San Luis Potosí City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in San Luis Potosí, Mexico
Is Airbnb profitable in San Luis Potosí City in 2025? Explore comprehensive Airbnb analytics for San Luis Potosí City, San Luis Potosí, Mexico to uncover income potential. This 2025 STR market report for San Luis Potosí City, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 717 active listings.
Whether you're considering an Airbnb investment in San Luis Potosí City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Luis Potosí City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Luis Potosí City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Luis Potosí City (2025)
Understanding the monthly revenue variations for Airbnb listings in San Luis Potosí City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Luis Potosí City is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Luis Potosí City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,233+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $818 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $465 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $212, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Luis Potosí City
San Luis Potosí City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Luis Potosí City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Luis Potosí City:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Luis Potosí City
Average Daily Rate (ADR) Airbnb Trends in San Luis Potosí City (2025)
Effective short term rental pricing strategy in San Luis Potosí City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Luis Potosí City typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $74+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $55 or more.
- Typical properties (Median) charge around $38 per night.
- Entry-level properties (Bottom 25%) earn around $25 per night.
Average Daily Rate (ADR) Trend by Month in San Luis Potosí City
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Airbnb Seasonality Analysis & Trends in San Luis Potosí City (2025)
Peak Season (June, May, April)
- Revenue averages $759 per month
- Occupancy rates average 37.2%
- Daily rates average $50
Shoulder Season
- Revenue averages $578 per month
- Occupancy maintains around 43.3%
- Daily rates hold near $48
Low Season (January, February, March)
- Revenue drops to average $438 per month
- Occupancy decreases to average 37.1%
- Daily rates adjust to average $43
Seasonality Insights for San Luis Potosí City
- The Airbnb seasonality in San Luis Potosí City shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Luis Potosí City's highest earning potential, with monthly revenues capable of climbing to $777, occupancy reaching a high of 47.4%, and ADRs peaking at $50.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $431, occupancy could drop to 35.6%, and ADRs may adjust down to $43.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Luis Potosí City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Luis Potosí City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Luis Potosí City (2025)
Exploring the top neighborhoods for short-term rentals in San Luis Potosí City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Historico | The vibrant historical center of San Luis Potosí, known for its colonial architecture, cultural events, and a lively atmosphere. It's a prime location for tourists interested in history and culture. | Plaza de Armas, Cathedral of San Luis Potosí, La Casa de la Cultura, Museo Nacional de la Máscara, Teatro de la Paz |
| Tangamanga | A popular residential area close to the beautiful Tangamanga Park, which attracts families and outdoor enthusiasts. Ideal for hosting guests who enjoy nature and outdoor activities. | Tangamanga Park, Parque Lineal, Cultural Center of San Luis Potosí, Shopping centers, Restaurants |
| Lomas | An upscale neighborhood known for its luxury homes and proximity to amenities. This area attracts a wealthier clientele looking for comfort and convenience during their stay. | Plaza San Luis, Outlet San Luis Potosí, Luxury shopping, Fine dining experiences, Golf courses |
| Zona Industrial | An industrial area that is becoming increasingly popular with business travelers and those needing easy access to the industrial facilities, making it ideal for corporate hosting. | Industrial parks, Corporate offices, Proximity to major highways |
| Los delincuentes | A trendy and emerging area known for its nightlife, bars, and restaurants. Attracts younger crowds and tourists looking for fun and entertainment options. | Thirsty Thursday spots, Rooftop bars, Live music venues, Cultural festivals |
| San Luis Rey | A family-friendly area that offers a mix of residential living and accessibility to parks and shopping areas, perfect for families visiting the city. | Plaza de la Libertad, Cinemas, Kids' play areas, Local dining |
| Cerro de San Pedro | A historical mining town that offers unique Airbnb options for those looking to explore traditional Mexican towns and its natural landscapes, ideal for short getaways. | Historic ruins, Nature trails, Local artisan markets |
| Soledad de Graciano Sánchez | A neighboring municipality that provides more affordable Airbnb options while being close to the city center, catering to budget-conscious travelers. | Local markets, Cultural events, Parks |
Understanding Airbnb License Requirements & STR Laws in San Luis Potosí City (2025)
While San Luis Potosí City, San Luis Potosí, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Luis Potosí City to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in San Luis Potosí City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Luis Potosí Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Mamey (3 Hab)
Entire Place • 3 bedrooms
in lomas centrally located comfortable house for groups
Entire Place • 5 bedrooms
Hermosa Casa Morelos, Centro Histórico. Facturamos
Entire Place • 7 bedrooms
King David's Mansion
Entire Place • 6 bedrooms
Cheerful Apartment
Entire Place • 2 bedrooms
LA CASONA DEL DESIERTO beautiful/cozy/central
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Luis Potosí City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Luis Potosí City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Juan | 25 | $238,816 | 2599 | 4.92/5.0 |
| Jonathan | 12 | $115,813 | 1764 | 4.95/5.0 |
| HostPal | 16 | $102,991 | 583 | 4.82/5.0 |
| Leonel | 9 | $84,099 | 555 | 4.79/5.0 |
| Justo | 7 | $55,878 | 1280 | 4.96/5.0 |
| Diego | 5 | $52,241 | 986 | 4.89/5.0 |
| Jannet Guadalupe | 10 | $51,997 | 161 | 3.06/5.0 |
| Lucia | 4 | $51,935 | 472 | 4.93/5.0 |
| Potosuites | 3 | $46,763 | 101 | 4.79/5.0 |
| Laura | 5 | $45,953 | 415 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Luis Potosí City.
