Airbnb Market Analytics, Statistics and Data in León, Guanajuato, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in León? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in León:
How much do Airbnb hosts make on average per month in León?
The short-term rental market in León shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $577 per month
- Strong performing properties (top 25%) make $1,038 or more
- Best-in-class properties (top 10%) achieve $1,595+ monthly
- Entry-level properties (bottom 25%) typically earn around $258
Revenue Variations by Month
Occupancy Rates Throughout the Year in León
The market in León shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in León
Daily rates in León vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $42 per night
- Strong performing properties (top 25%) secure $62 or more
- Best-in-class properties (top 10%) pull in $112+ per night
- Entry-level properties (bottom 25%) earn around $30
Daily Rate Variations by Month
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Seasonality patterns in León
Peak Season (June, May, March)
- Revenue peaks at $1062.85 per month
- Occupancy rates reach 45.55%
- Daily rates average $66.64
Shoulder Season
- Revenue averages $798.52 per month
- Occupancy maintains 38.48%
- Daily rates hold at $61.99
Low Season (August, December, January)
- Revenue drops to $565.45 per month
- Occupancy decreases to 34.47%
- Daily rates adjust to $55.17
Is it still profitable to do Airbnb in León in 2025?
Yes! León demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and monthly revenue averaging $799 and As a mature market with 1541 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in León
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | The historic center of León, known for its colonial architecture, museums, and vibrant atmosphere. A prime location for tourists exploring the city’s rich culture and history. | Teatro Manuel Doblado, Cathedral of León, Expiatory Temple of the Sacred Heart of Jesus, Plaza Principal, Museo de Arte e Historia de Guanajuato |
| Zona Piel | Famous for its leather industry, this area attracts many visitors seeking high-quality leather products. It's ideal for those looking to explore local craftsmanship and shopping. | Fábrica de Piel, Centro de Ciencias Explora, Plaza de la Américas, Museo del Bajío, Centro Comercial Altacia |
| Las Torres | A modern residential area with shopping centers, parks, and good connectivity. Suitable for families and business travelers looking for comfort and convenience. | Plaza las Torres, Parque Metropolitano de León, La Isla, Star Medica Hospital, Cinepolis |
| Lomas de la Sierra | An upscale residential area known for its tranquility and green spaces. Attractive for those looking for a quiet retreat close to urban amenities. | Parque Loma Dorada, Centro Comercial Plaza Mayor, Club Campestre de León, Hospital Ángeles, La Fragua Restaurant |
| Valle del Campestre | A prestigious neighborhood featuring luxurious homes and private schools, ideal for high-income guests seeking exclusivity and comfort. | Plaza Campestre, Parque de los Tules, Escuela de Montañas, Club de Golf Campestre de León, Restaurantes de alta cocina |
| Jardines del Sol | A family-friendly neighborhood with parks and recreational areas, attractive for guests traveling with children or for longer stays. | Parque de los sueños, Plaza Jardines del Sol, Cinepolis Jardines, Supermercados y tiendas locales |
| La Martinica | A vibrant area known for its nightlife and diverse dining options. Great for young travelers looking to experience the local culture and social scene. | Cafeterías and Bars, Centro Cultural Mexiquense, Restaurants de comida típica, Parque Ecológico de León |
| Cumbres del Lago | A quiet, residential area popular among expats and locals alike. Ideal for those seeking a relaxed, suburban feel while being close to the city. | Parque de la Cumbre, Cumbres del Lago Mall, Cafés y panaderías locales, Escuelas internacionales |
Do you need a license for Airbnb in León?
