
34.4% of total
3 Nights
13 listings
6.7% of total
7-29 Nights
1 listings
0.5% of total
30+ Nights
15 listings
7.7% of total
Key Insights
- The most prevalent minimum stay requirement in Ciudad Obregón is 1 Night, adopted by 50.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.2%) of the Ciudad Obregón Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50.8% of Ciudad Obregón hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ciudad Obregón.
Ciudad Obregón Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
81 listings
43.8% of total
Moderate
75 listings
40.5% of total
Firm
12 listings
6.5% of total
Strict
17 listings
9.2% of total
Cancellation Policy Insights for Ciudad Obregón
- The prevailing Airbnb cancellation policy trend in Ciudad Obregón is Flexible, used by 43.8% of listings.
- The market strongly favors guest-friendly terms, with 84.3% of listings offering Flexible or Moderate policies. This suggests guests in Ciudad Obregón may expect booking flexibility.
- Strict cancellation policies are quite rare (9.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43.8% market standard in Ciudad Obregón.
- Using a Strict policy might deter some guests, as only 9.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ciudad Obregón.
Ciudad Obregón STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ciudad Obregón
- The overall average booking lead time for vacation rentals in Ciudad Obregón is 17 days.
- Guests book furthest in advance for stays during December (average 26 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (19 days avg.) sees the longest lead times, while Spring (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (17 days) as a baseline for your pricing and availability strategy in Ciudad Obregón.
- Target marketing efforts for the Winter season well in advance (at least 19 days) to capture early planners.
- Monitor your own booking lead times against these Ciudad Obregón averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ciudad Obregón (2025)
Amenity Prevalence
Amenity Insights for Ciudad Obregón
- Essential amenities in Ciudad Obregón that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ciudad Obregón: Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ciudad Obregón to stay competitive.
Ciudad Obregón Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ciudad Obregón
- The typical guest profile for Airbnb in Ciudad Obregón consists of primarily domestic travelers (89%), often arriving from nearby Hermosillo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 88.8% of guests.
- Key international markets include Mexico (88.8%) and United States (10%).
- Top languages spoken are Spanish (61.8%) followed by English (33.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Hermosillo and Ciudad Obregón.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ciudad Obregón Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Condominios Pilar | 44 | $1,960 | $240.36 | 37% |
| Guaymas | 117 | $931 | $110.48 | 29% |
| Álamos | 90 | $589 | $111.81 | 22% |
| Navojoa | 22 | $356 | $47.90 | 31% |
| El Fuerte | 33 | $279 | $71.79 | 20% |
| Providencia | 36 | $268 | $52.87 | 25% |