Puerto Vallarta Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Jalisco, Mexico
Is Airbnb profitable in Puerto Vallarta in 2025? Explore comprehensive Airbnb analytics for Puerto Vallarta, Jalisco, Mexico to uncover income potential. This 2025 STR market report for Puerto Vallarta, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 6,947 active listings.
Whether you're considering an Airbnb investment in Puerto Vallarta, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Puerto Vallarta Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Puerto Vallarta Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Puerto Vallarta (2025)
Understanding the monthly revenue variations for Airbnb listings in Puerto Vallarta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Puerto Vallarta is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Puerto Vallarta across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,163+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,307 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,569 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $648, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Puerto Vallarta
Puerto Vallarta Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Puerto Vallarta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Puerto Vallarta:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Puerto Vallarta
Average Daily Rate (ADR) Airbnb Trends in Puerto Vallarta (2025)
Effective short term rental pricing strategy in Puerto Vallarta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Puerto Vallarta typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $398+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $220 or more.
- Typical properties (Median) charge around $127 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Puerto Vallarta
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Airbnb Seasonality Analysis & Trends in Puerto Vallarta (2025)
Peak Season (January, February, December)
- Revenue averages $3,745 per month
- Occupancy rates average 55.7%
- Daily rates average $230
Shoulder Season
- Revenue averages $2,843 per month
- Occupancy maintains around 42.6%
- Daily rates hold near $209
Low Season (August, September, October)
- Revenue drops to average $1,907 per month
- Occupancy decreases to average 34.2%
- Daily rates adjust to average $200
Seasonality Insights for Puerto Vallarta
- The Airbnb seasonality in Puerto Vallarta shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Puerto Vallarta's highest earning potential, with monthly revenues capable of climbing to $4,132, occupancy reaching a high of 60.0%, and ADRs peaking at $232.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,613, occupancy could drop to 31.3%, and ADRs may adjust down to $199.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Puerto Vallarta.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Puerto Vallarta seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Puerto Vallarta (2025)
Exploring the top neighborhoods for short-term rentals in Puerto Vallarta? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zona Romántica | Vibrant neighborhood known for its bohemian atmosphere and LGBT-friendly spots. It offers trendy cafes, restaurants, and nightlife, making it popular with tourists looking for a lively experience. | Los Muertos Beach, Olas Atlas Street, The Malecon, Romantic Zone nightlife, Café de Olla |
| Marina Vallarta | Upscale area known for its beautiful marina, golf courses, and luxurious resorts. It attracts affluent travelers and families looking for leisure and relaxation by the water. | Marina Vallarta Golf Club, Marina shops and restaurants, Water sports activities, Playa Gemelas |
| Hotel Zone | Main tourist area with numerous hotels and easy beach access. Ideal for guests looking for convenience, nightlife, and dining options nearby. | Playa Las Glorias, Plaza Galerías, Vallarta Adventures, Nightclubs and bars, Shopping centers |
| El Centro | Historic downtown of Puerto Vallarta, known for its charm, cultural sites, and local markets. Great for those wanting to immerse themselves in local culture and history. | Our Lady of Guadalupe Church, Main Plaza, Art galleries, Local markets, Cultural festivals |
| Conchas Chinas | Exclusive residential area with stunning ocean views and luxurious homes. Appeals to guests seeking privacy and a high-end experience. | Conchas Chinas Beach, Private villas, Secluded hideaways |
| Las Juntas y los Veranos | A picturesque neighborhood with a blend of local culture and nature. Ideal for eco-tourists and those looking for outdoor adventures. | Hiking trails, Local waterfalls, Biking paths |
| Punta de Mita | Upscale beach destination known for surfing and luxury resorts. Attracts beach lovers and those looking for a laid-back luxury experience. | Punta Mita Beach, Surfing spots, Exclusive resorts, Beach clubs |
| Bucerías | Charming beach town north of Puerto Vallarta with a relaxed vibe and local markets. Perfect for tourists seeking a quieter yet vibrant atmosphere. | Bucerías Beach, Artisan markets, Local restaurants, Seafood dining, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Puerto Vallarta (2025)
While Puerto Vallarta, Jalisco, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Puerto Vallarta to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Puerto Vallarta (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Puerto Vallartabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Divina in Puerto Vallarta Ocean View
Entire Place • 9 bedrooms
Villa Iris
Entire Place • 9 bedrooms
Villa Alexa
Entire Place • 9 bedrooms
Exclusive 7BR w/ private Pool, Beach & Full Staff
Entire Place • 7 bedrooms
Beachfront Villa 6BR 7BA SLP 20 Chef & Manager
Entire Place • 6 bedrooms
AMAZING OCEAN VIEW VILLA FULL STAFF
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Puerto Vallarta (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Puerto Vallarta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elliot | 45 | $6,251,531 | 1589 | 4.59/5.0 |
| Dash & Lifestyle Properties Te | 136 | $4,041,387 | 5184 | 4.48/5.0 |
| CasaHill | 49 | $2,853,395 | 2196 | 4.89/5.0 |
| Luxury Villas Mx | 24 | $2,650,407 | 308 | 3.31/5.0 |
| Daniel | 20 | $2,243,831 | 1541 | 4.85/5.0 |
| Samson Waters Team | 44 | $2,064,969 | 3220 | 4.92/5.0 |
| Naya Homes | 56 | $1,898,317 | 801 | 3.80/5.0 |
| Luxury Villas | 28 | $1,751,007 | 192 | 2.58/5.0 |
| Sand Pacific | 49 | $1,258,466 | 3988 | 4.75/5.0 |
| Albert | 2 | $1,239,740 | 98 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Puerto Vallarta.
