San Miguel Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Jalisco, Mexico
Is Airbnb profitable in San Miguel in 2025? Explore comprehensive Airbnb analytics for San Miguel, Jalisco, Mexico to uncover income potential. This 2025 STR market report for San Miguel, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 34 active listings.
Whether you're considering an Airbnb investment in San Miguel, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Miguel Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Miguel Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Miguel (2025)
Understanding the monthly revenue variations for Airbnb listings in San Miguel is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Miguel is typically December, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Miguel across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,949+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,941 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,185 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $530, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Miguel
San Miguel Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Miguel STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Miguel:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Miguel
Average Daily Rate (ADR) Airbnb Trends in San Miguel (2025)
Effective short term rental pricing strategy in San Miguel involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Miguel typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $518+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $313 or more.
- Typical properties (Median) charge around $175 per night.
- Entry-level properties (Bottom 25%) earn around $106 per night.
Average Daily Rate (ADR) Trend by Month in San Miguel
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Airbnb Seasonality Analysis & Trends in San Miguel (2025)
Peak Season (December, August, September)
- Revenue averages $2,993 per month
- Occupancy rates average 31.2%
- Daily rates average $262
Shoulder Season
- Revenue averages $2,524 per month
- Occupancy maintains around 28.9%
- Daily rates hold near $261
Low Season (January, February, April)
- Revenue drops to average $2,067 per month
- Occupancy decreases to average 24.6%
- Daily rates adjust to average $259
Seasonality Insights for San Miguel
- The Airbnb seasonality in San Miguel shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Miguel's highest earning potential, with monthly revenues capable of climbing to $3,380, occupancy reaching a high of 34.8%, and ADRs peaking at $273.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,828, occupancy could drop to 19.4%, and ADRs may adjust down to $244.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Miguel.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Miguel seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Miguel (2025)
Exploring the top neighborhoods for short-term rentals in San Miguel? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historical center of San Miguel de Allende, known for its colonial architecture and rich cultural heritage. It's a vibrant area frequented by tourists looking to immerse themselves in the local culture and history. | Parroquia de San Miguel Arcángel, Jardín Allende, Museo Histórico de San Miguel de Allende, Fábrica La Aurora, Teatro Ángela Peralta |
| San Antonio | A picturesque neighborhood known for its tranquil atmosphere and artistic vibe. Popular with expatriates and locals, it offers a mix of culture, art, and beautiful streets, making it attractive for short-term rentals. | San Antonio Church, Galería Casa Diana, Mercado de San Antonio, Artisan shops, Local cafes |
| Norte | A residential area that attracts families and those looking for a quieter stay while still being close to amenities and attractions. It’s a great area for longer-term Airbnb rentals. | El Charco del Ingenio, Botanical Garden, Local markets, Restaurants and shops |
| El Centro | The heart of the town with vibrant nightlife, restaurants, and cultural activities. Ideal for tourists wanting easy access to everything San Miguel has to offer. | Historic Plaza, Cultural festivals, Street art, Dining options, Nightlife |
| Los Frailes | An upscale residential area known for its beautiful views and tranquility. This area appeals to those looking for luxury stays away from the hustle of the town center. | Golf Course, Community parks, Art galleries, Scenic views |
| Colonia Mexiquito | A charming neighborhood with a blend of locals and expatriates. It offers a peaceful environment with access to the town's amenities, making it ideal for both short and long-term stays. | Nature walks, Artisan markets, Local cafes, Community events |
| Atascadero | A hillside neighborhood that provides stunning views and a comfortable living environment. It’s favored by travelers who appreciate nature and want a serene setting. | Scenic trails, Local parks, Art galleries, Cafes with views |
| Valle de Los Senderos | An emerging area known for its modern homes and community vibe. It appeals to families and those wanting a semi-rural experience while being accessible to town. | Nature parks, Family-friendly amenities, Local events, Outdoor activities |
Understanding Airbnb License Requirements & STR Laws in San Miguel (2025)
While San Miguel, Jalisco, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Miguel to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in San Miguel (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Miguelbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tres Lunas: Luxury Cabin Overlooking the Forest
Entire Place • 5 bedrooms
Casona LaGrande
Entire Place • 4 bedrooms
Casa La Cima
Entire Place • 4 bedrooms
Luxury 16 Pax Cabin with Children's Games
Entire Place • 4 bedrooms
Cedros Cabin: Convivencia con La Naturaleza 100%
Entire Place • 4 bedrooms
Cabañas Arminda
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Miguel (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Miguel based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| San Antonio | 2 | $121,761 | 410 | 4.72/5.0 |
| Erika | 1 | $117,388 | 3 | 5.00/5.0 |
| Carlos | 13 | $86,642 | 241 | 4.06/5.0 |
| Tere | 1 | $85,000 | 21 | 4.95/5.0 |
| Jaime | 1 | $44,083 | 6 | 5.00/5.0 |
| Santiago | 1 | $38,858 | 53 | 5.00/5.0 |
| Lourdes | 2 | $36,435 | 8 | 2.21/5.0 |
| Host #443729483 | 4 | $27,977 | 0 | 0.00/5.0 |
| Adrián | 1 | $16,737 | 42 | 4.88/5.0 |
| Diego | 2 | $9,092 | 194 | 4.59/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Miguel.
