León Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Guanajuato, Mexico
Is Airbnb profitable in León in 2025? Explore comprehensive Airbnb analytics for León, Guanajuato, Mexico to uncover income potential. This 2025 STR market report for León, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,520 active listings.
Whether you're considering an Airbnb investment in León, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the León Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key León Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in León (2025)
Understanding the monthly revenue variations for Airbnb listings in León is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in León is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in León across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,507+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $912 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $504 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $241, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in León
León Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the León STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in León:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in León
Average Daily Rate (ADR) Airbnb Trends in León (2025)
Effective short term rental pricing strategy in León involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in León typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $115+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $64 or more.
- Typical properties (Median) charge around $42 per night.
- Entry-level properties (Bottom 25%) earn around $28 per night.
Average Daily Rate (ADR) Trend by Month in León
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Airbnb Seasonality Analysis & Trends in León (2025)
Peak Season (June, May, April)
- Revenue averages $988 per month
- Occupancy rates average 37.1%
- Daily rates average $65
Shoulder Season
- Revenue averages $710 per month
- Occupancy maintains around 40.2%
- Daily rates hold near $63
Low Season (February, March, November)
- Revenue drops to average $501 per month
- Occupancy decreases to average 32.2%
- Daily rates adjust to average $59
Seasonality Insights for León
- The Airbnb seasonality in León shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases León's highest earning potential, with monthly revenues capable of climbing to $1,004, occupancy reaching a high of 45.6%, and ADRs peaking at $66.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $434, occupancy could drop to 30.2%, and ADRs may adjust down to $57.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in León.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these León seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in León (2025)
Exploring the top neighborhoods for short-term rentals in León? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | Vibrant cultural heart of León with colonial architecture, museums, and historical landmarks. Attracts tourists keen on exploring local history and culture. | Basilica del Señor de la Misericordia, Teatro del Bicentenario, Plaza Mayor, Museo de Arte e Historia de Guanajuato, Catedral de León |
| Zona Piel | Known as the leather capital of Mexico, this area is perfect for shopping and leather goods. Attracts visitors interested in fashion and craftsmanship. | Leather shops, Artisan workshops, Plaza de los Zapatos, Museo del Calzado, Local eateries |
| Paseo de la Presa | Scenic canals, parks, and lakes make this a beautiful area for visitors seeking relaxation and nature. Popular for weekend getaways and family outings. | Presa de la Raza, Parque Metropolitano, Bicycle riding paths, Local cafes, Scenic picnic spots |
| Las Joyas | A developing residential area with a mix of local and modern amenities, appealing to families and medium-term visitors seeking comfort and convenience. | Local parks, Shopping centers, Restaurants, Fitness centers |
| Colonia Sierra de León | A quieter, residential neighborhood with easy access to main attractions and offers a local experience away from the tourist crowds. | Plazas, Local markets, Cafes, Community events |
| Guanajuato Road | A major route connecting León to nearby cities, making this area strategic for visitors looking to explore the Bajío region and beyond. | Convenient access to highways, Gas stations, Restaurants, Shopping centers |
| La Martinica | A popular urban neighborhood known for its vibrant atmosphere, restaurants, and nightlife, drawing a young, energetic crowd. | Bars, Nightclubs, Food markets, Art installations |
| San Miguel de Allende | Though slightly outside León, it’s a world-renowned tourist destination, attracting many visitors from León for its artistic community and historic charm. | Parroquia de San Miguel Arcángel, Art galleries, Cultural festivals, Historic streets, Local cuisine |
Understanding Airbnb License Requirements & STR Laws in León (2025)
While León, Guanajuato, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for León to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in León (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Leónbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Breathtaking House with Private Pool
Entire Place • 5 bedrooms
Villa Completa Relax Reunion Grupos Alberca
Entire Place • 5 bedrooms
Quinta Alondra house with pool
Entire Place • 7 bedrooms
Quinta María Martha
Entire Place • 5 bedrooms
Estancia Mixtecas, tu casa a 700m de Poliforum
Entire Place • 8 bedrooms
Cabana Villa Encino
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in León (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in León based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Oscar | 23 | $392,597 | 2523 | 3.76/5.0 |
| Simple Homes | 26 | $261,967 | 1791 | 4.77/5.0 |
| Arturo | 15 | $146,727 | 561 | 4.85/5.0 |
| HostPal | 12 | $136,671 | 227 | 0.40/5.0 |
| Estrella | 22 | $118,822 | 699 | 4.77/5.0 |
| Ricardo | 22 | $117,890 | 1266 | 4.65/5.0 |
| Lola | 22 | $105,315 | 786 | 4.61/5.0 |
| Nicolas | 13 | $101,819 | 1565 | 4.87/5.0 |
| María Luisa | 6 | $98,120 | 343 | 4.96/5.0 |
| Abril Del Rocío | 9 | $94,615 | 116 | 4.32/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in León.