Dive Deeper: Advanced Puerto Vallarta STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Puerto Vallarta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPuerto Vallarta Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Puerto Vallarta
- The Puerto Vallarta Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.8% of the 6,947 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Puerto Vallarta, Apartment/Condo properties are the most common (82%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 6.0%) offer potential for unique stay experiences.
Puerto Vallarta Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Puerto Vallarta
- The dominant room capacity in Puerto Vallarta is 1 bedroom listings, making up 41.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.7% of the active Airbnb listings in Puerto Vallarta, indicating a high concentration in these sizes.
Puerto Vallarta Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Puerto Vallarta
- The most common guest capacity trend in Puerto Vallarta vacation rentals is listings accommodating 4 guests (29.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Puerto Vallarta STR market, accounting for 55.4% of listings.
- 28.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Puerto Vallarta.
- On average, properties in Puerto Vallarta are equipped to host 4.2 guests.
Puerto Vallarta Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Puerto Vallarta
- The most common availability pattern in Puerto Vallarta falls within the 271-366 days range, representing 49% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Puerto Vallarta (26.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Puerto Vallarta Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1441 listings
22% of total
2 Nights
1177 listings
18% of total
3 Nights
1194 listings
18.2% of total
4-6 Nights
1122 listings
17.1% of total
7-29 Nights
290 listings
4.4% of total
30+ Nights
1330 listings
20.3% of total
Key Insights
- The most prevalent minimum stay requirement in Puerto Vallarta is 1 Night, adopted by 22% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20.3%) caters to monthly stays (30+ nights) in Puerto Vallarta, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 22% of Puerto Vallarta hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Puerto Vallarta.
Puerto Vallarta Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
194 listings
3.6% of total
Super Strict 30 Days
154 listings
2.8% of total
Flexible
883 listings
16.3% of total
Moderate
1042 listings
19.2% of total
Firm
1373 listings
25.3% of total
Strict
1771 listings
32.7% of total
Cancellation Policy Insights for Puerto Vallarta
- The prevailing Airbnb cancellation policy trend in Puerto Vallarta is Strict, used by 32.7% of listings.
- A majority (58.0%) of hosts in Puerto Vallarta utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.7% market standard in Puerto Vallarta.
- With 32.7% using Strict terms, this is a viable option in Puerto Vallarta, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Puerto Vallarta.
Puerto Vallarta STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Puerto Vallarta
- The overall average booking lead time for vacation rentals in Puerto Vallarta is 64 days.
- Guests book furthest in advance for stays during February (average 111 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (95 days avg.) sees the longest lead times, while Summer (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Puerto Vallarta.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Puerto Vallarta averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Puerto Vallarta (2025)
Amenity Prevalence
Amenity Insights for Puerto Vallarta
- Essential amenities in Puerto Vallarta that guests expect include: Wifi, TV, Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Puerto Vallarta: Wifi, TV, Air conditioning, Kitchen.
- Prioritize adding missing essentials: Wifi, TV, Air conditioning, Kitchen.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Puerto Vallarta to stay competitive.
Puerto Vallarta Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Puerto Vallarta
- The typical guest profile for Airbnb in Puerto Vallarta consists of predominantly international visitors (67%), with top international origins including Mexico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 33.2% of guests.
- Key international markets include United States (48.9%) and Mexico (33.2%).
- Top languages spoken are English (48.6%) followed by Spanish (38.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Mexico.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Puerto Vallarta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Punta de Mita | 90 | $6,372 | $881.47 | 33% |
| Punta Mita | 49 | $5,343 | $838.05 | 35% |
| Nayarit | 29 | $4,841 | $1081.23 | 27% |
| Higuera Blanca | 35 | $4,813 | $515.60 | 31% |
| Corral del Risco | 404 | $4,495 | $817.37 | 31% |
| Litibu | 11 | $3,017 | $272.97 | 36% |
| Boca de Tomatlán | 257 | $2,843 | $416.68 | 37% |
| Sayulita | 1,385 | $2,002 | $219.93 | 38% |
| San Francisco | 492 | $1,890 | $210.29 | 40% |
| La Cruz de Huanacaxtle | 504 | $1,881 | $282.66 | 35% |