Tequila Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Jalisco, Mexico
Is Airbnb profitable in Tequila in 2025? Explore comprehensive Airbnb analytics for Tequila, Jalisco, Mexico to uncover income potential. This 2025 STR market report for Tequila, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 356 active listings.
Whether you're considering an Airbnb investment in Tequila, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tequila Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tequila Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tequila (2025)
Understanding the monthly revenue variations for Airbnb listings in Tequila is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tequila is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tequila across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,804+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $910 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $466 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $211, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tequila
Tequila Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tequila STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tequila:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tequila
Average Daily Rate (ADR) Airbnb Trends in Tequila (2025)
Effective short term rental pricing strategy in Tequila involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tequila typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $179+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $119 or more.
- Typical properties (Median) charge around $76 per night.
- Entry-level properties (Bottom 25%) earn around $52 per night.
Average Daily Rate (ADR) Trend by Month in Tequila
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Airbnb Seasonality Analysis & Trends in Tequila (2025)
Peak Season (December, October, July)
- Revenue averages $878 per month
- Occupancy rates average 27.0%
- Daily rates average $96
Shoulder Season
- Revenue averages $778 per month
- Occupancy maintains around 24.9%
- Daily rates hold near $96
Low Season (February, May, September)
- Revenue drops to average $715 per month
- Occupancy decreases to average 24.5%
- Daily rates adjust to average $95
Seasonality Insights for Tequila
- The Airbnb seasonality in Tequila shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tequila's highest earning potential, with monthly revenues capable of climbing to $954, occupancy reaching a high of 31.1%, and ADRs peaking at $104.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $708, occupancy could drop to 20.9%, and ADRs may adjust down to $90.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tequila.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tequila seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tequila (2025)
Exploring the top neighborhoods for short-term rentals in Tequila? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tequila Centro | The heart of Tequila, Jalisco, this area offers a vibrant atmosphere with many distilleries and traditional restaurants, making it a hotspot for tourists seeking an authentic experience. | Tequila Distilleries, Tequila Museum, Plaza Principal, Parroquia Santiago Apostol, Casa Sauza, La Cata Tequila Tasting |
| Arenal | A small town near Tequila that's known for its tranquil environment and beautiful agave fields. It's perfect for those looking to experience the rural side of Tequila and its production. | Agave Fields, Cerro del Tequila, Local Ranches, Artisan Workshops |
| Amatitan | A nearby municipality famous for its own tequila production with picturesque views and fewer crowds, ideal for travelers looking for relaxation and exploration of traditional tequila-making. | Tequila Distilleries, Agave Tours, Cultural Festivals |
| El Arenal | An emerging area in the tequila region, it offers beautiful landscapes and cultural experiences related to agave harvesting and tequila production. | Agave Plantations, Cultural Tours, Tequila Experience Workshops |
| Tequila Volcano | An adventurous spot offering hiking and stunning views of the region, attracting nature lovers and outdoor enthusiasts. | Hiking Trails, Scenic Viewpoints, Agave Landscape |
| Cruz de Loreto | A quaint area known for its stunning views of the agave fields and a traditional lifestyle, appealing to tourists looking for a unique experience. | Local Artisans, Community Festivals, Agave Cultivation Tours |
| Tequila's Historic District | Rich in culture and history, the historic district features colonial architecture, museums, and local cuisine, making it a popular choice for history buffs. | Museo Nacional del Tequila, Historic Architecture, Local Markets |
| La Jima | Known for its traditional distilleries and family-run businesses, this rural area offers a genuine taste of Tequila's heritage and hospitality. | Local Distilleries, Farm Tours, Traditional Cuisine |
Understanding Airbnb License Requirements & STR Laws in Tequila (2025)
While Tequila, Jalisco, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tequila to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Tequila (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tequilabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Jevilu in the heart of Tequila
Entire Place • 5 bedrooms
Casa Clementina
Entire Place • 6 bedrooms
CASA DE CAMPO RG (15 minutes from Cantaritos El Güero)
Entire Place • 5 bedrooms
Casa Azalea Downtown garage/pool Up to 16 people
Entire Place • 4 bedrooms
Casa MG, Tequila, Jalisco
Entire Place • 4 bedrooms
House with pool in Tequila, Jal.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tequila (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tequila based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Granfitrion | 9 | $154,448 | 1069 | 4.87/5.0 |
| Aarón Tonatiuh | 3 | $120,181 | 267 | 4.95/5.0 |
| Sandra | 1 | $94,521 | 106 | 4.88/5.0 |
| Eduardo | 13 | $88,170 | 1325 | 4.71/5.0 |
| Jennifer Griselda | 2 | $81,462 | 593 | 4.87/5.0 |
| Ezequiel Y Nancy | 1 | $71,557 | 132 | 4.93/5.0 |
| Sandra Esmeralda | 16 | $71,534 | 278 | 4.89/5.0 |
| Roberto | 2 | $58,805 | 86 | 4.82/5.0 |
| Laila | 3 | $56,234 | 818 | 4.93/5.0 |
| Rosario | 6 | $51,186 | 365 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tequila.
