Tepoztlán Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Morelos, Mexico
Is Airbnb profitable in Tepoztlán in 2025? Explore comprehensive Airbnb analytics for Tepoztlán, Morelos, Mexico to uncover income potential. This 2025 STR market report for Tepoztlán, based on AirROI data from September 2024 to August 2025, reveals key trends in the market of 800 active listings.
Whether you're considering an Airbnb investment in Tepoztlán, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tepoztlán Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tepoztlán Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tepoztlán (2025)
Understanding the monthly revenue variations for Airbnb listings in Tepoztlán is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tepoztlán is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tepoztlán across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,606+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,447 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $593 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $261, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tepoztlán
Tepoztlán Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tepoztlán STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tepoztlán:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tepoztlán
Average Daily Rate (ADR) Airbnb Trends in Tepoztlán (2025)
Effective short term rental pricing strategy in Tepoztlán involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tepoztlán typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $294+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $144 or more.
- Typical properties (Median) charge around $79 per night.
- Entry-level properties (Bottom 25%) earn around $50 per night.
Average Daily Rate (ADR) Trend by Month in Tepoztlán
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Airbnb Seasonality Analysis & Trends in Tepoztlán (2025)
Peak Season (December, April, July)
- Revenue averages $1,633 per month
- Occupancy rates average 31.3%
- Daily rates average $141
Shoulder Season
- Revenue averages $1,358 per month
- Occupancy maintains around 28.4%
- Daily rates hold near $137
Low Season (February, May, June)
- Revenue drops to average $1,238 per month
- Occupancy decreases to average 26.8%
- Daily rates adjust to average $139
Seasonality Insights for Tepoztlán
- The Airbnb seasonality in Tepoztlán shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tepoztlán's highest earning potential, with monthly revenues capable of climbing to $1,856, occupancy reaching a high of 35.0%, and ADRs peaking at $145.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,203, occupancy could drop to 23.6%, and ADRs may adjust down to $132.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tepoztlán.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tepoztlán seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tepoztlán (2025)
Exploring the top neighborhoods for short-term rentals in Tepoztlán? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The historic center of Tepoztlán, known for its vibrant atmosphere, markets, and cultural festivals. Ideal for tourists looking to immerse themselves in local culture and history. | El Tepozteco National Park, Main Church of Tepoztlán, Local Artisan Market, Tepozteco Pyramid, Traditional Cuisine Restaurants |
| Ahuatepec | A residential area known for its natural beauty and tranquility. Attractive for visitors seeking a peaceful retreat with proximity to nature. | Canyon of the Coyote, Hiking Trails, Yoga Retreats, Natural Pools, Mayan Temazcal Ceremonies |
| Tepoztlán Mountains | Surrounded by stunning mountainous landscapes, this area is popular with adventure seekers and those looking for breathtaking views. | Hiking in the Mountains, Panoramic Views, Mountain Lodges, Nature Photography Spots, Wildlife Watching |
| Las Palmas | A secluded area with lush vegetation and rustic charm, often appealing to tourists who want a quiet getaway, yet close to the town. | Local Fruit Farms, Cultural Workshops, Nature Trails, Traditional Crafts, Relaxing Spas |
| El Ocotito | A region known for its eco-friendly accommodations and sustainable tourism practices, ideal for environmentally conscious travelers. | Eco-Lodges, Organic Farms, Sustainable Tourism Activities, Workshops on Sustainability, Natural Reserves |
| San Juan | A quaint neighborhood that offers an authentic Mexican experience. Great for those looking for a blend of community and culture. | Local Festivals, Artisan Shops, Cultural Heritage Sites, Traditional Cuisine, Local Vineyards |
| Zacatepec | An upcoming area with growing tourism potential, appealing to travelers looking for less touristy, authentic experiences. | Local Markets, Traditional Music Events, Cultural Experiences, Artisans, Scenic Views |
| La Sierrezuela | A luxurious area on the outskirts known for its private retreats and high-end amenities, popular among affluent tourists. | Private Villas, Gourmet Restaurants, Spa Services, Golf Courses, Exclusive Event Spaces |
Understanding Airbnb License Requirements & STR Laws in Tepoztlán (2025)
While Tepoztlán, Morelos, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tepoztlán to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Tepoztlán (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tepoztlánbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Prisma
Entire Place • 6 bedrooms
Casa Juana Tepoztlán
Entire Place • 8 bedrooms
Incredible Villa in Tepoztlán for 18 people
Entire Place • 9 bedrooms
Casa Trapiche. Beautiful garden, pool and jacuzzi.