Dive Deeper: Advanced León STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for León. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLeón Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for León
- The León Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.4% of the 1,520 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in León, Apartment/Condo properties are the most common (47.5%), reflecting the local real estate landscape.
- Houses represent a significant 36.3% portion, catering likely to families or larger groups.
- The presence of 11.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 4.7%) offer potential for unique stay experiences.
León Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for León
- The dominant room capacity in León is 1 bedroom listings, making up 36.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.4% of the active Airbnb listings in León, indicating a high concentration in these sizes.
- A significant 22.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in León.
León Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for León
- The most common guest capacity trend in León vacation rentals is listings accommodating 2 guests (22.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the León STR market, accounting for 42.6% of listings.
- 26.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in León.
- On average, properties in León are equipped to host 3.7 guests.
León Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for León
- The most common availability pattern in León falls within the 271-366 days range, representing 47.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in León (30.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
León Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
881 listings
61.8% of total
2 Nights
351 listings
24.6% of total
3 Nights
66 listings
4.6% of total
4-6 Nights
16 listings
1.1% of total
7-29 Nights
22 listings
1.5% of total
30+ Nights
89 listings
6.2% of total
Key Insights
- The most prevalent minimum stay requirement in León is 1 Night, adopted by 61.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.4%) of the León Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 61.8% of León hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in León.
León Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
525 listings
39.1% of total
Moderate
409 listings
30.5% of total
Firm
155 listings
11.5% of total
Strict
254 listings
18.9% of total
Cancellation Policy Insights for León
- The prevailing Airbnb cancellation policy trend in León is Flexible, used by 39.1% of listings.
- There's a relatively balanced mix between guest-friendly (69.6%) and stricter (30.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.1% market standard in León.
- Regularly review your cancellation policy against competitors and market demand shifts in León.
León STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for León
- The overall average booking lead time for vacation rentals in León is 28 days.
- Guests book furthest in advance for stays during November (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (35 days avg.) sees the longest lead times, while Spring (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in León.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 42 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these León averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in León (2025)
Amenity Prevalence
Amenity Insights for León
- Essential amenities in León that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for León: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in León to stay competitive.
León Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for León
- The typical guest profile for Airbnb in León consists of primarily domestic travelers (91%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 90.6% of guests.
- Key international markets include Mexico (90.6%) and United States (6.7%).
- Top languages spoken are Spanish (58.7%) followed by English (33.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Leon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the León Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Alcocer | 11 | $2,792 | $226.11 | 38% |
| Lomas de Comanjilla | 15 | $1,848 | $227.35 | 25% |
| San Miguel de Allende | 2,095 | $1,552 | $189.30 | 33% |
| San Miguel | 13 | $1,334 | $106.64 | 34% |
| Aguascalientes | 17 | $1,109 | $203.39 | 27% |
| San Isidro El Viejo | 19 | $1,055 | $96.31 | 40% |
| El Refugio | 33 | $963 | $70.54 | 44% |
| Guanajuato | 54 | $933 | $151.51 | 31% |
| Cerro Prieto | 10 | $883 | $53.39 | 47% |
| El Calero | 10 | $872 | $83.59 | 55% |