Sayula Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Jalisco, Mexico

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Sayula in 2025? Explore comprehensive Airbnb analytics for Sayula, Jalisco, Mexico to uncover income potential. This 2025 STR market report for Sayula, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 29 active listings.

Whether you're considering an Airbnb investment in Sayula, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sayula Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Sayula Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$64
The average rental revenue earned for an occupied room per day in Sayula.
Occupancy Rate(?)
23.1%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$3,530
Typical annual income for an Airbnb listing in Sayula. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-32.3%
Significant decrease (-32.3%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Sayula.
Lowest Revenue Month(?)
May
The month with the lowest average earnings, indicating the low season in Sayula.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
29
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Sayula (2025)

Understanding the monthly revenue variations for Airbnb listings in Sayula is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sayula is typically December, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sayula across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $873+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $529 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $283 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $162, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Sayula

Sayula Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Sayula STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sayula:

  • Best-in-class properties (Top 10%) achieve 50%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 30% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 16%.
  • Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Sayula

Average Daily Rate (ADR) Airbnb Trends in Sayula (2025)

Effective short term rental pricing strategy in Sayula involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sayula typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $118+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $75 or more.
  • Typical properties (Median) charge around $58 per night.
  • Entry-level properties (Bottom 25%) earn around $41 per night.

Average Daily Rate (ADR) Trend by Month in Sayula

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Airbnb Seasonality Analysis & Trends in Sayula (2025)

Peak Season (December, October, July)
  • Revenue averages $552 per month
  • Occupancy rates average 30.6%
  • Daily rates average $67
Shoulder Season
  • Revenue averages $398 per month
  • Occupancy maintains around 21.9%
  • Daily rates hold near $66
Low Season (February, March, May)
  • Revenue drops to average $322 per month
  • Occupancy decreases to average 18.9%
  • Daily rates adjust to average $64

Seasonality Insights for Sayula

  • The Airbnb seasonality in Sayula shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Sayula's highest earning potential, with monthly revenues capable of climbing to $601, occupancy reaching a high of 32.5%, and ADRs peaking at $69.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $294, occupancy could drop to 13.7%, and ADRs may adjust down to $63.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sayula.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Sayula seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Sayula (2025)

Exploring the top neighborhoods for short-term rentals in Sayula? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Histórico
The historic center of Sayula, rich in colonial architecture and cultural significance. Ideal for tourists wanting to explore local history and traditional Mexican culture.
Templo de San Judas Tadeo, Plaza Principal, Casa de la Cultura, Museo Sayula, Calle Zaragoza
Laguna de Sayula
A beautiful natural area providing a serene environment for nature lovers and those seeking relaxation. Great for eco-tourism and outdoor activities.
Laguna de Sayula, bird watching, fishing, hiking trails, scenic views
Local Markets
Busy markets featuring local artisans and fresh produce. Perfect for guests who want an authentic local experience and to explore regional cuisine.
Mercado Municipal, street food, artisan crafts, local produce
Nearby Hot Springs
A popular destination for wellness travelers looking for relaxation and therapeutic experiences. Natural hot springs attract visitors year-round.
Aguas Termales de Sayula, spa services, relaxation areas
Cultural Festivals Zone
Area where many cultural festivals happen throughout the year, ideal for those interested in local traditions and events. Vibrant atmosphere during festival seasons.
Fiesta de San Judas, Cultural fairs, local performances, art events
Parks and Recreation Areas
Spaces for outdoor activities and family-friendly outings. Attractive to families and groups looking for leisure and recreation opportunities.
Parque de la unidad, family picnics, sports fields, playgrounds
Religious Sites
Significant religious sites that draw visitors for their spiritual and historical value. Potentially a good draw for religious tourism.
Parroquia de San Antonio, pilgrimages, religious festivals
Artisan Villages
Nearby villages that are known for handcrafted goods and traditional art. Tourists who appreciate craftsmanship and unique souvenirs will enjoy this area.
Visiting artisan workshops, buying handicrafts, local artist exhibitions

Understanding Airbnb License Requirements & STR Laws in Sayula (2025)

While Sayula, Jalisco, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sayula to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 3% licensed listings)

Top Performing Airbnb Properties in Sayula (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Sayulabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Apartment & terrace.

Apartment & terrace.

