Bucerías Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nayarit, Mexico

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Bucerías in 2025? Explore comprehensive Airbnb analytics for Bucerías, Nayarit, Mexico to uncover income potential. This 2025 STR market report for Bucerías, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,592 active listings.

Whether you're considering an Airbnb investment in Bucerías, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bucerías Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Bucerías Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$197
The average rental revenue earned for an occupied room per day in Bucerías.
Occupancy Rate(?)
37.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$18,640
Typical annual income for an Airbnb listing in Bucerías. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-7.4%
Slight decrease (-7.4%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Bucerías.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Bucerías.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
1,592
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Bucerías (2025)

Understanding the monthly revenue variations for Airbnb listings in Bucerías is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bucerías is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bucerías across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,729+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,337 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,791 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $760, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Bucerías

Bucerías Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Bucerías STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bucerías:

  • Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 36%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Bucerías

Average Daily Rate (ADR) Airbnb Trends in Bucerías (2025)

Effective short term rental pricing strategy in Bucerías involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bucerías typically peaks in April and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $438+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $269 or more.
  • Typical properties (Median) charge around $162 per night.
  • Entry-level properties (Bottom 25%) earn around $104 per night.

Average Daily Rate (ADR) Trend by Month in Bucerías

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Airbnb Seasonality Analysis & Trends in Bucerías (2025)

Peak Season (January, February, April)
  • Revenue averages $3,295 per month
  • Occupancy rates average 50.5%
  • Daily rates average $223
Shoulder Season
  • Revenue averages $2,644 per month
  • Occupancy maintains around 39.0%
  • Daily rates hold near $224
Low Season (August, September, October)
  • Revenue drops to average $1,711 per month
  • Occupancy decreases to average 31.6%
  • Daily rates adjust to average $235

Seasonality Insights for Bucerías

  • The Airbnb seasonality in Bucerías shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Bucerías's highest earning potential, with monthly revenues capable of climbing to $3,610, occupancy reaching a high of 55.2%, and ADRs peaking at $244.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,475, occupancy could drop to 29.1%, and ADRs may adjust down to $196.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bucerías.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Bucerías seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Bucerías (2025)

Exploring the top neighborhoods for short-term rentals in Bucerías? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Bucerías
The heart of Bucerías filled with local restaurants, shops, and vibrant culture. A prime spot for guests looking for an authentic Mexico experience close to the beach.
Bucerías Market, El Centro, Local restaurants, Shops and boutiques, Bucerías Beach
Las Palmas
A family-friendly area with beautiful beaches and quieter streets, ideal for families and those seeking relaxation away from the hustle and bustle.
Playa Las Palmas, Family-friendly parks, Local eateries, Beachfront resorts
La Cruz de Huanacaxtle
A charming fishing village with a lovely marina, providing access to various water activities, and a quaint atmosphere.
La Cruz Marina, Flea Markets, El Rincón de Bucerías, Local seafood restaurants
Jardines del Mar
A residential area that's becoming a hotspot for tourists seeking modern amenities and close proximity to the beach.
Beaches, Local grocery stores, Restaurants, Cafes
Nuevo Vallarta
Just minutes from Bucerías, this area is known for its luxury resorts and beautiful golf courses, attracting high-end tourists.
Marina Nuevo Vallarta, Golf courses, Luxury resorts, Shopping centers
Sayulita
A bit further out, but popular with surfers and those looking for a bohemian beach vibe. Great for Airbnb due to its popularity with tourists.
Sayulita Beach, Surfing lessons, Local art shops, Restaurants, Live music
Punta de Mita
An upscale area known for its stunning beaches and luxury resorts. Attracts travelers looking for high-end experiences.
Punta de Mita Beach, Resorts, Golf courses, Fine dining
Bahía de Banderas
A large bay area that includes several picturesque beach towns. Offers a variety of experiences from local culture to luxury tourism.
Dolphin watching, Beaches, Water activities, Cultural experiences

Understanding Airbnb License Requirements & STR Laws in Bucerías (2025)

While Bucerías, Nayarit, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bucerías to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 0% licensed listings)

Top Performing Airbnb Properties in Bucerías (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Buceríasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Tayrona: Luxe Tropical Retreat for Groups

Villa Tayrona: Luxe Tropical Retreat for Groups

Entire Place • 9 bedrooms

$429,213
Revenue
84.2%
Occupancy
$1346.57
Daily Rate
Villa La Estancia RN Beachfront Penthouse

Villa La Estancia RN Beachfront Penthouse

Entire Place • 3 bedrooms

$244,724
Revenue
65.3%
Occupancy
$979.63
Daily Rate
Amazing Beach Front Villa with private pool

Amazing Beach Front Villa with private pool

Entire Place • 5 bedrooms

$169,673
Revenue
31.7%
Occupancy
$1092.18
Daily Rate
Steps from beach, pool & privacy!

Steps from beach, pool & privacy!