Dive Deeper: Advanced Tequila STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tequila. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTequila Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tequila
- The Tequila Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 356 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tequila, House properties are the most common (45.8%), reflecting the local real estate landscape.
- Houses represent a significant 45.8% portion, catering likely to families or larger groups.
- The presence of 10.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 6.2%) offer potential for unique stay experiences.
Tequila Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tequila
- The dominant room capacity in Tequila is 1 bedroom listings, making up 32.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.1% of the active Airbnb listings in Tequila, indicating a high concentration in these sizes.
- A significant 32.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tequila.
Tequila Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tequila
- The most common guest capacity trend in Tequila vacation rentals is listings accommodating 8+ guests (31.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Tequila STR market, accounting for 48.0% of listings.
- 47.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tequila.
- On average, properties in Tequila are equipped to host 5.1 guests.
Tequila Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tequila
- The most common availability pattern in Tequila falls within the 271-366 days range, representing 73.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tequila (40.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tequila Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
333 listings
94.6% of total
2 Nights
7 listings
2% of total
30+ Nights
12 listings
3.4% of total
Key Insights
- The most prevalent minimum stay requirement in Tequila is 1 Night, adopted by 94.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (96.6%) of the Tequila Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 94.6% of Tequila hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tequila.
Tequila Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
148 listings
42.2% of total
Moderate
93 listings
26.5% of total
Firm
34 listings
9.7% of total
Strict
76 listings
21.7% of total
Cancellation Policy Insights for Tequila
- The prevailing Airbnb cancellation policy trend in Tequila is Flexible, used by 42.2% of listings.
- There's a relatively balanced mix between guest-friendly (68.7%) and stricter (31.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.2% market standard in Tequila.
- Regularly review your cancellation policy against competitors and market demand shifts in Tequila.
Tequila STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tequila
- The overall average booking lead time for vacation rentals in Tequila is 24 days.
- Guests book furthest in advance for stays during September (average 29 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (29 days avg.) sees the longest lead times, while Summer (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Tequila.
- Target marketing efforts for the Fall season well in advance (at least 29 days) to capture early planners.
- Monitor your own booking lead times against these Tequila averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tequila (2025)
Amenity Prevalence
Amenity Insights for Tequila
- Essential amenities in Tequila that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Hot water, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tequila: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tequila to stay competitive.
Tequila Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tequila
- The typical guest profile for Airbnb in Tequila consists of primarily domestic travelers (67%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 66.8% of guests.
- Key international markets include Mexico (66.8%) and United States (27.6%).
- Top languages spoken are Spanish (54.9%) followed by English (37.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Guadalajara.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tequila Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Juan Cosalá | 97 | $2,155 | $248.98 | 30% |
| Tapalpa Country Club | 12 | $1,998 | $336.50 | 23% |
| Río de los Chilares | 10 | $1,544 | $166.23 | 35% |
| La Calera | 26 | $1,500 | $212.29 | 28% |
| Cajititlán | 31 | $1,494 | $221.47 | 27% |
| La Huerta | 257 | $1,494 | $302.43 | 29% |
| San Miguel | 38 | $1,420 | $247.02 | 23% |
| San Luis Soyatlán | 19 | $1,393 | $174.11 | 26% |
| La Laguna | 33 | $1,392 | $171.83 | 30% |
| San Pedro Tesistán | 14 | $1,375 | $289.60 | 18% |