Airbnb Market Analytics, Statistics and Data in Tepoztlán, Morelos, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tepoztlán? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tepoztlán:
How much do Airbnb hosts make on average per month in Tepoztlán?
The short-term rental market in Tepoztlán shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $849 per month
- Strong performing properties (top 25%) make $1,882 or more
- Best-in-class properties (top 10%) achieve $4,167+ monthly
- Entry-level properties (bottom 25%) typically earn around $341
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tepoztlán
The market in Tepoztlán shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 26% occupancy rates
- Strong performing properties (top 25%) achieve 43% or higher
- Best-in-class properties (top 10%) reach 64%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tepoztlán
Daily rates in Tepoztlán vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $82 per night
- Strong performing properties (top 25%) secure $156 or more
- Best-in-class properties (top 10%) pull in $300+ per night
- Entry-level properties (bottom 25%) earn around $50
Daily Rate Variations by Month
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Seasonality patterns in Tepoztlán
Peak Season (March, April, June)
- Revenue peaks at $2071.07 per month
- Occupancy rates reach 36.04%
- Daily rates average $148.95
Shoulder Season
- Revenue averages $1732.64 per month
- Occupancy maintains 30.73%
- Daily rates hold at $141.40
Low Season (October, September, January)
- Revenue drops to $1343.51 per month
- Occupancy decreases to 26.63%
- Daily rates adjust to $131.29
Is it still profitable to do Airbnb in Tepoztlán in 2025?
Yes! Tepoztlán demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 31% and solid monthly revenue averaging $1733 and As a mature market with 735 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tepoztlán
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Zona Centro | The heart of Tepoztlán, known for its charming streets, local markets, and cultural heritage. It's a prime spot for tourists who want to experience the local culture and cuisine. | Tepoztlán Market, El Tepozteco Pyramid, Church of Our Lady of the Nativity, Local artisan shops, Restaurants and cafes |
| Amatlán | A picturesque village right next to Tepoztlán, known for its eco-friendly vibes and traditional lifestyle. Appeals to tourists seeking a peaceful retreat in nature. | El Chiflón Waterfall, Amatlán Natural Park, Local hiking trails, Traditional festivals, Artisan workshops |
| Cerro del Tepozteco | An area known for its stunning hiking trails and views, attracting adventure seekers and nature lovers. Offers a unique experience for those wanting to connect with nature. | Tepozteco National Park, Hiking to Tepozteco Pyramid, Scenic viewpoints, Flora and fauna diversity |
| Santo Domingo | A tranquil neighborhood within Tepoztlán, popular for its relaxing atmosphere and close proximity to nature. Great for families and those looking for a quiet getaway. | Cascabel and Amatlán rivers, Family-friendly parks, Boutique hotels, Yoga retreats |
| La Ruta del Tepozteco | A scenic route popular for its viewpoints and local gastronomy. A unique experience for foodies and adventure enthusiasts alike. | Local eateries, Food festivals, Scenic viewpoints, Cultural sites |
| Huachinango | A less touristy area, perfect for those looking for an authentic Tepoztlán experience. Great for visitors wanting to explore the town's history and culture. | Historical houses, Local festivals, Artisan markets, Hidden gems |
| Tepoztlán Valley | Known for its lush landscapes and tranquility, ideal for eco-tourism and relaxation. Attracts visitors interested in wellness and nature. | Yoga retreats, Natural spas, Hiking spots, Organic farms |
| El Calvario | A serene area known for its spirituality and relaxation spots. Popular among those seeking wellness retreats and spiritual healing. | Spiritual retreats, Scenic hiking paths, Meditation centers |
Do you need a license for Airbnb in Tepoztlán?