Entire Place • 5 bedrooms
Casa Mediterranea (Casa de Adobe)
Entire Place • 5 bedrooms
Casa Pomona - Your Tropical Mountain Oasis
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tepoztlán (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tepoztlán based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David | 19 | $348,734 | 759 | 4.81/5.0 |
| Coral | 2 | $292,674 | 150 | 4.89/5.0 |
| Alejandro | 5 | $291,970 | 541 | 4.93/5.0 |
| Fernando | 30 | $238,096 | 2095 | 4.68/5.0 |
| Denise | 7 | $230,839 | 132 | 4.62/5.0 |
| Pablo | 1 | $210,246 | 117 | 4.95/5.0 |
| Lucia | 3 | $209,050 | 156 | 4.92/5.0 |
| Ale Y Cris | 11 | $183,283 | 1128 | 4.87/5.0 |
| Paola Figueroa | 3 | $173,461 | 17 | 4.96/5.0 |
| Alberto | 5 | $165,958 | 868 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tepoztlán.
Dive Deeper: Advanced Tepoztlán STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tepoztlán. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTepoztlán Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tepoztlán
- The Tepoztlán Airbnb market composition is heavily skewed towards Private Room listings, which make up 51.6% of the 800 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tepoztlán, House properties are the most common (48.5%), reflecting the local real estate landscape.
- Houses represent a significant 48.5% portion, catering likely to families or larger groups.
- The presence of 22.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 2.3%) offer potential for unique stay experiences.
Tepoztlán Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tepoztlán
- The dominant room capacity in Tepoztlán is 1 bedroom listings, making up 45.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.3% of the active Airbnb listings in Tepoztlán, indicating a high concentration in these sizes.
- A significant 22.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tepoztlán.
Tepoztlán Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tepoztlán
- The most common guest capacity trend in Tepoztlán vacation rentals is listings accommodating 2 guests (32.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Tepoztlán STR market, accounting for 50.0% of listings.
- 24.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tepoztlán.
- On average, properties in Tepoztlán are equipped to host 3.3 guests.
Tepoztlán Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tepoztlán
- The most common availability pattern in Tepoztlán falls within the 271-366 days range, representing 68% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tepoztlán (38.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tepoztlán Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
513 listings
64.4% of total
2 Nights
181 listings
22.7% of total
3 Nights
9 listings
1.1% of total
4-6 Nights
2 listings
0.3% of total
7-29 Nights
2 listings
0.3% of total
30+ Nights
89 listings
11.2% of total
Key Insights
- The most prevalent minimum stay requirement in Tepoztlán is 1 Night, adopted by 64.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.1%) of the Tepoztlán Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.2%) caters to monthly stays (30+ nights) in Tepoztlán, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 64.4% of Tepoztlán hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tepoztlán.
Tepoztlán Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
295 listings
37.2% of total
Moderate
255 listings
32.2% of total
Firm
74 listings
9.3% of total
Strict
169 listings
21.3% of total
Cancellation Policy Insights for Tepoztlán
- The prevailing Airbnb cancellation policy trend in Tepoztlán is Flexible, used by 37.2% of listings.
- There's a relatively balanced mix between guest-friendly (69.4%) and stricter (30.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.2% market standard in Tepoztlán.
- Regularly review your cancellation policy against competitors and market demand shifts in Tepoztlán.
Tepoztlán STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tepoztlán
- The overall average booking lead time for vacation rentals in Tepoztlán is 26 days.
- Guests book furthest in advance for stays during November (average 34 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (30 days avg.) sees the longest lead times, while Summer (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Tepoztlán.
- Target marketing efforts for the Fall season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Tepoztlán averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tepoztlán (2025)
Amenity Prevalence
Amenity Insights for Tepoztlán
- Essential amenities in Tepoztlán that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Free parking on premises, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tepoztlán: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Hot water or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tepoztlán to stay competitive.
Tepoztlán Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tepoztlán
- The typical guest profile for Airbnb in Tepoztlán consists of primarily domestic travelers (81%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 80.6% of guests.
- Key international markets include Mexico (80.6%) and United States (10.3%).
- Top languages spoken are Spanish (46.5%) followed by English (38.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Puebla.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tepoztlán Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| El Santuario | 43 | $2,670 | $422.55 | 26% |
| Yautepec de Zaragoza | 12 | $2,378 | $284.01 | 28% |
| Cerro Gordo | 43 | $2,376 | $413.46 | 23% |
| Tepeji del Rio de Ocampo | 12 | $2,178 | $323.16 | 26% |
| Rancho San Diego | 19 | $2,084 | $262.76 | 30% |
| Avandaro | 229 | $1,977 | $403.15 | 25% |
| La Ladrillera | 30 | $1,805 | $250.16 | 30% |
| Xalmolonco | 23 | $1,796 | $279.26 | 29% |
| Lomas de Cocoyoc | 141 | $1,631 | $246.39 | 28% |
| Granjas Mérida | 24 | $1,627 | $258.81 | 31% |