San Agustín Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Jalisco, Mexico

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in San Agustín in 2025? Explore comprehensive Airbnb analytics for San Agustín, Jalisco, Mexico to uncover income potential. This 2025 STR market report for San Agustín, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 91 active listings.

Whether you're considering an Airbnb investment in San Agustín, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Agustín Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key San Agustín Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$59
The average rental revenue earned for an occupied room per day in San Agustín.
Occupancy Rate(?)
40.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$7,263
Typical annual income for an Airbnb listing in San Agustín. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
3.2%
Positive growth (3.2%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in San Agustín.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in San Agustín.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
91
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in San Agustín (2025)

Understanding the monthly revenue variations for Airbnb listings in San Agustín is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Agustín is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Agustín across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,774+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,162 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $756 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $340, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in San Agustín

San Agustín Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the San Agustín STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Agustín:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 41%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in San Agustín

Average Daily Rate (ADR) Airbnb Trends in San Agustín (2025)

Effective short term rental pricing strategy in San Agustín involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Agustín typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $108+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $66 or more.
  • Typical properties (Median) charge around $43 per night.
  • Entry-level properties (Bottom 25%) earn around $31 per night.

Average Daily Rate (ADR) Trend by Month in San Agustín

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Airbnb Seasonality Analysis & Trends in San Agustín (2025)

Peak Season (May, April, June)
  • Revenue averages $1,115 per month
  • Occupancy rates average 35.7%
  • Daily rates average $68
Shoulder Season
  • Revenue averages $863 per month
  • Occupancy maintains around 45.8%
  • Daily rates hold near $65
Low Season (January, February, November)
  • Revenue drops to average $686 per month
  • Occupancy decreases to average 41.2%
  • Daily rates adjust to average $61

Seasonality Insights for San Agustín

  • The Airbnb seasonality in San Agustín shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases San Agustín's highest earning potential, with monthly revenues capable of climbing to $1,186, occupancy reaching a high of 51.4%, and ADRs peaking at $68.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $621, occupancy could drop to 31.7%, and ADRs may adjust down to $60.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Agustín.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these San Agustín seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in San Agustín (2025)

Exploring the top neighborhoods for short-term rentals in San Agustín? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Histórico
The heart of San Agustín, filled with colonial architecture, vibrant markets, and local culture. Ideal for guests wanting to experience the traditional Mexican lifestyle.
Main Square, Church of San Agustín, Local Markets, Artisan Shops, Cultural Festivals
Bajo Meseta
A quieter area with beautiful natural landscapes and hiking opportunities. Great for nature lovers and those seeking a peaceful retreat from the hustle and bustle.
Hiking Trails, Natural Parks, Scenic Viewpoints
Las Cumbres
A scenic area with a mix of natural beauty and charm, popular among travelers seeking a relaxing getaway with stunning views.
Cumbres Park, Viewpoints, Outdoor Activities
Plaza de las Flores
A vibrant and lively neighborhood known for its colorful flowers and local artisan shops, attracting tourists interested in crafts and local culture.
Flower Market, Artisan Crafts, Local Food Stalls
Río Santiago
A picturesque area along the river, ideal for outdoor activities and enjoying nature. Popular for families and adventure seekers.
River Activities, Nature Trails, Picnic Areas
Las Joyas
An upscale residential area with modern amenities and family-friendly attractions. A great choice for families and long-term guests.
Family Parks, Shopping Areas, Restaurants
El Mirador
Known for its panoramic views and serene environment, suitable for relaxation and enjoying the beauty of Jalisco's landscape.
Mirador Viewpoints, Nature Walks, Local Cuisine
San José del Refugio
A peaceful escape on the outskirts of town, perfect for those looking for a countryside experience with the convenience of nearby attractions.
Rural Activities, Horseback Riding, Local Festivals

Understanding Airbnb License Requirements & STR Laws in San Agustín (2025)

While San Agustín, Jalisco, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Agustín to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in San Agustín (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in San Agustínbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

HACIENDA CON HORSE 🐴 🪩 ANTROZA BBQ 🥩

HACIENDA CON HORSE 🐴 🪩 ANTROZA BBQ 🥩

Entire Place • 5 bedrooms

$30,868
Revenue
22.5%
Occupancy
$356.87
Daily Rate
Casa Jazmin /private pool with heater

Casa Jazmin /private pool with heater

Entire Place • 3 bedrooms

$25,668
Revenue
30.4%
Occupancy
$200.05
Daily Rate
Spacious house with pool access.

Spacious house with pool access.

Entire Place • 4 bedrooms

$23,958
Revenue
37.6%
Occupancy
$167.70
Daily Rate
casa de campo

casa de campo

Entire Place • 3 bedrooms

$23,161
Revenue
29.7%
Occupancy
$133.91
Daily Rate
Lake house with pool area in Adamar

Lake house with pool area in Adamar

Entire Place • 3 bedrooms

$21,670
Revenue
68.1%
Occupancy
$77.63
Daily Rate
Casa Paraíso Nueva, pool and forest view!