Dive Deeper: Advanced San Miguel STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Miguel. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Miguel Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Miguel
- The San Miguel Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.4% of the 34 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in San Miguel, Outdoor/Unique properties are the most common (79.4%), reflecting the local real estate landscape.
- The presence of 14.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, house (combined 5.8%) offer potential for unique stay experiences.
San Miguel Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Miguel
- The dominant room capacity in San Miguel is 1 bedroom listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.7% of the active Airbnb listings in San Miguel, indicating a high concentration in these sizes.
- A significant 35.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in San Miguel.
San Miguel Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Miguel
- The most common guest capacity trend in San Miguel vacation rentals is listings accommodating 8+ guests (50%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the San Miguel STR market, accounting for 76.5% of listings.
- 61.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Miguel.
- On average, properties in San Miguel are equipped to host 6.0 guests.
San Miguel Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Miguel
- The most common availability pattern in San Miguel falls within the 271-366 days range, representing 82.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in San Miguel (55.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San Miguel Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
68.8% of total
2 Nights
10 listings
31.3% of total
Key Insights
- The most prevalent minimum stay requirement in San Miguel is 1 Night, adopted by 68.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.1%) of the San Miguel Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 68.8% of San Miguel hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Miguel.
San Miguel Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
14.8% of total
Moderate
9 listings
33.3% of total
Firm
3 listings
11.1% of total
Strict
11 listings
40.7% of total
Cancellation Policy Insights for San Miguel
- The prevailing Airbnb cancellation policy trend in San Miguel is Strict, used by 40.7% of listings.
- A majority (51.8%) of hosts in San Miguel utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40.7% market standard in San Miguel.
- With 40.7% using Strict terms, this is a viable option in San Miguel, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in San Miguel.
San Miguel STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Miguel
- The overall average booking lead time for vacation rentals in San Miguel is 27 days.
- Guests book furthest in advance for stays during April (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (30 days avg.) sees the longest lead times, while Fall (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in San Miguel.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these San Miguel averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Miguel (2025)
Amenity Prevalence
Amenity Insights for San Miguel
- Essential amenities in San Miguel that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Miguel: Free parking on premises.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Miguel to stay competitive.
San Miguel Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Miguel
- The typical guest profile for Airbnb in San Miguel consists of primarily domestic travelers (95%), often arriving from nearby Guadalajara, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 95.3% of guests.
- Key international markets include Mexico (95.3%) and United States (2.3%).
- Top languages spoken are Spanish (54.9%) followed by English (35.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Guadalajara and Zapopan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Miguel Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Juan Cosalá | 85 | $2,496 | $248.48 | 30% |
| San Pedro Tesistán | 12 | $2,180 | $296.56 | 22% |
| Cajititlán | 23 | $2,128 | $229.48 | 29% |
| San Francisco | 492 | $1,890 | $210.29 | 40% |
| Puerto de las Cuevas | 21 | $1,674 | $131.86 | 37% |
| San Luis Soyatlán | 23 | $1,630 | $174.84 | 25% |
| La Calera | 22 | $1,526 | $204.35 | 27% |
| La Huerta | 271 | $1,470 | $264.59 | 28% |
| La Laguna | 32 | $1,427 | $176.17 | 31% |
| San Nicolás de Ibarra | 11 | $1,358 | $167.85 | 37% |