We recommend checking directly with Tepoztlán's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Tepoztlán
Casa Prisma
Entire Place • 6 bedrooms
Casa Lumeria Tepoztlán
Entire Place • 5 bedrooms
Casa Pomona- Your Tropical Mountain Oasis
Entire Place • 6 bedrooms
La Cañada
Entire Place • 5 bedrooms
Casa Mediterranea (Casa de Adobe)
Entire Place • 5 bedrooms
Villa Luna Tepoztlán
Entire Place • 7 bedrooms
Top Performing Professional Hosts in Tepoztlán
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David | 19 | $452,000 | 630 | 4.31/5.0 |
| Denise | 7 | $250,352 | 118 | 2.72/5.0 |
| Fernando | 23 | $245,736 | 1730 | 4.31/5.0 |
| Ale Y Cris | 10 | $241,393 | 1102 | 4.88/5.0 |
| Luis | 2 | $228,019 | 91 | 4.96/5.0 |
| Coral | 2 | $221,418 | 138 | 2.39/5.0 |
| Pablo | 1 | $218,305 | 110 | 4.95/5.0 |
| Alejandro | 4 | $200,907 | 394 | 4.92/5.0 |
| Lucia | 3 | $198,642 | 136 | 4.91/5.0 |
| Mas Relax | 1 | $197,914 | 12 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Tepoztlán
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (51.7%), with house and boutique & hotels properties comprising 71.8% of inventory
- Strong specialty sector (33.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (2.3% combined)
Room Capacity Distribution
Analysis of 735 properties in Tepoztlán shows that 1 bedroom properties are most prevalent, making up 45.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 57.3% of all listings.
Key Insights
- Most common: 1 bedroom (45.9%)
- Least common: 4 bedrooms (6.1%)
- Market concentration: 57.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 735 properties in Tepoztlán reveals that 2 guests properties dominate the market, representing 33.1% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 8+ guests make up 51.6% of the market.
Key Insights
- Most common capacity: 2 guests (33.1% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 51.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 735 properties in Tepoztlán, the most common availability pattern is 271-366 days (54.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.7% of properties).
Key Insights
- Most common availability window: 271-366 days (54.8%)
- Most common booking duration: 31-90 days (32.7%)
- Properties with high availability (180+ days): 83.3%
- Properties with long-term bookings (180+ days): 17.4%
Minimum Stay Distributions
1 Night
451 listings
64.9% of total
2 Nights
196 listings
28.2% of total
3 Nights
20 listings
2.9% of total
4-6 Nights
4 listings
0.6% of total
7-29 Nights
2 listings
0.3% of total
30+ Nights
22 listings
3.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 93.1%
- Mid-length stays (4-6 nights) represent 0.6% of listings
- Monthly+ stays (3.2%) suggest a stable extended-stay market
- High market flexibility with 96.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
232 listings
36.4% of total
Moderate
197 listings
30.9% of total
Firm
54 listings
8.5% of total
Strict
154 listings
24.2% of total
Key Insights
- Flexible is the preferred policy at 36.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 67.3% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 8.5% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Apr, Oct, averaging 40 days
- Shortest booking windows are in Jul, Aug, Sep, averaging 27 days
- Fall shows the longest average booking window at 36 days, while Summer has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 36 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Sep when lead times are shortest
Popular Airbnb Amenities in Tepoztlán
Below is the distribution of amenities across listings in Tepoztlán:
Traveler Demographics
Key Insights
- Domestic travelers make up 83.2% of total guests, indicating a dominant local market share.
- Primary international markets: United States (9.8%) and Canada (1.2%)
- Spanish is the top language at 51.1%, followed by English (39.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.3%
Recommendations
- Target marketing campaigns for Mexico City and Puebla markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tepoztlán. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| El Santuario | 34 | $3,780 | $432.95 | 30% |
| Cerro Gordo | 37 | $3,659 | $440.37 | 28% |
| Tepeji del Rio de Ocampo | 12 | $3,468 | $315.90 | 31% |
| Yautepec de Zaragoza | 12 | $3,258 | $256.62 | 29% |
| Rancho San Diego | 19 | $2,548 | $263.15 | 34% |
| La Ladrillera | 29 | $2,476 | $236.45 | 31% |
| Xalmolonco | 21 | $2,269 | $277.07 | 31% |
| Avandaro | 228 | $2,259 | $422.10 | 26% |
| Atlatlahucan | 68 | $2,205 | $250.47 | 30% |
| Guerrero | 28 | $2,095 | $193.59 | 30% |
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