Casa Paraíso Nueva, pool and forest view!

Entire Place • 3 bedrooms

$19,837
Revenue
43.4%
Occupancy
$93.97
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in San Agustín (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in San Agustín based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Andrea4$56,0311184.93/5.0
Karina4$50,9512814.83/5.0
Georgina3$34,898161.63/5.0
Moni2$29,312344.70/5.0
Ivette1$25,668144.93/5.0
Patricia1$23,958584.69/5.0
María Luisa1$23,161354.83/5.0
Alma Vanessa1$19,837264.77/5.0
Beatriz1$19,425264.96/5.0
Host #4242116661$18,27900.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Agustín.

Dive Deeper: Advanced San Agustín STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Agustín. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

San Agustín Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for San Agustín

  • The San Agustín Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.2% of the 91 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in San Agustín, House properties are the most common (85.7%), reflecting the local real estate landscape.
  • Houses represent a significant 85.7% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, unique stays, outdoor/unique, others (combined 5.5%) offer potential for unique stay experiences.

San Agustín Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for San Agustín

  • The dominant room capacity in San Agustín is 3 bedrooms listings, making up 40.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 69.3% of the active Airbnb listings in San Agustín, indicating a high concentration in these sizes.
  • A significant 46.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in San Agustín.

San Agustín Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for San Agustín

  • The most common guest capacity trend in San Agustín vacation rentals is listings accommodating 6 guests (28.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 4 guests dominate the San Agustín STR market, accounting for 53.9% of listings.
  • 47.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Agustín.
  • On average, properties in San Agustín are equipped to host 4.6 guests.

San Agustín Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for San Agustín

  • The most common availability pattern in San Agustín falls within the 271-366 days range, representing 38.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 70.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in San Agustín (30.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 31.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

San Agustín Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (27.4%)

1 Night

23 listings

27.4% of total

2 Nights (47.6%)

2 Nights

40 listings

47.6% of total

3 Nights (16.7%)

3 Nights

14 listings

16.7% of total

7-29 Nights (4.8%)

7-29 Nights

4 listings

4.8% of total

30+ Nights (3.6%)

30+ Nights

3 listings

3.6% of total

Key Insights

  • The most prevalent minimum stay requirement in San Agustín is 2 Nights, adopted by 47.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (75.0%) of the San Agustín Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 47.6% of San Agustín hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.4% currently do.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Agustín.

San Agustín Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (53.8%)

Flexible

42 listings

53.8% of total

Moderate (24.4%)

Moderate

19 listings

24.4% of total

Firm (12.8%)

Firm

10 listings

12.8% of total

Strict (9%)

Strict

7 listings

9% of total

Cancellation Policy Insights for San Agustín

  • The prevailing Airbnb cancellation policy trend in San Agustín is Flexible, used by 53.8% of listings.
  • The market strongly favors guest-friendly terms, with 78.2% of listings offering Flexible or Moderate policies. This suggests guests in San Agustín may expect booking flexibility.
  • Strict cancellation policies are quite rare (9%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 53.8% market standard in San Agustín.
  • Given the high prevalence of Flexible policies (53.8%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in San Agustín.

San Agustín STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for San Agustín

  • The overall average booking lead time for vacation rentals in San Agustín is 20 days.
  • Guests book furthest in advance for stays during March (average 22 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in June (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (21 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in San Agustín.
  • Target marketing efforts for the Spring season well in advance (at least 21 days) to capture early planners.
  • Monitor your own booking lead times against these San Agustín averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in San Agustín (2025)

Amenity Prevalence

Amenity Insights for San Agustín

  • Essential amenities in San Agustín that guests expect include: Wifi, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for San Agustín: Wifi, Kitchen, Free parking on premises.
  • Prioritize adding missing essentials: Kitchen, Free parking on premises.
  • Consider adding popular differentiators like TV or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in San Agustín to stay competitive.

San Agustín Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for San Agustín

  • The typical guest profile for Airbnb in San Agustín consists of primarily domestic travelers (86%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 86.1% of guests.
  • Key international markets include Mexico (86.1%) and United States (10.4%).
  • Top languages spoken are Spanish (57.8%) followed by English (35.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Mexico City and Guadalajara.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the San Agustín Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
San Juan Cosalá85$2,496$248.4830%
San Pedro Tesistán12$2,180$296.5622%
Cajititlán23$2,128$229.4829%
San Francisco492$1,890$210.2940%
Puerto de las Cuevas21$1,674$131.8637%
San Luis Soyatlán23$1,630$174.8425%
La Calera22$1,526$204.3527%
La Huerta271$1,470$264.5928%
San Miguel34$1,468$243.2027%
La Laguna32$1,427$176.1731%

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