Airbnb Market Analytics, Statistics and Data in San Luis Potosí City, San Luis Potosí, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in San Luis Potosí City? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in San Luis Potosí City:
How much do Airbnb hosts make on average per month in San Luis Potosí City?
The short-term rental market in San Luis Potosí City shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $551 per month
- Strong performing properties (top 25%) make $960 or more
- Best-in-class properties (top 10%) achieve $1,383+ monthly
- Entry-level properties (bottom 25%) typically earn around $235
Revenue Variations by Month
Occupancy Rates Throughout the Year in San Luis Potosí City
The market in San Luis Potosí City shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in San Luis Potosí City
Daily rates in San Luis Potosí City vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $39 per night
- Strong performing properties (top 25%) secure $55 or more
- Best-in-class properties (top 10%) pull in $73+ per night
- Entry-level properties (bottom 25%) earn around $27
Daily Rate Variations by Month
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Seasonality patterns in San Luis Potosí City
Peak Season (June, April, March)
- Revenue peaks at $874.70 per month
- Occupancy rates reach 47.10%
- Daily rates average $53.26
Shoulder Season
- Revenue averages $670.57 per month
- Occupancy maintains 40.62%
- Daily rates hold at $48.75
Low Season (November, September, January)
- Revenue drops to $398.35 per month
- Occupancy decreases to 32.61%
- Daily rates adjust to $43.69
Is it still profitable to do Airbnb in San Luis Potosí City in 2025?
Yes! San Luis Potosí City demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and monthly revenue averaging $671 and As a mature market with 733 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in San Luis Potosí City
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | The historic center of San Luis Potosí, featuring colonial architecture, rich culture, and proximity to major attractions. It's a prime location for tourists wanting to experience the city's history and vibrant life. | Plaza de Armas, Cathedral of San Luis Potosí, Museo Nacional de la Máscara, Teatro de la Paz, Museo del Ferrocarril, Palacio de Gobierno |
| Zona Universitaria | Home to San Luis Potosí's university, this area attracts students and academia, making it a great spot for short-term rentals to university visitors and families. | Universidad Autónoma de San Luis Potosí, Instituto de Formación Profesional, Plaza de la Paz, Café La Parroquia, Parque de Morales |
| Tangamanga | A large park area in the city that is popular among locals and visitors for recreation and outdoor activities. It offers a family-friendly environment and is close to amenities. | Parque Tangamanga I, Parque Tangamanga II, Cafés and restaurants nearby, Cultural events and festivals, Outdoor sports facilities |
| Lomas | An upscale neighborhood known for its spacious homes and tranquility. Ideal for long-term stays for families and professionals looking for comfort and safety. | Plaza San Luis, Cinemex, Restaurants and cafes, Nearby gardens, Shopping centers |
| San Felipe | A growing area popular with younger crowds and locals. Offers a mix of modern amenities and traditional culture, appealing for both leisure and business travelers. | Mercado San Felipe, Local eateries, Artisan shops, Cultural events, Community gatherings |
| Huasteca Potosina | A bit outside the city, Huasteca Potosina is a natural paradise. It attracts adventure seekers and nature lovers, making it ideal for Airbnb hosts looking to attract eco-tourists. | Tamul Waterfall, Cave of Swallows, El Sótano de las Golondrinas, Rio Tampaón, Hiking trails and natural parks |
| FOVISSSTE | A residential area with good accessibility to the city center. It offers affordable accommodation options for families and groups visiting the city. | Nearby parks, Shopping facilities, Local markets, Community centers |
| Santa María del Río | A charming town that is known for its traditional pottery and cultural heritage. Attracts visitors looking for authentic experiences and a taste of local life. | Local pottery workshops, Cultural and craft fairs, Historical architecture, Traditional cuisine |
Do you need a license for Airbnb in San Luis Potosí City?