Entire Place • 1 bedroom

$11,414
Revenue
35.5%
Occupancy
$132.47
Daily Rate
Casa Valentina

Casa Valentina

Entire Place • 3 bedrooms

$9,211
Revenue
54.0%
Occupancy
$72.07
Daily Rate
Beautiful and modern apartment in Sayula

Beautiful and modern apartment in Sayula

Entire Place • 2 bedrooms

$8,960
Revenue
61.2%
Occupancy
$39.61
Daily Rate
Excellent entire place in Sayula

Excellent entire place in Sayula

Entire Place • 3 bedrooms

$6,211
Revenue
31.2%
Occupancy
$65.79
Daily Rate
Espectacular departamento

Espectacular departamento

Entire Place • 2 bedrooms

$4,940
Revenue
25.2%
Occupancy
$64.63
Daily Rate
Luna Nueva

Luna Nueva

Entire Place • 1 bedroom

$4,700
Revenue
35.0%
Occupancy
$62.15
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Sayula (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Sayula based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Irving Jonas7$38,2351284.91/5.0
Alejo6$19,0382674.89/5.0
Jonathan2$17,625674.79/5.0
Host #3008148661$4,9401N/A/5.0
Jaime1$4,700814.79/5.0
Montzerrat2$3,355324.78/5.0
Alma1$3,16585.00/5.0
Alondra2$2,894204.95/5.0
Marisol1$2,79184.25/5.0
Gabriela1$2,5240N/A/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sayula.

Dive Deeper: Advanced Sayula STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sayula. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Sayula Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Sayula

  • The Sayula Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.3% of the 29 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Sayula, Apartment/Condo properties are the most common (55.2%), reflecting the local real estate landscape.
  • Houses represent a significant 24.1% portion, catering likely to families or larger groups.
  • The presence of 13.8% Hotel/Boutique listings indicates integration with traditional hospitality.

Sayula Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Sayula

  • The dominant room capacity in Sayula is 2 bedrooms listings, making up 41.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 79.3% of the active Airbnb listings in Sayula, indicating a high concentration in these sizes.

Sayula Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Sayula

  • The most common guest capacity trend in Sayula vacation rentals is listings accommodating 4 guests (51.7%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Sayula STR market, accounting for 68.9% of listings.
  • 17.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sayula.
  • On average, properties in Sayula are equipped to host 4.1 guests.

Sayula Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Sayula

  • The most common availability pattern in Sayula falls within the 271-366 days range, representing 75.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 96.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Sayula (37.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 3.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Sayula Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (75.9%)

1 Night

22 listings

75.9% of total

2 Nights (3.4%)

2 Nights

1 listings

3.4% of total

30+ Nights (20.7%)

30+ Nights

6 listings

20.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Sayula is 1 Night, adopted by 75.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (79.3%) of the Sayula Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (20.7%) caters to monthly stays (30+ nights) in Sayula, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 75.9% of Sayula hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 20.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sayula.

Sayula Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (42.9%)

Flexible

12 listings

42.9% of total

Moderate (53.6%)

Moderate

15 listings

53.6% of total

Firm

1 listings

3.6% of total

Cancellation Policy Insights for Sayula

  • The prevailing Airbnb cancellation policy trend in Sayula is Moderate, used by 53.6% of listings.
  • The market strongly favors guest-friendly terms, with 96.5% of listings offering Flexible or Moderate policies. This suggests guests in Sayula may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 53.6% market standard in Sayula.
  • Regularly review your cancellation policy against competitors and market demand shifts in Sayula.

Sayula STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Sayula

  • The overall average booking lead time for vacation rentals in Sayula is 24 days.
  • Guests book furthest in advance for stays during December (average 41 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 10 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (28 days avg.) sees the longest lead times, while Summer (12 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Sayula.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 41 days out to capitalize on advance planning.
  • During July, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
  • Target marketing efforts for the Winter season well in advance (at least 28 days) to capture early planners.
  • Monitor your own booking lead times against these Sayula averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Sayula (2025)

Amenity Prevalence

Amenity Insights for Sayula

  • Essential amenities in Sayula that guests expect include: TV, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Kitchen, Shampoo are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Sayula: TV, Wifi.
  • Prioritize adding missing essentials: TV, Wifi.
  • Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Sayula to stay competitive.

Sayula Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Sayula

  • The typical guest profile for Airbnb in Sayula consists of primarily domestic travelers (85%), often arriving from nearby Guadalajara, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 84.6% of guests.
  • Key international markets include Mexico (84.6%) and United States (13.8%).
  • Top languages spoken are Spanish (61.6%) followed by English (33.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Guadalajara and Zapopan.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Sayula Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
San Juan Cosalá94$2,133$247.7431%
Tapalpa Country Club11$2,014$355.2723%
Cajititlán26$1,641$225.1429%
San Luis Soyatlán18$1,600$190.0129%
San Pedro Tesistán12$1,579$317.9819%
La Huerta262$1,526$263.7529%
Río de los Chilares10$1,491$164.1136%
La Calera23$1,456$198.3327%
San Miguel36$1,389$258.2126%
San Nicolás de Ibarra10$1,306$177.9638%

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