Santa Catarina Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nuevo León, Mexico
Is Airbnb profitable in Santa Catarina in 2025? Explore comprehensive Airbnb analytics for Santa Catarina, Nuevo León, Mexico to uncover income potential. This 2025 STR market report for Santa Catarina, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 102 active listings.
Whether you're considering an Airbnb investment in Santa Catarina, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Catarina Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Catarina Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Catarina (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Catarina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Catarina is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Catarina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,745+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,010 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,098 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $528, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Catarina
Santa Catarina Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Catarina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Catarina:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Catarina
Average Daily Rate (ADR) Airbnb Trends in Santa Catarina (2025)
Effective short term rental pricing strategy in Santa Catarina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Catarina typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $192+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $115 or more.
- Typical properties (Median) charge around $69 per night.
- Entry-level properties (Bottom 25%) earn around $46 per night.
Average Daily Rate (ADR) Trend by Month in Santa Catarina
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Airbnb Seasonality Analysis & Trends in Santa Catarina (2025)
Peak Season (April, June, May)
- Revenue averages $1,848 per month
- Occupancy rates average 41.2%
- Daily rates average $107
Shoulder Season
- Revenue averages $1,291 per month
- Occupancy maintains around 47.7%
- Daily rates hold near $97
Low Season (January, February, September)
- Revenue drops to average $990 per month
- Occupancy decreases to average 43.3%
- Daily rates adjust to average $92
Seasonality Insights for Santa Catarina
- The Airbnb seasonality in Santa Catarina shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Catarina's highest earning potential, with monthly revenues capable of climbing to $1,901, occupancy reaching a high of 52.0%, and ADRs peaking at $108.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $973, occupancy could drop to 40.2%, and ADRs may adjust down to $86.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Catarina.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Catarina seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Catarina (2025)
Exploring the top neighborhoods for short-term rentals in Santa Catarina? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Monterrey Centro | The heart of Monterrey with a mix of business and leisure activities. Its proximity to major businesses, restaurants, and cultural sites makes it a prime area for tourists and business travelers. | Macroplaza, Paseo Santa Lucía, Cerro de la Silla, Museum of Contemporary Art, Barrio Antiguo |
| San Pedro Garza García | Known for its upscale living and proximity to Monterrey, this area attracts affluent visitors and professionals looking for luxury stays and gourmet dining. | Plaza Fiesta San Agustín, Parque Heinrsch, Cumbres de Monterrey National Park, Restaurant Row |
| Padre Mendes | A rapidly developing area with new attractions and amenities, popular among families and young travelers seeking a quieter experience without straying too far from the city. | Parque de las Aguas, Cinemex Platino, Shopping malls, Local restaurants |
| Cumbres | A residential area that appeals to tourists looking for a laid-back experience with easy access to outdoor activities and local culture. | Cumbres de Monterrey National Park, Local tianguis (street markets), Artisan craft shops |
| Valle Oriente | This district is a mix of commercial and residential, popular among business travelers and tourists for easy access to entertainment and local businesses. | Valle Oriente Park, Plaza Norte, Cinemex, Local cafés and shops |
| Santa Catarina | A picturesque municipality with a mix of urban and natural beauty. Attracts visitors seeking outdoor adventures and cultural experiences. | La Huasteca, Cañon de la Huasteca, Cultural events, Parks and outdoor areas |
| San Nicolás de los Garza | This suburb is known for its athletic facilities and educational institutions, appealing to families and young visitors interested in a local living experience. | Estadio Banorte, Neighborhood parks, Shopping centers |
| Santiago | Famous for its natural beauty and as a getaway destination for outdoor enthusiasts seeking natural parks and scenic landscapes. | Cerro del Chipinque, Parque Nacional Cumbres de Monterrey, Local restaurants with traditional cuisine |
Understanding Airbnb License Requirements & STR Laws in Santa Catarina (2025)
While Santa Catarina, Nuevo León, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Catarina to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santa Catarina (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Catarinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern Apartment with Pool and Scenic Views
Entire Place • 3 bedrooms
Modern Comfort: Pool, Gym & Mountain Views!
Entire Place • 2 bedrooms
Elegant Apartment w/Stunning Mountain Views & Pool
Entire Place • 3 bedrooms
Modern Stay w/ Pool, Gym, Balcony & Mountain Views
Entire Place • 2 bedrooms
Incredible Rancho en la Huasteca.
