Airbnb Market Analytics, Statistics and Data in Santa Catarina, Nuevo León, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Santa Catarina? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Santa Catarina:
How much do Airbnb hosts make on average per month in Santa Catarina?
The short-term rental market in Santa Catarina shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,214 per month
- Strong performing properties (top 25%) make $2,182 or more
- Best-in-class properties (top 10%) achieve $2,993+ monthly
- Entry-level properties (bottom 25%) typically earn around $576
Revenue Variations by Month
Occupancy Rates Throughout the Year in Santa Catarina
The market in Santa Catarina shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Santa Catarina
Daily rates in Santa Catarina vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $69 per night
- Strong performing properties (top 25%) secure $115 or more
- Best-in-class properties (top 10%) pull in $200+ per night
- Entry-level properties (bottom 25%) earn around $46
Daily Rate Variations by Month
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Seasonality patterns in Santa Catarina
Peak Season (June, April, March)
- Revenue peaks at $1925.96 per month
- Occupancy rates reach 54.04%
- Daily rates average $107.66
Shoulder Season
- Revenue averages $1468.89 per month
- Occupancy maintains 43.58%
- Daily rates hold at $98.98
Low Season (October, September, January)
- Revenue drops to $953.54 per month
- Occupancy decreases to 35.03%
- Daily rates adjust to $89.13
Is it still profitable to do Airbnb in Santa Catarina in 2025?
Yes! Santa Catarina demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and monthly revenue averaging $1469 and The market's 103 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Santa Catarina
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Monterrey Centro | The heart of Monterrey, rich in culture and history. Central location for business and tourism, making it a prime spot for Airbnb guests. | Macroplaza, Palacio de Gobierno, Museo de Arte Contemporáneo, Catedral Metropolitana, Paseo Santa Lucía, Cerro de la Silla |
| San Pedro Garza García | Wealthy municipality adjacent to Monterrey known for its upscale living, shopping, and dining. Attracts both affluent travelers and professionals. | Plaza Fiesta San Agustín, Cumbres de Monterrey National Park, Museo del Norte, Catedral San Pedro, Parque Rufino Tamayo, Paseo de las Artes |
| Valle Oriente | Modern commercial district with high-rise buildings and shopping centers. Offers a mix of business and leisure activities for visitors. | Paseo La Fe, Plaza Valle Oriente, Cineteca Nuevo León, Mirador de la Cima, Parque Arboledas |
| Garza García | Trendy area known for its entertainment options and nightlife. Ideal for younger crowds looking for vibrant experiences. | Café con Leche, Plaza la Silla, Parque de la Amistad, Cinepolis, SKY Center |
| Los Cavazos | A picturesque area close to natural parks, perfect for eco-tourism and adventure-friendly guests. Popular for outdoor activities and retreats. | Cañon de la Huasteca, La Cola de Caballo, Parque Nacional Cumbres de Monterrey |
| Santiago | Known for its stunning natural beauty and colonial architecture. Attracts nature lovers and those looking for a getaway. | Pueblo Mágico de Santiago, Cascada Cola de Caballo, Cervecería de Colima, Mirador de la Cascada |
| Apodaca | An emerging area appealing to business travelers and those visiting local industries. Convenient location with growth potential for rental properties. | Parque Ecologico Las Garzas, Plaza Sendero |
| Tolteca | A neighborhood that offers a mix of urban living with local flavor. Close proximity to local amenities makes it ideal for long-term stays. | Parque Tolteca, Local markets and restaurants, Cultural centers |
Do you need a license for Airbnb in Santa Catarina?
We recommend checking directly with Santa Catarina's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Santa Catarina
Modern Apartment with Pool and Scenic Views
Entire Place • 3 bedrooms
Incredible Rancho en la Huasteca.
Entire Place • 3 bedrooms
Modern Stay w/ Pool, Gym, Balcony & Mountain Views
Entire Place • 2 bedrooms
Chic Apartment with Pool & Breathtaking Views
Entire Place • 3 bedrooms
Elegant Apartment w/Stunning Mountain Views & Pool
Entire Place • 3 bedrooms
Modern Comfort: Pool, Gym & Mountain Views!
