Airbnb Market Analytics, Statistics and Data in Bucerías, Nayarit, Mexico

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bucerías? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bucerías:

Average Daily Rate
$193
Occupancy Rate
37.91%
Annual Revenue
$19,733
Revenue Growth YoY
-8.20%
Best Month
March
Worst Month
September
Regulation
Low
Active Listings
1624

How much do Airbnb hosts make on average per month in Bucerías?

The short-term rental market in Bucerías shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

  • Typical properties (median) earn $1,889 per month
  • Strong performing properties (top 25%) make $3,455 or more
  • Best-in-class properties (top 10%) achieve $5,844+ monthly
  • Entry-level properties (bottom 25%) typically earn around $843

Revenue Variations by Month

Occupancy Rates Throughout the Year in Bucerías

The market in Bucerías shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

  • Typical properties (median) maintain 36% occupancy rates
  • Strong performing properties (top 25%) achieve 62% or higher
  • Best-in-class properties (top 10%) reach 81%+occupancy
  • Entry-level properties (bottom 25%) average around 17%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Bucerías

Daily rates in Bucerías vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

  • Typical properties (median) generate $160 per night
  • Strong performing properties (top 25%) secure $266 or more
  • Best-in-class properties (top 10%) pull in $427+ per night
  • Entry-level properties (bottom 25%) earn around $102

Daily Rate Variations by Month

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Seasonality patterns in Bucerías

Peak Season (March, February, January)
  • Revenue peaks at $3865.68 per month
  • Occupancy rates reach 55.10%
  • Daily rates average $246.66
Shoulder Season
  • Revenue averages $2685.93 per month
  • Occupancy maintains 40.37%
  • Daily rates hold at $222.43
Low Season (August, October, September)
  • Revenue drops to $1524.97 per month
  • Occupancy decreases to 29.35%
  • Daily rates adjust to $181.84

Is it still profitable to do Airbnb in Bucerías in 2025?

Yes! Bucerías demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and strong monthly revenue averaging $2686 and As a mature market with 1624 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy
  • Implement premium seasonal pricing strategies
  • Set longer minimum stay requirements during high-demand periods
  • Enforce stricter cancellation policies
Shoulder Season Strategy
  • Maintain competitive market-based pricing
  • Offer moderate-length stay incentives
  • Target a mix of leisure and business travelers with flexible booking terms
  • Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
  • Adjust pricing to remain competitive in the market
  • Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
  • Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Bucerías

AreaWhy Choose This AreaKey Attractions
Centro Bucerías
The heart of Bucerías, offering a mix of local culture, dining, and vibrant markets. This area is popular among tourists for its charm and proximity to the beach.
Bucerías Beach, Plaza la Pérgola, Art Walk, Local restaurants and shops, Market in the town square
North Bucerías
Known for its beautiful beaches and a more tranquil atmosphere. This area attracts families and those looking for a relaxing getaway.
Los Arroyos Verdes Community, Surf and beach activities, Laguna de Huatuquila, Local seafood restaurants
South Bucerías
A quieter section with a local vibe and beautiful beachfront properties. Ideal for those seeking peace and privacy while still close to amenities.
Beachfront cafes, Water sports rentals, Art galleries, Cultural festivals
Flamingos
A popular area for upscale resorts and gated communities. It appeals to those looking for a more luxurious stay with direct beach access.
Flamingos Golf Club, Luxury resorts, Private beach clubs, Fine dining experiences
Nuevo Vallarta
Situated just south of Bucerías, Nuevo Vallarta offers modern amenities and attractions. It's a hub for tourists and families, providing a lively atmosphere.
Marina Nuevo Vallarta, Aquaventuras Park, Golf courses, Beaches with water sports
Calle Coyula
A charming street known for its local restaurants and cafes, attracting both residents and tourists who want an authentic dining experience.
Traditional restaurants, Street food stalls, Local art shops, Community events
Chacala
A little further from Bucerías, Chacala is a picturesque beach community known for its natural beauty, perfect for ecotourism and relaxation.
Chacala Beach, Turtle Sanctuary, Hiking trails, Local artisan shops
La Cruz de Huanacaxtle
A nearby fishing village with a beautiful marina, attracting visitors looking for seafood and beautiful beaches. It's popular for its local charm.
La Cruz Marina, Fresh seafood market, Local cultural events, Beachfront seafood restaurants

Do you need a license for Airbnb in Bucerías?

We recommend checking directly with Bucerías's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.

Top Performing Airbnb Properties in Bucerías

Villa Tayrona: Luxe Tropical Retreat for Groups

Villa Tayrona: Luxe Tropical Retreat for Groups

Entire Place • 9 bedrooms

$391,135
Revenue
80.0%
Occupancy
$1305.04
Daily Rate
Villa La Estancia RN Beachfront Penthouse

Villa La Estancia RN Beachfront Penthouse

Entire Place • 3 bedrooms

$242,422
Revenue
63.6%
Occupancy
$951.07
Daily Rate
Amazing Beach Front Villa with private pool

Amazing Beach Front Villa with private pool

Entire Place • 5 bedrooms

$170,320
Revenue
36.6%
Occupancy
$1094.35
Daily Rate
Luxury condo 6 bedrooms  in Nvo.Vallarta

Luxury condo 6 bedrooms in Nvo.Vallarta

Entire Place • 6 bedrooms

$159,489
Revenue
40.0%
Occupancy
$1043.74
Daily Rate
Steps from beach, pool & privacy!

Steps from beach, pool & privacy!

