Ajijic Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Jalisco, Mexico

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Ajijic in 2025? Explore comprehensive Airbnb analytics for Ajijic, Jalisco, Mexico to uncover income potential. This 2025 STR market report for Ajijic, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 345 active listings.

Whether you're considering an Airbnb investment in Ajijic, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ajijic Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Ajijic Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$140
The average rental revenue earned for an occupied room per day in Ajijic.
Occupancy Rate(?)
34.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$13,167
Typical annual income for an Airbnb listing in Ajijic. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-19.2%
Significant decrease (-19.2%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Ajijic.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Ajijic.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
345
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Ajijic (2025)

Understanding the monthly revenue variations for Airbnb listings in Ajijic is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ajijic is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ajijic across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,190+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,884 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $961 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $435, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Ajijic

Ajijic Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Ajijic STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ajijic:

  • Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Ajijic

Average Daily Rate (ADR) Airbnb Trends in Ajijic (2025)

Effective short term rental pricing strategy in Ajijic involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ajijic typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $272+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $148 or more.
  • Typical properties (Median) charge around $91 per night.
  • Entry-level properties (Bottom 25%) earn around $57 per night.

Average Daily Rate (ADR) Trend by Month in Ajijic

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Airbnb Seasonality Analysis & Trends in Ajijic (2025)

Peak Season (April, December, May)
  • Revenue averages $1,764 per month
  • Occupancy rates average 35.1%
  • Daily rates average $140
Shoulder Season
  • Revenue averages $1,543 per month
  • Occupancy maintains around 37.0%
  • Daily rates hold near $138
Low Season (March, September, October)
  • Revenue drops to average $1,236 per month
  • Occupancy decreases to average 32.5%
  • Daily rates adjust to average $137

Seasonality Insights for Ajijic

  • The Airbnb seasonality in Ajijic shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Ajijic's highest earning potential, with monthly revenues capable of climbing to $1,836, occupancy reaching a high of 47.0%, and ADRs peaking at $144.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,139, occupancy could drop to 28.9%, and ADRs may adjust down to $131.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ajijic.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Ajijic seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Ajijic (2025)

Exploring the top neighborhoods for short-term rentals in Ajijic? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lake Chapala waterfront
A picturesque area along the shores of Lake Chapala, known for its stunning views and laid-back atmosphere. Attractive to both local and international tourists seeking relaxation and nature.
Lake Chapala Boardwalk, Ajijic Malecon, Chapala Lake, Ajijic Plaza, San Andrés Church
Ajijic Village
The charming village atmosphere of Ajijic with its cobblestone streets and vibrant gardens appeals to tourists looking for a cultural experience and local charm.
Ajijic Cultural Center, Art galleries, Local markets, Restaurants and cafes, Events and festivals
San Antonio Tlayacapan
Adjacent to Ajijic, this neighborhood offers a more local experience while still being close to attractions and amenities, appealing to families and longer-term visitors.
San Antonio Tlayacapan Church, Local parks, Artisan shops, Craft markets, Cafes
AJijic's Casa de la Cultura
A cultural hub and event space that hosts various artistic and music events, it attracts visitors looking for local culture and arts.
Cultural events, Music festivals, Art exhibitions, Workshops
Chula Vista
A community situated in the hills offering stunning views of Lake Chapala, it's becoming popular for those looking for tranquility and luxury.
Gated communities, Nature walks, Scenic viewpoints, Quiet atmosphere
La Floresta
A residential area with a mix of local and expatriate communities, popular for its local amenities and access to nature.
Parks, Walking trails, Cafes, Local shops
Ajijic's Malecon
The waterfront promenade is a favorite among visitors for strolls by the lake and engaging with local vendors, adding a lively atmosphere to the area.
Restaurants, Vendors, Outdoor art, Bicycle rentals
Jocotepec
A town nearby that offers a more authentic Mexican experience, appealing to tourists looking to explore outside of Ajijic.
Local festivals, Jocotepec Church, Craft markets, Lake access

Understanding Airbnb License Requirements & STR Laws in Ajijic (2025)

While Ajijic, Jalisco, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ajijic to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Ajijic (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Ajijicbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Exclusive House with Padel, Lake Access Ajijic

Exclusive House with Padel, Lake Access Ajijic

Entire Place • 7 bedrooms

$171,341
Revenue
39.5%
Occupancy
$1043.03
Daily Rate
Exceptional house. Pool, jacuzzi, Billiards and MORE!

Exceptional house. Pool, jacuzzi, Billiards and MORE!