We recommend checking directly with León's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in León
Breathtaking House with Private Pool
Entire Place • 5 bedrooms
Villa Completa Relax Reunion Grupos Alberca
Entire Place • 5 bedrooms
Estancia Mixtecas, tu casa a 700m de Poliforum
Entire Place • 8 bedrooms
Quinta María Martha
Entire Place • 5 bedrooms
Quinta Alondra house with pool
Entire Place • 7 bedrooms
Cabana Villa Encino
Entire Place • 2 bedrooms
Top Performing Professional Hosts in León
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Oscar | 23 | $393,982 | 2523 | 3.76/5.0 |
| Simple Homes | 29 | $300,847 | 1942 | 4.78/5.0 |
| Arturo | 16 | $163,660 | 605 | 4.85/5.0 |
| Ricardo | 22 | $151,686 | 1266 | 4.65/5.0 |
| Lola | 22 | $147,617 | 786 | 4.61/5.0 |
| Estrella | 22 | $127,592 | 699 | 4.77/5.0 |
| HostPal | 12 | $122,736 | 227 | 0.40/5.0 |
| Nicolas | 13 | $118,042 | 1565 | 4.87/5.0 |
| Abril Del Rocío | 9 | $110,478 | 116 | 4.32/5.0 |
| María Luisa | 6 | $94,846 | 343 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in León
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (69.1%), with apartment & condo and house properties comprising 83.9% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (4.3% combined)
Room Capacity Distribution
Analysis of 1,541 properties in León shows that 1 bedroom properties are most prevalent, making up 36.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 61.7% of all listings.
Key Insights
- Most common: 1 bedroom (36.8%)
- Least common: 5+ bedrooms (1.8%)
- Market concentration: 61.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,541 properties in León reveals that 2 guests properties dominate the market, representing 23.2% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 42.9% of the market.
Key Insights
- Most common capacity: 2 guests (23.2% of market)
- Least common capacity: 1 guest (1.4% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 42.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,541 properties in León, the most common availability pattern is 271-366 days (45.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29% of properties).
Key Insights
- Most common availability window: 271-366 days (45.9%)
- Most common booking duration: 91-180 days (29%)
- Properties with high availability (180+ days): 74.2%
- Properties with long-term bookings (180+ days): 26.9%
Minimum Stay Distributions
1 Night
889 listings
63% of total
2 Nights
372 listings
26.4% of total
3 Nights
69 listings
4.9% of total
4-6 Nights
19 listings
1.3% of total
7-29 Nights
18 listings
1.3% of total
30+ Nights
43 listings
3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 89.4%
- Mid-length stays (4-6 nights) represent 1.3% of listings
- Monthly+ stays (3%) suggest a stable extended-stay market
- High market flexibility with 94.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
526 listings
39.1% of total
Moderate
407 listings
30.2% of total
Firm
155 listings
11.5% of total
Strict
258 listings
19.2% of total
Key Insights
- Flexible is the preferred policy at 39.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 69.3% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 11.5% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Jul, Sep, averaging 38 days
- Shortest booking windows are in May, Jun, Aug, averaging 22 days
- Fall shows the longest average booking window at 34 days, while Spring has the shortest at 23 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 34 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during May-Aug when lead times are shortest
Popular Airbnb Amenities in León
Below is the distribution of amenities across listings in León:
Traveler Demographics
Key Insights
- Domestic travelers make up 90.8% of total guests, indicating a dominant local market share.
- Primary international markets: United States (6.6%) and Canada (0.4%)
- Spanish is the top language at 60.3%, followed by English (34.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.5%
Recommendations
- Target marketing campaigns for Mexico City and Leon markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding León. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Alcocer | 11 | $3,059 | $226.44 | 43% |
| Lomas de Comanjilla | 15 | $1,878 | $221.73 | 26% |
| San Miguel de Allende | 2,170 | $1,587 | $186.61 | 34% |
| San Miguel | 14 | $1,367 | $105.82 | 35% |
| San Isidro El Viejo | 19 | $1,173 | $98.36 | 42% |
| Aguascalientes | 20 | $1,041 | $169.10 | 30% |
| Cerro Prieto | 10 | $1,034 | $54.79 | 51% |
| El Refugio | 34 | $982 | $69.48 | 45% |
| San Francisco del Rincón | 10 | $928 | $131.97 | 27% |
| El Calero | 10 | $898 | $81.41 | 55% |
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