Dive Deeper: Advanced San Luis Potosí City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Luis Potosí City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Luis Potosí City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Luis Potosí City
- The San Luis Potosí City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.7% of the 717 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in San Luis Potosí City, Apartment/Condo properties are the most common (55%), reflecting the local real estate landscape.
- Houses represent a significant 31.2% portion, catering likely to families or larger groups.
- The presence of 9.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 4.1%) offer potential for unique stay experiences.
San Luis Potosí City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Luis Potosí City
- The dominant room capacity in San Luis Potosí City is 1 bedroom listings, making up 41.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.3% of the active Airbnb listings in San Luis Potosí City, indicating a high concentration in these sizes.
- A significant 21.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in San Luis Potosí City.
San Luis Potosí City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Luis Potosí City
- The most common guest capacity trend in San Luis Potosí City vacation rentals is listings accommodating 2 guests (28.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the San Luis Potosí City STR market, accounting for 47.6% of listings.
- 21.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Luis Potosí City.
- On average, properties in San Luis Potosí City are equipped to host 3.3 guests.
San Luis Potosí City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Luis Potosí City
- The most common availability pattern in San Luis Potosí City falls within the 271-366 days range, representing 40.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in San Luis Potosí City (31.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San Luis Potosí City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
407 listings
61.4% of total
2 Nights
151 listings
22.8% of total
3 Nights
33 listings
5% of total
4-6 Nights
14 listings
2.1% of total
7-29 Nights
9 listings
1.4% of total
30+ Nights
49 listings
7.4% of total
Key Insights
- The most prevalent minimum stay requirement in San Luis Potosí City is 1 Night, adopted by 61.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.2%) of the San Luis Potosí City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 61.4% of San Luis Potosí City hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Luis Potosí City.
San Luis Potosí City Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
348 listings
56.2% of total
Moderate
179 listings
28.9% of total
Firm
28 listings
4.5% of total
Strict
64 listings
10.3% of total
Cancellation Policy Insights for San Luis Potosí City
- The prevailing Airbnb cancellation policy trend in San Luis Potosí City is Flexible, used by 56.2% of listings.
- The market strongly favors guest-friendly terms, with 85.1% of listings offering Flexible or Moderate policies. This suggests guests in San Luis Potosí City may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 56.2% market standard in San Luis Potosí City.
- Given the high prevalence of Flexible policies (56.2%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 10.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in San Luis Potosí City.
San Luis Potosí City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Luis Potosí City
- The overall average booking lead time for vacation rentals in San Luis Potosí City is 21 days.
- Guests book furthest in advance for stays during July (average 31 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (25 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in San Luis Potosí City.
- Target marketing efforts for the Summer season well in advance (at least 25 days) to capture early planners.
- Monitor your own booking lead times against these San Luis Potosí City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Luis Potosí City (2025)
Amenity Prevalence
Amenity Insights for San Luis Potosí City
- Essential amenities in San Luis Potosí City that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Luis Potosí City: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Luis Potosí City to stay competitive.
San Luis Potosí City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Luis Potosí City
- The typical guest profile for Airbnb in San Luis Potosí City consists of primarily domestic travelers (89%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 88.5% of guests.
- Key international markets include Mexico (88.5%) and United States (8%).
- Top languages spoken are Spanish (57.8%) followed by English (34.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and San Luis Potosi.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Luis Potosí City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lomas de Comanjilla | 15 | $1,848 | $227.35 | 25% |
| Pinal de Amoles | 40 | $1,035 | $111.05 | 34% |
| Héroes de León | 12 | $864 | $193.15 | 28% |
| Ibarrilla | 10 | $774 | $62.69 | 41% |
| León de los Aldama | 18 | $768 | $108.07 | 41% |
| Aquismón | 22 | $683 | $147.99 | 17% |
| Real de Catorce | 49 | $683 | $108.87 | 23% |
| Tamasopo | 80 | $619 | $93.20 | 20% |
| Guanajuato City | 1,197 | $599 | $71.94 | 32% |
| El Naranjo | 27 | $544 | $78.99 | 22% |