We recommend checking directly with San Luis Potosí City's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in San Luis Potosí City
Casa Mamey (3 Hab)
Entire Place • 3 bedrooms
in lomas centrally located comfortable house for groups
Entire Place • 5 bedrooms
Cheerful Apartment
Entire Place • 2 bedrooms
King David's Mansion
Entire Place • 6 bedrooms
LA CASONA DEL DESIERTO beautiful/cozy/central
Entire Place • 6 bedrooms
Departamento Polanco Now 10
Entire Place • 2 bedrooms
Top Performing Professional Hosts in San Luis Potosí City
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Juan | 25 | $273,466 | 2599 | 4.92/5.0 |
| Jonathan | 12 | $114,392 | 1764 | 4.95/5.0 |
| HostPal | 16 | $113,789 | 583 | 4.82/5.0 |
| Leonel | 9 | $97,315 | 555 | 4.79/5.0 |
| Krla | 13 | $61,407 | 383 | 3.44/5.0 |
| Apoya Glb | 9 | $61,245 | 201 | 4.78/5.0 |
| Justo | 7 | $57,937 | 1280 | 4.96/5.0 |
| Potosuites | 3 | $56,411 | 101 | 4.79/5.0 |
| Jannet Guadalupe | 10 | $55,974 | 177 | 3.09/5.0 |
| Lucia | 4 | $55,374 | 472 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in San Luis Potosí City
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (70.5%), with apartment & condo and house properties comprising 85.7% of inventory
- Untapped potential in others, outdoor & mobile segments (4.2% combined)
Room Capacity Distribution
Analysis of 733 properties in San Luis Potosí City shows that 1 bedroom properties are most prevalent, making up 41.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 61.7% of all listings.
Key Insights
- Most common: 1 bedroom (41.5%)
- Least common: 4 bedrooms (1.6%)
- Market concentration: 61.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 733 properties in San Luis Potosí City reveals that 2 guests properties dominate the market, representing 28.6% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 47.7% of the market.
Key Insights
- Most common capacity: 2 guests (28.6% of market)
- Least common capacity: 1 guest (1% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 47.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 733 properties in San Luis Potosí City, the most common availability pattern is 271-366 days (40.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.3% of properties).
Key Insights
- Most common availability window: 271-366 days (40.2%)
- Most common booking duration: 91-180 days (29.3%)
- Properties with high availability (180+ days): 70.0%
- Properties with long-term bookings (180+ days): 31.1%
Minimum Stay Distributions
1 Night
420 listings
63.3% of total
2 Nights
156 listings
23.5% of total
3 Nights
36 listings
5.4% of total
4-6 Nights
15 listings
2.3% of total
7-29 Nights
9 listings
1.4% of total
30+ Nights
28 listings
4.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 86.8%
- Mid-length stays (4-6 nights) represent 2.3% of listings
- Monthly+ stays (4.2%) suggest a stable extended-stay market
- High market flexibility with 92.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
353 listings
56.4% of total
Moderate
181 listings
28.9% of total
Firm
27 listings
4.3% of total
Strict
65 listings
10.4% of total
Key Insights
- Flexible is the preferred policy at 56.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 85.3% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 4.3% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, May, averaging 26 days
- Shortest booking windows are in Feb, Oct, Nov, averaging 18 days
- Summer shows the longest average booking window at 25 days, while Fall has the shortest at 19 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 25 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Nov when lead times are shortest
Popular Airbnb Amenities in San Luis Potosí City
Below is the distribution of amenities across listings in San Luis Potosí City:
Traveler Demographics
Key Insights
- Domestic travelers make up 89% of total guests, indicating a dominant local market share.
- Primary international markets: United States (7.8%) and Canada (0.6%)
- Spanish is the top language at 59.4%, followed by English (35.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.7%
Recommendations
- Target marketing campaigns for Mexico City and San Luis Potosi markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding San Luis Potosí City. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lomas de Comanjilla | 15 | $1,878 | $221.73 | 26% |
| Pinal de Amoles | 41 | $1,041 | $108.89 | 35% |
| San Francisco del Rincón | 10 | $928 | $131.97 | 27% |
| León de los Aldama | 17 | $796 | $115.80 | 38% |
| Ibarrilla | 10 | $779 | $60.40 | 40% |
| Aquismón | 25 | $739 | $157.57 | 18% |
| Tamasopo | 79 | $722 | $98.05 | 22% |
| Real de Catorce | 51 | $718 | $109.81 | 23% |
| Guanajuato City | 1,223 | $629 | $72.65 | 33% |
| El Refugio | 18 | $627 | $51.71 | 33% |
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