Entire Place • 5 bedrooms

$156,927
Revenue
60.5%
Occupancy
$738.86
Daily Rate
Spectacular Casa Coco, Bucerias/Vallarta Villa

Spectacular Casa Coco, Bucerias/Vallarta Villa

Entire Place • 6 bedrooms

$151,691
Revenue
41.5%
Occupancy
$896.82
Daily Rate

Top Performing Professional Hosts in Bucerías

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Del Mar47$2,377,46043614.70/5.0
Bay Property And Rentals61$713,4717574.21/5.0
Naya Homes22$641,9523834.24/5.0
Guadalupe7$640,0775974.81/5.0
Beach Please27$503,9895684.47/5.0
Elly7$443,9102074.27/5.0
Vacasa Mexico19$336,0213514.31/5.0
Mariana6$324,390784.73/5.0
Rodrigo5$319,7983564.76/5.0
Maria Del Rocio11$299,9976834.64/5.0

Additional analytics on vacation rental, real estate, short term rental data in Bucerías

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Room Type Distribution

Property Type Distribution

Key Insights

  • Market dominated by entire home listings (93.2%), with apartment & condo and house properties comprising 97.0% of inventory
  • Untapped potential in boutique & hotels, others, outdoor & mobile segments (3.0% combined)

Room Capacity Distribution

Analysis of 1,624 properties in Bucerías shows that 2 bedrooms properties are most prevalent, making up 36.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 66.7% of all listings.

Key Insights

  • Most common: 2 bedrooms (36.4%)
  • Least common: 5+ bedrooms (2.9%)
  • Market concentration: 66.7% in top 2 sizes
  • Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 1,624 properties in Bucerías reveals that 4 guests properties dominate the market, representing 24.1% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 46.9% of the market.

Key Insights

  • Most common capacity: 4 guests (24.1% of market)
  • Least common capacity: 1 guest (0.1% of market)
  • Average guest capacity: 4.9 guests per property
  • Market concentration: 46.9% in top 2 capacity sizes
  • Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 1,624 properties in Bucerías, the most common availability pattern is 271-366 days (53.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (31% of properties).

Key Insights

  • Most common availability window: 271-366 days (53.7%)
  • Most common booking duration: 31-90 days (31%)
  • Properties with high availability (180+ days): 80.5%
  • Properties with long-term bookings (180+ days): 20.8%

Minimum Stay Distributions

1 Night (14.1%)

1 Night

214 listings

14.1% of total

2 Nights (27.5%)

2 Nights

418 listings

27.5% of total

3 Nights (21.1%)

3 Nights

321 listings

21.1% of total

4-6 Nights (20.8%)

4-6 Nights

316 listings

20.8% of total

7-29 Nights (8.2%)

7-29 Nights

124 listings

8.2% of total

30+ Nights (8.2%)

30+ Nights

125 listings

8.2% of total

Key Insights

  • Short stays (1-2 nights) dominate the market at 41.6%
  • Mid-length stays (4-6 nights) represent 20.8% of listings
  • Monthly+ stays (8.2%) suggest a stable extended-stay market
  • High market flexibility with 62.7% accepting 3 nights or less

Recommendations

  • Set minimum stays between 2-3 nights to align with market standards
  • Adjust minimum stays seasonally based on demand patterns
  • Consider monthly stay discounts to capture the growing extended-stay market
  • Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (2.2%)

Super Strict 30 Days

30 listings

2.2% of total

Super Strict 60 Days (0.7%)

Super Strict 60 Days

9 listings

0.7% of total

Flexible (16.5%)

Flexible

221 listings

16.5% of total

Moderate (16%)

Moderate

214 listings

16% of total

Firm (22.8%)

Firm

305 listings

22.8% of total

Strict (41.7%)

Strict

557 listings

41.7% of total

Key Insights

  • Strict is the preferred policy at 41.7% of listings
  • Stricter policies (Firm & Strict) dominate at 64.5% of the market
  • Strong market consensus around Strict policies
  • Super Strict 60 Days policies are least common at 0.7% of listings

Recommendations

  • The market supports stricter policies, with 64.5% using Firm or Strict terms
  • Strong market preference for Strict policies suggests this should be your baseline

Booking Lead Time Trends

Key Insights

  • Peak booking lead times occur in Jan, Feb, Mar, averaging 99 days
  • Shortest booking windows are in Jun, Aug, Sep, averaging 33 days
  • Winter shows the longest average booking window at 96 days, while Summer has the shortest at 39 days

Recommendations

  • Implement dynamic pricing strategies for Winter bookings at least 96 days in advance
  • Consider early bird discounts during Summer to encourage longer lead times
  • Focus on last-minute booking promotions during Jun-Sep when lead times are shortest

Popular Airbnb Amenities in Bucerías

Below is the distribution of amenities across listings in Bucerías:

Traveler Demographics

Guest Origin Distribution
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Age Distribution

Key Insights

  • Domestic travelers make up 66% of total guests, indicating a significant local market share.
  • Primary international markets: United States (18.1%) and Canada (14.4%)
  • Spanish is the top language at 51.9%, followed by English (41.8%)
  • Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.7%

Recommendations

  • Target marketing campaigns for Guadalajara and Zapopan markets
  • Develop localized content for United States and Canada
  • Prioritize Spanish and English language support
  • Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
  • Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Bucerías. These nearby markets offer diverse opportunities for property investors and hosts:

MarketPropertiesMonthly RevenueDaily RateOccupancy
Punta de Mita91$6,590$873.6534%
Punta Mita52$5,375$788.5035%
Nayarit28$5,248$940.1530%
Corral del Risco405$4,349$760.2833%
Higuera Blanca37$4,237$468.2534%
Litibu12$3,317$266.7637%
Boca de Tomatlán255$3,073$427.4237%
La Cruz de Huanacaxtle494$2,062$285.9436%
Sayulita1,405$2,040$209.7039%
San Francisco506$1,885$212.8340%

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