Entire Place • 5 bedrooms

$131,613
Revenue
85.9%
Occupancy
$414.66
Daily Rate
Incredible house in Ajijic

Incredible house in Ajijic

Entire Place • 5 bedrooms

$105,782
Revenue
35.1%
Occupancy
$800.07
Daily Rate
Casa Conejo

Casa Conejo

Entire Place • 5 bedrooms

$70,445
Revenue
32.0%
Occupancy
$548.98
Daily Rate
Casa RM (in front of the lake)

Casa RM (in front of the lake)

Entire Place • 9 bedrooms

$65,797
Revenue
38.0%
Occupancy
$568.74
Daily Rate
Dreamhouse in Ajijic with Pool, Greater Location

Dreamhouse in Ajijic with Pool, Greater Location

Entire Place • 4 bedrooms

$62,591
Revenue
56.7%
Occupancy
$282.60
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Ajijic (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Ajijic based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
HostPal1$171,34154.80/5.0
Adan1$131,6131634.96/5.0
Manuel Alejandro1$105,782394.97/5.0
Santiago4$105,2751904.87/5.0
Alfredo2$89,4731974.72/5.0
Colin7$83,9899994.92/5.0
Jack4$83,2285104.94/5.0
Laura Edith8$80,9061974.67/5.0
Emilia2$75,246684.65/5.0
Luis1$70,4451144.88/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ajijic.

Dive Deeper: Advanced Ajijic STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ajijic. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Ajijic Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Ajijic

  • The Ajijic Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.4% of the 345 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Ajijic, House properties are the most common (43.5%), reflecting the local real estate landscape.
  • Houses represent a significant 43.5% portion, catering likely to families or larger groups.
  • The presence of 21.7% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, unique stays (combined 2.9%) offer potential for unique stay experiences.

Ajijic Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Ajijic

  • The dominant room capacity in Ajijic is 1 bedroom listings, making up 42.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 66.1% of the active Airbnb listings in Ajijic, indicating a high concentration in these sizes.
  • A significant 22.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ajijic.

Ajijic Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Ajijic

  • The most common guest capacity trend in Ajijic vacation rentals is listings accommodating 2 guests (34.5%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Ajijic STR market, accounting for 56.2% of listings.
  • 26.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ajijic.
  • On average, properties in Ajijic are equipped to host 3.8 guests.

Ajijic Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Ajijic

  • The most common availability pattern in Ajijic falls within the 271-366 days range, representing 51% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 82.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Ajijic (32.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 18.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Ajijic Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (41.2%)

1 Night

134 listings

41.2% of total

2 Nights (31.4%)

2 Nights

102 listings

31.4% of total

3 Nights (7.4%)

3 Nights

24 listings

7.4% of total

4-6 Nights (8%)

4-6 Nights

26 listings

8% of total

7-29 Nights (5.8%)

7-29 Nights

19 listings

5.8% of total

30+ Nights (6.2%)

30+ Nights

20 listings

6.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Ajijic is 1 Night, adopted by 41.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (72.6%) of the Ajijic Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 41.2% of Ajijic hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 6.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ajijic.

Ajijic Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

0.3% of total

Flexible (23.3%)

Flexible

73 listings

23.3% of total

Moderate (28.4%)

Moderate

89 listings

28.4% of total

Firm (15.7%)

Firm

49 listings

15.7% of total

Strict (32.3%)

Strict

101 listings

32.3% of total

Cancellation Policy Insights for Ajijic

  • The prevailing Airbnb cancellation policy trend in Ajijic is Strict, used by 32.3% of listings.
  • There's a relatively balanced mix between guest-friendly (51.7%) and stricter (48.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 32.3% market standard in Ajijic.
  • With 32.3% using Strict terms, this is a viable option in Ajijic, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Ajijic.

Ajijic STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Ajijic

  • The overall average booking lead time for vacation rentals in Ajijic is 52 days.
  • Guests book furthest in advance for stays during February (average 76 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 39 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (64 days avg.) sees the longest lead times, while Summer (43 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Ajijic.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 64 days) to capture early planners.
  • Monitor your own booking lead times against these Ajijic averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Ajijic (2025)

Amenity Prevalence

Amenity Insights for Ajijic

  • Essential amenities in Ajijic that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like TV, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Ajijic: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like TV or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Ajijic to stay competitive.

Ajijic Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Ajijic

  • The typical guest profile for Airbnb in Ajijic consists of a mix of domestic (59%) and international guests, often arriving from nearby Guadalajara, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 58.8% of guests.
  • Key international markets include Mexico (58.8%) and United States (34.2%).
  • Top languages spoken are Spanish (46%) followed by English (44.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Ajijic Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
San Juan Cosalá85$2,496$248.4830%
San Pedro Tesistán12$2,180$296.5622%
Cajititlán23$2,128$229.4829%
San Francisco492$1,890$210.2940%
Puerto de las Cuevas21$1,674$131.8637%
San Luis Soyatlán23$1,630$174.8425%
La Calera22$1,526$204.3527%
La Huerta271$1,470$264.5928%
San Miguel34$1,468$243.2027%
La Laguna32$1,427$176.1731%

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