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Santa Catarina
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| La Isla Vacation Rentals | 11 | $331,710 | 392 | 4.60/5.0 |
| Paulina | 5 | $65,894 | 145 | 4.96/5.0 |
| Dulce | 2 | $56,205 | 41 | 2.42/5.0 |
| Rubi | 2 | $55,383 | 81 | 4.96/5.0 |
| Gorethi | 8 | $49,950 | 238 | 4.87/5.0 |
| César | 2 | $47,404 | 112 | 4.96/5.0 |
| Aida | 4 | $34,319 | 41 | 3.67/5.0 |
| Manuel | 1 | $32,275 | 65 | 4.71/5.0 |
| Janeth | 2 | $30,420 | 151 | 4.96/5.0 |
| Gabriel | 1 | $28,022 | 100 | 4.77/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Santa Catarina
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (77.7%), with apartment & condo and house properties comprising 86.4% of inventory
- Untapped potential in others, outdoor & mobile, boutique & hotels segments (13.7% combined)
Room Capacity Distribution
Analysis of 103 properties in Santa Catarina shows that 3 bedrooms properties are most prevalent, making up 32% of the market. The market tends to favor smaller properties, with 3 bedrooms and 2 bedrooms together representing 62.1% of all listings.
Key Insights
- Most common: 3 bedrooms (32%)
- Least common: 4 bedrooms (1%)
- Market concentration: 62.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 103 properties in Santa Catarina reveals that 4 guests properties dominate the market, representing 25.2% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 46.6% of the market.
Key Insights
- Most common capacity: 4 guests (25.2% of market)
- Least common capacity: 7 guests (1.9% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 46.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 103 properties in Santa Catarina, the most common availability pattern is 271-366 days (42.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (28.2% of properties).
Key Insights
- Most common availability window: 271-366 days (42.7%)
- Most common booking duration: 31-90 days (28.2%)
- Properties with high availability (180+ days): 58.3%
- Properties with long-term bookings (180+ days): 41.7%
Minimum Stay Distributions
1 Night
27 listings
29.3% of total
2 Nights
27 listings
29.3% of total
3 Nights
12 listings
13% of total
4-6 Nights
18 listings
19.6% of total
7-29 Nights
3 listings
3.3% of total
30+ Nights
5 listings
5.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 58.6%
- Mid-length stays (4-6 nights) represent 19.6% of listings
- Monthly+ stays (5.4%) suggest a stable extended-stay market
- High market flexibility with 71.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
29 listings
34.1% of total
Moderate
24 listings
28.2% of total
Firm
16 listings
18.8% of total
Strict
16 listings
18.8% of total
Key Insights
- Flexible is the preferred policy at 34.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 62.3% of the market
- Strict policies are least common at 18.8% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Apr, May, averaging 46 days
- Shortest booking windows are in Dec, Jan, Sep, averaging 22 days
- Spring shows the longest average booking window at 46 days, while Winter has the shortest at 24 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 46 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Sep when lead times are shortest
Popular Airbnb Amenities in Santa Catarina
Below is the distribution of amenities across listings in Santa Catarina:
Traveler Demographics
Key Insights
- Domestic travelers make up 86% of total guests, indicating a dominant local market share.
- Primary international markets: United States (12%) and Canada (0.6%)
- Spanish is the top language at 58.4%, followed by English (36.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.2%
Recommendations
- Target marketing campaigns for Mexico City and Monterrey markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Santa Catarina. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Bella Unión | 10 | $4,441 | $296.52 | 37% |
| El Barrial | 13 | $2,977 | $345.54 | 37% |
| General Zuazua | 21 | $2,375 | $282.54 | 27% |
| El Cercado | 13 | $2,294 | $202.56 | 35% |
| Jame | 10 | $1,917 | $164.80 | 34% |
| Montemorelos | 20 | $1,915 | $257.95 | 28% |
| Los Rodriguez | 12 | $1,861 | $161.33 | 31% |
| Mesa de tablas | 38 | $1,792 | $296.03 | 21% |
| Arteaga | 86 | $1,736 | $193.06 | 30% |
| García | 36 | $1,531 | $130.44 | 36% |
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