Entire Place • 3 bedrooms
Chic Apartment with Pool & Breathtaking Views
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Catarina (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Catarina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| La Isla Vacation Rentals | 11 | $295,793 | 392 | 4.60/5.0 |
| Paulina | 5 | $69,587 | 145 | 4.96/5.0 |
| Gorethi | 8 | $50,364 | 238 | 4.87/5.0 |
| César | 2 | $43,713 | 112 | 4.96/5.0 |
| Rubi | 2 | $42,350 | 81 | 4.96/5.0 |
| Dulce | 2 | $37,920 | 41 | 2.42/5.0 |
| Janeth | 2 | $31,447 | 151 | 4.96/5.0 |
| Aida | 4 | $31,205 | 41 | 3.67/5.0 |
| Manuel | 1 | $29,499 | 65 | 4.71/5.0 |
| Alicia | 1 | $26,874 | 103 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Catarina.
Dive Deeper: Advanced Santa Catarina STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Catarina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Catarina Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Catarina
- The Santa Catarina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.5% of the 102 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Catarina, House properties are the most common (44.1%), reflecting the local real estate landscape.
- Houses represent a significant 44.1% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others, hotel/boutique (combined 11.7%) offer potential for unique stay experiences.
Santa Catarina Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Catarina
- The dominant room capacity in Santa Catarina is 3 bedrooms listings, making up 32.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 61.8% of the active Airbnb listings in Santa Catarina, indicating a high concentration in these sizes.
- A significant 34.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Catarina.
Santa Catarina Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Catarina
- The most common guest capacity trend in Santa Catarina vacation rentals is listings accommodating 4 guests (24.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Santa Catarina STR market, accounting for 46.1% of listings.
- 30.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Catarina.
- On average, properties in Santa Catarina are equipped to host 4.0 guests.
Santa Catarina Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Catarina
- The most common availability pattern in Santa Catarina falls within the 271-366 days range, representing 39.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Santa Catarina (24.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Catarina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
28.7% of total
2 Nights
28 listings
29.8% of total
3 Nights
10 listings
10.6% of total
4-6 Nights
9 listings
9.6% of total
7-29 Nights
4 listings
4.3% of total
30+ Nights
16 listings
17% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Catarina is 2 Nights, adopted by 29.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17%) caters to monthly stays (30+ nights) in Santa Catarina, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29.8% of Santa Catarina hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Catarina.
Santa Catarina Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
28 listings
32.6% of total
Moderate
25 listings
29.1% of total
Firm
17 listings
19.8% of total
Strict
16 listings
18.6% of total
Cancellation Policy Insights for Santa Catarina
- The prevailing Airbnb cancellation policy trend in Santa Catarina is Flexible, used by 32.6% of listings.
- There's a relatively balanced mix between guest-friendly (61.7%) and stricter (38.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 32.6% market standard in Santa Catarina.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Catarina.
Santa Catarina STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Catarina
- The overall average booking lead time for vacation rentals in Santa Catarina is 20 days.
- Guests book furthest in advance for stays during October (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (31 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Santa Catarina.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 31 days) to capture early planners.
- Monitor your own booking lead times against these Santa Catarina averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Catarina (2025)
Amenity Prevalence
Amenity Insights for Santa Catarina
- Essential amenities in Santa Catarina that guests expect include: Air conditioning, Wifi, Hot water, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Catarina: Air conditioning, Wifi, Hot water, TV.
- Prioritize adding missing essentials: Air conditioning, Wifi, Hot water, TV.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Catarina to stay competitive.
Santa Catarina Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Catarina
- The typical guest profile for Airbnb in Santa Catarina consists of primarily domestic travelers (87%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 87.1% of guests.
- Key international markets include Mexico (87.1%) and United States (10.8%).
- Top languages spoken are Spanish (56.8%) followed by English (35.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Monterrey.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Catarina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bella Unión | 10 | $4,288 | $301.81 | 36% |
| El Barrial | 11 | $3,326 | $348.33 | 40% |
| El Cercado | 13 | $2,257 | $204.37 | 35% |
| General Zuazua | 21 | $2,119 | $274.95 | 26% |
| Montemorelos | 19 | $1,899 | $257.78 | 28% |
| Jame | 10 | $1,752 | $163.88 | 34% |
| Los Rodriguez | 12 | $1,675 | $164.58 | 29% |
| Mesa de tablas | 38 | $1,672 | $294.63 | 20% |
| Arteaga | 84 | $1,658 | $195.56 | 28% |
| El Diamante | 17 | $1,425 | $175.65 | 23% |