Entire Place • 5 bedrooms

$165,919
Revenue
61.7%
Occupancy
$709.45
Daily Rate
Villa Magna 182 Del Mar

Villa Magna 182 Del Mar

Entire Place • 5 bedrooms

$138,501
Revenue
60.0%
Occupancy
$623.48
Daily Rate
Luxury 3 BD Condo in Vallarta w/ Jacuzzi

Luxury 3 BD Condo in Vallarta w/ Jacuzzi

Entire Place • 3 bedrooms

$131,101
Revenue
53.9%
Occupancy
$586.63
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Bucerías (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Bucerías based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Del Mar47$2,206,45443244.59/5.0
Bay Property And Rentals62$657,3647794.22/5.0
Naya Homes23$623,6993834.06/5.0
Guadalupe7$623,4035974.81/5.0
Elly9$513,3952254.43/5.0
Beach Please27$501,7195684.47/5.0
Octavio8$301,978662.42/5.0
Rodrigo5$299,0833564.76/5.0
Vacasa Mexico19$293,0714234.57/5.0
Gabriel Ignacio12$280,5882444.66/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bucerías.

Dive Deeper: Advanced Bucerías STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bucerías. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Bucerías Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Bucerías

  • The Bucerías Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.8% of the 1,592 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Bucerías, Apartment/Condo properties are the most common (82.5%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique, others, outdoor/unique (combined 2.6%) offer potential for unique stay experiences.

Bucerías Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Bucerías

  • The dominant room capacity in Bucerías is 2 bedrooms listings, making up 36.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 67.3% of the active Airbnb listings in Bucerías, indicating a high concentration in these sizes.
  • A significant 27.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bucerías.

Bucerías Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Bucerías

  • The most common guest capacity trend in Bucerías vacation rentals is listings accommodating 4 guests (24.9%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Bucerías STR market, accounting for 47.3% of listings.
  • 44.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bucerías.
  • On average, properties in Bucerías are equipped to host 4.9 guests.

Bucerías Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Bucerías

  • The most common availability pattern in Bucerías falls within the 271-366 days range, representing 55.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 82.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Bucerías (29.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 18.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Bucerías Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (13.3%)

1 Night

201 listings

13.3% of total

2 Nights (25.4%)

2 Nights

385 listings

25.4% of total

3 Nights (17.5%)

3 Nights

265 listings

17.5% of total

4-6 Nights (16.4%)

4-6 Nights

248 listings

16.4% of total

7-29 Nights (8.2%)

7-29 Nights

124 listings

8.2% of total

30+ Nights (19.2%)

30+ Nights

290 listings

19.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Bucerías is 2 Nights, adopted by 25.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (19.2%) caters to monthly stays (30+ nights) in Bucerías, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 25.4% of Bucerías hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.3% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 19.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bucerías.

Bucerías Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

30 listings

2.3% of total

Super Strict 60 Days

9 listings

0.7% of total

Flexible (16.7%)

Flexible

218 listings

16.7% of total

Moderate (15.9%)

Moderate

208 listings

15.9% of total

Firm (23.1%)

Firm

302 listings

23.1% of total

Strict (41.4%)

Strict

542 listings

41.4% of total

Cancellation Policy Insights for Bucerías

  • The prevailing Airbnb cancellation policy trend in Bucerías is Strict, used by 41.4% of listings.
  • A majority (64.5%) of hosts in Bucerías utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 41.4% market standard in Bucerías.
  • With 41.4% using Strict terms, this is a viable option in Bucerías, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Bucerías.

Bucerías STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Bucerías

  • The overall average booking lead time for vacation rentals in Bucerías is 70 days.
  • Guests book furthest in advance for stays during February (average 131 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 32 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (107 days avg.) sees the longest lead times, while Summer (39 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Bucerías.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 131 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 107 days) to capture early planners.
  • Monitor your own booking lead times against these Bucerías averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Bucerías (2025)

Amenity Prevalence

Amenity Insights for Bucerías

  • Essential amenities in Bucerías that guests expect include: Wifi, Air conditioning, TV, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Pool, Hot water are common but not universal. Offering these can provide a competitive edge.
  • A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Bucerías.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Bucerías: Wifi, Air conditioning, TV, Kitchen.
  • Prioritize adding missing essentials: Wifi, Air conditioning, TV, Kitchen.
  • Consider adding popular differentiators like Essentials or Pool to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Bucerías to stay competitive.

Bucerías Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Bucerías

  • The typical guest profile for Airbnb in Bucerías consists of primarily domestic travelers (68%), often arriving from nearby Guadalajara, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 67.8% of guests.
  • Key international markets include Mexico (67.8%) and United States (17%).
  • Top languages spoken are Spanish (50.5%) followed by English (40%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Guadalajara and Zapopan.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Bucerías Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Punta de Mita90$6,372$881.4733%
Punta Mita49$5,343$838.0535%
Nayarit29$4,841$1081.2327%
Higuera Blanca35$4,813$515.6031%
Corral del Risco404$4,495$817.3731%
Litibu11$3,017$272.9736%
Boca de Tomatlán257$2,843$416.6837%
Sayulita1,385$2,002$219.9338%
San Francisco492$1,890$210.2940%
La Cruz de Huanacaxtle504$1,881$282.6635%

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