Santa Cruz Xoxocotlán Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oaxaca, Mexico

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Santa Cruz Xoxocotlán in 2025? Explore comprehensive Airbnb analytics for Santa Cruz Xoxocotlán, Oaxaca, Mexico to uncover income potential. This 2025 STR market report for Santa Cruz Xoxocotlán, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 75 active listings.

Whether you're considering an Airbnb investment in Santa Cruz Xoxocotlán, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Cruz Xoxocotlán Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Santa Cruz Xoxocotlán Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$63
The average rental revenue earned for an occupied room per day in Santa Cruz Xoxocotlán.
Occupancy Rate(?)
27.5%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$5,211
Typical annual income for an Airbnb listing in Santa Cruz Xoxocotlán. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
26.8%
Strong growth (26.8%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Santa Cruz Xoxocotlán.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Santa Cruz Xoxocotlán.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
75
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Santa Cruz Xoxocotlán (2025)

Understanding the monthly revenue variations for Airbnb listings in Santa Cruz Xoxocotlán is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Cruz Xoxocotlán is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Cruz Xoxocotlán across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,764+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $915 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $470 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $232, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Santa Cruz Xoxocotlán

Santa Cruz Xoxocotlán Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Santa Cruz Xoxocotlán STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Cruz Xoxocotlán:

  • Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Santa Cruz Xoxocotlán

Average Daily Rate (ADR) Airbnb Trends in Santa Cruz Xoxocotlán (2025)

Effective short term rental pricing strategy in Santa Cruz Xoxocotlán involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Cruz Xoxocotlán typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $114+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $65 or more.
  • Typical properties (Median) charge around $40 per night.
  • Entry-level properties (Bottom 25%) earn around $25 per night.

Average Daily Rate (ADR) Trend by Month in Santa Cruz Xoxocotlán

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Airbnb Seasonality Analysis & Trends in Santa Cruz Xoxocotlán (2025)

Peak Season (April, May, June)
  • Revenue averages $1,262 per month
  • Occupancy rates average 40.7%
  • Daily rates average $56
Shoulder Season
  • Revenue averages $723 per month
  • Occupancy maintains around 32.4%
  • Daily rates hold near $57
Low Season (February, September, November)
  • Revenue drops to average $490 per month
  • Occupancy decreases to average 27.1%
  • Daily rates adjust to average $56

Seasonality Insights for Santa Cruz Xoxocotlán

  • The Airbnb seasonality in Santa Cruz Xoxocotlán shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Santa Cruz Xoxocotlán's highest earning potential, with monthly revenues capable of climbing to $1,268, occupancy reaching a high of 42.7%, and ADRs peaking at $59.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $429, occupancy could drop to 21.1%, and ADRs may adjust down to $54.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Cruz Xoxocotlán.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Santa Cruz Xoxocotlán seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Santa Cruz Xoxocotlán (2025)

Exploring the top neighborhoods for short-term rentals in Santa Cruz Xoxocotlán? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Histórico
Santa Cruz Xoxocotlán's historical center is rich in culture and tradition, making it a prime location for tourists looking to explore local heritage and cuisine.
Zocalo, Church of Santa Cruz, Traditional Markets, Local Cuisine, Cultural Festivals
San Agustín
Known for its beautiful and picturesque landscapes, San Agustín attracts visitors who seek nature and tranquility, perfect for a relaxing getaway.
San Agustín Etla, Artisan Workshops, Hiking Trails, Nature Reserves
Ocotlán
A nearby town famous for its artisans and crafts, Ocotlán is ideal for travelers interested in authentic Oaxacan culture and handmade products.
Ocotlán Market, Artisan Demonstrations, Craft Shops, Cultural Museums
Tlacolula de Matamoros
This area is famous for its weekly market, showcasing local foods and crafts, making it popular among visitors seeking an authentic experience.
Tlacolula Market, Traditional Oaxacan Cuisine, Historical Churches, Cultural Activities
El Tule
Home to the famous Tule Tree, which is a significant cultural landmark, attracting visitors who appreciate nature and local traditions.
Tule Tree, Botanical Gardens, Local Crafts, Cultural Tours
Xoxocotlán
As the main town in the region, it offers easy access to local amenities, attractions, and traditional Oaxacan culture, appealing to varied travelers.
Local Markets, Traditional Cuisine, Cultural Events, Artisan Shops
Mitla
Known for its ancient ruins and archaeological significance, Mitla attracts tourists interested in archaeology and history.
Mitla Archaeological Site, Historical Ruins, Traditional Oaxacan Crafts, Local Festivals
Teotitlán del Valle
Famous for its weaving traditions, this area draws visitors who want to learn about traditional crafts and experience rural Oaxacan life.
Weaving Workshops, Cultural Tours, Local Markets, Natural Scenery

Understanding Airbnb License Requirements & STR Laws in Santa Cruz Xoxocotlán (2025)

While Santa Cruz Xoxocotlán, Oaxaca, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Cruz Xoxocotlán to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Santa Cruz Xoxocotlán (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Cruz Xoxocotlánbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Unforgettable house to rest

Unforgettable house to rest

Entire Place • 5 bedrooms

$36,213
Revenue
40.0%
Occupancy
$256.53
Daily Rate
Spectacular and Modern Paradise Apartment

Spectacular and Modern Paradise Apartment

Entire Place • 1 bedroom

$22,017
Revenue
48.9%
Occupancy
$97.43
Daily Rate
Casa de descanso las huertas

Casa de descanso las huertas

Entire Place • 4 bedrooms

$20,432
Revenue
29.7%
Occupancy
$264.56
Daily Rate
Quinta Las Palmas Oaxaca

Quinta Las Palmas Oaxaca

Entire Place • 4 bedrooms

$19,302
Revenue
26.3%
Occupancy
$197.00
Daily Rate
Countryside house with garden and pool

