Airbnb Market Analytics, Statistics and Data in Puerto Vallarta, Jalisco, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Puerto Vallarta? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Puerto Vallarta:
How much do Airbnb hosts make on average per month in Puerto Vallarta?
The short-term rental market in Puerto Vallarta shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,636 per month
- Strong performing properties (top 25%) make $3,298 or more
- Best-in-class properties (top 10%) achieve $6,165+ monthly
- Entry-level properties (bottom 25%) typically earn around $719
Revenue Variations by Month
Occupancy Rates Throughout the Year in Puerto Vallarta
The market in Puerto Vallarta shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Puerto Vallarta
Daily rates in Puerto Vallarta vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $120 per night
- Strong performing properties (top 25%) secure $211 or more
- Best-in-class properties (top 10%) pull in $385+ per night
- Entry-level properties (bottom 25%) earn around $70
Daily Rate Variations by Month
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Seasonality patterns in Puerto Vallarta
Peak Season (March, February, January)
- Revenue peaks at $3888.32 per month
- Occupancy rates reach 61.94%
- Daily rates average $232.77
Shoulder Season
- Revenue averages $2863.56 per month
- Occupancy maintains 44.37%
- Daily rates hold at $205.59
Low Season (August, October, September)
- Revenue drops to $1667.32 per month
- Occupancy decreases to 31.61%
- Daily rates adjust to $181.49
Is it still profitable to do Airbnb in Puerto Vallarta in 2025?
Yes! Puerto Vallarta demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and strong monthly revenue averaging $2864 and As a mature market with 7120 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Puerto Vallarta
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Zona Romántica | Historic neighborhood known for its vibrant nightlife, charming streets, and proximity to the beach. A favorite among tourists seeking a lively atmosphere and local culture. | Los Muertos Beach, Puerto Vallarta Malecon, Olas Altas Street, Local restaurants and bars, Art galleries |
| Marina Vallarta | Upscale area known for its modern marina, luxury resorts, and golf courses. Ideal for travelers looking for a relaxing vacation with beautiful views and amenities. | Marina Vallarta Golf Club, El Faro Lighthouse, Marina shops and restaurants, Puerto Vallarta International Convention Center |
| Hotel Zone | The main tourist area with numerous hotels, restaurants, and easy beach access. Popular for family vacations and those who prefer convenience and comfort. | Playa Las Glorias, Shopping malls, Nightclubs, Restaurants and beach bars |
| Conchas Chinas | Exclusive residential area with stunning beaches and oceanfront villas. Perfect for travelers seeking a quieter, upscale beach experience away from the crowds. | Conchas Chinas Beach, Private villas, High-end dining options |
| Lazaro Cardenas | Trendy area known for its vibrant atmosphere, local markets, and access to beautiful beaches. Attracts young tourists and those looking for a more authentic experience. | Lazaro Cardenas Park, Street food vendors, Local cafes and shops |
| Amapas | Scenic hillside neighborhood with stunning ocean views and luxurious properties. Popular among couples and those seeking a romantic getaway. | Amapas Beach, Tranquil nature walks, Luxury boutiques and eateries |
| El Centro | The historic heart of Puerto Vallarta, filled with culture, art, and local life. Offers a rich experience for guests interested in history and tradition. | Our Lady of Guadalupe Parish, Plaza Principal, Street markets, Art galleries |
| Mismaloya | Beautiful beach area known for its natural scenery and quiet environment. Ideal for those looking to escape the busier tourist spots. | Mismaloya Beach, El Eden, The film site of "The Night of the Iguana" |
Do you need a license for Airbnb in Puerto Vallarta?
