Airbnb Market Analytics, Statistics and Data in Tequila, Jalisco, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tequila? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tequila:
How much do Airbnb hosts make on average per month in Tequila?
The short-term rental market in Tequila shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $704 per month
- Strong performing properties (top 25%) make $1,499 or more
- Best-in-class properties (top 10%) achieve $2,646+ monthly
- Entry-level properties (bottom 25%) typically earn around $299
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tequila
The market in Tequila shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 24% occupancy rates
- Strong performing properties (top 25%) achieve 44% or higher
- Best-in-class properties (top 10%) reach 65%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tequila
Daily rates in Tequila vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $77 per night
- Strong performing properties (top 25%) secure $115 or more
- Best-in-class properties (top 10%) pull in $180+ per night
- Entry-level properties (bottom 25%) earn around $53
Daily Rate Variations by Month
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Seasonality patterns in Tequila
Peak Season (June, March, February)
- Revenue peaks at $1569.24 per month
- Occupancy rates reach 36.53%
- Daily rates average $104.38
Shoulder Season
- Revenue averages $1161.57 per month
- Occupancy maintains 29.70%
- Daily rates hold at $97.27
Low Season (August, January, September)
- Revenue drops to $716.45 per month
- Occupancy decreases to 24.33%
- Daily rates adjust to $89.46
Is it still profitable to do Airbnb in Tequila in 2025?
Yes! Tequila demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 30% and monthly revenue averaging $1162 and With 300 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tequila
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | The cultural heart of Tequila, known for its historic buildings and vibrant local life. A prime spot to attract tourists interested in the deep heritage of Tequila and the experiences surrounding tequila production. | Tequila Museum, Plaza Principal, La Cofradía Tequila, Frida Kahlo Museum, Tequila Distilleries |
| Amatlan | A nearby picturesque town that offers a more tranquil atmosphere with natural beauty. Perfect for visitors looking for a peaceful getaway after exploring the bustling town of Tequila. | Natural Springs, Attractions of Lush Greenery, Photography and Hiking Opportunities |
| Agave Fields | Famous for its sprawling agave plantations, which are essential to tequila production. It attracts tourists interested in learning about the tequila-making process and scenic views of the fields. | Agave Landscape, Tequila Factories, Scenic Tours, Photo Opportunities, Cultural Heritage Sites |
| Nevado de Colima National Park | A beautiful natural park nearby, perfect for nature enthusiasts and eco-tourists. Ideal for those looking to blend their tequila tour with outdoor adventures. | Hiking Trails, Bird Watching, Scenic Views, Natural Flora and Fauna |
| Tequila Express Tours | A unique train experience that showcases the beauty of the area while providing access to various distilleries. Great for visitors who want a different transportation and tour experience. | Tequila Train Tours, Distillery Visits, Scenic Ride through Agave Fields |
| Los Altos de Jalisco | A region known for its traditional architecture and cultural heritage. It attracts guests interested in authentic local experience away from the main tourist spots. | Traditional Towns, Cultural Festivals, Historic Churches, Local Artisans |
| Margaritas Beach | A popular spot for relaxation and enjoying local beach activities. Attracts both domestic and international tourists looking for leisure and scenic beauty in a quieter setting. | Beach Activities, Relaxing Spots, Local Seafood Restaurants |
| Arenal de Tequila | A calm and scenic area that offers a perfect escape for families or couples looking for a peaceful retreat with beautiful views of the surrounding landscape. | Scenic Views, Outdoor Activities, Peaceful Retreat Spots |
Do you need a license for Airbnb in Tequila?
We recommend checking directly with Tequila's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Tequila
Jevilu house in the heart of tequila
Entire Place • 5 bedrooms
Casa Clementina
Entire Place • 6 bedrooms
Casa Hidalgo - Tequila
Entire Place • 6 bedrooms
Casa Cofradía
Entire Place • 5 bedrooms
Casa Mango
Entire Place • 4 bedrooms
Casa Azalea Centric garage/ pool Up to 16 ps
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Tequila
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Granfitrion | 8 | $156,182 | 850 | 3.10/5.0 |
| Roberto | 2 | $133,684 | 55 | 4.76/5.0 |
| Sandra | 1 | $117,095 | 88 | 4.90/5.0 |
| Rosario | 5 | $107,677 | 318 | 4.79/5.0 |
| Aarón Tonatiuh | 1 | $106,208 | 146 | 4.92/5.0 |
| Jennifer Griselda | 2 | $92,077 | 531 | 4.87/5.0 |
| Eduardo | 13 | $83,937 | 1206 | 4.71/5.0 |
| Tequila | 2 | $70,514 | 386 | 4.83/5.0 |
| Heriberto | 1 | $68,376 | 18 | 4.44/5.0 |
| Laila | 3 | $63,981 | 668 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Tequila
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (75.7%), with house and apartment & condo properties comprising 82.6% of inventory
- Untapped potential in outdoor & mobile segments (1.3% combined)
Room Capacity Distribution
Analysis of 300 properties in Tequila shows that 1 bedroom properties are most prevalent, making up 30.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.7% of all listings.
Key Insights
- Most common: 1 bedroom (30.3%)
- Least common: 5+ bedrooms (4%)
- Market concentration: 60.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 300 properties in Tequila reveals that 8+ guests properties dominate the market, representing 31.7% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 46.3% of the market.
Key Insights
- Most common capacity: 8+ guests (31.7% of market)
- Least common capacity: 3 guests (4.3% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 46.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 300 properties in Tequila, the most common availability pattern is 271-366 days (56.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (35.7% of properties).
Key Insights
- Most common availability window: 271-366 days (56.7%)
- Most common booking duration: 31-90 days (35.7%)
- Properties with high availability (180+ days): 81.3%
- Properties with long-term bookings (180+ days): 21.3%
Minimum Stay Distributions
1 Night
272 listings
96.8% of total
2 Nights
7 listings
2.5% of total
30+ Nights
2 listings
0.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 99.3%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (0.7%) suggest a stable extended-stay market
- High market flexibility with 99.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
107 listings
38.8% of total
Moderate
81 listings
29.3% of total
Firm
29 listings
10.5% of total
Strict
59 listings
21.4% of total
Key Insights
- Flexible is the preferred policy at 38.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 68.1% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 10.5% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, May, Oct, averaging 37 days
- Shortest booking windows are in Jul, Aug, Feb, averaging 25 days
- Spring shows the longest average booking window at 34 days, while Winter has the shortest at 26 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 34 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Feb when lead times are shortest
Popular Airbnb Amenities in Tequila
Below is the distribution of amenities across listings in Tequila:
Traveler Demographics
Key Insights
- Domestic travelers make up 70.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (25.4%) and Canada (1.3%)
- Spanish is the top language at 58.2%, followed by English (37.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.3%
Recommendations
- Target marketing campaigns for Mexico City and Guadalajara markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tequila. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| San Juan Cosalá | 85 | $2,611 | $238.66 | 32% |
| Cajititlán | 23 | $2,408 | $230.21 | 30% |
| San Pedro Tesistán | 12 | $2,356 | $288.71 | 24% |
| Puerto de las Cuevas | 21 | $1,911 | $132.63 | 39% |
| San Francisco | 506 | $1,885 | $212.83 | 40% |
| San Luis Soyatlán | 23 | $1,771 | $175.75 | 26% |
| La Calera | 23 | $1,553 | $220.94 | 27% |
| La Huerta | 278 | $1,528 | $260.59 | 30% |
| La Laguna | 32 | $1,506 | $175.95 | 32% |
| Los Espinos | 12 | $1,496 | $157.14 | 32% |
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