Countryside house with garden and pool

Entire Place • 3 bedrooms

$19,066
Revenue
33.2%
Occupancy
$184.57
Daily Rate
Casa Las Culturas

Casa Las Culturas

Entire Place • 3 bedrooms

$17,759
Revenue
46.5%
Occupancy
$122.22
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Santa Cruz Xoxocotlán (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Santa Cruz Xoxocotlán based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Maribel5$60,4351254.98/5.0
Laura Patricia1$36,21375.00/5.0
Host #1410385711$20,43220.00/5.0
Quinta1$19,302244.71/5.0
Sara1$19,066224.64/5.0
Isabel1$17,759144.93/5.0
Casa Maria Sofia1$16,974284.61/5.0
Oliver4$16,867624.82/5.0
Alma Yuriria1$14,465105.00/5.0
Rogelio1$14,431204.50/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Cruz Xoxocotlán.

Dive Deeper: Advanced Santa Cruz Xoxocotlán STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Cruz Xoxocotlán. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Santa Cruz Xoxocotlán Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Santa Cruz Xoxocotlán

  • The Santa Cruz Xoxocotlán Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72% of the 75 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Santa Cruz Xoxocotlán, House properties are the most common (54.7%), reflecting the local real estate landscape.
  • Houses represent a significant 54.7% portion, catering likely to families or larger groups.
  • The presence of 6.7% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, outdoor/unique (combined 4.0%) offer potential for unique stay experiences.

Santa Cruz Xoxocotlán Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Santa Cruz Xoxocotlán

  • The dominant room capacity in Santa Cruz Xoxocotlán is 2 bedrooms listings, making up 32% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 58.7% of the active Airbnb listings in Santa Cruz Xoxocotlán, indicating a high concentration in these sizes.
  • A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Cruz Xoxocotlán.

Santa Cruz Xoxocotlán Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Santa Cruz Xoxocotlán

  • The most common guest capacity trend in Santa Cruz Xoxocotlán vacation rentals is listings accommodating 4 guests (21.3%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Santa Cruz Xoxocotlán STR market, accounting for 40.0% of listings.
  • 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Cruz Xoxocotlán.
  • On average, properties in Santa Cruz Xoxocotlán are equipped to host 4.0 guests.

Santa Cruz Xoxocotlán Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Santa Cruz Xoxocotlán

  • The most common availability pattern in Santa Cruz Xoxocotlán falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 86.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Santa Cruz Xoxocotlán (32%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 13.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Santa Cruz Xoxocotlán Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (50.7%)

1 Night

34 listings

50.7% of total

2 Nights (35.8%)

2 Nights

24 listings

35.8% of total

3 Nights (6%)

3 Nights

4 listings

6% of total

4-6 Nights (4.5%)

4-6 Nights

3 listings

4.5% of total

30+ Nights (3%)

30+ Nights

2 listings

3% of total

Key Insights

  • The most prevalent minimum stay requirement in Santa Cruz Xoxocotlán is 1 Night, adopted by 50.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (86.5%) of the Santa Cruz Xoxocotlán Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 50.7% of Santa Cruz Xoxocotlán hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Cruz Xoxocotlán.

Santa Cruz Xoxocotlán Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (42.9%)

Flexible

27 listings

42.9% of total

Moderate (31.7%)

Moderate

20 listings

31.7% of total

Firm (15.9%)

Firm

10 listings

15.9% of total

Strict (9.5%)

Strict

6 listings

9.5% of total

Cancellation Policy Insights for Santa Cruz Xoxocotlán

  • The prevailing Airbnb cancellation policy trend in Santa Cruz Xoxocotlán is Flexible, used by 42.9% of listings.
  • The market strongly favors guest-friendly terms, with 74.6% of listings offering Flexible or Moderate policies. This suggests guests in Santa Cruz Xoxocotlán may expect booking flexibility.
  • Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 42.9% market standard in Santa Cruz Xoxocotlán.
  • Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Santa Cruz Xoxocotlán.

Santa Cruz Xoxocotlán STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Santa Cruz Xoxocotlán

  • The overall average booking lead time for vacation rentals in Santa Cruz Xoxocotlán is 33 days.
  • Guests book furthest in advance for stays during November (average 46 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in May (average 16 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (37 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Santa Cruz Xoxocotlán.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 37 days) to capture early planners.
  • Monitor your own booking lead times against these Santa Cruz Xoxocotlán averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Santa Cruz Xoxocotlán (2025)

Amenity Prevalence

Amenity Insights for Santa Cruz Xoxocotlán

  • Essential amenities in Santa Cruz Xoxocotlán that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Kitchen, Hot water, TV are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Santa Cruz Xoxocotlán: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Santa Cruz Xoxocotlán to stay competitive.

Santa Cruz Xoxocotlán Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Santa Cruz Xoxocotlán

  • The typical guest profile for Airbnb in Santa Cruz Xoxocotlán consists of primarily domestic travelers (70%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 70.3% of guests.
  • Key international markets include Mexico (70.3%) and United States (19.6%).
  • Top languages spoken are Spanish (52.2%) followed by English (34.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Mexico City and Oaxaca.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Santa Cruz Xoxocotlán Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Oaxaca City3,247$899$89.7037%
Alvarado20$873$136.3229%
San Francisco Tutla21$858$107.0825%
San José del Pacífico86$786$105.9627%
Paraje el Ciruelar12$658$124.6832%
San Agustín Yatareni15$638$120.7721%
Santa Cruz Etla25$590$115.0925%
Tlalixtac de Cabrera42$586$95.8323%
San Francisco Lachigoló16$565$86.4822%
San Sebastián Río Hondo11$528$68.9336%

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