We recommend checking directly with Puerto Vallarta's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Puerto Vallarta
Villa Divina in Puerto Vallarta Ocean View
Entire Place • 9 bedrooms
Villa Iris
Entire Place • 9 bedrooms
Villa Alexa
Entire Place • 9 bedrooms
Exclusive 7BR w/ private Pool, Beach & Full Staff
Entire Place • 7 bedrooms
Beachfront Villa 6BR 7BA SLP 20 Chef & Manager
Entire Place • 6 bedrooms
Private Pool, stunning ocean & city views, staff
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Puerto Vallarta
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elliot | 45 | $5,697,954 | 1589 | 4.59/5.0 |
| Dash & Lifestyle Properties Te | 136 | $3,747,828 | 5200 | 4.48/5.0 |
| Luxury Villas Mx | 26 | $2,918,082 | 308 | 3.05/5.0 |
| CasaHill | 50 | $2,771,253 | 2247 | 4.87/5.0 |
| Daniel | 21 | $2,322,888 | 1548 | 4.85/5.0 |
| Samson Waters Team | 46 | $2,144,205 | 3360 | 4.92/5.0 |
| Luxury Villas | 33 | $2,115,185 | 196 | 2.19/5.0 |
| Naya Homes | 56 | $1,595,448 | 816 | 3.81/5.0 |
| 1450634 | 9 | $1,480,808 | 3 | 0.00/5.0 |
| Sand Pacific | 50 | $1,272,855 | 4040 | 4.75/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Puerto Vallarta
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.6%), with apartment & condo and house properties comprising 93.8% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (6.2% combined)
Room Capacity Distribution
Analysis of 7,120 properties in Puerto Vallarta shows that 1 bedroom properties are most prevalent, making up 41.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 75.6% of all listings.
Key Insights
- Most common: 1 bedroom (41.8%)
- Least common: 5+ bedrooms (3.1%)
- Market concentration: 75.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 7,120 properties in Puerto Vallarta reveals that 4 guests properties dominate the market, representing 29.7% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 55.3% of the market.
Key Insights
- Most common capacity: 4 guests (29.7% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 55.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 7,120 properties in Puerto Vallarta, the most common availability pattern is 271-366 days (47.6% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (28.1% of properties).
Key Insights
- Most common availability window: 271-366 days (47.6%)
- Most common booking duration: 31-90 days (28.1%)
- Properties with high availability (180+ days): 75.2%
- Properties with long-term bookings (180+ days): 26.4%
Minimum Stay Distributions
1 Night
1509 listings
23.1% of total
2 Nights
1388 listings
21.3% of total
3 Nights
1416 listings
21.7% of total
4-6 Nights
1339 listings
20.5% of total
7-29 Nights
320 listings
4.9% of total
30+ Nights
557 listings
8.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 44.4%
- Mid-length stays (4-6 nights) represent 20.5% of listings
- Monthly+ stays (8.5%) suggest a stable extended-stay market
- High market flexibility with 66.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
207 listings
3.7% of total
Super Strict 30 Days
154 listings
2.8% of total
Flexible
904 listings
16.3% of total
Moderate
1070 listings
19.3% of total
Firm
1378 listings
24.9% of total
Strict
1825 listings
33% of total
Key Insights
- Strict is the preferred policy at 33.0% of listings
- The market shows a balanced distribution between guest-friendly (35.6%) and strict (57.9%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 2.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Feb, Mar, averaging 90 days
- Shortest booking windows are in Jul, Sep, Aug, averaging 40 days
- Winter shows the longest average booking window at 88 days, while Summer has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 88 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Aug when lead times are shortest
Popular Airbnb Amenities in Puerto Vallarta
Below is the distribution of amenities across listings in Puerto Vallarta:
Traveler Demographics
Key Insights
- Domestic travelers make up 33.1% of total guests, indicating a moderate local market presence.
- Primary international markets: Mexico (34.2%) and Canada (14.6%)
- English is the top language at 51.6%, followed by Spanish (40.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.6%
Recommendations
- Target marketing campaigns for Guadalajara and Mexico City markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Puerto Vallarta. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Punta de Mita | 91 | $6,590 | $873.65 | 34% |
| Punta Mita | 52 | $5,375 | $788.50 | 35% |
| Nayarit | 28 | $5,248 | $940.15 | 30% |
| Corral del Risco | 405 | $4,349 | $760.28 | 33% |
| Higuera Blanca | 37 | $4,237 | $468.25 | 34% |
| Litibu | 12 | $3,317 | $266.76 | 37% |
| Boca de Tomatlán | 255 | $3,073 | $427.42 | 37% |
| La Cruz de Huanacaxtle | 494 | $2,062 | $285.94 | 36% |
| Sayulita | 1,405 | $2,040 | $209.70 | 39% |
| San Francisco | 506 | $1,885 | $212.83 | 40% |
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